Community Census 2007 Results

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    Open Source Service CatalogCommunity Census 2007

    Results

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    Background

    These are the results of the Fall 2007 CommunityCensus

    3000+ Service Catalog Community members registered

    135 Responses, a statistically valid sample

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    Purpose

    This census represents the only complete survey ofthe community of practitioners building Service

    Catalogs

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    Who makes up the Community

    20% are Service Level Managers

    Many are consultants

    But many are:- Business analysts, process consultants

    - Or directly involved in delivering services

    Most are working on the Service Catalog as part ofanother job

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    The Details on Job Titles:Other is a Big Number

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    The Other Titles:Most Are Analysts or Involved in IT Service Delivery

    Change/Configuration Mgr Process Architect

    Metadata Architecture

    Division Director

    Business Consultant

    IT manager

    Implementation Team Lead including managing project & integration

    Manager, IT Support

    Business Analyst

    Service Desk Manager

    Business Analyst

    Manager - Service Catalogue Unit

    ICT Service Control Manager

    Service Delivery Manager

    Business IT Analyst

    IT Development Manager

    Manager, Global Service Delivery Processes

    Service Delivery Coordinator

    Quality & Compliance, Global IT - Systems Assurance

    System Architect

    IT Architect

    Service Analyst

    Sr. System Programmer

    ITSM Manager

    Systems Coordinator

    Marketing director in IT

    Support Manager

    IT Manager

    Sr. business analysis

    Architect

    IT Operations Manager

    IT Services Manager

    Manager, Design and Planning

    Helpdesk Manager

    Service Desk Manager

    IT Customer Service Manager

    Manager, IT Governance

    Configuration Manager

    Process Coordinator

    Business Systems Analyst

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    Most Will Produce a Service Catalogin the Next 12 Months

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    No Matter the Title, You are Doing a Lot ofHeavy Lifting Alone and on Your Own

    30% are the project leadimplementing the ServiceCatalog

    25% dont have a formal role,but are figuring out what to do

    After that, you work in:

    - Advising on how to do it

    - Selling the concept

    - Re-writing the old ServiceCatalog that didnt quite work

    - Managing the existing ServiceCatalog

    15% of you are the businesssponsors

    D i Y H d W k

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    Despite Your Hard Work,Lots of Obstacles Remain

    Although many have aService Catalog,issues are preventingyou from achieving

    the desired results

    Technical silos thateach want to havetheir way of doingbusiness

    Lack of knowledge onhow to create theService Catalog

    Lack of executive

    support and funding

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    Four Major Issues AreIn The Way of Service Catalog Success

    1 U illi b T h i l Sil

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    1. Unwillingness by Technical Silos toGive up Control

    But the silos dont providesupport or content for theService Catalog effort

    When if they do, its tootechnical to be useful

    And they are unwilling togive up control

    There is a lack of institutional understanding andsupport for Service Catalogs, which is the root causefor so many of the other implementation barriers. Thereis also an imbedded fear of de-mystifying thetechnologies that everyone thinks is theirs to control.

    Service ownership has been distributed in the differentIT silos and all have different priorities andunderstanding of the benefits of a service catalog, thuscollaborate at different degree. No one has the globalresponsibility so the coherence and governance isneglected.

    Extremely fragmented IT organization with competinginterests and services.

    Niches in IT department. Cultural change and Serviceconcept are the biggest issues.

    Silo'd organizations, resistance on the part of serviceproviders for dedicating any resources for keepingcontent up to date, no budget, limited project.management resources to oversee catalog, poorlymarketed throughout organization.

    2 L k f K l dg b t S i M d l

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    2. Lack of Knowledge about Service Modelsand Definition

    A lot of initial ServiceCatalogs are staticdocuments not actionable

    Dont know what todocument, nor at what level,or for whom

    Using document-orientedtools to try to definestructures that ultimately

    need to be madeoperational

    Confusion around What isa service?

    Challenged with how tointegrate with the rest of IT(e.g., what fields orattributes we need toexchange?)

    The exact definition of 'Service' and 'Application'.

    Our biggest issue is understanding where we definethe scope of each service - e.g. do we have multipleservices for Telecommunications or do we have one

    service with a number of distinct attributes to theservice? If we go too high, it may be difficult to line upSLA's; if we go too low we may paralyze ourselveswith the need to monitor and track all those services.

    Identifying what a Service Catalog is (and what a

    service is) and what attributes should be part of it wasquite difficult.

    There weren't too many practical examples available,only a lot of theory. In the beginning we also had theproblem of not having any dedicated staff on the

    project to develop it. We had to try and create it inbetween our operational roles. Once it was recognizedthat it was never going to work, project resources wereallocated.

