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Communicating EWB-Communicating EWB-USAUSA
Creating A Stronger Brand
The Big QuestionsThe Big Questions• What are we talking about and what is the big deal?!
• Why is this important and why do we care?
• How will this make a difference?
• What resources do we need from you?
• When do we see results?
How does EWB-USA stand out?How does EWB-USA stand out?
• Funding Funding
• Publicity Publicity
• National Exposure National Exposure
• MembersMembers
Ex: Central Ohio Professionals & Case Western Reserve University
EWB-USA in the LA TimesEWB-USA in the LA TimesThe result of a well-communicated project: National Exposure
Chapter: EWB-USA Inland Empire Chapter
Cohesive communicationCohesive communication and and BrandingBranding develops adevelops astronger organization and brandstronger organization and brand
Resources for Effective Brand Management
EWB-USA Chapter Communication Toolkit
This toolkit is intended to provide all EWB-USA chapters with direct access to marketing materials that have been designed specifically
with the chapter in mind, while adhering to the EWB-USA brand design and image.
EWB-USA Identity and Style Guide
The purpose of this guide is to enable all chapters and members to consistently present the EWB-USA visual identity and mission in
their communications and marketing materials.
Key Messaging GuideKey Messaging Guide
This document provides the standard language about EWB-USA and how to communicate the organization’s mission, vision and story to
members, partners, the media and the general public.
Social Media & MoreSocial Media & More
EWB-USA Members Only Section on WebsiteEWB-USA Members Only Section on Website
EWB-USA YouTube EWB-USA YouTube ChannelChannel
EWB-USA Facebook PageEWB-USA Facebook Page
What Other Resources Do We Have Now?
• EWB-USA Annual International ConferenceEWB-USA Annual International Conference
• Regional Training WorkshopsRegional Training Workshops
• Monthly E-BlastMonthly E-Blast
• 512 Documents512 Documents
• EWB-USA WebsiteEWB-USA Website
• Members only pagesMembers only pages
• EWB-USA YouTube ChannelEWB-USA YouTube Channel
• EWB-USA SurveysEWB-USA Surveys
WhenWill We See Results???
IMMEDIATELY!IMMEDIATELY!
We can create a National Brand Identity which willWe can create a National Brand Identity which willGenerate More Awareness and More Funding.Generate More Awareness and More Funding.
Questions?Questions?
