COMMUNITY SERVICES by HARNESSING INSTITUTIONS

COMMUNITY SERVICESby HARNESSING INSTITUTIONS

A presentationBy

Technet Global Pvt. Ltd.

IFFCO is the world’s leading cooperative owned by 40,000 village level

cooperative societies.

Today, IKSL has a base of more than 60 million farmers as

members. SOURCE : http://www.iffco.nic.in/iksl/ikslweb.nsf/ef05d07f0ecee65652575040037b375 /0a5a5305a2044c20652577a70026d4d0?OpenDocument

.

IFFCO Kisan Sanchar Limited (IKSL) is an innovative concept promoted by IFFCO, (World’s largest producer and distributor of Fertilizers), to promote rural communications with Value Added Services (VAS).

http://www.iffco.nic.in/iksl/ikslweb.nsf/ef05d07

Community is platform in which people congregate, participate and share experiences.

It provides a sense of identity and purpose, a sense of being a part of and belonging.

A community is a centre of activity where people with common background sharing some common interest, gather

for a SPECIFIC PURPOSE.

WHAT IS A COMMUNITY

IKSL is a COMMUNITY of more than 60

million Farmer Members.

WHAT IS AN INSTITUTE

AN INSTITUTION IS AN ORGANISATION OR ACTIVITY THAT IS A PART OF ANY COMMUNITY. IT PROVIDES STABILITY AND MECHANISMS FOR

FULFILLING A NEED OF THE COMMUNITY.

AN INSTITUTION SHARES A SET OF OBJECTIVES

We presume, IKSL has the opportunity to harness its potential to serve its farmer members community more powerfully through

INSTITUTIONALISING.

The Institutions of a community are created to provide a VALUED OUTCOME.

Characteristics of an Institution

An institute is created to serve a – PASSIVE or CONSCIOUS or SPECIFIC NEED, of all or some members’ of the community.

MEMBERS EXPECT A BENEFICIAL RETURN FROM THE COMMUNITY INSTITUTE(S)

THE EXPRESSION "CARE" IS A CONCERN OR INTEREST

TO SUPPORT OR ASSIST OR HELP A MEMBER OR A GROUP OF PEOPLE, IN MEETING THEIR NEEDS

INSTITUTIONAL CARE is a SPECIALISED SERVICE or a SPECIFIC NEED

that is provided by an Institution within a community.

CARE may be a Short term care or a Long term care.

INSTITUTIONAL CARE

Erving Goffman* states that no institution is all open or all closed. That they all share similar characteristics. An institution is either

positively or negatively valued.

* Canadian born SOCIOLOGIST and WRITER (June 11, 1922 – November 19, 1982)

Institutions are a part of the social construction of a community.

WITHOUT INSITUTALISATION WITHIN A COMMUNINTY…

... the community will not be able fulfill its role,

... there will be no boundaries to define the community,

... the members will not see themselves as a part of the community,

... communication brakes down, or will be non-existent,

... the community looses its skills and resources,

... the community will not be able to fulfill its needs.

INSTITUTIONALISATION WITHIN COMMUNITY

COMMUNITY SERVICES

BY

HARNESSING INSTITUTIONS

unleashing and Leveraging

THE Power of Mobile phone

to stimulate

.While mobile phones are widely seen merely as a communication medium, MOBILE SHOULD REALLY BE SEEN AS

A NEW AND ESSENTIAL FORM OF INFRASTRUCTURE

that has a yet to be exploited to its potential, to make a major contribution to socio-economic development in rural economies.

OF ALL CONNECTIVITY DEVICES, MOBILE PHONE IS THE FIRST TO BE TRULY OMNI-PRESENT,

TRANSFORMING ECONOMIC AND SOCIAL LIFE IN RURAL AND SMALL TOWNS

ENTERTAINMENT

SOCIAL NETWORKING

ONE OF THE REASONS PEOPLE ARE ENTHUSIASTIC ABOUT MOBILE IN RURAL AREAS IS THAT THEY EXPECT THE MOBILE TO BRING SOME OF THE MORE URBAN

AMENITIES TO THEIR VILLAGES AND SMALL TOWNS. THEREFORE, FULFILLING SOME OF THE EDUCATION, SOCIAL ENGAGEMENTS AND ENTERTAINMENT NEEDS OF

PEOPLE AND MAKE THEIR COMMUNITY MORE ATTRACTIVE

BOILER PLATE MESSAGES WILL NOT SATISFY MEMBERS OF A COMMUNITY

EDUCATION

MODEL OF CARE BY INSTITUTES WITHIN A COMMUNITY SHOULD HAVE A POSITIVELY VALUED OUTCOME

THE COMMUNITY IS NOT ONLY WHERE THE MEMBER IS LIVING, BUT WHERE THE MEMBER DESIRE TO

PARTICIPATE

SHARE EXPERIENCES AND

HAVE VALUED RELATIONSHIPS WITH OTHERS.

THE INSTITUTIONS OF SERVICE(S)

Should provide SUPPORT for the Members of the community.

