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College Kids For Cancer Awareness
Anthony DiMezzaMike Mondelli
Dory LandaDaniel Pelner
Tina Yi-Hsuan Huang
General Goals
• Spread cancer awareness
• Generate interest amongst students
• Reach out to those already in the fight
• Post tips to help prevent the disease
• Created: April 7th
• Ended: May 5th
• Metrics:
1. Likes (# of fans)
2. # of Shares
3. Reach Rate
Facebook Fan Page
143 on 1st week (4/7 – 4/13)
247 on 2nd week (4/14 – 4/21)
172 on 3rd week (4/22 – 4/28)
132 on 4th week (4/28 – 5/5)
Strategy
• Follow influential people in the cancer and health community
• Get these people to follow back
• Tweet useful information
Strategy• Tweet inspirational stories about cancer
survival stories
• Tweet health and nutrition facts for how to remain healthy and cancer free
• Link visitors to sites off Twitter
• Pinterest is an online Pin board
• Upload and share pictures with people from all over the world
• Create boards for specific topics and separate pictures by topic
• Gaining popularity, but not as popular as Facebook and Twitter in Social Media
Pinterest Stats
• 17 Pins on 2 boards
• 29% re-pin rate achieved in the last week for the campaign
• 5 re-pins
Critique (Facebook)
• What we did well– Got the minimum of 30 likes within 9 days
– Got at least 4 to 5 people to like each of our wall posts
• Things to improve– Share more videos
– Get people to share our wall posts
– Interact more with followers
Critique (Twitter)
• What we did well
– Attracted over 30 Twitter followers
– Posted information in the form of news articles and videos that allowed our followers to become more knowledgeable about cancer
– Retweeted other relevant posts related to cancer awareness.
Critique (Twitter)
• What we could have done better
– Interact with our followers
– Try to get followers to post their own tweets using our hashtag symbol (#beatcancer)