Columbia Catalog

Learn. Lead. Innovate.Columbia Business School 2014 Executive Education Programs

gsb.columbia.edu/execed

NEW PROGRAM

COMPREHENSIVE MANAGEMENT PROGRAMS

6 Columbia Senior Executive Program 8 General Management Leadership Program 10 Columbia Essentials of Management 12 Columbia Management Institute

LEADERSHIP PROGRAMS

14 High Impact Leadership 15 Emerging Leader Development Program 16 Persuasion: Influencing Without Authority 17 Leadership Essentials 18 Personal Leadership and Success 19 Negotiation Strategies: Creating and

Maximizing Value

FINANCE PROGRAMS

26 Finance and Accounting for the Nonfinancial Executive

27 Value Investing 28 Family Wealth Management

STRATEGY PROGRAMS

20 Leading Strategic Growth and Change 21 Creating and Executing

Breakthrough Strategy 22 Reinventing Innovation: Transforming

Innovation into a Sustainable Capability 23 Driving Strategic Impact: Mastering

Strategy Consulting Skills 24 Doing Business with a Changing China 25 Strategic Intuition

22

SOCIAL ENTERPRISE PROGRAMS

34 Senior Leaders Program for Nonprofit Professionals

35 Developing Leaders Program for Nonprofit Professionals

ABOUT COLUMBIA EXECUTIVE EDUCATION

36 Custom Programs 38 18 Days to Business Excellence 40 Online Programs 41 The Columbia Coaching

Certification Program 42 Program Policies

MARKETING PROGRAMS

29 Pricing Analytics: The Art and Science of Profitable Growth

30 Marketing and Innovation: Igniting Creativity to Add Value

31 Strategic Marketing Management 32 Digital Marketing Strategy 33 Digital Marketing Strategy II33

29

30

COLUMBIA BUSINESS SCHOOLToday’s economy demands more from business leaders and their organizations than ever before. To help executives face greater complexity and seize opportunities, often with fewer resources, Columbia Business School Executive Education bridges theory and practice to provide leadership and management tools that drive immediate and lasting change.

“ As a business executive, you experience the tide of global change in ways few others do. To manage this tide, you must build upon your existing foundation with skills that are timeless and flexible. Our renowned faculty, global perspective, and location in New York City combine to create a learning environment like no other. I invite you to join us for what I promise will be an indelible academic experience.”— Glenn Hubbard, Dean and Russell L. Carson Professor

of Finance and Economics

A DIVERSE PORTFOLIO FULFILLS DIVERSE NEEDSOur comprehensive open-enrollment portfolio and custom programming options offer executives and organizations the flexibility to find the best solution, in the right format, for their specific needs.

EDUCATION WITH NEW YORK ENERGYLocated in the business capital of the world, Columbia Business School Executive Education offers executives an unmatched opportunity to learn from renowned faculty members, interact with peers serving in myriad functions across industries, and exchange ideas in an invigorating environment.

LASTING IMPACTGrounded in the latest research, Columbia Business School Executive Education programs help participants develop immediately actionable skills that drive long-term results.

Worldwide Network Our Certificate in Business Excellence offers select alumni benefits to participants who complete 18 on-site program days within four years. See page 38.

PROGRAM PORTFOLIO

COMPREHENSIVE MANAGEMENT PROGRAMSImmersed in interactive learning environments, executives reflect on and integrate multiple disciplines to transform the way they think and lead. The knowledge provides real-world frameworks that are applicable immediately.

MARKETINGProviding insights and tools for this rapidly changing field, our marketing programs cover strategy and specific topics that influence executives’ daily marketing decisions.

LEADERSHIPCovering such diverse topics as personal leadership, negotiation, and persuasion, our leadership programs give executives the opportunity to work through specific challenges in high-engagement, interactive sessions.

FINANCEBased in the world’s financial capital and grounded in Columbia Business School’s thought leadership, we offer a range of finance programs for everyone from nonfinancial executives to seasoned investors.

STRATEGYFrom explorations of the foundations of strategy to deep dives into specific issues, our strategy programs combine academic research and real-world experience to create practical tools that can be used immediately.

ONLINE PROGRAMSOur new online programs meet the professional development needs of busy executives, allowing for a flexible learning schedule and interaction with faculty members and other participants in the virtual space.

SOCIAL ENTERPRISEDesigned for leaders of nonprofit organizations, our social enterprise programs demonstrate how to develop resources, manage growth, and serve constituents more effectively.

“ I’ve seen firsthand how executive education programs can make a profound difference for individuals and their organizations. At Columbia Business School Executive Education, we strive to develop solutions that can be implemented both immediately and long term to address real-world challenges.”— Michael Malefakis, Associate Dean


COLUMBIA SENIOR EXECUTIVE PROGRAM

Senior executives operate in business contexts that are so unpredictable that relying on traditional models is no longer the best answer. The Columbia Senior Executive Program (CSEP) expands the possibilities through an integrated curriculum combining leadership, strategic thinking, and execution.

This integrated three-level curriculum, situated within a rich learning environment, creates an opportunity for a transformative experience that starts changing the way executives think—generating immediate benefits and lasting impact not only for the individuals, but also for their organizations. Participants emerge as stronger, more focused leaders, better able to develop and communicate their vision and implement change.

THE DIRECTOR’S VIEW

“ From the morning our programs begin, there’s a feeling that incredible things can happen. And they do, not just in the classroom, but also while collaborating on a project, bonding during a pickup basketball game, or sharing best practices in their industries. Is it the energy of New York or the electricity of having a group of highly intelligent and immensely curious people together in one place? It’s probably a little of both. The people who take part in this program are optimistic and positive—and that’s infectious.”

— Paul Ingram, Kravis Professor of Business, Management Division, and Faculty Director of the Columbia Senior Executive Program

PROGRAM HIGHLIGHT

During the fourth week of CSEP, the program uses New York City as a laboratory to study innovation, improvisation, and robust organizations.

6 Columbia Business School Executive Education

“ When I returned from CSEP, people said, ‘You seem like you’re approaching things differently, listening better, asking more insightful questions, and being more deliberate about the decision-making process.’ One takeaway was realizing the power of transformation when you decide to be very deliberate about behaviors.” — Kevin Toth, Senior Vice President and

Chief Underwriting Officer, Harleysville Insurance Group

HOW YOU WILL BENEFIT You will explore the three key elements of leadership, strategic thinking, and execution through interaction with faculty members, insights from individual coaching, and collaboration with a global group of peers, creating a new foundation for effective leadership.

• Develop and sustain competitive advantage for your organization.

• Formulate strategic direction and drive implementation across functions.

• Analyze your personal leadership style to maximize individual and team performance.

• Join the global Columbia Business School network and receive select alumni benefits.

WHO SHOULD ATTEND Senior executives with a minimum of 15 years of managerial experience who seek an even greater level of achievement through new ideas, perspectives, and theories.

