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8/11/2019 Company Project Report on Mewar Icecream
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THE TASTE OF RAJASTHA
Delicious Cream Delicious Ice Cream
THANK YOU
THE TEST OF RAJASTHANDELICIOUS CREAM DELICIOUS ICECREAM
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Dear +aro"s.
4elcome o he worl# o) rich ase i) lo*e )or ice
cream ru"s hrou$h ,ours *er, *ei"s. ,ou will #e)ia"l, sa*our he
ase o) ra#iio"al ice cream% The aroma. +uri, a"# he ase o) icecream is sure o ma!e ,ou e5+erie"ce )a"as,. i" shor "o oher ice
cream 6uie li!e ME4AR% ME4AR7S ma!es "o com+romise wih
6uali, 2ecause )or us. ,ou are he )i"al auhori, o" ase a"#
6uali, we 2elie*e i" 2uil#i"$ li)e relaio"shi+ a"# )or ,ou "ohi"$
or#i"ar, will #o%
Kee+i"$ u+ wih I"#ia" sa"#ar#s he com+a", is
alwa,s i" he +rocess o) i"ro#uci"$ he laes sae o) he ar
machi"er, a"# ech"i6ues i" u+$ra#i"$ he +ro#ucs%
ME4AR7S a"# is cusomers ha*e hel+e# o sha+e a2roa# ra"$e o) mar!e i" I"#ia% 4e ha*e e5+erie"ce# a co"i"uous
$rowh o*er he las #eca#e a"# our sales ur"o*er is i"creasi"$ ,ear
2, ,ear%
4e 2elie*e ha he ice cream lo*ers o) I"#ia #eser*e
a"# a++reciae he 2es ice cream i" I"#ia e*er, e))or is ma#e o
e"sure he hi$h 6uali, ase a"# )resh"ess i" ME4AR7S ice cream%
So we E"#ea*our o +lease hem%
CHAIRMAN
DR. MANISH SHARMA
CONTANTS
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HISTORY
0ISION
MISSION
CORE 0ALUES
OR/ANI8ATION STRUCTURE
SOCIAL RES-ONSI&ILITY
-ROCESS
RA4 MATERIAL
MAJOR SU--LIERS 1MAJORS CUSTOMERS
FINANCIAL STATEMENT
&ALANCE SHEET
SALES /RA-H
MARKETIN/ STRATE/IES
ACHIE0EMENTS
FUTURE -LANS
LOCATION
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HEAD OFFICE 93 ME4AR ICE CRAEM
:;?;==3:@;;;
MO&%NO3 >B==?==
FACTORY ADDRESS93 ME4AR ICE CREAM
.&RANDA0AN NA/AR.
JHOT4ARA%
KHATI-URA ROAD%
JAI-UR. RAJASTHAN
MO&% NO93>B:@B?>
COM-ANY7S -ARLOUR93ME4AR -ARLOUR
@?=3:@>:>?
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HISTORY
Esa2lishe# i" BB: ME4AR sare# is 2usi"ess i"
JAI-UR %The Com+a", was sare# 2, MR% RAJ -ALSHARMA% The com+a", )ou"# is +lace i" I"#ia mar!e
wih is 6uali,. co"sise"c, a"# ase i" a s+a" o) less he"
a #eca#e% The com+a", was sare# a *er, small area o)
>>s6% m% ha o) o" lease%
I" s+ie o) +er)ec com+eiio" mar!e he )ou"#er o)
he com+a",. hrou$h his har# wor! ma!e he com+a", o
achie*e is ar$e a"# #esire $oal%
A +rese" he com+a", has he ca+aci, o) +ro#uci"$>>>> Ls +er #a,% A"# o +ro#uce his 6ua"i, i has +la"
a"# machi"er, cosi"$ arou"# @>> la!hs% )or which i
occu+,i"$ he area o) >.>>> s6%)ees%
