Call for Entries

Communications Awards Ë Submissions due April 9, 2015

Ë Nominations for New Member & Marketing Professional of the Year due March 20, 2015

Communications Awards

Entry Categories ........................................................................... 3

Additional Honors ......................................................................... 4

Submittal Requirements .............................................................4-5

Judging Criteria ............................................................................ 5

Entry Form .................................................................................... 6

Payment Information ..................................................................... 7

Clarification Statement .................................................................. 8

Individual Honors

Marketing Professional of the Year ................................................ 9

Marketing Professional of the Year Nomination Form ............. 10-11

New Member of the Year ............................................................. 12

New Member of the Year Nomination Form ............................ 13-14

SMPS Boston Awards

Call for Entries

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Entry CategoriesBrand Experience/IdentityA new or updated brand experience. This could include the roll-out of a new logo, graphic standards, and/or visual /content update for materials, applied firm-wide or for a specific market. Guidelines for application must be included in the submission.

Special Event MarketingA print or digital piece produced for one-time use to promote a special event including but not limited to an anniversary, office opening, dedication, conference or tradeshow participation (including exhibition materials and booth design), or ground breaking.

Digital MediaA campaign that utilizes online and interactive tools to generate engagement and collaboration. Examples include but are not limited to: apps, blogs, networking sites (LinkedIn, Facebook), content-sharing sites (YouTube, Flickr) or news sites (Digg, Reddit).

Please note: Digital Media submissions should only include online campaigns while Integrated Marketing submissions include campaigns that cross all marketing channels, including print media.

WebsiteAn external website or mobile site that promotes your firm. This could

include sites that have been launched by your firm for a specific project.

Holiday PieceA print or digital piece produced for one-time use to promote a generally recognized holiday; examples include a greeting card, party invitation, client appreciation gift, or calendar.

Integrated Marketing CampaignMaterials that promote a consistent brand message across marketing channels to reach a specific target audience over an extended period of time. Examples can include direct-mail campaigns, advertising campaigns, a series of printed or digital publications, external newsletter, and/or media relations campaigns.

Marketing CollateralPrint or electronic marketing collateral (both internal or external). Examples may include a proposal layout redesign, one-time email announcement or corporate mailing, magazine, annual report, internal newsletter, intranet, or book/monograph.

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Additional HonorsAll entries submitted to the preceding categories are automatically considered for the following honors:

Ë Best In-house Design Work designed by full-time, in-house employee(s) of the submitting firm.

Ë Best in Show Judges will select from the first place entries in all categories for the 2015 Best in Show Award.

Ë People’s Choice On the night of the gala, entry presentation boards will be displayed and gala attendees will have the opportunity to cast their ballots for the best overall submission.

Submittal Requirements

Due Date: Ë Thursday, April 9th, 2015 by 4 P.M.

Ë Late entries will be accepted for an additional fee until April 23rd

Email To: Ë smpsbostonawards@gmail.com

Ë Send hard copy samples (i.e. holiday cards, invitations, brochures, etc.) by April 23rd to:

Danielle Jackson CDM Smith 75 State Street Boston, MA 02109

Phone: 617-452-6278 Email: jacksondl@cdmsmith.com Subject: SMPS Boston Award Supporting Sample 2015

Eligibility Ë Any materials created after March 2014

Ë Anyone or any company who was involved in the creation of the materials entered – you do not have to be an SMPS member

Ë If submitting material from a firm where you were previously employed, or submitting as a consultant, written permission from the firm must be submitted with the entry

Notification and Next StepsIn mid-May, entrants that have won an award will be contacted and be required to produce a board as well as a .jpg of their board to be included in a PowerPoint, which will be displayed at next year’s events. All entrants have the option of submitting a board that will be displayed during cocktail hour at the 2015 SMPS Boston Awards Gala. Refer to board requirements on the following page. All boards should be collected at the end of the Gala.

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What to Include in Your Email Ë Copy of Online PaymentPlease pay for your entry(ies) online at www.smpsboston.org.

