MINORITY BUSINESS DEVELOPMENT AGENCY

MAY 13 - JUNE 3 , 2020

ENTERPRISING WOMEN OFCOLOR VIRTUAL SERIES

Session 1: Wednesday, May 13

Get Money: The ComebackEdition The first session focused on access tocapital and funding, one of the keyhurdles women minority businessenterprises (WMBEs) face today. Thediscussion provided real-time resourceson how to get the capital needed tomove to the next phase of growth.

The session featured four financial andcapital industry executives: Carla A.Harris, Vice Chairman of WealthManagement and Senior Client Advisorat Morgan Stanley, Monika Mantilla, Co-founder and Managing Partner at SBCC,Carmen Ortiz-McGhee, Executive VicePresident at National Association ofInvestment Companies, and ReginaHeyward, Senior VP and Head ofSupplier Diversity at Wells Fargo &Company.

Session 2: Wednesday, May 20

Fireside Chat: Lisa Price, Founderof Carol's Daughter Lisa Price, Founder of Carol’s Daughter,joined the Virtual Series on week two andspoke about her personal experiences asa working mother, career woman andentrepreneur.

Lisa shared her story on the economicuncertainty she endured upon startingher business and what she did to growher brand to a multi-million-dollar haircare empire!

The discussion was bubbling withaffirmations and wisdom that helpedsustain Lisa Price’s more than 25-yeargrowth and domination of the beautyindustry and provided a looking glass forall the entrepreneurs working in theirpassion.

SERIES OVERVIEW

The Minority Business Development Agency (MBDA), in partnership with theNational Minority Supplier Development Council (NMSDC), powered by The Coca-Cola Company hosted the Enterprising Women of Color Forum: The Formula For aWinning Comeback.

The 4-week virtual series empowered and promoted women of color entrepreneurslooking to reevaluate their business strategies during these challenging times and tohelp them to formulate a WINNING COMEBACK strategy.

When you build somethingslowly and organically, you hit

different levels.

- LISA PRICE

You need to make sure you areclear on what you absolutely

must have in order to maintainor to continue to run your

business.

-  CARLA A. HARRIS

Session 3: Wednesday, May 27

Creating Growth and SuccessStrategies for Your Comeback

Session 4: Wednesday, June 3

The Mental, Emotional, PhysicalComeback for Women in Business

Pg. 3 of 5

Keynote speaker Valeisha Butterfield-Jones, renowned business leader andphilanthropist, and Terrez Thompson,Vice President of Supplier Diversity atThe Coca Cola Company, kick-started afantastic discussion centered aroundresiliency and knowing your value.

Valeisha's wealth of knowledge andexperience showed us how vulnerabilityis a crucial factor to success. From astruggling intern to a thrivingsuccessful executive, Valeisha is theepitome of what an enterprising womanof color can truly represent with drive,passion, and commitment.

A panel discussion concluded the virtualsession and covered topics on financingand defining your brand as well asknowing what questions to ask whenstarting a new business.

Over 2,000 women of color andminority business owners from aroundthe world tuned into the final edition ofthe virtual series the day after#BlackoutTuesday!

Terrez Thompson from The Coca-ColaCompany led the first half of the seriesand interviewed mental health expertand celebrity therapist, Dr. Sherry Blakewho provided some AMAZING insight ontrauma, the importance of self-care, andthe fundamentals of mental health.

The series ended with a remarkableconversation between author andbusiness strategist, Nic CoberJohnson, and celebrity actress and haircare entrepreneur, Taraji P. Henson. Thecandid discussion focused onthe importance of overall physical andmental health care for women of colorin your personal and professional lifeand the balance between strength andvulnerability.

One of the things that has beenmy secret sauce is knowing when

to pivot. I'm always thinkingabout the next while very present

in the now.

-  VALEISHA BUTTERFIELD-JONES

You have to allow yourself to beright where you are. Just let fear

come to you. Your strength isyour vulnerability.

-  TARAJI P. HENSON

THE SERIES HIGHLIGHTS

Enterprising Women of Color

email list grew over 320% since

launch of virtual series

Over 9,100 women of color

registered for the Virtual Series.

+22% +1% +6.8% +1.4%

Increased engagement across all PAID

and ORGANIC social media posts

including the Taraji P. Henson post

which garnered over 2,000 individual

"likes."

Pg. 4 of 5

SIGNIFICANT INCREASE IN SOCIAL MEDIA

FOLLOWERS OVER THE 4 -WEEK VIRTUAL SERIES .

The average number of

WMBEs that took a

virtual seat at each

session!

1,500Tuned in to the final

edition to the series

featuring Taraji P.

Henson.

2,400

TARAJI P. HENSON

Actress and EntrepreneurFeatured Speaker

VALEISHA BUTTERFIELD-JONES Business Leader and PhilanthropistFeatured Speaker

LISA PRICE

Founder, Carol's DaughterFeatured Speaker

DR. SHERRY BLAKE

Therapist and Mental Health ExpertFeatured Speaker 

JUDY CHU

U.S. Representative for CaliforniaFeature Speaker

CARLA A. HARRIS

VP Chairman of WealthManagement and Senior Client Advisor,Morgan StanleyFeatured Speaker

TERREZ THOMPSON

VP Global Supplier Diversity,The Coca-Cola CompanyModerator

NIC COBER JOHNSON

Author and Business StrategistModerator

ROSA SANTANA

Founder and CEO, Santana GroupPanelist

CARMEN ORTIZ-MCGHEE

Executive VP,National Association of  InvestmentCompaniesPanelist

REGINA HEYWARD

Executive Senior VP and Head of SupplierDiversity, Wells Fargo & CompanyWellPanelist

MONIKA MANTILLA

Co-Founder and Managing Partner,SBCCPanelist

ALISA BOWENS-MERCADO

CEO, Brewmaster Rhythm Brewing, CoPanelist 

ANGELA GUY

Senior VP, Diversity and Inclusion,L’Oréal USAFeatured Speaker

A Huge thanks to all our Enterprising Women of Color participants!

Thank you for making this virtual series a success!

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SELENA CUFFE

President, SodexoMAGICPanelist 

PSYCHE TERRY

Founder and CEO, Urban HydrationPanelist

SESSION 1 :

SESSION 2 :

SESSION 3 :

SESSION 4 :

GET MONEY : THE COMEBACK EDIT ION

FIRESIDE CHAT : L ISA PRICE , FOUNDER OF CAROL 'S DAUGHTER

CREATING GROWTH AND SUCCESS STRATEGIES FOR YOUR COMEBACK

THE MENTAL , EMOTIONAL , PHYSICAL COMEBACK FOR WOMEN INBUSINESS