September 29– October 25, 2013

April 27–May 23, 2014

April 27–May 9, July 6–18, 2014 (2x2 option)

October 19– November 14, 2014

DATES

THE 2X2 OPTION

CSEP is also offered in a 2x2 option: two 2-week modules with program work in between. The first module takes place at an off-site conference center. For the second module, participants use New York City as their classroom.

$48,500 (2013)

$49,500 (2014)

$53,500 (2x2 option)

Includes meals, materials, and single-room accommodations.

TUITION

212-854-3395 | [email protected] | gsb.columbia.edu/execed 7Dates, prices, and locations subject to change.



“ The program is highly interactive and experiential, and it uses real-life case studies that participants have written and developed beforehand. As we approach new topic areas, participants relate the material to what they, personally, are dealing with. Our small-group discussions also address the challenges presented in these case studies.”

— William Klepper, Professor of Management and Faculty Director of the General Management Leadership Program

GENERAL MANAGEMENT LEADERSHIP PROGRAM

Cross-functional leaders face unique challenges. General managers—often functional leaders who climbed the ranks—can find themselves managing a diverse team, which requires developing new leadership capabilities.

The General Management Leadership Program gives new and upcoming general managers skills in finance, decision making, talent development, and strategy development and implementation to effectively face these challenges. The field’s preeminent experts lead participants through interactive simulations, role-playing, dynamic discussions, and lectures to provide the tools needed to transform participants into superior cross-functional leaders.


“ I left with new ideas, new inspiration, and a clear sense of where I needed to improve myself for the benefit of the company and its employees.”— Andrew Eve, President Director,

PT Boehringer Ingelheim

PROGRAM HIGHLIGHT

Role-play real-life situations and learn what it really takes to become an effective general manager. How can you create open lines of communication? How should you motivate your team? How do you handle difficult information? These questions and many others arise in an interactive classroom atmosphere where everyone has a voice and a role in working out scenarios for solutions.

HOW YOU WILL BENEFIT The General Management Leadership Program will teach you to build cooperation among departments and impart the leadership, strategy, and decision-making skills that are essential to your success as a manager.

• Gain skills needed to lead effectively across functions.

• Increase understanding of critical functional areas.

• Develop a customized action plan to integrate learning into practice.

• Learn from a specialized team of faculty members, practitioners, and coaches.

• Collaborate with a group of diverse and experienced peers.

WHO SHOULD ATTEND Upper- to senior-level executives with 10 to 15 years of experience who are preparing to transition to, are transitioning to, or have recently transitioned to the role of general manager.

October 13–25, 2013

October 19–31, 2014

DATES

$26,250 (2013)

$26,850 (2014)


TUITION



COLUMBIA ESSENTIALS OF MANAGEMENT

As high-potential executives develop and take on more responsibilities, they must broaden their business knowledge and leadership abilities to improve and enhance their performance for their organizations. Columbia Essentials of Management is designed to meet these needs. This comprehensive program, inspired by Columbia’s top-ranked MBA curriculum, enables high-potential executives to build critical business foundations in functional areas while developing superior leadership skills.

“ Columbia Essentials of Management helped me analyze a problem in a very structured manner, and then develop a strategy that really helps the organization.” — Sunil Joseph, Managing Director,

Saudi Cluster, Maersk Line

PROGRAM HIGHLIGHT

Feedback and coaching are key components of leadership development. Before arriving, each participant goes through a 360-degree feedback exercise where peers, subordinates, and superiors are asked to evaluate various elements of the participant’s leadership abilities. During the program, participants review their report with experienced coaches who work with them to identify existing strengths and opportunities for improvement.


HOW YOU WILL BENEFIT Columbia Essentials of Management covers comprehensive business areas, including accounting and finance, strategy, innovation, global supply chain, and marketing. Faculty members who teach in the School’s MBA program lead you through case discussions, focused leadership sessions, self-development exercises, and workshops in an intensive format. You also learn from and network with other high-potential executives from around the world.

• Develop immediate and lasting leadership skills for yourself and your organization.

• Gain proficiency in critical functional business areas.

• Build a network of executives from various industries and functions.

• Learn from faculty members who are experts on essential business topics.

WHO SHOULD ATTEND Mid-level executives with 5 to 10 years of experience who want to improve their leadership skills and enhance their business acumen.


“ Participants collaborate with a diverse group of peers, studying the essence of what is found in an MBA program. After learning the fundamentals of business, they can return to their workplace and share their insights, ultimately creating a more successful organization.”

— Grant Ackerman, Professor, Management Division, and Faculty Director of Columbia Essentials of Management

November 3–15, 2013

June 8–20, 2014


DATES

$24,450 (2013)

$24,850 (2014)


TUITION



COLUMBIA MANAGEMENT INSTITUTE


“ CMI gives participants the opportunity to collaborate with a diverse group of peers, the School’s faculty members, and coaches to gain fundamental business knowledge and new insights in a convenient format. The Applied Personal Project offers a chance to translate theory into practice with the goal of gaining a deeper understanding of both.”

— Oded Netzer, Philip H. Geier Jr. Associate Professor, Marketing Division, and Faculty Director of the Columbia Management Institute Program

In today’s economy, having a broad understanding of business foundations is essential for executives and professionals, especially those who haven’t yet benefited from formal training or deep business experience. The Columbia Management Institute (CMI) provides an MBA-inspired management education focused on the practical application and execution of business concepts, presented in a convenient format for busy professionals.


CONVENIENT SCHEDULE

CMI is a 13-day program consisting of Friday and Friday/Saturday sessions held over five months to meet the scheduling needs of busy executives.

HOW YOU WILL BENEFIT The program offers a comprehensive business curriculum that focuses on management, leadership, strategy, finance, and marketing in a modular format that fits within your schedule. You will gain a broad base of business, leadership, and organizational skills and have the opportunity to work on a specific challenge through the Applied Personal Project.

• Gain a comprehensive understanding of critical, functional business subjects.

• Create a strategy for your own real-world business challenge that you can implement.

• Acquire a greater awareness of your leadership style and development opportunities.

• Learn from an all-star team of faculty experts in functional subjects.

• Collaborate with peers and faculty coaches.

WHO SHOULD ATTEND Mid-level executives, professionals, and entrepreneurs who wish to strengthen their business acumen and understand key business functions. The schedule benefits busy working professionals able to commute to New York City regularly.

13-DAY PROGRAM:

January 24–25 February 7 February 21 March 7–8 March 21 April 4–5 April 25 May 2 and May 16–17, 2014

DATES

$23,000

Includes materials and some meals.

TUITION

PROGRAM HIGHLIGHT

Each participant has the option to bring a specific real-world project or problem from their organization that they will work on during the program. Over the 13 days, participants collaborate with their peers and receive one-on-one coaching.


