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COLLECTIVE MANAGEMENT IN THE DIGITAL ENVIRONMENTExperiences & Challenges
Learn from the past to lead in the future
What do CMO’s Do Well?• Collective• Group of entities that share or are motivated by at least one common
issue or interest to achieve a common objective. They can be focused upon an economic benefit or saving
• Management• Co-ordinating the efforts of people to accomplish desired goals and
objectives using available resources efficiently and effectively
COMMON OBJECTIVE
ECONOMIC BENEFIT
EFFICIENTLY & EFFECTIVELY
Smarter Through DigitalMAKE CONTENT
AVAILABLE TO USERS
MAXIMISE RETURN TO
RIGHTSOWNERS
25 YEARS EXPERIENCE IN
EDUCATION
CMO DIGITAL BUSINESS MODEL
License Progression
1990’s
• Hardcopy source• Hardcopy distribution
2000’s
• Hardcopy scanning• Digital distribution
Now…
• Digital source• Digital distribution
THE CHALLENGES
Envisioning the future of education technology
http://envisioningtech.com/education/
Roadblocks
Rightsowners
• Formats• Investment• Staff capability
Educators
• Formats• Investment• Staff capability
Roadblocks
RIGHTSOWNERS
• Formats• Pdf vs ePub
• Investment• Conversion• Distribution• File security
• Staff capability• In-house knowledge or• Outsource
EDUCATORS
• Formats• Known – print• Unknown - digital
• Investment• Mostly into devices / hardware
and connectivity• Staff capability• Vast range of staff digital
literacy from nothing to super-tech
External influences• NZ Education sector environment• Self-managing• Decentralised
• Network 4 Learning• schools offered government-funded "uncapped" internet access over fibre at
speeds of up to 1 gigabit a second for large schools.
• Ministry of Education• Major failures with IT projects – most recently with teachers’ pay• Not trusted by schools
THE OPPORTUNITY
Provide Solutions
RIGHTS
CONTENT
ACCESS