Ë 1 PDF file of the “Entry Requirements” shown below Please submit a separate PDF file for each entry you’re submitting

Ë Intention of Submitting a Presentation Board (optional)Required to be considered for the People’s Choice award, which is chosen the night of the gala, please send to Danielle Jackson by May 30th, 2015 (see previous page for address)

Entry Requirements Ë Cover page with title of entry, category, and company name

Ë Entry Form (pages 6 & 7)

Ë Clarification Statement (page 8)

Ë Supporting materials (i.e. images, links, etc.)If you are including a tangible item with your entry, please list what the item is

Presentation Board Requirements Ë Please use gator board not exceeding 3/16 inch in thickness. Do not use foam core.

Ë The size of the presentation board must be 22 x 24 inches, either vertical or horizontal.

Ë One-dimensional, laminated presentation boards are preferred.

Ë The entry title, entry category, and the submitting firm’s name must be displayed on the front of the presentation board.

Ë .JPG file of board for use in awards presentation (if your firm has won an award).

Ë (Optional) Include a copy of the clarification statement in the bottom right-hand corner of the presentation board.

Ë (Optional) Include a business card indicating to whom people may write for further information about the piece.

Ë (Optional) A photograph of the individual or team who created the entry may appear on the board.

These requirements are based on SMPS National’s Marketing Communications Awards presentation board requirements.

Judging CriteriaJudges are selected for their expertise in marketing and communications as well as their experience in the AEC industry. They will judge each entry based on the following criteria:

Ë Ability of the submission to meet the objectives stated in the clarification statement

Ë Visual impact of the graphic design, photography, and other materials submitted

Ë Ability of the submission to effectively communicate with the intended audience

Ë Cohesiveness of concept and copy

Ë Marketing results

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Entry FormEntry Title:

Category:

Qualifies for In-House Design? Work must be completed by in-house employees only to qualify.

Nominating Firm (Please list your firm name as you want it to appear in the presentation and on any awards)

Firm Name: Contact Person:

Address: City/State/Zip:

Phone: Fax: Email:

Creative Team

Design Firm: Contact Person:

Address: City/State/Zip:

Phone: Fax: Email:

Copy Writer: Firm Name:

Address: City/State/Zip:

Phone: Fax: Email:

Photography/Illustration Firm: Contact Person:

Address: City/State/Zip:

Phone: Fax: Email:

Other Firm (state role): Contact Person:

Address: City/State/Zip:

Phone: Fax: Email:

Client (if different from Nominating Firm): Contact Person:

Address: City/State/Zip:

Phone: Fax: Email:

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Payment Information

SMPS Member? Yes No

Member Name: Membership ID Number:

Number of Entries Submitted:

Name of Each Entry Payment Covers:

Total Entry Fee Enclosed: $

Ë SMPS Member $135 for the first entry; $110 for each subsequent entry

Ë Non-Member $155 for the first entry; $130 for each subsequent entry

Ë Late Fee Add $50 to the above prices if entry submitted after April 10th

Please make your payment online at www.smpsboston.org. Payment should be made before or by the date your entry is due.

Questions?

Contact Rebecca Roy – Awards DirectorMarketing ManagerBond BrothersTel: 617-394-6261Email: rroy@bondbrothers.com

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Clarification StatementPlease include the following background information. You can use your own template for the clarification statement, but it must not exceed two pages.

Ë Who was the target audience? What was the intended key message?

Ë What were your firm’s marketing objectives — what goals did your firm hope to achieve and how do/did you measure your results?

Ë What research did you conduct prior?

Ë Describe the production and delivery method.

Ë What makes your entry distinct or differentiates it from the others?

Ë What were the results? What was your budget and estimated ROI?

Ë Please list any outside consultants used.

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Individual Honors

Marketing Professional of the YearHonors an AEC Marketing Professional with at least seven years of marketing experience who has significantly contributed to the success of his/her firm and actively participates as a member in the SMPS Boston Chapter.