LEADERSHIP PROGRAMS

HIGH IMPACT LEADERSHIP

As experienced executives’ responsibilities expand, they need insight into their leadership and interpersonal skills to optimize their performance. High Impact Leadership provides senior executives with a profound understanding of their unique leadership challenges and an action plan for improvement.

The experiential format of one-on-one coaching, 360-degree feedback, personal assessments, small-group sessions, and lectures gives participants a nuanced understanding of their leadership styles, strengths, and weaknesses.

“ I gained insights about my personal behavior, which can be hard to acquire as the leader. I learned the positive and negative aspects of my leadership style that people perceived and how I can adapt to become a better leader.”— Kamalpreet Virdi, President and

Chairman, Aequor


“ We extensively measure leadership behavior so you can identify and improve on that small set of behaviors that will have the biggest impact. Often it’s a skill as simple as learning how to listen, which means you hear people out and then demonstrate through action that you really did consider others’ points of view.”

— Joel Brockner, Phillip Hettleman Professor of Business and Chair of the Management Division

HOW YOU WILL BENEFIT You will gain deep internal and external perspectives on your leadership skills that will improve your ability to lead within your organization.

• Assess specific strengths and weaknesses of your leadership style.

• Gain tools to enhance specific leadership capabilities identified during personal assessment.

• Develop an action plan that addresses your unique leadership challenges.

• Strengthen your ability to lead others.

WHO SHOULD ATTEND Upper-level executives with at least 10 years of experience who want to optimize their leadership capabilities.

September 15–20, 2013

December 8–13, 2013

June 1–6, 2014



DATES

$10,750 (2013)

$10,950 (2014)


TUITION

14 Columbia Business School Executive Education Dates, prices, and locations subject to change.

LEADERSHIP PROGRAMS

EMERGING LEADER DEVELOPMENT PROGRAM

Successful companies must develop future leaders to remain competitive. The Emerging Leader Development Program gives executives a foundational knowledge of concepts and theories for greater awareness of their leadership skills now and for future development.

Covering diverse theories and practical applications in such areas as strategy, negotiation, and team building, this program guides participants on a powerful journey of self-reflection and learning.

HOW YOU WILL BENEFIT With the help of personal assessments and instruction, you will learn to maximize your performance and communicate better with subordinates, peers, and superiors.

• Learn foundational leadership concepts and theories.

• Gain self-awareness of the strengths and weaknesses of your leadership style through assessments and one-on-one coaching sessions.

• Develop leadership skills that you can use in many facets of your life and career.

WHO SHOULD ATTEND Mid-level executives who are or will be taking on more responsibilities and need a greater understanding of leadership skills.

October 6–11, 2013 (residential)

April 7–11, 2014 (non-residential)

October 5–10, 2014 (residential)

DATES

$9,400 (non-residential)

$9,850 (residential; includes meals, materials, and single-room accommodations)

TUITION

“ The Emerging Leader Development Program made me more self-aware of my leadership style and provided me with the tools that I need to move forward in my career development. I am confident that I will be applying what I’ve learned to my business.”— Nila Ng, APG Asset Management


LEADERSHIP PROGRAMS

PERSUASION: INFLUENCING WITHOUT AUTHORITY


“ Your career often depends on promoting your agenda with people over whom you don’t have direct formal authority. Persuasion is changing what people believe about a course of action. It is a fundamental leadership skill that entails articulating a vision, building consensus, and getting buy-in and support from followers.”

— Robert N. Bontempo, Adjunct Professor, Management Division

“ Persuasion was very enjoyable, relevant, and directly applicable to today’s business environment. I will apply the program context and theory immediately.”— Simon White, First Vice President,

Ambac Assurance Corporation

Mastery of interpersonal skills separates executives who merely survive from those who thrive. Persuasion: Influencing Without Authority is an intensive three-day experience that covers a range of interpersonal and intergroup persuasion challenges, with a focus on practical skills and real-world situations.

HOW YOU WILL BENEFIT Drawing on psychological research, the program helps participants develop practical skills in persuasion that can apply to daily challenges. You will receive an individual assessment of your social style and a video analysis of your persuasive communication.

• Learn the distinction between persuasion and negotiation and when to use each.

• Discover how to identify the type of person you are dealing with and customize your communication for maximum effect.

• Recognize different types of organizational power and their uses.

WHO SHOULD ATTEND Executives at all levels, but especially those who need to improve their skills in building consensus, influencing their peers, managing up, or driving change.



March 18–20, 2014

October 21–23, 2014


DATES

$5,650 (2013)

$5,850 (2014)

Includes breakfast, lunch, and all materials.

TUITION


LEADERSHIP PROGRAMS

LEADERSHIP ESSEntIALS

“ Although only two days long, Leadership Essentials was filled with useful, practical information balanced with the right amount of theory. I will definitely use the tools in my daily work life.”— Angela Schooneman, Partner,

Minter Ellison

Through lectures, discussions, and hands-on workshops, Leadership Essentials explores the most crucial qualities of excellent leadership. Participants in this fast-paced program will improve their abilities in such areas as team leadership, emotional intelligence, conflict management, and change management.

tHE DIREctOR’S vIEw

“ Leadership involves a complex set of skills that demand continual refreshment. This program provides participants with vital leadership tools that they can apply immediately in the workplace.”

— Joel Brockner, Phillip Hettleman Professor of Business and Chair of the Management Division

HOw yOu wILL bEnEfIt Through engaging lectures, dynamic discussions with colleagues, and hands-on workshops, you will explore the most crucial areas of leadership. You will emerge from the program with fresh insights into how to be a better decision maker, negotiator, and agent of organizational change.

• Strengthen your ability to lead and manage organizational innovation and change.

• Improve your decision-making skills.

• Hone your ability to manage conflict constructively.

• Enhance your emotional intelligence.

wHO SHOuLD AttEnD High-potential leaders and managers looking to improve their effectiveness working with both individuals and teams.


April 2–3, 2014

July 15–16, 2014


DAtES

$3,150 (2013)

$3,250 (2014)


tuItIOn


LEADERSHIP PROGRAMS

“ Personal Leadership and Success is a very personal and exhausting journey, but it’s also revealing and empowering.”— Olaf Glaser, President and CEO,

Champignon North America

PERSONAL LEADERSHIP AND SUCCESS

Leadership is often approached in terms of the ability to understand and direct one’s external environment. Led by Hitendra Wadhwa, professor of professional practice, Personal Leadership and Success focuses on developing the ability to understand and direct one’s internal environment—goals, motivations, mindsets, and emotions.

HOW YOU WILL BENEFIT Based on breakthrough research in psychology, neuroscience, and cognitive behavioral therapy, this program provides powerful methods for tangible personal improvement and greater leadership skills. Lectures are supplemented by exercises involving introspection, self-evaluation, and the application of specific techniques.

• Understand your current level of mastery over your inner environment and discover how it compares to top performers’.

• Learn practical techniques to cultivate a more positive mindset.

