COMMUNICATION STUDIES

SEVEN TRADITIONS OF COMMUNICATION STUDIES

DR. MARQUITA BYRD

DEPARTMENT OF COMMUNICATION STUDIES

SAN JOSÉ STATE UNIVERSITY

MARQUITA BYRD©2012

TRADITIONS: WAYS OF ORGANIZING THEORIES IN THE FIELDSemiotics

Phenomenology

Cybernetics

Cause

Effect

Socio Psych

Me

UsYou

Socio Cultural

Rhetoric

Critical

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Available Means of Persuasion: Influence and/or control

RHETORIC

Rhetoric

Aristotle, Plato, Socrates

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Must be aware of Biases

WE EXPERIENCE LIFE THROUGH OUR OWN LENSES

Phenomenology

Symbol

Sign

People

Human beings and abstract

STUDY OF SIGNS AND SYMBOLSIN A SOCIETY

Semiotics

City of San Jose City Hall

SOCIO-PSYCHOLOGICAL

Event

Behavior

Cause and Effect

Behavior

Event

Cause and Effect

SOCIO-CULTURAL

Me

UsYou

Shared cultural patterns and social structures

We co-create reality

Noise, complex individualities, messages

CYBERNETICS: INFORMATION PROCESSING

Shannon and Weaver

CRITICAL

Power, Discrimination, Oppression

Critical

Ways in which communication constructs and supports the use of power to oppress and ways that communication can reduce use of power to discriminate and oppress.

SemioticsPhenomenology

Cybernetics

Cause

Effect

Socio Psych

Me

UsYou

Socio Cultural

Rhetoric

Critical

TRADITIONS: WAYS OF ORGANIZING THEORIES IN THE FIELD