Entry Submission Ë Two part process

1. Nomination: The nominator should submit the associated formfor the candidate they wish to nominate.

2. Second State Submission: The nominated candidate will receive a packet containing an entry form to be completed and submitted with a recent headshot, up to seven pages of supporting information, a current resume, and a letter of recommendation no more than two pages long. Please submit as one file.

Ë Email completed nomination form to Danielle Jackson (jacksondl@cdmsmith.com)

Ë There is no fee associated with this entry

Due Dates Ë Nominations due: Thursday, March 20th, 2015

Ë Second Stage Submissions due: Thursday, April 9th, 2015

Judging CriteriaA panel comprised of engaged and active SMPS Boston members will determine this year’s recipient based on the candidate’s contributions to the firm’s marketing and business development success, using the following criteria:

Ë Been an integral part of the development of the firm’s strategic marketing plan

Ë Contributed to the overall management of the firm’s administrative support

Ë Developed or been an integral part of the firm’s business development strategy

Ë Led a results-oriented marketing and communications strategy

Ë Developed effective marketing materials

Ë Been recognized by clients or in the profession for innovative marketing techniques

Ë Developed and implemented internal professional development program(s) related to marketing, business development, or client maintenance

Ë Contributed to the growth, visibility, and advancement of the marketing profession by fostering involvement in SMPS

Award

The recipient will receive a scholarship to the SMPS National Conference (Build Business) for 2015 (to be held in August in Los Angeles, CA) or 2016 (to be held in Philadelphia, PA), at the award recipient’s option, as well as a ticket to the 2016 SMPS Boston Awards Gala.

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Nomination Form

Marketing Professional of the Year

Nominee

Name: Company:

Address: City/State/Zip:

Phone: Fax: Email:

Nominator

Name: Company:

Address: City/State/Zip:

Phone: Fax: Email:

I, the Nominator, informed the Nominee or Nominee’s firm prior to this submission that he/she is being nominated for the 2015 SMPS Boston Marketing Professional of the Year.

Signature: Date:

Late entries and those not following submission guidelines will not be considered. There is no entry fee to nominate a Marketing Professional of the Year.

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Nomination Form

Marketing Professional of the YearBriefly describe why you are nominating this member.

Briefly describe the nominee’s SMPS Boston Chapter involvement.

Please provide any other relevant information.

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Individual honors

New Member of the YearHonors a new SMPS Boston Chapter Marketing Professional with less than two years of membership who demonstrates a high level of commitment and enthusiasm. Please contact Danielle Jackson for a list of eligible candidates.

Entry Submission Ë Two part process

1. Nomination: The nominator should submit the associated formfor the candidate they wish to nominate.

2. Second Stage Submission: The nominated candidate will receive a packet containing an entryform to be completed and submitted with a recent headshot, upto seven pages of supporting information, a current resume anda letter of recommendation no more than two pages long.

Ë Email completed nomination form to Danielle Jackson (jacksondl@cdmsmith.com)

Ë There is no fee associated with this entry

Due Dates Ë Nominations due: Thursday, March 20th, 2015

Ë Second Stage Submissions due: Thursday, April 9th, 2015

Judging Criteria

A panel comprised of engaged and active SMPS Boston members will determine this year’s recipient based on the candidate’s contributions, committee participation, and overall involvement in the SMPS Boston Chapter.

AwardThe recipient will receive registration to the SMPS Boston 2015-2016

Building Leaders Series (five education events), as well as a ticket to the

2016 SMPS Boston Awards Gala.

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Nomination Form

New Member of the Year

Nominee

Name: Company:

Address: City/State/Zip:

Phone: Fax: Email:

Nominator

Name: Company:

Address: City/State/Zip:

Phone: Fax: Email:

I, the Nominator, DID NOT inform the Nominee prior to this submission that he/she is being nominated for the 2015 SMPS Boston New Member of the Year.

Signature: Date:

Late entries and those not following submission guidelines will not be considered. There is no entry fee to nominate a New Member of the Year.

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Nomination Form

New Member of the YearBriefly describe why you are nominating this member.

Briefly describe the nominee’s SMPS Boston Chapter involvement.

Please provide any other relevant information.