• Gain a deeper understanding of your core values and learn how to align your day-to-day behavior and priorities with these values.

• Find ways to turn personal and organizational adversities into opportunities.

WHO SHOULD ATTEND Executives at all levels who want to pursue their own growth in order to gain greater fulfillment and success in life, professionally and personally.December 10–12, 2013

July 22–24, 2014


DATES

$5,650 (2013)

$5,850 (2014)


TUITION

PERSONAL LEADERSHIP (ONLINE)Personal Leadership is also offered as an online program. Visit gsb.columbia.edu/execed for details.

AVAILABLE ONLINE


LEADERSHIP PROGRAMS

“ I was very impressed. I loved the combination of psychology and business. Professor Bontempo has an exceptional understanding and ability to communicate his insights, which led to several ‘aha’ moments for me.”— George Billingsley, Leasing Manager,

Billingsley Company

NEGOTIATION STRATEGIES: CREATING AND MAXIMIZING VALUE

As organizations stretch to meet the demands of today’s economic climate, negotiations are increasingly critical to business success. In Negotiation Strategies: Creating and Maximizing Value, participants learn to negotiate more effectively with various stakeholders, from clients to internal constituents, to get the most out of each negotiation.


“ Most people are surprised by how much they need these skills on a day-to-day basis. People expect they’ll develop skills in negotiation with vendors or over salaries. What they begin to realize is that when you’re in a meeting, it’s a negotiation. A marriage is a negotiation. Raising children is an extremely challenging negotiation.”

— Robert N. Bontempo, Adjunct Professor, Management Division

HOW YOU WILL BENEFIT The program examines each element of a negotiation and introduces effective strategies based on insights from psychology. As you participate with peers in a series of increasingly difficult, real-world negotiation simulations, you will benefit from constant feedback and the refinement of new techniques.

• Discover the four different communication styles and how they affect negotiations.

• Understand the effects of making decisions in a group.

• Determine when to walk away from a negotiation.

• Strengthen your ability to manage your emotions and resolve conflicts.

WHO SHOULD ATTEND Executives at all levels seeking to enhance their negotiation skills.



May 6–8, 2014



DATES

$5,650 (2013)

$5,850 (2014)


TUITION


STRATEGY PROGRAMS

LEADING STRATEGIC GROWTH AND CHANGE

Today’s challenging business context requires executives who can create real solutions that drive sustainable growth and make new ventures successful. Developed by Professor Rita Gunther McGrath, author of Discovery-Driven Growth and an expert on strategic business development, Leading Strategic Growth and Change teaches participants to identify, create, and lead strategies for growth in uncertain environments.

HOW YOU WILL BENEFIT Through lectures by world-class experts, discussions, small-group work, and peer coaching, this program will give you the frameworks to examine a personal case and develop and implement a growth strategy for it based on your organizational challenges.

• Discover a proven framework for leading growth.

•Make use of an entrepreneurial mindset in an established corporation.

• Understand the political and logistical challenges of growth.

• Gain insight into the cultural and leadership challenges of the information economy.

• Learn from faculty members and practitioners who are experts in this field.

WHO SHOULD ATTEND Upper- to senior-level executives who drive growth opportunities for their organizations.


“ Driving organic growth in an organization is one of the most important leadership and management activities in today’s environment. This program will help you avoid mistakes—which is half the battle—and it will help you understand the right kinds of disciplines to apply to your innovation.”

— Rita Gunther McGrath, Associate Professor, Management Division

October 21–25, 2013

May 19–23, 2014

October 27–31, 2014

DATES

$8,450 (2013)

$8,650 (2014)


TUITION

“ Leading Strategic Growth and Change translated into a system for my organization to manage growth initiatives with more discipline, more granularity, better assumptions tracking, clearer consequences, and therefore stronger internal commitment to pursue growth.”— Fernando Erazo, Director of Strategy

and Business Development, Middle East and Africa, Philips Electronics


STRATEGY PROGRAMS

CREATING AND EXECUTING BREAKTHROUGH STRATEGY

In today’s fast-paced environment, companies need executives who understand the tools and frameworks of strategy, and its development and implementation. Creating and Executing Breakthrough Strategy is grounded in Professor Willie Pietersen’s strategic learning process and provides a full plan for developing differentiated strategies and action plans to take advantage of market opportunities and build a competitive edge.

PROGRAM HIGHLIGHT

Each participant brings a pressing issue that becomes the foundation of a personal case study, which is discussed and addressed with other participants and individual coaches.

HOW YOU WILL BENEFIT The program introduces you to strategic learning—a unique and comprehensive framework to guide you through the different steps of the strategic process, from ideation to implementation.

• Learn to conduct a situation analysis.

• Improve your ability to foresee change.

• Identify deficiencies in your organization’s strategy and alignment and determine corrective steps.

• Produce a “winning proposition” that differentiates your organization.

• Develop a personal case that creates and defines a real-world strategy for your specific challenge.

• Understand how to lead development and execution of real-world strategies.

WHO SHOULD ATTEND All levels of executives who need a greater understanding of strategy.


May 4–9, 2014


DATES

$9,250 (2013)

$9,400 (2014)


TUITION


STRATEGY PROGRAMS

REINVENTING INNOVATION: TRANSFORMING INNOVATION INTO A SUSTAINABLE CAPABILITY

Though innovation is widely regarded as the surest path to a competitive advantage, making it a core competency is challenging. Reinventing Innovation: Transforming Innovation into a Sustainable Capability focuses on making innovation a part of an organization’s culture, teaches executives about the delicate balance between innovation and cost efficiency, and allows participants to create an actionable plan for their specific challenges.


“ Exemplary organizations let their employees create and customize the innovation process for their firm’s existing culture, talent, and financial position. We explore ways to achieve this goal, allowing your organization to thrive while balancing innovation and cost efficiency.”

— Eric Abrahamson, Hughie E. Mills Professor of Business, Management Division

HOW YOU WILL BENEFIT Participants focus on their specific challenges and needs and do a thorough innovation audit on their capabilities.

• Gain a new understanding of innovation that will help you move your company into an innovation-centric organization.

• Use an audit to customize your organization in order to achieve its innovation goals.

• Create a customized individual and organizational plan to launch, intensify, or redirect innovation in your organization or unit.

WHO SHOULD ATTEND Upper- to senior-level management in organizations that have been unable to move quickly and innovate.

NEW PROGRAM


June 16–19, 2014


DATES

$7,950 (2013)

$8,250 (2014)


TUITION


STRATEGY PROGRAMS

“ Hitendra Wadhwa is an excellent teacher. Bringing framework and process into an area I perceived as more instinct and art was very helpful and enlightening.”— Senior IT Manager, PepsiCo

DRIVING STRATEGIC IMPACT: MASTERING STRATEGY CONSULTING SKILLSIn environments where decisions are made quickly, having concrete, time-tested tools to solve strategic problems is essential. Driving Strategic Impact: Mastering Strategy Consulting Skills offers an opportunity to become more effective at analyzing and resolving strategic problems for your organization and clients by giving you tools used by top-tier strategy consulting firms.