I"iiall, he com+a", was sare# wih he small scale
2usi"ess a"# +ro#uce o"l, )or Jai+ur cusomer% Slowl, a"#
sea#, we i"crease# our +ro#ucio" a"# ech"olo$, a"#
ma#e he com+a", as a lar$e scale +ro#ucer a"# e5+a"# he
area o) su++l, hrou$h all o*er he "orh I"#ia%
To#a, ME4AR has 2ecome o"e o) he lea#i"$ 2ra"#s
i" ice cream i"#usr, wih is wo"#er)ul ase a"# su+erior
6uali,%
VISION
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To +reser*e a"# e"rich he ase a"# o, ha he
cusomer $e )rom ice cream 2, a#o+i"$ 2es ech"olo$,
a"# le*era$i"$ worl# class ice cream +rocessi"$
ech"olo$ies a"# emer$e as he i"#usr, 2e"chmar! )or+ro#uc 6uali, a"# cusomers e"o,me"%
A"# o 2e he lea#ers i" ice cream i"#usr, "o o"l, i"
I"#ia" com+a"ies 2u also i" ousi#e he 2ou"#ar, o) I"#ia%
MISSION
4e shall #eli*er $oo# +ro#uc 1 relae# ser*ices hawill co"*e"ie"l, 6ualiies a he 2es *alue. as, 1
"uriious )oo# )or he )amil, 1 +ro#uc )or he +ro)essio"al
caeri"$ i"#usr,%
4e shall e"#ea*or o !ee+ a close 1 co"sise" co"ac
wih our cusomer "ee# across *arious re$io"al luser 1
cusomer i" or#er o esa2lish a "aio"al lea#ershi+ i" our
2usi"ess 1 o"$oi"$ relaio"shi+ wih our cusomers%
I" ser*i"$ he "ee#s o) our cusomer we shall alwa,s ac
"im2l, 1 #ecisi*el, 1shall co"sciousl, +re*e" s,sem1
+roce#ures )rom rea#i"$ us slow 1 2ureaucraic%
4e are commie# o 6uali, i" all our +rocesses
+racices 1 s,sem )or ma"a$er. mar!ei"$ 1 #eli*er, o)
our +ro#ucs 1 ser*ices o e"sure com+lee sais)acio" our
cusomer1 co"i"ue# $rowh o) all 2usi"ess +ar"ers%
Core values
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ORGANI!ATION HIERARCHY
THE TEST OF RAJASTHANDELICIOUS CREAM DELICIOUS ICECREAM
Mar"e#$%&
Ma%a&er
F$%a%'e
Ma%a&er
HR
Ma"a$er(ro)u'#$o%
Ma%a&er
Sales
Ma%a&er
A). De*#. Sales
E+e'u#$ve
C.A''ou%#a%#
A''ou%#a%#
Jr. H RMa%a&er
Ass$s#a%#..
Ma%a&er
Su*erv$sor
Jr.(ro)u'#$o%
Ma%a&er
M,&. %$#
CHAIRMAN
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SOCIAL RES(ONSI-ILITY
Our com+a", is siuae# a he ous!irs o) JAI-UR
ci,% Here com+a", has mai"ai"e# he +olluio" )reee"*iro"me" 2, a#o+i"$ *arious ech"olo$ies%
4e ha*e mai"ai"e# $oo# roa#wa,s which are
2e"e)icial o 2ah our com+a", a"# he *illa$ers%
4e ha*e #e*elo+e# o"e $ar#e" "earer o our com+a",
+remises which is o+e" )or all%
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I'e Crea Ma%u,a'#ure
The 2asic se+s i" he ma"u)acuri"$ o) ice cream are$e"erall, as )ollows9
&LENDIN/ OF THE MIG IN/REDIENTS
-ASTEURI8ATION
HOMO/ENI8ATION
A/IN/ THE MIG
FREE8IN/
-ACKA/IN/
HARDENIN/ -rocess )low #ia$ram )or ice cream ma"u)acure9 he
re# secio" re+rese"s he o+eraio"s i"*ol*i"$ raw.
