Company Profile Carrefour in Argentina: Local Profile file Company Profile Carrefour in Argentina: Local Profile Reference code: RT0208LP Published: September 2012 John Carpenter House,

www.canadean-winesandspirits.com

Company Profile Carrefour in Argentina: Local Profile

Reference code: RT0208LP Published: September 2012

John Carpenter House, 7 Carmelite Street, London, EC4Y 0BS, United Kingdom, Tel: +44 (0) 20 7936 6400, Fax: +44 (0) 20 7366 6813

www.canadean-retail.com

©Canadean. This product is licensed and is not to be photocopied.Reference code: RT0208LP. Published: September 2012.

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Table of Contents

1. Introduction .................................................................................................6

1.1 What is this Report About? .................................................................................. 6

1.2 Scope .................................................................................................................. 6

1.3 Methodology........................................................................................................ 6

1.3.1 Ratio Definitions .................................................................................................................. 7

2. Carrefour Argentina – Company Profile ....................................................8

2.1 Company Overview ............................................................................................. 8

2.2 Business Description ........................................................................................... 8

2.2.1 Store banners ...................................................................................................................... 9

2.2.2 Products ............................................................................................................................ 10

2.2.3 Private labels ..................................................................................................................... 10

2.2.4 Services ............................................................................................................................. 11

2.3 Events and History ............................................................................................ 12

3. Carrefour Argentina – Key Information ................................................... 13

3.1 Financial Performance ...................................................................................... 13

3.2 Operational Performance .................................................................................. 14

3.2.1 Store count ........................................................................................................................ 14

3.2.2 Sales per store .................................................................................................................. 15

3.2.3 Sales per square meter ..................................................................................................... 16

3.2.4 Revenue per employee ..................................................................................................... 17

3.2.5 Employees per thousand square meters .......................................................................... 18

3.3 Key Employees ................................................................................................. 19

4. Carrefour Argentina – Corporate Strategy .............................................. 20

4.1 Focus on Strengthening Presence and Sustainability Initiatives ........................ 20

5. Carrefour Argentina – News ..................................................................... 21

6. Competitive Environment ......................................................................... 22

6.1 Main Food Retailers in Argentina ...................................................................... 22

6.2 Market Share of Main Food Retailers in Argentina ............................................ 23

7. Investment and Expansion Plans of Competitors .................................. 25

7.1 Walmart ............................................................................................................. 25

7.2 Cencosud .......................................................................................................... 25

7.3 Coto .................................................................................................................. 25

8. Appendix .................................................................................................... 26

8.1 About Canadean ............................................................................................... 26


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8.2 Disclaimer ......................................................................................................... 26


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List of Figures

Figure 1: Carrefour Argentina – Revenues (US$ Million), 2007–2011 ........................................................................... 13 Figure 2: Carrefour Argentina – Store Count, 2007–2011 ............................................................................................. 14 Figure 3: Carrefour Argentina – Sales per Store (US$ Million), 2007–2011 ................................................................... 15 Figure 4: Carrefour Argentina – Sales per Square Meter (US$), 2007–2011 ................................................................. 16 Figure 5: Carrefour Argentina – Revenue per Employee (‘000 US$), 2007–2011 .......................................................... 17 Figure 6: Carrefour Argentina – Employees per Thousand Square Meters, 2007–2011 ................................................ 18 Figure 7: Market Share of Main Food Retailers in Argentina (%), 2011 ......................................................................... 24


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List of Tables

Table 1: Ratio Definitions ................................................................................................................................................. 7 Table 2: Carrefour Argentina, Key Facts .......................................................................................................................... 8 Table 3: Carrefour Argentina, Private Labels.................................................................................................................. 10 Table 4: Carrefour Argentina, Key Employees ............................................................................................................... 19 Table 5: Carrefour Argentina, Key Employee Biographies .............................................................................................. 19 Table 6: Main Food Retailers in Argentina ..................................................................................................................... 22 Table 7: Market Share of Main Food Retailers in Argentina (%), 2011 ........................................................................... 23


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1. Introduction

1.1 What is this Report About?

‘Carrefour in Argentina: Local Profile’ is a comprehensive report covering the company’s local

operations. It has an insightful strategic analysis of the company and details of its history, news,

and events.

The report is an essential tool to gain a detailed understanding of the company and obtain analysis

of the market and competitors, as well as internal and external factors which could impact the

industry.

1.2 Scope

The report identifies and presents key information about Carrefour in Argentina. In addition, it

describes its local operations and features company news and events.

Key points covered in the reports are:

• Store formats

• Products and services

• Financial performance

• Key employee biographies

• The market share of key competitors

• Investment plan of key competitors

Note: In this report ‘review period’ indicates 2007–2011.

1.3 Methodology

Canadean local profiles are based on a core set of desk research techniques which ensure the best

possible level of quality and accuracy of data, specific to a particular country. This involves

extensive research of international, local, and specialist trade sources and databases. Analysts

review all the inputs and where required triangulate inputs in order to produce final numbers. The

key sources used include:

Country Specific Company Websites

Company Annual Reports

SEC Filings

Press Releases and Company Presentations

Regional Trade/Industry Associations, Trade Journals, Government Statistical Websites, and Stock Exchanges.


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Notes

Financial and operational information of the company is taken from the published annual

reports, press releases, and company presentations.