“ This is a very practical program that you can immediately apply to your professional life. You will learn how to walk into almost any situation and contribute in a meaningful way toward helping your organization thoroughly and systematically address a high-priority business issue.”

— Hitendra Wadhwa, Professor of Professional Practice

HOW YOU WILL BENEFIT The program will provide hands-on practice and real-time feedback via in-class exercises, real-life strategy cases, and dynamic exchanges among participants and faculty members. You will also gain a formal set of tools and best practices in each of the five phases of a strategy project.

• Learn how to gain organizational buy-in for a strategic project.

• Discover the appropriate approach to a strategy project.

• Explore ways to identify core business issues and focus your problem-solving efforts.

• Align your recommendations with the appropriate means to communicate them.

WHO SHOULD ATTEND Managers with five or more years of organizational experience, specifically consultants, corporate strategy and business development executives, strategic account executives, and other professionals who encounter strategic issues within their organizations.

April 30–May 2, 2014

DATES

$5,850


TUITIONDRIVING STRATEGIC IMPACT (ONLINE)Driving Strategic Impact is also offered as an online program. Visit gsb.columbia.edu/execed for details.

AVAILABLE ONLINE


STRATEGY PROGRAMS

DOING BUSINESS WITH A CHANGING CHINA

“ The opportunity to discuss China’s future and the issues to consider relative to existing and future business decisions will play an important role in my company’s strategic planning.”— Daniel Persico, Vice President,

KEMET

Presented in partnership with China’s Cheung Kong Graduate School of Business (CKGSB), Doing Business with a Changing China offers critical insights for international business leaders on doing business with China. The program will explore the opportunities, strategies and perspectives necessary for success in the world’s most dynamic economy.


“ Participants will get a sense of the past, present, and future of China’s development. They will hear from leading researchers and experienced practitioners about how to formulate a winning strategy for doing business in China.”

— Fangruo Chen, MUTB Professor of International Business, Decision, Risk, and Operations Division

HOW YOU WILL BENEFIT The only program of its kind in the United States, Doing Business with a Changing China maximizes the thought leadership of Columbia Business School and CKGSB. It goes beyond sensational media headlines to explore the realities of China’s economic transformation and its implications for Western businesses. Participants will have the unique opportunity to spend a half-day in class discussing business strategy with more than 50 Chinese CEOs attending a parallel Columbia program.

• Understand where China is headed and the global implications of its rise.

• Learn the historical and cultural bases of China’s business model.

• Grasp the critical drivers of success in the Chinese market.

• Network with prominent CEOs of leading Chinese businesses.

WHO SHOULD ATTEND Senior-level executives from international corporations who want to enter or expand their business in China or need to have


2014 dates to be determined

DATES

$5,950


TUITION


STRATEGY PROGRAMS

STRATEGIC INTUITION

In today’s rapidly changing business environment, innovation and creativity are crucial to help a company survive and thrive. Exclusive to Columbia Business School Executive Education and based on William Duggan’s acclaimed series of books, Strategic Intuition offers breakthrough ideas, methods, and tools for generating creative insights that are also strategic.


“ Strategic Intuition offers a powerful set of ideas, methods, and tools for innovation based on the latest breakthroughs in modern neuroscience, principles from classical military strategy, and surprising truths about how great achievements in business and other fields actually happened.”

— William Duggan, Senior Lecturer in Business, Management Division

HOW YOU WILL BENEFIT In just two days, you will learn how to capture the benefits of strategic intuition and apply it to real-world business innovation. The last part of the program offers a set of tools to use strategic intuition for your own personal strategy and development. Participants will receive a copy of Strategic Intuition: The Creative Spark in Human Achievement.

• Understand the concept of strategic intuition, based on the science of how creative ideas actually happen.

• Learn the four key steps that make strategic intuition occur, and how to do it better yourself.

• Apply strategic intuition to any strategic or creative problem through the Insight Matrix for individuals and teams—a tool exclusive to the program.

WHO SHOULD ATTEND Executives involved in strategic planning, innovation, or creative design.

June 17–18, 2014

DATES

$3,250


TUITION

PROGRAM HIGHLIGHT

Strategic Intuition delves into great achievements in human history, analyzing the methods used by these high achievers—methods you can learn and then use to solve problems both individually and within a group.


FINANCE PROGRAMS

FINANCE AND ACCOUNTING FOR THE NONFINANCIAL EXECUTIVE

Every executive needs to master the language of finance and accounting to evaluate the financial implications of any business decision. Finance and Accounting for the Nonfinancial Executive provides participants with these critical skills.

PROGRAM HIGHLIGHT

Columbia Business School professors guide you through a corporate financial analysis of a company of your choosing. Participants receive personal attention on their specific situations and are able to pull together many of the concepts that they’ve studied.

HOW YOU WILL BENEFIT The program blends broad principles with practical applications. A unique element is the corporate financial analysis, a hands-on financial breakdown of your company or a company of your choosing, led by faculty coaches.

• Understand financial statements and their relationship to your strategic decisions.

• Communicate more effectively with financial managers and accountants.

• Discuss the financial impact of initiatives with confidence.

WHO SHOULD ATTEND Mid- to senior-level executives who seek a deeper understanding of finance to enhance their management and decision-making capabilities.



April 21–25, 2014

June 23–27, 2014



DATES

$8,350 (2013)

$8,600 (2014)


TUITION


FINANCE PROGRAMS

VALUE INVESTING

“ Value Investing was a life-changing experience. The valuation framework has added a new dimension to my thinking.”— Amit Narendra, Research Analyst,

M&G Investments

In today’s economy, investors need to make sense of limited data to select investments. Value Investing teaches proven valuation techniques that were first detailed by former Columbia Business School professors Benjamin Graham and David Dodd, MS ’21, in their legendary book, Security Analysis.

FACULTY DIRECTORS

Bruce C. Greenwald, Director, Heilbrunn Center for Graham and Dodd Investing, and Robert Heilbrunn Professor of Finance and Asset Management, Finance and Economics Division

Tano Santos, Co-director, Heilbrunn Center for Graham and Dodd Investing, David L. and Elsie M. Dodd Professor of Finance, Finance and Economics Division

HOW YOU WILL BENEFIT The case-study approach will teach you to estimate investment risk more precisely and help improve your ability to manage a value portfolio.

• Learn a method to fully utilize available data for making investments.

• Develop a systematic valuation process.

• Strengthen your ability to evaluate your investments’ growth and risk.

WHO SHOULD ATTEND Executives at all levels who want to refine their understanding of value-based investing principles for professional and personal use.