Should be BUILT AROUND the Member.

Should provide VALUED OUTCOMES for the Member.

The Member GETS AN OPPORTUNITY to participate in normal socialising activities

that are available to other Members in society as well.

connect with each other connect with each other connect with each other connect with each other

INTRODUCINGThe ‘Institute of communication’

‘bhagidari’

IKSL COMMUNITYPARTICIPATION, INTERACTION and SHARING INFORMATION PLATFORM.

Farmer Connect FarmerBuilding Community

COMMUNITY AND MEMBERS

‘bhagidari’ as an institution, recognizes and fulfills the following community needs:

1.Success of Community is in providing the members a feeling of PARTICIPATION & INTERACTION.2. The Community must keep members ENGAGED.

3. "Everybody and his brother" is interested in HAVING A SAY AND BE HEARD by others in the community - Provide members the opportunity to ‘communicate’

4. The crux is, after all "A MAN IS A SOCIAL ANIMAL".5. The More The Participation, The More Social Networking.....

6.Providing "Value" to any target is not about only problem solution, but is also about "indulging" with them within their entire "lifecycle“.

1. PARTICIPATION & INTERACTION.

2. Keeps members ENGAGED.

3. Provide members the OPPORTUNITY TO ‘COMMUNICATE’; HAVING A SAY AND BE HEARD

4. The crux is, after all "A MAN IS A SOCIAL ANIMAL".

COMMUNITY AND MEMBERS

The More THE PARTICIPATION

The More SOCIAL NETWORKING

The More POSITIVELY VALUED OUTCOME

‘bhagidari’ AS AN INSTITUTION, RECOGNIZING AND FULFILLING THE COMMUNITY NEEDS:

Providing "VALUE“ and “CARE” is not only about Problems, Solutions and Sermons , but is also about "INDULGING" with farmer members

within their entire “LIFECYCLE”

Providing value is not about Philanthropy or Charity or Free Services,

It is about the END-USER BEING HAPPY with his “paisa-wasool” FEEL and

the VENDOR endeavor is always striving for OVER-DELIVERY

BUILDING UP AND FOSTERING RELATIONSHIP BETWEEN THE FARMER MEMBERS COMMUNITY AND IKSL

PROVIDING "VALUE“ AND “CARE” – A CORRECTION

With the typical profile and demograph of the IKSL community and the dynamics of today,

‘bhagidari’

is a unique Content Management System (CMS). It is a Robust, Flexible and Scalable Content Delivery Platform and supports an array of content types to deliver VALUE ADDED SERVICES SUPPORTING ALL CONSUMER TOUCH

POINTS INCLUDING SMS,WAP, WEB, VOICE, VIDEO.

Salient features:

1. The user may interact in text, Voice or videos. 2. The user may use any or all the platforms, SMSE, WAP/WEB/ IVR or MULTI-MEDIA 3G MOBILE.3. The user may create his own page/blog to share with a community.4. The user may chat either 1to1 or multi members of his choice and permission.5. The user may upload and/or download a text/voice/video message and broadcast it to any / all

members of the community.

On IVR The Farmer Can Have the Following Facilities:

1. He Can Record His Own Blogs2. He Can Comment on the Other Blogs3. He Can Listen to Blogs4. He Can Talk to Other Farmers5. He Can Talk to Expert

On WAP The Farmer Can Have the Following Facilities:

1. Upload/Download Photos2. Uploading/Download Videos3. Watching Photos

IMPLEMENTATION OF “bhagidari” FOR FARMERS

Press 1 for EnglishPress 2 for HindiPress 3 for Regional LanguagePress 9 to disconnect the call

Language SelectionPress 1 for General InfoPress 2 for Sales & Purchase InfoPress 3 for Crop InfoPress 4 for Land InfoPress 5 for Commodity ServicesPress 9 to disconnect the call

Menu SelectionPressed 1

Pressed 5

Dials 51819

Press 1 for Creating BlogsPress 2 for Listening to BlogsPress 3 to talk to other FarmerPress 9 to disconnect the call

Sub Menu Selection Pressed 2

Farmer CallsOn Short Code51819

Press 1 if You are Happy With SolutionPress 2 if You are Not Happy With SolutionPress 3 if You Have Different ProblemPress 4 If You Want to Record Ur CommentPress 9 to disconnect the call

Feedback/Comment MenuPressed 3

Record Comment &

Press 9 To Disconnect

The Call Farmer Notified by SMS/Call AboutThe Comment

Press 1 for Crop ProblemPress 2 for Land ProblemPress 3 for Sales & PurchasePress 4 for Information SharingPress 9 to disconnect the call

Problem Categorization

Press 1 for Crop BlogPress 2 for Land BlogPress 9 To Disconnect

Selects Blog

Pressed 9

Pressed 2

ADULT EDUCATION

INTRODUCINGThe ‘Institute of EDUCATION’

A LIFE CHANGING SERVICE CUSTOMISED FOR TYPICAL PROFILE AND DEMOGRAPHY OF THE IKSL COMMUNITY

ADULT EDUCATION

BASIC LEARNING – LANGUAGE READING and WRITING. BASIC MATHEMATICS, and SIMPLE BOOK KEEPING

Adult Education For Farmer

IVR Mobile App WAPSMS

Different Platform Base Of Mobile For Adult Education

IVR for Inbound and Out bound calls

For Upload Download and

Online TV/Video

For Notification and Text Information

Non GPRS Enabled Phones

GPRS Enabled Phones (2G 3G)

LINC 2007

SMS Project in EMP Classroom

Mobile QUIZWhich choice can best……..