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    3. Projects are Vastly Underfunded,Despite the ROI Opportunity

    Not enough at stake fromother participants

    Lack of funding and

    resources

    Recognition that there is abig potential payback

    - But not clear on how toget there with theService Catalog project

    There is clearly pain thatneeds to be addressed

    - Drawing the linebetween the aspirin (thecure) and the headache(the pain itself)

    No availability of SME to gather information

    Need for resourcing not understood/accepted:Expected to develop a new iteration and maintainoperational workload for Service Level issues

    I think the executive part of the company thinksthis is an issue but only a small one... We have tosell the project first.

    The cost in developing and maintaining. -

    Dissemination of information to executive,operational, support and strategic personnel. -The understanding of the big plan. - The workingtogether for the common goal.

    Executives ask for Service Catalog but they don'tget involve to define the IT services. There isn'tbudget for additional people or tools. And theinternal areas don't have time to define their mainservices

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    4. Difficulty in Gaining Executive Support, SinceStatic Service Catalog Has No Operational Impact

    Executives dont get the valueof a Service Catalog

    - From lip service..

    - To lack of a program toachieve benefits.

    Static Service Catalogdocument will not impact

    operations, therefore it getslittle attention from seniormanagement

    Too much focus on selling the

    Service Catalog, not enoughon selling the benefits

    Motivating and up skilling senior management withunderstanding.

    The benefits of and requirement for a service catalogneeds be understood by Senior IT executives. Mostare ignorant of what a Service Catalog is and what itdoes for IT Service Management.

    Executive part of the company thinks this is an issuebut only a small one...

    Cost for implementation are difficult to explain toexecutives.

    Most are ignorant of what a Service Catalog is andwhat it does for IT Service Management.

    Executive level knowledge of the needs versus whatthey will provide budget for... goes back to executiveunderstanding for the value of ITIL

    Executive management unable to provide a soundbusiness case and promote the value.

    An understanding by executives and peers of thevalue-add

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    The Service Catalog Journey

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    You Have a Clear Vision of What to Do

    You know what needs tobe done

    But you are not sure howto get there.

    We have developed a service portfoliothat is geared towards understanding

    service costs. Taking it to the next level interms of service level development andactionable requests will most likelyrequire a tool.

    Need for a culture change to turn theorganization from an IT technology siloorientation to a service organization

    Technology is in people's mind, not theService

    And You Are Pretty Clear on the

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    And You Are Pretty Clear on theValue of a Service Catalog

    Over 50% said, your Service Catalog would help to:

    - Explain What IT does for the business

    - Standardize services- Make it easy to request services

    - Improve operational efficiencies

    Only a few thought of using the Service Catalog for:- Compliance

    - Pricing to manage supply and demand

    The Service Catalog Explains

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    The Service Catalog ExplainsThe What and How of IT

    You Have a Good Sense of What

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    You Have a Good Sense of WhatService Catalog Success Looks Like

    The internal customer satisfaction is veryimportant to us because now every employeeshates IT. They don't understand our tasks,roles, responsibilities ... nothing at all. Wehave to understand the business as well.

    Must be written in user terms. Must becomplete and include value added services.Must be actionable. Must be kept up-to-date

    We traditionally do not think in business terms,the catalog will change that thinking. It isessential to be able to show we are achieving

    agreed service levels. Providing transparencyto customer and getting IT staff to thinkCustomers not users are the key successfactors initially.

    Alignment of resources, managementcommitment, and staff effort behind visible,

    measurable services. Moving business and IT perspective to a user

    rather than technology view of service

    Commitment and support at all levels of theorganization. Adherence to the concepts ofstandardization and process management.

    Understanding the Business's view of IT 'services'needed and presenting the service catalog in ameaningful, intuitive way. Our Service Catalogmust be easily understood by our customers andexplain in business terms the services that weoffer and the target service levels that each arematched to.

    Understanding who uses services will make it

    easier to gauge impact of loss/downgrade ofservice. We are not aware when some users stopusing services so if services costed if onlynotionally we may be freed up from makingavailable, services that are no longer needed

    We are working towards consolidation,

    standardization, and abstraction of services. Thecatalog sets the new direction.