June 24–26, 2014


DATES

$6,650 (2013)

$6,850 (2014)


TUITION


FINANCE PROGRAMS

FAMILY WEALTH MANAGEMENT

Families that actively manage their investments can benefit from a deeper understanding of the most successful money management strategies. In partnership with Columbia Business School’s Heilbrunn Center for Graham and Dodd Investing at Columbia Business School and building on our renowned history in value investing, Family Wealth Management is designed to help sophisticated families manage their portfolios.


“ Leveraging Columbia’s franchise in value investing, the Family Wealth Management program teaches sophisticated investment analysis, including manager selection and risk management. It is ideal for people who want a solid framework for thinking about wealth management for their families.”

— Bruce C. Greenwald, Director, Heilbrunn Center for Graham and Dodd Investing, and Robert Heilbrunn Professor of Finance and Asset Management, Finance and Economics Division

HOW YOU WILL BENEFIT A select team of faculty members and practitioners will lead you through investment examples so that you will be able to make complex wealth management decisions with greater confidence.

• Learn a framework for value investing and discuss relevant case studies.

• Determine an effective approach to selecting investment managers.

• Learn about taxes and structural considerations for investing.

• Understand the value process for investing in growth companies.

• Discuss strategic philanthropy as a means for high-impact giving.

WHO SHOULD ATTEND The program is designed for individuals and family members with complex portfolios that exceed $20 million of investable assets. Participants will be carefully accepted to ensure an environment that is secure, comfortable, and ideal for learning and sharing.

FACULTY SPOTLIGHT

Described by the New York Times as “a guru to Wall Street’s gurus,” Professor Bruce C. Greenwald is an authority on value investing with additional expertise in productivity and the economics of information. His many awards include the Columbia University Presidential Teaching Award, which honors the best of Columbia’s teachers.

May 5–8, 2014

DATES

$9,750


TUITION


MARKETING PROGRAMS

PRICING ANALYTICS: THE ART AND SCIENCE OF PROFITABLE GROWTH

With annual organic growth for consumer products companies hovering around 2 percent, executives need to know how to use advanced analytics to develop effective pricing and promotion strategies. Presented in partnership with the Center for Pricing and Revenue Management at Columbia Business School and Information Resources, Inc. (IRI), Pricing Analytics: The Art and Science of Profitable Growth is a two-day program focused on how to use business analytics to understand your customers and determine the right prices and products to target them.


“ The Center for Pricing and Revenue Management was founded to highlight the growing importance of advanced analytic approaches to segmenting customers, developing and targeting the right products for the right customers, and setting and updating prices. This program will show executives how to make informed, data-driven decisions to improve growth and profitability.”

— Robert L. Phillips, Professor of Professional Practice, Decision, Risk, and Operations Division, and Director, Center for Pricing and Revenue Management

HOW YOU WILL BENEFIT This program shows executives and practitioners how to harness the power of predictive analytics to improve an organization’s bottom line.

• Gain intuition on how analytics can be used to support pricing and promotions decisions.

• Understand how pricing analytics should be employed within an organization.

• Develop tactics to measure the benefits.

WHO SHOULD ATTEND Executives involved in pricing who want to better understand how analytics can be used to make pricing decisions. CPG and retail managers are also invited to learn the fundamentals of pricing and how to harness Big Data to improve profitability.

October 2–3, 2013

2014 dates to be determined

DATES

$3,250


TUITION

NEW PROGRAM


MARKETING PROGRAMS

MARKETING AND INNOVATION: IGNITING CREATIVITY TO ADD VALUE

HOW YOU WILL BENEFIT In today’s business world, you cannot rely on serendipitous innovation to remain competitive. Instead, you need to be able to innovate “on demand.” This program is designed to teach you how.

• Leverage various outside constituencies.

• Generate product, market, and customer insights.

• Screen ideas and rapid experimentation.

WHO SHOULD ATTEND Mid- to upper-level executives who work across functions and are responsible for strategic innovation and new product development.

Those working cross-functionally, especially in consumer- and marketing-driven industries, must foster creativity and embrace consistent innovation to design and position products so they stay ahead of the competition and add value to their organizations. Marketing and Innovation: Igniting Creativity to Add Value shows executives how they can drive innovation by generating creative solutions to the challenges of new product design and positioning.


June 17–19, 2014


DATES

$5,650 (2013)

$5,850 (2014)


TUITION


“ In this program, you will learn about structured approaches to creativity and innovation and leave with a toolkit that will enable you to uncover the voice of the customer and the voice of the product itself, leading to ‘innovation on demand.’ ”

— Gita V. Johar, Senior Vice Dean and Meyer Feldberg Professor of Business, Marketing Division

NEW PROGRAM


MARKETING PROGRAMS

STRATEGIC MARKETING MANAGEMENT

To stay relevant in today’s changing economy, executives need to develop a strategic and disciplined approaching to marketing. Strategic Marketing Management is an intensive and comprehensive program for executives who want to learn all aspects of the marketing planning process.

“ Strategic Marketing Management is an in-depth, customer-focused program taught by experienced and highly motivational and inspirational professors.”— Steve Lambouses, Strategic Marketing

Manager, Texas Instruments

HOW YOU WILL BENEFIT The program drives you through each of the critical steps of a strategic marketing planning process. Through the integrated curriculum and action-oriented approach, you will learn all the aspects of building a strong strategic marketing plan: from generating genuine market insights to developing strategy, and then designing and implementing a marketing program.

• Gain superior insights about your customers and competitors.

• Learn how to identify strategic marketing opportunities and develop a winning strategy.

• Develop action plans that can be implemented immediately.

• Learn pricing strategies to maximize value for your company and customers.

WHO SHOULD ATTEND Mid- and upper-level executives. Past participants represent a wide range of marketing responsibilities and come from business-to-business, business-to-consumer, and nonprofit sectors.


May 18–23, 2014


DATES

$8,950 (2013)

$9,250 (2014)


TUITION


“ If you really want to improve how marketing works in your organization, this is the program for you. You will ‘breathe marketing’ from morning to evening, and learn about proven marketing processes and strategies by doing it for five-and-a-half days.”

— Michel Pham, Kravis Professor of Business, Marketing Division


MARKETING PROGRAMS

DIGITAL MARKETING STRATEGY

“ Truly beneficial to my development in this area, Digital Marketing Strategy provided practical tools that I could apply almost immediately to my business and its digital marketing plan.”— Alex Harper, General Manager,

White Lotus Foods

In a digital age, marketers must be able to plan, implement, and measure digital strategies that are suited to today’s customers and integrated with a company’s traditional marketing and business practices.

Digital Marketing Strategy helps executives face these challenges by presenting the tools and best practices that the world’s most successful companies are using to gain competitive advantage online.


“ Digital technologies are transforming customers’ relationships with each other and with brands and businesses of all kinds. In order to engage today’s customers and drive growth, marketers must be able to plan, implement, and measure digital strategies that are clearly linked to business objectives.”