u"+aseurie# mi5. he +ale 2lue secio" re+rese"s he
o+eraio"s i"*ol*i"$ +aseurie# mi5. a"# he #ar! 2lue
secio" re+rese"s he o+eraio"s i"*ol*i"$ )roe" ice
cream%
-le%)$%&
Firs he $%&re)$e%#sare selece# 2ase# o" he #esire#
,orula#$o%a"# he 'al'ula#$o% o, #/e re'$*e)rom he
)ormulaio" a"# he i"$re#ie"s chose". he" he i"$re#ie"s
are wei$he# a"# 2le"#e# o$eher o +ro#uce wha is !"ow"
as he ice cream mi5% &le"#i"$ re6uires ra+i# a$iaio" o
i"cor+orae +ow#ers. a"# o)e" hi$h s+ee# 2le"#ers are
use#%
THE TEST OF RAJASTHANDELICIOUS CREAM DELICIOUS ICECREAM
http://www.foodsci.uoguelph.ca/dairyedu/icingr.htmlhttp://www.foodsci.uoguelph.ca/dairyedu/icform.htmlhttp://www.foodsci.uoguelph.ca/dairyedu/iccalc.htmlhttp://www.foodsci.uoguelph.ca/dairyedu/icingr.htmlhttp://www.foodsci.uoguelph.ca/dairyedu/icform.htmlhttp://www.foodsci.uoguelph.ca/dairyedu/iccalc.html8/11/2019 Company Project Report on Mewar Icecream
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(as#eur$0a#$o%
The mi5 is he" *as#eur$0e)% -aseuriaio" is he
2iolo$ical co"rol +oi" i" he s,sem. #esi$"e# )or he
#esrucio" o) +aho$e"ic 2aceria%
THE TEST OF RAJASTHANDELICIOUS CREAM DELICIOUS ICECREAM
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I" a##iio" o his *er, im+ora" )u"cio".
+aseuriaio" also re#uces he "um2er o) s+oila$e
or$a"isms such as +s,chroro+hs. a"# hel+s o h,#rae some
o) he com+o"e"s '+roei"s. sa2iliers(%
-aseuriaio" 'O"ario re$ulaio"s(9 ;B C mi"% >
C
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co"#iio"s% The hi$her he )a a"# oal soli#s i" he mi5. he
lower he +ressure shoul# 2e%
I) a wo sa$e homo$e"ier is use#. a +ressure o) :>>> 3
:?>> +si o" he )irs sa$e a"# ?>> 3 >>> +si o" he seco"#
sa$e shoul# 2e sais)acor, u"#er mos co"#iio"s% Twosa$e homo$e"iaio" is usuall, +re)erre# )or ice cream
mi5%
Clum+i"$ or cluseri"$ o) he )a is re#uce# here2,
+ro#uci"$ a hi""er. more ra+i#l, whi++e# mi5% Mel3#ow"
is also im+ro*e#%
A&e$%&
The mi5 is he" a&e))or a leas )our hours a"# usuall,
o*er"i$h% This allows ime )or he )a o cool #ow" a"#
cr,sallie. a"# )or he +roei"s a"# +ol,sacchari#es o )ull,
h,#rae% A$i"$ +ro*i#es he )ollowi"$ )u"cio"s9
Im+ro*es whi++i"$ 6ualiies o) mi5 a"# 2o#, a"# e5ure o)
ice cream%
%
I #oes so 2,9
+ro*i#i"$ ime )or )a cr,salliaio". so he )a ca" +ariall,
coalesce
allowi"$ ime )or )ull +roei" a"# sa2ilier h,#raio" a"# a
resuli"$ sli$h *iscosi, i"crease
allowi"$ ime )or mem2ra"e rearra"$eme" a"#
+roei"
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+la" co"#iio"s% A $ree" or u"a$e# mi5 is usuall, 6uic!l,
#eece# a he )reeer%
Free0$%& a%) Har)e%$%&
Followi"$ mi5 +rocessi"$. he mi5 is #raw" i"o a
)la*our a"! where a", li6ui# ,lavours. )rui +urees. or
colours are a##e#% The mi5 he" e"ers he )4%a$' ,ree0$%&
*ro'esswhich 2oh )reees a +orio" o) he waer a"# whi+s
air i"o he )roe" mi5% The 2arrel )reeer is a scra+e#3
sur)ace. u2ular hea e5cha"$er. which is ac!ee# wih a
2oili"$ re)ri$era" such as ammo"ia or )reo"%
Mi5 is +um+e# hrou$h his )reeer a"# is #raw" o)) he
oher e"# i" a maer o) @> seco"#s. 'or > o ? mi"ues i"
he case o) 2ach )reeers( wih a2ou ?> o) is waer
)roe"% There are roai"$ 2la#es i"si#e he 2arrel ha !ee+
he ice scra+e# o)) he sur)ace o) he )reeer a"# also
#ashers i"si#e he machi"e which hel+ o whi+ he mi5 a"#
i"cor+orae air%
THE TEST OF RAJASTHANDELICIOUS CREAM DELICIOUS ICECREAM
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Ice cream co"ai"s a co"si#era2le 6ua"i, o) air. u+ o hal)
o) is *olume% This $i*es he +ro#uc is characerisic
li$h"ess% 4ihou air. ice cream woul# 2e similar o a
)roe" ice cu2e% The air co"e" is erme# is o*erru". whichca" 2e calculae# a#/ea#$'all4.
