COMMUNITY CHEST CARNIVAL

AGENDA• Introduction by Lorenzo Davids – CEO of The Community Chest

• Introduction of The Community Chest Board members

Carol Fleurs-Goddard (Chairman); Mike Bosazza (Deputy Chairman); Edgar Adams;

Di Berril; Mike Blomkamp; Abbas Gani; Herbert Hirsch; Gregory James; Meko

Magida; Alan Woolfson

• Powerpoint presentation

• Ideas and suggestions on how to create an effective business model for Carnival

• Q&A

Marketing

Business Model

Layout

Volunteer Event

WHAT IS CARNIVAL CURRENTLY

- Established in 1951 as a theatrical garden party - A fundraising platform- Iconic and unique to the Western Cape- Run on the time, skills and experience of

volunteers

INTERESTING FACTS

- 5000 Volunteers- 7000 volunteer badges printed also utilised as

workers badges for commercial stalls- Between a high 100 000 and a low of 54 000

attendees (based on feet through the gate, excluding volunteers/workers on the grounds before trading time)

- No. of hours worked by volunteers 5000 x 28hrs = 140 000 hours

Cont. INTERESTING FACTS

- 6000 Single Complimentary tickets (Wednesday & Thursday only)

- 4000 Family Complimentary tickets (2 adults & 2 U 18)- 3500 Give As You Earn Family Complimentary tickets

( Saturdays between 14h00- 16h00 only)

Total FREE entries 36 000

WHAT WORKS?

- Easy entry for General Public;- Cleanliness and tidiness of the area;- Safety & security;- Entertainment for the whole family;- Well supported fundraising event for Charity

VILLAGE LAYOUT

 

DECLINES IN INCOME

- Increase in costs & expenses

- A significant decline in sponsorship and reduced cost of

service contributions

- Declining numbers of volunteers and aging of existing

volunteers

- Declining Spending Power of Patrons

- Differing perspectives on event quality

 

MARKETING & MESSAGING

- Family Friendly & Safe

- International food & local entertainment

- Fundraising event for charity

- Volunteer driven event

- Brand awareness platform for Community

Chest

MARKETING & MESSAGINGPublicity & Marketing Platforms

- Radio interviews & articles in print media dailies/weekly and

weekend papers

- Cape Community Newspapers editorial & Advert

Street Posters & Banners

- 7 days before Carnival distributed in the City, Northern and Southern Suburbs

- Schools displayed in the City, Northern and Southern Suburbs

Online PR

- Event Listings and press release online

THANK YOU

Q&A