— David Rogers, Executive Director, BRITE, Columbia Business School Center on Global Brand Leadership

HOW YOU WILL BENEFIT The course will provide you with the digital marketing concepts, best practices, and tools to equip you to lead your own digital strategies that achieve high-impact marketing objectives.

• Learn to develop plans that leverage social media for customer acquisition and retention.

• Create strategies to bring customers into your innovation process.

• Learn how to develop analytics to measure the impact and ROI of digital marketing.

• Understand how to manage brand risk and set expectations for online conversations.

WHO SHOULD ATTEND Mid- and upper-level executives responsible for developing and implementing marketing strategy in B2B and B2C campaigns.

October 21–23, 2013

June 23–25, 2014



DATES

$5,650 (2013)

$5,850 (2014)


TUITION


MARKETING PROGRAMS

DIGITAL MARKETING STRATEGY II

Digital Marketing Strategy II: Developing Your Strategic Plan is a workshop-style program where executives start implementing knowledge and frameworks of digital marketing to create a high-impact, actionable strategic plan to address specific challenges. Digital Marketing Strategy is a prerequisite.

DIGITAL MARKETING STRATEGY WEEK Digital Marketing Strategy Week combines Digital Marketing Strategy, a three-day program that presents the case studies, tools, and best practices to gain competitive advantage online, with Digital Marketing Strategy II, a two-day workshop where participants develop their own strategic plan with the help of peers and faculty members.

HOW YOU WILL BENEFIT Executives will receive the framework, coaching, and skills to develop their own digital marketing strategy, around objectives that they define.

• Develop an actionable strategic plan based on your own unique business needs.

• Set metrics and measurable objectives in advance to provide feedback and accountability.

• Leverage a variety of tools as it suits your own business’s unique strategy.

• Balance quick wins with more ambitious digital efforts to build a sustainable advantage in the marketplace.

WHO SHOULD ATTEND Mid- and upper-level executives responsible for developing and implementing marketing strategy in B2B and B2C companies.

NEW PROGRAM

October 24–25, 2013June 26–27, 2014September 18–19, 2014December 11–12, 2014

DATES

$3,150 (2013) $3,250 (2014)


TUITION

October 21–25, 2013June 23–27, 2014September 15–19, 2014December 8–12, 2014

DATES

$8,350 (2013)$8,550 (2014)Includes breakfast, lunch, and all materials.

TUITION

NEW PROGRAM



SENIOR LEADERS PROGRAM FOR NONPROFIT PROFESSIONALS

Increasingly limited financial resources alongside a heightened demand for services puts an even greater premium on the leadership skills of nonprofit executives. The Senior Leaders Program for Nonprofit Professionals is designed to provide participants with the leadership, strategic, and management skills that organizations need to fulfill their missions.


“ Our mission is to help executives of nonprofit organizations conquer the many challenges they face in today’s tough environment. We do this by using Columbia Business School’s finest faculty members to teach cutting-edge leadership and management skills.”

— Ray Horton, Frank R. Lautenberg Professor of Ethics and Corporate Governance

“ The program was highly engaging and the lessons enabled me to develop a road map for my organization.” — Manish Naik, CEO, Sanjay Foundation

for Social Development and Research

HOW YOU WILL BENEFIT In this highly interactive 21-day program, you will learn the core principles of leadership, strategic planning, and nonprofit management, with a particular emphasis on budgeting and finance, performance evaluation, and marketing.

• Create an individualized plan for your organization or unit.

• Share experiences and learn best practices.

•Maximize individual and team performance.

• Facilitate cross-functional collaboration.

• Cultivate an expanded network of peer leaders and Columbia Business School faculty members.

WHO SHOULD ATTEND Senior nonprofit professionals responsible for directing their organization’s missions, directions, and policies. Typically, participants have at least five years of nonprofit management experience.

4-WEEK COURSE:

January 12–17 February 10–14 March 17–21 and April 7–11, 2014

DATES

$9,500

Tuition assistance may be available.

TUITION



DEVELOPING LEADERS PROGRAM FOR NONPROFIT PROFESSIONALS

“ The Developing Leaders Program addressed literally dozens of issues that my organization faces on a regular basis. I can’t imagine a more productive way to move my career and my organization forward within the course of one week.”— Josh Skolnick, Director of Institutional

Giving, Regents Research Fund

Change is affecting nonprofit organizations on a daily basis, requiring everyone—at every level—to have stronger management and leadership capabilities. The Developing Leaders Program for Nonprofit Professionals is designed to provide nonprofit managers with essential skills and tools that they can use at their organizations.

HOW YOU WILL BENEFIT The Developing Leaders Program prepares you to support your organization’s overarching goals by exposing you to key management concepts. The program offers formal training in fundamental elements of strategic management, including how to use financial data for strategic decision making, and also covers critical areas in leadership.

• Develop a specific vision and strategy to support the overall agency mission.

• Generate relevant performance and financial data for resource allocation proposals.

• Exercise personal leadership effectively in dealing with difficult personnel situations.

• Open and sustain effective teamwork within and across programs and departments.

WHO SHOULD ATTEND Mid-level managers, including program directors and administrators, as well as executive directors of small, community-based organizations.

March 9–14, 2014

DATES

$4,000

Tuition assistance may be available.

TUITION


CUSTOM PROGRAMS

Columbia Business School Executive Education is dedicated to developing the tools and talents business leaders need to perform and excel in today’s business landscape. We seek to be the partner of choice for organizations that are committed to fostering superior talent for the long term. To achieve this goal, a unique blend of scholarly research and practical approaches is available.

Custom programs deliver a diverse mix of case application, role-playing, group discussion, and knowledge sharing, often augmented by short, focused lectures. The process is iterative: whether it is adjusting the program’s length or shifting content focus, program developers tailor programs in a way that speaks to an organization’s specific cultural characteristics and needs to meet the stated goals.

RECENT CUSTOM CLIENTS

• Bovis Lend Lease• Center for Curatorial

Leadership• Cheung Kong Graduate

School of Business• Deloitte

• Deutsche Bank• Deutsche Telekom• Ericsson• Japan Bank for

International Cooperation

• M&T Bank• Novartis Oncology• Pernod Ricard USA• Siam Cement Group• Société Générale• Standard & Poor’s

• Swiss Re• Telefónica• Time Warner• Tudor Investment

Corporation


Please contact Clayton Shedd at [email protected].

THE COLUMBIA DIFFERENCE: FACULTY ARE INVOLVED FROM DAY ONE

Our faculty members play a key role in our custom programs. At the earliest stages of consultation, faculty directors engage in an in-depth exploration of an organization’s pressing challenges to better understand how to develop solutions.

THE BENEFITS OF CUSTOM PROGRAMS

• Aligning your corporate culture with your strategic vision.

• Fostering entrepreneurial thinking at all levels of your organization.

• Managing change due to growth, post-merger integration, or shifts in senior leadership.