As he ice cream is #raw" wih a2ou hal) o) is waer
)roe". +ariculae maer such as )ruis. "us. ca"#,.
coo!ies. or whae*er ,ou li!e. is a##e# o he semi3)roe"
slurr, which has a co"sise"c, similar oso,#5serve $'e 'rea%
I" )ac. almos he o"l, hi"$ which #i))ere"iaes har#
)roe" ice cream )rom so)3ser*e. is he )ac ha so) ser*eis #raw" i"o co"es a his +oi" i" he +rocess raher ha"
i"o +ac!a$es )or su2se6ue" har#e"i"$%
Har)e%$%&
THE TEST OF RAJASTHANDELICIOUS CREAM DELICIOUS ICECREAM
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A)er he +ariculaes ha*e 2ee" a##e#. he ice cream is
+ac!a$e# a"# is +lace# i"o a 2las )reeer a 3@> o 3=> C
where mos o) he remai"#er o) he waer is )roe"% &elow
a2ou 3:? C. ice cream is sa2le )or i"#e)i"ie +erio#swihou #a"$er o) ice cr,sal $rowh howe*er. a2o*e his
em+eraure. ice cr,sal $rowh is +ossi2le a"# he rae o)
cr,sal $rowh is #e+e"#a" u+o" he em+eraure o)
sora$e% This limis he s/el, l$,e o, #/e $'e 'rea%
A +rimer o" he #/eore#$'al as*e'#s o, ,ree0$%&will hel+
,ou o )ull, u"#ersa"# he )reei"$ a"# recr,salliaio"
+rocess%
Har#e"i"$ i"*ol*es saic 'sill. 6uiesce"( )reei"$ o)
he +ac!a$e# +ro#ucs i" 2las )reeers% Freei"$ rae mus
sill 2e ra+i#. so )reei"$ ech"i6ues i"*ol*e low
em+eraure '3=>oC( wih eiher e"ha"ce# co"*ecio"
')reei"$ u""els wih )orce# air )a"s( or e"ha"ce#
co"#ucio" '+lae )reeers(%
The rae o) hea ra"s)er i" a )rei"$ +rocess is a))ece#
2, he em+eraure #i))ere"ce. he sur)ace area e5+ose# a"#
THE TEST OF RAJASTHANDELICIOUS CREAM DELICIOUS ICECREAM
http://www.foodsci.uoguelph.ca/dairyedu/icshelflife.htmlhttp://www.foodsci.uoguelph.ca/dairyedu/freeztheor.htmlhttp://www.foodsci.uoguelph.ca/dairyedu/icshelflife.htmlhttp://www.foodsci.uoguelph.ca/dairyedu/freeztheor.html8/11/2019 Company Project Report on Mewar Icecream
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(RODCT MI8
Ro,al rea ra"$e '2uerscoch. ra2ho$. malai !ul)i(
Nu3o3ma"ia ra"$e '!au #ra!sh. !esar +isa ro,ale. )rui2o"a"a. roase# almo"#(
Naure7s rea 'al+ha"so ma"$o. )resh lichi. shahi a"ir.
)resh sraw2err,. 2lac! curre". sa"ra ma"ra. )resh
+i"ea++le(
Su"#ae ra"$e 'ma"$o. 2lac! curre". su"#ae ma$ic.
#ou2le su"#ae(
Assore# rea 'choc32ar. #ollies. )rosis!. ice ca"#ies.
rico"e. chococru"ch. me$a2ie. cassaa(
Uerl, #elicious '*a""illia. sraw2err,. chocolae.
chocochi+s(
E8OTIC9 FLAVORS
&LACK CURRANT
ANJIR. RAJ&HOJ
CHEESE 1 ALMONDS
CA--UCINO
DATES 1 HONEY
FRESH LITCHI
KULFI
RAW MATERIALSMILK FAT
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KANNU FOODS AND COM-ANY. JAI-UR
Tel9 >=3:=B@@
SURAJ CHEMICAL COM-ANY. KAN-URTel9 >?::B?
