4/4/2013

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JaneMitchell

A practical discussion

SCCE – April 8th 2013

Communicating the heart of your values

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JaneMitchell

My focus today

• Your code as storybook, not rule book

• Values-based decision making

• Transforming what ethics means to the individual at work

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JaneMitchell

Think virtuous circle

YOUR

CULTURE

4/4/2013

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JaneMitchell

• What is the purpose of communicating?

• Does it invite dialogue, feedback, interaction?

• Local, regional, global?

• What impact does it have on you?

• How does this impact ethics?

Communication – the bigger picture

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JaneMitchell 5

JaneMitchell

You reap what you sow

©ScottAdams

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JaneMitchell

A code may be a starting point

JaneMitchell

JaneMitchell 9

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JaneMitchell

Embedding a Code into the culture

• Particularly important in difficult times

• If leadership is not aligned neither will your organisation be

• Communication is not about 1-way/informing

• It’s about delivering action and change

• Words, quite simply, are not enough

JaneMitchell

It’s not new science…

Tell me and I’ll forget. Show me

and I’ll remember, involve me and I’ll

understand Confucius

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JaneMitchell

Engaging with a Code

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JaneMitchell

Think virtuous circle

YOUR

CULTURE

JaneMitchell

Rhetoric v reality

Gaps create entropy!

JaneMitchell

A clear sense of purpose?

4/4/2013

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JaneMitchell

How do I decide what to do?

©newspakistan

JaneMitchell

Values-based decision making

Rules What are the rules?

Integrity How do we act with integrity?

Good Who is this Good for

Harm Who could we harm

Truth What’s the Truth?

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®ethicability

JaneMitchell

Think virtuous circle

YOUR

CULTURE

4/4/2013

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JaneMitchell

Embed step by step

• Stages of communication

• Like unethical creep - it takes time

• Small actions add up to fundamental change

• Change may take longer in a crisis

• Openness, transparency, ownership

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JaneMitchell

An engagement curve

LOW HIGH

HIGH

Awareness

Understanding

Loyalty

Support

Personal responsibility

IMPACT ON INDIVIDUAL BEHAVIOUR

IMP

AC

T O

NO

RG

AN

ISA

TIO

N

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JaneMitchell 21

Follow your leader?

4/4/2013

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JaneMitchell

Or corporate chaos?

JaneMitchell

The role of the Communicator…

• Understand the audience

• Take account of pressure and noise

• Ensure words = action

• Encourage values-based decision making

• Engage step by step

• Speak truth to power

• Keep focus on corporate purpose

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JaneMitchell

Your final thoughts?

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