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Communications Heather Rasmussen Communications Specialist W E S T E R N E L E C T R I C I T Y C O O R D I N A T I N G C O U N C I L

Communications

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Communications. Heather Rasmussen Communications Specialist. Joel Ramey, Technical Writer and Editor Laura Scholl, Managing Director, Stakeholder Relations and Outreach Heather Rasmussen, Communications Specialist. Who We Are. Developing a strategy for success Branding Messaging - PowerPoint PPT Presentation

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W E S T E R N E L E C T R I C I T Y C O O R D I N A T I N G C OU N C I L

Communications

Heather RasmussenCommunications Specialist

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W E S T E R N E L E C T R I C I T Y C O O R D I N A T I N G C OU N C I L

Who We Are

• Joel Ramey, Technical Writer and Editor• Laura Scholl, Managing Director, Stakeholder

Relations and Outreach• Heather Rasmussen, Communications

Specialist

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W E S T E R N E L E C T R I C I T Y C O O R D I N A T I N G C OU N C I L

Collaboration and Coordination

• Developing a strategy for success– Branding– Messaging– Extending Reach– Educating

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W E S T E R N E L E C T R I C I T Y C O O R D I N A T I N G C OU N C I L

The impact of Communications’ work can be seen across the organization, and

through others’ work. Our goal is to treat our peers as customers, ensuring their

work shines through and accurately represents the corporate image.

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W E S T E R N E L E C T R I C I T Y C O O R D I N A T I N G C OU N C I L

Policies

• Media Policy• Vendor Endorsement Policy• Contact Policy

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W E S T E R N E L E C T R I C I T Y C O O R D I N A T I N G C OU N C I L

Media Calls

• Notify the caller of WECC’s Media Policy• Provide the caller with my name, phone

number, and email address• Obtain the caller’s name, phone number,

company name, and deadline• Relay the caller’s information to me as soon as

possible

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W E S T E R N E L E C T R I C I T Y C O O R D I N A T I N G C OU N C I L

Contact Information

Heather RasmussenCommunications Specialist

(801) [email protected]

W E S T E R N E L E C T R I C I T Y C O O R D I N A T I N G C OU N C I L

WECC WebsiteComing September 2014

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W E S T E R N E L E C T R I C I T Y C O O R D I N A T I N G C OU N C I L

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W E S T E R N E L E C T R I C I T Y C O O R D I N A T I N G C OU N C I L

Research

• Internal Survey• Google Analytics• Online Survey• Brainstorming Activities• Current Website Identification• Individual Interviews• Document Management

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W E S T E R N E L E C T R I C I T Y C O O R D I N A T I N G C OU N C I L

What We Learned

19%

8%

62%

11%

Site Users

PerformerParticipantConsumerInquirer

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W E S T E R N E L E C T R I C I T Y C O O R D I N A T I N G C OU N C I L

What We Learned

Improvement Preferences

Site NavigationSearchLook/DesignAccessibilityPage OrganizationUpdated Content

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W E S T E R N E L E C T R I C I T Y C O O R D I N A T I N G C OU N C I L

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W E S T E R N E L E C T R I C I T Y C O O R D I N A T I N G C OU N C I L

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W E S T E R N E L E C T R I C I T Y C O O R D I N A T I N G C OU N C I L

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W E S T E R N E L E C T R I C I T Y C O O R D I N A T I N G C OU N C I L

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W E S T E R N E L E C T R I C I T Y C O O R D I N A T I N G C OU N C I L

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W E S T E R N E L E C T R I C I T Y C O O R D I N A T I N G C OU N C I L