• Building sustainable leadership capacity as a component of succession planning.

• Strengthening business and financial acumen.

• Addressing the challenges and opportunities of globalization.

• Developing high-potential employees for retention and professional growth.

• Balancing short-term results with long-term growth. FOR MORE INFORMATION

Columbia Business School Executive Education 37

18 DAYS TO BUSINESS EXCELLENCE

The Certificate in Business Excellence (CIBE) is awarded to participants who complete 18 program days in four years. It recognizes your achievement and the investment you and your company have made in your education and development.

To receive the Certificate in Business Excellence, choose programs that suit your needs and meet your educational criteria. Custom programs, open programs, and online programs all apply toward your CIBE.

We can also work with your company to co-brand the CIBE so that it aligns with your company’s objectives.

“ As a private business competing against major multinational corporations with unlimited resources, you have to really dig deep to look for your competitive advantages. I consider the Certificate in Business Excellence, and the journey I took to complete it, as one such competitive advantage.”

— Dean Justin Blanchard, Vice President, Operations, Health Care Pharmacy


“ I am very glad to have completed courses and received a Certificate in Business Excellence from Columbia. The coursework had a significant impact on me, personally and professionally.”

— Joli Gross, Vice President, Deputy General Counsel, and Assistant Secretary, United Rentals Inc.

CIBE RECIPIENTS RECEIVE SELECT ALUMNI BENEFITS

• A 25 percent tuition benefit for yourself and up to four colleagues each year for programs lasting up to seven days.*

• Invitations to Columbia Business School alumni events and programs around the world.

• Global networking opportunities.

• Lifetime Columbia Business School e-mail address.

• Subscriptions to Columbia Business School publications.

• Eligibility to join Columbia Business School alumni clubs.

* Excludes Family Wealth Management.

ANOTHER WAY TO EARN YOUR CIBE IS VIA A CONCENTRATION

1. Take Columbia Essentials of Management or the Columbia Management Institute as your foundation program.

2. Follow it with another program or two of your choice—in leadership, strategy, marketing or finance—within one year, bringing your total to 18 days.

3. Take a 5 percent discount on the last program you take, within that initial year.

4. Earn your Certificate in Business Excellence with a concentration in leadership, strategy, marketing or finance, whichever you have chosen.


ONLINE PROGRAMS

Visionary and inspiring, our new online programs meet the professional development needs of busy executives and allow for a flexible learning schedule. Online learning is a convenient option for both individuals and teams.

In all of our online programs, you will have many opportunities to connect with other participants, and you will interact directly with faculty members in live sessions: ask questions, discuss your ideas, and share your experiences.

GLOBAL LEADERSHIPGlobal Leadership (Online) will help executives take advantage of today’s complex, interdependent business environment in order to become sophisticated leaders. In this program, you will enhance the following skills:

• Solve problems more creatively. • Prioritize and focus for greater efficiency. • Build more social capital. • Balance risk with potential outcomes. •Manage diversity more effectively. • Communicate in new ways that create a more innovative organizational culture.

FACULTY DIRECTORS

Paul Ingram, Kravis Professor of Business, Management Division, and Faculty Director of the Columbia Senior Executive Program

Sheena S. Iyengar, S. T. Lee Professor of Business, Management Division

William R. Duggan, Senior Lecturer in Business, Management Division, and Faculty Director of Strategic Intuition

COMING SOON

Personal Leadership (Online) and Driving Strategic Impact (Online) run for 10–12 weeks, with two to three sessions each week. Each session has approximately 60 minutes of video lectures and 30 minutes of reflection and group discussion. Please see pages 18 and 23 for more details about these two programs, which are also offered in a traditional classroom setting.

FACULTY DIRECTOR

Hitendra Wadhwa, Professor of Professional Practice

DRIVING STRATEGIC IMPACT

PERSONAL LEADERSHIP


THE COLUMBIA COACHING CERTIFICATION PROGRAM

The Columbia Coaching Certification Program is offered in conjunction with Teachers College at Columbia University. Coaching is one of the fastest-growing areas of leadership development. This program, which requires the completion of two five-day workshops, provides you with the toolkit to link coaching skills with business strategy and initiatives.

Participants can focus on providing coaching either for outside clients or for inside an organization. The Advanced Coaching Intensive Workshop explores coaching strategies and tactics for building leadership capabilities while enhancing organizational performance. The practicum segment delivers field experience in applying practices and tools and provides structured online peer-coaching labs as well as work with a mentor.

Columbia Coaching CertificationTeachers CollegeColumbia University

Call 800-209-1245 or visit tc.edu/coachingcertification

FOR MORE INFORMATION


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PROGRAM POLICIES

ADMISSION QUALIFICATIONS

Successful candidates should have managerial experience and responsibilities relevant to the program’s objectives and as outlined in each program’s “Who Should Attend” description.

LANGUAGE REQUIREMENTS

Participants must be sufficiently fluent in English (recommended TOEIC score: 750–800) to complete reading assignments and participate meaningfully in discussions and group work.

APPLICATION

You can register for programs by visiting gsb.columbia.edu/execed. Once your application has been reviewed, you will receive an e-mail welcoming you to the program, with a link to your invoice. All tuition and fees must be paid before the program begins.

DEADLINES

Qualified applicants are accepted on a first-come, first-served basis. Programs often fill quickly, so early registration is recommended.

For additional details and to read about visa requirements and cancellation policies, please visit our website: gsb.columbia.edu/execed.



GREATER RETURNS ON LEARNING

“ I took Finance and Accounting for the Nonfinancial Executive because my responsibilities were changing. I was moving from a legal capacity to an investment capacity. The course really gave me the tools and skill set to make that transition.”

— Christoffel Krediet, Vice President, CF Capital

“ I found the Columbia Management Institute completely invigorating and really challenging. Through the corporate cases that we read, I learned many things I could take and extrapolate to my own business.”

— Jennifer Cattaui, Owner, Babesta

“ The Columbia Senior Executive Program was such an inspirational and rewarding experience. The return on investment is the chance to trigger business and people with the latest research, cutting-edge and inspiring methods for evaluation and development, and especially leadership with collective power.”

— Julia Merkel, SVP-Global HR, ESPRIT

f ColumbiaExecEd

l @ColumbiaExecEd

i Columbia Business School Executive Education

Contact us today to learn how Columbia Business School Executive Education can help you and your organization achieve greater returns on your learning.

gsb.columbia.edu/execed [email protected] 212-854-3395


CONNECT WITH US

“ An inspiring learning experience, providing state-of-the-art tools, visionary thinking, and great diversity of people. I definitely grew as a professional and as a person.”—Gulden Erdogan, Global Brand Manager, Procter & Gamble

Columbia Business SchoolExecutive EducationArmstrong Hall, 4th Floor2880 BroadwayNew York, NY [email protected]/execed

Documents

Columbia Catalog