Upload
glenclements
View
155
Download
0
Embed Size (px)
Citation preview
COLLEGE GAMETIME NETWORK What is CGN?
• Private TV network.
• Plays in college football stadiums and basketball arenas.
• Plays in suites, club levels, concourses and concessions.
• Blends sponsorships with live stats and fan-engaging content.
• Combines sponsorship at a school level with media buy at a national level.
COLLEGE GAMETIME NETWORK CGN TV Network
Sponsorship appears tied to
each school
Engaging content captures fan
attention
Advertising integrated with game content
Sponsorship during live game
and breaks
COLLEGE GAMETIME NETWORK Game Overview
Pre-game 1st Half Half time Post-game 2nd Half
We program shows for different parts of the game
Wrap the video during live action
Overlay during breaks in game
COLLEGE GAMETIME NETWORK Example Show – Half time
:60 :60 :60 :60 :60
:30 HD TV commercial
:25 Game Content w/ Banner
:05 Pre-roll Animation/Video
COLLEGE GAMETIME NETWORK Available Inventory - Football
Full Screen :60 second – 36 avails / game:
:30 HD TV commercial
:20 Game Content w/ Banner
:10 Pre-roll Animation/Video
Panel
:10 Pre-roll Animation/Video
:20 Game Content w/ Banner
Panel :30 second – 144 avails / game:
Sponsor creative based on IAB
standard ad sizes.
COLLEGE GAMETIME NETWORK Why sponsor CGN?
• Reach:
– An emotional fan
– in emotional atmosphere
– at emotional time.
• Direct association w/ each school w/out having to buy local.
• Deliver digital media messaging that can change weekly to feature new products or features.
COLLEGE GAMETIME NETWORK Content Examples
Game Leaders Starting Lineup Position Matchup
Game Leaders Defense Update Twitter
Also Available: Game Update, Upcoming Events, School Message, Team trivia
Also Available: BCS Standings, Team Schedule, Game Update, Gameday Weather, Top 25 Rankings, Player Matchup
COLLEGE GAMETIME NETWORK CGN – a growing presence
• Top tier college programs such as Tennessee, Georgia and others trust CGN on gameday.
• Hundreds of games, thousands of screens, millions of fans.
Partial list of programs where CGN is installed
School Venues 41
Games 645
Attendance 12.5mm
LCD Screens 5150
Projected metrics – Fall 2011