A)…………….B)……………C)………….....D)…………….

Send your answer to 51819

Mobile FeedbackAsk you questions regarding the

lecture through SMS/IVR to

51819

Use OF WAP-Mobile.APP For Educating Farmers

Farmer Upload

/Download Image/Video/

Sound

Mobile App n WAP

Farmer watching

Educational Video, Songs

Etc

Farmer Recording his

Video to upload on Wap site

Agent Records

Expert Advice For

Farmer

Agent Observes

Farmer Videos/Images

FarmerWatch AgentAdvice

FarmerWatching Other Farmer Videos

PROVIDING MULTIPLE SERVICES UNDER ONE ROOF.

The services include complete chain of information from Production to Consumption related to :a. Input (seed, fertilizer and pesticide)b. Funding schemes c. Agri- Government schemes on loans and subsidiesd. Banking, Insurancee. Market pricesf. Region specific market information g. Updated news on agriculture

CONTEST AND QUIZZES with prize money is a huge attraction. We have run several, and have experienced mass responses. The idea is to spread awareness and draw the community attention with attractive prizes.

PANORAMA OF FUTURE SERVICES (VAS AND OTHER)

PROVIDING MOBILE TV

Multiple Mobile Platforms For VAS Services

WAP AppsMobile

Apps

SMSIVR

GPRS ENABLED

NON-GPRS PHONE

VideoPicture

Farmers Can Upload the

VideoOf their Fields

Farmers Can Upload the

PicturesOf their Fields

ABOUT US

TechNet Global Pvt. Ltd.

• Short Message Solutions

• Flash Message Solutions

• IVR Solutions

• Wap / Web Solutions

• Mobile App Solutions

Celebrate world of Mobile with TechNet Global

Smart Service World




Services Overview AS OF TODAY:

. Owning Short code 51819.. Access to more than 60 million active database.. Registered with TRAI for DND data access and scrubbing.

. Reaching directly to More then 3 Million People / Day, PAN INDIA.. IVR handling more than 50000 Inbound/ Outbound Calls /Day PAN INDIA.. More then 2 Million Registered Mobile CUSTOMERS. More then 5 Hundred Thousand Subscription based VAS CUSTOMERS. Providing more then 50 different services.. Experience of more then 5 years in VAS world

Services Overview AS OF TODAY:

• Owning Short code 51819.

• Access to more than 60 million active database.

• Registered with TRAI for DND data access and scrubbing.

• Reaching directly to More then 3 Million People / Day, PAN INDIA.

• IVR handling more than 50000 Inbound/ Outbound Calls /Day PAN INDIA.

• More then 2 Million Registered Mobile CUSTOMERS

• More then 5 Hundred Thousand Subscription based VAS CUSTOMERS

• Providing more then 50 different services.

• Experience of more then 5 years in VAS world



Mobile User Sms Keyword(Like “Gyan”)

TechNet GlobalCP

Content Requested

TechNet Global

As CP

SMS / Flash Service PROCESS



Sharing Information

To Group Users

InformationTo User

Gathering Information

Mobile User

Live Agent

TechNet Information

Cloud (database)

IVR Service PROCESS



Web/Wap Integration

Text Information

Database

Voice

Information

InternetCloud

WEB ClientComputer

WAP ClientMobile

TechNet IVR Server

TechNet Database

Web Interface

TechNet SMS Server



Database Storage

• Application at Server End Stores following information about user:-

Mobile Number

User Input

User Request Time

Request Type (Application it is belonging to)

Circle and State of User’s Mobile Number

Duration of Call In case of IVR



GENERATION OF INFORMATION

MANAGEMENT INFORMATION

COMMUNICATION CHANNEL

USER TERMINAL

CATTLE FARM

Library

Laboratory

Server Mobile telephone network Mobile terminal

Corrective actions

Improved milk quality

Increase in income

Improved quality of life

Improved health of livestock

GENERATION OF INFORMATION

MANAGEMENT OF

INFORMATION

COMMUNICATION CHANNEL

USER TERMINAL

FARM

SOURCES

OF

INFORMATI0N

Library ServerMobile

Telephone Network

Wireless Device

Corrective Actions

Improved Milk Quality

Increased Income

Improved

Quality of LifeImproved Health

of Livestock



THANK YOU


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COMMUNITY SERVICES by HARNESSING INSTITUTIONS