Local Revenue is converted to US$ at the average annual conversion rate as of calendar

year end.

1.3.1 Ratio Definitions

Table 1: Ratio Definitions

Ratios Definition

Sales per Store Sales per Store measures the total sales generatedfrom

each store of the company. It is obtained by dividing the

total revenues earned from store sales by the total stores in

operation during the review period.

Formula: Revenue / No. of Stores

Sales per Square Meter Sales per Square Meter measures the total sales

generated-per-square meter of retail space. It is obtained

by dividing the total revenues earned from store sales by

the total area of retail space (in square meters) during the

review period.

Formula: Revenue / Retail Store Area ( Sq.m)

Revenue per Employee Revenue per Employee measures the average revenue

generated per employee of a company during the review

period.

Formula: Revenue / No. of Employees

Employee per Thousand Square Meter This ratio measures the total number of employees

employed per 1,000 square meters of retail store space

during the review period.

Formula: No. of Employees / Retail Floor Space ('000

Sq.m)

Source: Canadean © Canadean


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2. Company Profile

2.1 Company Overview

Carrefour is a French multinational retailer that commenced its operations in Argentina in xxxx by

opening its first hypermarket in Buenos Aires (San Isidro). Over the years, the company expanded

its presence in the country through its diversified retail portfolio, which includes hypermarkets,

supermarkets, hard-discount stores, and convenience store formats. The company’s stores offer a

wide range of food and non-food products, which include groceries, fresh produce, beverages,

electronic goods, office supplies, and health and personal care products. As of December xx, xxxx

(FY2011), the retailer operated a total of xxx stores and employed xxxx people. Carrefour has its

headquarters in Buenos Aires, Argentina.

2.2 Business Description

2.2.1 Store banners

The company operates Carrefour, Carrefour Market, Carrefour Express, and Carrefour Maxi stores

in the country.

2.2.2 Private labels

In addition to manufacturer brands, the company also offers private label products. The company’s

private labels include over xxxx products in different categories (beverages, perfumery and hygiene,

breakfast, chilled and frozen), xxx fresh products, and more than xxx general merchandise

products. Some of the widely known private labels of the company include:

Table 3: Carrefour Argentina, Private Labels

Private Labels Products

Black Label

Muebles de Interior

Muebles de Jardin

Tex

Bluesky

Baby World

Les Cosmetiques

Source: Annual report, company website, secondary research © Canadean


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3. Carrefour Argentina – Key Information

3.1 Financial Performance

In FY2011, the company recorded revenues of US$xx billion, compared to US$xx billion in the

previous year, and registered a CAGR of xx% during the review period.

Figure 1: Carrefour Argentina – Revenues (US$ Million), 2007–2011

Source: Annual reports, company website and Canadean © Canadean


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3.2 Key Employees

Table 4: Carrefour Argentina, Key Employees

Name Job Title Board Level

Eduardo Devesa

Marcelo Rodriguez

Caceres

Jose Sejas


Table 5: Carrefour Argentina, Key Employee Biographies

Employee Name Biography

Name: Eduardo Devesa

Designation:

Name: Marcelo Rodriguez Caceres

Designation:



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4. Competitive Environment

The retail industry in Argentina remained stable during xxxx, as consumption in the economy

remained strong due to a low unemployment rate and other government initiatives. However, the

prevailing inflation in the country, which pushed consumer prices by about xx%, negatively affected

the retail industry in the country, as consumers preferred to restrict their spending.

4.1 Main Food Retailers in the Country

Table 6: Main Food Retailers in the Country

Store Chain Store Banners Country of Origin 2011 Store Count

First Store

Opened/Acquired in

Argentina

Cencosud

Carrefour

Coto CICSA

Walmart

Groupe Casino



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5. Appendix

5.1 About Canadean

Canadean is a full-service business information provider with in-house market research capabilities.

We specialize in analysis across the Consumer Markets Value Chain, covering suppliers,

producers, distribution, and consumers.

Canadean’s dedicated research and analysis teams consist of experienced professionals with an

industry background in marketing, market research, consulting, and advanced statistical expertise.

We offer value-added market research, insight and strategic analysis and our products help

companies to make better, more informed, strategic and tactical sales and marketing decisions.

Canadean’s areas of expertise include online research, qualitative and quantitative research,

industry analysis, custom approaches, and actionable insights. In addition Canadean has built a

network of consultants and specialist researchers across more than 60 countries, each with in-

depth industry experience and expertise enabling us to conduct unique and insightful research via

our trusted business communities.

5.2 Disclaimer

All Rights Reserved.

No part of this publication may be reproduced, stored in a retrieval system or transmitted in any

form by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior

permission of the publisher, Canadean.

The facts of this report are believed to be correct at the time of publication but cannot be

guaranteed. Please note that the findings, conclusions, and recommendations that Canadean

delivers will be based on information gathered in good faith from both primary and secondary

sources, whose accuracy we are not always in a position to guarantee. As such, Canadean can

accept no liability whatsoever for actions taken based on any information that may subsequently

prove to be incorrect.

Documents

Company Profile Carrefour in Argentina: Local Profile file Company Profile Carrefour in Argentina: Local Profile Reference code: RT0208LP Published: September 2012 John Carpenter House,