    Most of You Started Your ITIL

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    Most of You Started Your ITILInitiative with Incident/Change/Problem Mgmt

    Followed by Service Level Management

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    Followed by Service Level Managementand Configuration Management

    U N t S i C t l d S i P tf li

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    Up Next - Service Catalog and Service Portfolio

    There Wasnt Much Guidance from ITIL,

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    There Wasn t Much Guidance from ITIL,So You are Doing it on Your Own

    Surprise: You are Using Technology to

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    p g gyCreate a Service Catalog

    But Existing Tools (e.g., Word/Excel/pdf) are

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    But Existing Tools (e.g., Word/Excel/pdf) areNot Helping You Achieve the Benefits

    Most are using

    - Static documents

    - Building something on your own

    - Trying to bend metal with your HelpDesk tools

    Large gap between the vision for aService Catalog and what thesetools provide

    These tools are not designed to:- Standardize Service Catalog content

    - Guide Service Catalog implementation

    - Integrate with other IT tools

    - Manage the business objectives ofService Catalog implementation

    So youve been forced to inventtools on your own

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    The Service Catalog Community:Usage and Feedback on the Site

    You like the Templates and Are Using Them

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    You like the Templates and Are Using Them

    30% use the templates

    This is a good start

    - Based on the fact that the industry average is only 1% for open source tools,we are pretty pleased that 30% of you use the templates

    - But wed like to improve adoption and usage of the tools on the site

    And You Like A Lot of Aspects of the Site

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    And You Like A Lot of Aspects of the Site

    Community sharingPragmatic stuff

    I think I feel happy that this subject One stop source for all Service

    Catalog ideas and tools

    The Service Catalog templatesand examples are the #1 most

    popular items Other members cited the

    discussion in the forums asmost useful

    The blogs and articles are alsofavorites

    has attention among others, Ithought I was alone here

    Sharing - ideas, best practices, tools& templates, etc.

    The exchange of ideas and pitfalls

    Interactions and exchenges beingin the business I am in, its isolating.

    The realization that other people

    really are doing this too

    However There is Room for Improvement

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    However, There is Room for Improvement

    Many of you are still new to the site and not sure how to participate

    Contributions to the community are lower than they could be

    This raises the following questions:

    Are ITSM people shy?

    Are we reluctant to ask questions or ask for help because we aretoo concerned with appearing unknowledgeable?

    Mostly of You Googled Your Way to the Site

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    Mostly of You Googled Your Way to the Site

    Why Did You Register?

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    Why Did You Register?

    Because you have a ServiceCatalog project withdeliverables assigned to you

    Because you are passionate

    Because its your career

    The possibility to learn and shareexperiences on service catalogs,

    ITIL v3 and related areas. Because I have to implement

    Service Catalog at this company....All help welcome. :)

    I am very interested in servicecatalogs as a general idea, servicelevel management and ITIL bestpractices.

    Needed ideas for content

    You Have a Very Definite Idea ofWhat you Want from the Community MORE

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    What you Want from the Community: MORE

    What do you want?

    Examples, examples, examples

    Benchmarking data and tools thatallow for the clear demonstration ofservice catalogs benefits fororganizations

    More real life examples of catalogs

    Experience with Service CatalogTools

    More examples

    More templates

    More sharing by practitioners

    More hands-on experience

    And surprisingly.morecoverage on Service Catalogtools

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    Take-Aways and Recommendations

    Take-Away #1

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    y

    Most IT Organizations Are Still Not Sure Where the Role andResponsibility for the Service Catalog Belongs

    The path forward:- Use ITIL Version 3 as the model to staff, educate and properly scope

    the size of the Service Catalog project

    - New processes and roles for Service Portfolio Management, Service

    Catalog Management, Demand Management, Financial Management,

    and Request Fulfillment

    Take Away #2

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    y

    The static Service Catalog

    ends up as a side project- No executive support

    - No adoption or buy in fromthe IT silos

    - No operational usage- No user adoption

    - Not funded properly toachieve transformation

    The root cause:- The Service Catalog project is not tied

    to business value

    - Improper toolset doesnt provideService Catalog models, content, orsupport for operations

    - Static documents cant support the

    delegated design and developmentrequired for a Service Catalog

    - The IT silos own technical services

    - SLM role owns business services

    - Service managers own service

    requests- Lack of a proven implementation

    journey and methodology- No clear vision of how to drive service

    operations with a Service Catalog

    The Majority of Homegrown, First-Generation Service CatalogsDo Not Achieve Success

    Recommendations:Moving Forward to Service Success

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    Moving Forward to Service Success

    Skip the Service Catalog as a documentation / inventory project

    - The static document/intranet will not achieve the desired results

    Tie your Service Catalog Project to a major initiative that deliversbusiness value. Pick any of the following objectives:

    - Explain what IT does for the business

    - Standardize services

    - Make it easy to request services

    - Improve operational efficienciesUse a measurable, hot button business objective to get executive level

    support for your Service Catalog

    Build a proper Service Catalog team. This is a transformational

    initiative, not a side projectUse proper Service Catalog models, methods and tool sets

    - The right tools can help divide labor to minimize political conflict in thedefinition of services and the design of your Service Catalog

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    Open Source Service CatalogCommunity Census 2007Results