YASH4ANT MILK -RODUCT. A/RA
Tel9 >B:??=;
MAG MECHANICAL -RODUCT. DELHI
Tel9 >3??@=@@
MAJOR CSTOMER
ICE CRAEM -ARLOUR. LUCKNO4
TEL9 >?:::?=B
A TO 8 -ARLOUR. DELHITel9 >3:?=?
AL-HA ICE CREAM9 DELHI
Tel9 >3?=BB;
TRADING :
(ROFIT: LOSS ACCONTS
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For he ,ear e"#e# @ March :>>?
-ARTICULARS AMOUNT'l!s%( -ARTICULARS AMOUNT'l!s
To o+e"i"$
soc!
@> Sales =>
To +urchases
Mil! @>>
Su$ar :>>
/ms ?
Al$i"ae >
Colour1ess% ? ;>>
Closi"$ soc! :@>
To carria$e
i"war#
;
To wa$es >>
To $ross +ro)i :@=
Toal >> Toal >>
To salar, ;> &, $ross +ro)i
2
To i"sura"ce ?>
To carria$e
ouwar#
=
To 2a"! char$es @
To #e+reciaio" :@
To "e +ro)i =
Toal :=B Toal :=B
SALES GRA(H
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-ALANCE SHEET
As o" ,ear e"#e# @ March :>>?
Lia2iliies Rs%'l!s( Asses Rs%'l!s(Ca+ial
-re)ere"ce
share ?>>
E6ui, share
@:
Cash i" ha"#
3 #rawi"$s
::;
La"#1
2uil#i"$
B>
;>: -la" 1machi"er,
@>>
"e +ro)i
=
;; 3#e+% ;> :=>
Cre#iors ? /oo#will >>
Moor car
@>
3 #e+;
:=
De2ors
:>>
3 R%D%D
:>
>
Closi"$ soc! :@>
Toal ; Toal ;
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MARKET STATEGY
4e +rocee#e# o i"crease he +ercei*e# *arie, o ice3cream
eai"$ as a" e5+erie"ce 2, o))eri"$ he *arie, ha
co"sumers are aci*el, see!i"$ a"# here2, ele*ai"$ hesheer "um2er o) occasio"s o) co"sum+io"%
4e are +rocee#i"$ o +ro#uce mil! a"# 2uer +ro#uc.
which hel+s us o mai"ai" our 6uali, a"# +rice i" o#a,7s
com+eii*e mar!e%
4e are $oi"$ o seu+ more our #isri2uors ousi#e he
ra"$e o) NORTH INDIA which us o e"lar$e our su++l,
cha""els%
As our com+a", has is ow" we2 si#e hrou$h which our
cusomer ca" +lace heir or#er a"# also ca" $e he )ull
i")ormaio" a2ou he +rice o) he +ro#uc%
4e ha*e ma#e a" arra"$eme" wih *arious local a"#
"aio"al a$e" a"# #isri2uors%
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ACHIEVEMENTS
;ual$#4 S4s#e Cer#$,$'a#$o%
Our com+a", also $o ceri)icae )or 2es 6uali,
ma"a$eme" s,sem 2, TU0 CERT
Our com+a", is ISO B>>: ceri)ie#% 'Ceri)icaio" )or oal
6uali, ma"a$eme"(
Our com+a", is ow"er o) HACC- 'Haar# a"al,sis a"#
criical co"rol +oi" (
FTRE (LANS
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To emer$e as he "um2er +la,er i" he ice cream i"#usr,
a"# ca+ure he maor share%
To +ro*i#e our cusomer wih rich ase a"# u"2eaa2le6uali, 2, a#o+i"$ "ew i""o*aio"s% I""o*aio" is he "ee#
o) hour. "o us o" sa, ahea# o) com+eiio". 2u o
co"sa"l, u+$ra#e a"# 2eer +rocesses o $i*e 2es 6uali,
a"# ase%
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WE LOVE MEWAR ICE CREAM TIN TIN TIDIN
SUBMITTED TO:-
SURAYADATTA INSTITUTEOF MANAGEMENT &
MASS COMMUNICATION
SUMMITTED BY:-
MANISH SHARMA
ROLL NO. 34
C-MBA & PGDBM: SEM 1ST (WINTER BATCH
2!-"#
THE TEST OF RAJASTHAN