COMMUNICATION 1Comparison of film trailers - advertising (1000 words)This task explores the relationship between context, purpose, audience, form and language in film trailers. The film trailer is a form of advertising where audiences are persuaded to view

the film, based on their emotional responses. The elements of characters, actors, settings, storyline and music are used to varying degrees to create a sense of anticipation. In this task students will compare two film trailers and comment on their effectiveness.

Rosie Egan & Assunta Fusco - Wilderness School

NAME ........................................................

Communication 1 - Comparison of film trailers.

Choose two film trailers and compare them in the areas of context, purpose, audience, form and language.

ASSESSMENT DESIGN CRITERIA A B C DKnowledge & Understanding· the ways the film trailers are shaped by conventions· the ways creators use stylistic features and language techniques to make meaning· the ways creators of film trailers target particular audiences

Analysis· of the author’s use of conventions of film trailers to communicate ideas & influence

the viewer’s response· of ideas, experiences, values & beliefs explored in the film trailer

Application· use of language skills and techniques to create coherent texts that address the

meaning and intention of the task· use of evidence from film trailers to develop and support a response

Communication· Accuracy and fluency of expression· Appropriate form and register for audience and purpose·

Possible film trailer pairings:

How to Train Your Dragon & Narnia! ! ! The Kids Are All Right & Nowhere BoySarah’s Key & The Boy in the Striped Pyjamas" " Red & Salt

Communication 1 - Comparison of film trailers.

Choose two film trailers and compare them in the areas of context, purpose, audience, form and language.

Film trailer 1 Film trailer 2

Introduction

Context & purpose

What background information do you know about this film? Consider

social, historical, cultural & ideological contexts.

When & where was it made? Who is the director? What is the

purpose of this trailer? (An3, Ap1 - used in all

paragraphs)

Audience

Who is the target audience

for this film?What do you know about the intended audience?

(KU4)

Form

What are the stylistic

features of a trailer? Comment on the hyper-sensory nature of the film

trailer. Consider film genre, characters, actors,

settings, visuals, sound, music, editing, pace, camera angles, mood,

tension, lighting, narrative structure, point of view,

computer-generated imagery, symbolism. (KU1, KU2, An1, Ap2)

Language

narrative voice-over,

dialogue, tone, volume, relationship between language & visual images.

(KU1, KU2, An1)

Conclusion

How successfully does

each film trailer achieve its purpose? (C1,C2 used throughout)