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Creating Compelling VideosEast Congo Initiative
Tuke International Consulting
Workshop Focus
• 9am Overview, Story is King
• 11:30 Great Video
• 12:30 Lunch
• 1:30 Sound, Narrative,
• 2:30 Storyboarding
• 3:30 Video software
• 4:30 East Congo Initiative stories
• 6pm Close
Double Agents
• Creator • Critic
What Makes a Good Story?
Great Stories Have:
• Point of View
Great Stories Have:
• Emotional Content
Great Stories Have:
• Pacing
Great Stories Have:
• Great Sound
• Solo
Video Critique
• Central idea with action sequence
• Strategies for moving narrative forward - narrative arc
• Reflection on larger meaning
• Point of view
• Emotional content
• Gift of voice
• A concise message
• Pacing
• Great sound
• http://vimeo.com/9968640
Purpose of Your Video?
• Document
Purpose of Your Video?
• Inform
Purpose of Your Video?
• Publicize/Persuade
Video Critique
• Human trafficking (all photos)
• Occupy Seattle
• Occupy Wallstreet
• Community Schools
• East Congo Initiative –Mainstream, pro
• India Rickshaws and school
Watch for:
• Pace
• First 7 seconds
• What makes if finished?
• Capturing details of moment
Tips for getting the
response you want:
• Post-video discussion tools
• Persuasive counter-arguments
• Specific, easy actions to take
• Embedded call to action
• 350.ORG
• The last word by Ira
Elements of Great Photography
Rule of Thirds
Shot Variety
Close-up
Subject Angles
Single Point of Interest
Mood
Sweet Light
Background
Draw Viewer into Photo
Crop When You Shoot
Great Photography
• Rule of thirds
• Shot variety
• Single point of interest
• Mood
• Sweet light
• Background
• Framing
• Draw viewer in
• cropping
Using Video Recorders
• Steady hands
• Use a tripod
• Check audio and video before starting
• Pan slowly
• Remember rules of great photography
• Move in close for view and audio
• Use narrator in activity shots
Creators Gone Wild
Storyboarding
1. Sequence……”what happens next”
2. Emotional Contour…….”how it feels”
3. Messenger……….”which track delivers
(print/voice/photo/audio)”
PAGE: DATE: PROJECT NAME:
AUTHOR:
FRA ME/EVENT DESCRIPTION MEDI A LIST
Here you describe:
what will appear on the screen (picture,
clip, graphic or other kind of visual)
what listeners will hear (music, narrative,
sounds)
your directorÕs comments about what you
are trying to achieve and communicateÉ
Here you list the specifics of every piece
of media you will need; this will help you
gather materials before beginning story
construction; it also serves as a Ņworks
cited listÓ for copyright purposesÉ
Music, songs, sounds, voice
recordings
Pictures, graphics, diagrams
Video clip
Text, titles, transitions
NARRATION:
Here you write out or describe the narrativeÉ
Peruvian music begins to black screen, then
Typed in location appears for 2 seconds.
Intent is to create immediate feel of rising
tension of unknown originÉ
Create text box frame
Insert audio that captured Peruvian music I
caught on the street
NARRATION:
Here you do a quick sketch
of what will appear at this
point in your digital storyÉ you can also paste a graphic
or photo hereÉ do whatever
works to remind you of what Ōs going on É
Creating your story