Community Event Hannah Summers, John Lowery, Megan Piotrowicz

Strengths• New form of the Pro Bowl (more people

attending)• No longer AFC vs. NFC• Drafted teams

• Ranked #4 in US for tourism

• Ranked #1 in US for quality of living

• Native culture specific to the state

• Great weather year-round• Ranked #2 in US

Weaknesses• Expensive travel• #1 in US - About $800/day • #2 is New York at $320/day

• Isolated from Continental US• About 2,000 miles away

• New sports team to the state

Opportunities• New form of Pro Bowl (Marketing aspect)• High number of homeless people• Over 6,000 people• Only 1,200 live in shelters• Increased 8.6% since 2010

• Only professional sports team representing the state• High-profile players• Ben Rothlisberger #7 QB• Aaron Rodgers #6 QB before injury• Matt Forte #3 RB

• Surfing is the most popular sport for the youth

Threats• Natural disasters

• Possible threats to the environment and wildlife

• Honolulu ranked #2 in US for worst traffic

Problem• Homelessness

•80% do not live in shelters•Homeless camps on beaches and sidewalks•Affects tourism

Objectives• Gain exposure for the Honolulu Pineapples franchise

• Show appreciation and bring awareness to the unique Hawaiian native culture

• Bring awareness to the growing problem of homelessness in the state of Hawaii, and work with the local Habitat for Humanity to help their endeavors in fixing the problem

SURF for SHELTER

SURF for SHELTER• When?• 2014 Pro Bowl

Weekend• Saturday, January 25,

2014

• Where?• Kuhio Beach in

Honolulu, Hawaii

• How much?• Adults (18+): $10• Kids: $7• Surfers: $100

• ALL proceeds go to Habitat for Humanity

How will it work?Age divisions:• 13- 16• 17-21• 22 and older

Competition:• 3 rounds• 14 teams (R1)• 7 teams (R2)• 3 teams (R3)

• 5 minutes to a round to catch as many waves as you canTeams:

• 2 surfers per team• Team sponsored by NFL

player• 14 teams in division

Scoring:• Average both surfers

score on team• Highest scores advance

to next round

Event ScheduleCheck In• 7 a.m. (Ages 13-16)• 8 a.m. (Ages 17-20)• 9 a.m. (Ages 21+)

Competition Times8:30 a.m.- (13-16)10:00 a.m.- (17-20) 11:30 a.m.- (21+)

1 p.m.- (13-16)2 p.m.- (17-20)3 p.m.- (21+)

4:30 p.m.- (13-16)5 p.m.- (17-20)5:30 p.m.- (21+)

6:15 p.m.- Announce Winners, Commence raffle & silent auction

Round 114 Teams

Round 27 Teams

Final Round3 Teams

JUDGESSkip Frye

Shane DorianBethany Hamilton

Attractions• Helena’s Hawaiian Food• Authentic Hawaiian Barbeque food• Chicken• Short Ribs• Pork• Salmon

• University Flower Lei’s• $2 a lei • Habitat for Humanity Tent• All proceeds go directly to Habitat for Humanity

• Dole products• What to do for those not competing• Beach volleyball• Hula dancing lessons• Hang out with players

PRIZESRaffles • Signed player jerseys• Signed helmets• Signed footballs• Spend a day with Aaron

Rodgers

Silent Auction• Watching game of your

choice in the President’s box with him• Season tickets• Actual game worn jerseys

that are framed and signed

Plan of Attack

#surf4shelter

Plan of Attack• Honolulu Pineapple’s Website• www.honlulupineapples.org

• Pro Bowl Website• http://www.nfl.com/probowl

• University of Hawaii Athletics• Aloha Stadium • Big screen• Poster’s hanging around stadium

Evaluation• Attendance•Money Raised• Survey at Event• Likes on Facebook• Overall feelings/comments on media

outlets