Green Packaging

Introduction“Things do not pass for what they are, but for what they seem. Most things are judged by their jackets.” - Baltasar Gracian

The FMCG (Fast moving commercial goods) packaging market is expanding exponentially. It was estimated to be over $700 billion in 2017. With world population on the rise, consumption of food has increased, thereby creating a demand for higher quality packaging. While at the same time, packaging has become more complex and competitive. There are various new market strategies like graphic designs, logo art, catchy slogans, di�erent product wrapping methods, innovation in packaging material etc. Before a product can be delivered to the buyer, it must be packaged with precision, to avoid any damage in handling and transportation.

OpportunitySustainable packaging (or green packaging) solutions are rede�ning packaging in the global FMCG

market. Manufacturers collaborate with brands, designers, leading labs, suppliers, and universities to make packaging that weighs less and creates less waste, with aim is to make a positive change. If a pack-age is light in weight, it may cause the product inside to be damaged during transit.

Can we rethink for the packaging of FMCG goods keeping in mind optimized use of material; reduced use of energy and shipping weights; increased product life without any damage to the product or the cover; and factors reusable and recyclable properties?

ChallengeParticipants should understand inter relationship between the process of production of packaging and its environmental impact.We encourage participants who understand the life cycle analysis of the designed green packaging. The packaging needs to have a decreased carbon footprint and also keep in mind the a�ordability factor. The green packaging should be attractive, sustainable and creating a statement of its own in the market. The proposed design should have contact between human and nature.Submission

The entrants must complete online registrations and the submission must include, (but are not limited to) the following required drawings.

• Concept Note and the Process Work • Carbon Footprint Details• Material Speci�cation• Actual Size Working Prototype

Format• A3 Size sheets to be submitted in soft copy in pdf format latest by 8th January, 2020 and same to

bring in hard copy on venue for panel display and jury on 11th January, 2020.• All text must be in readable format.• The sheet must include Registration number. • All dimension should be imperial or metric unit.

Judging Criteria

• Concept Innovation

• Carbon footprint

• Functionality

Awards The award and prize money will be given by “Department of Science and Technology, Government of Rajasthan” in collaboration with CODE, Vivekananda Global University.

Terms and Conditions• Participants are free to submit multiple entries but each entry needs to be registered separately.• Alongside individual entries, team entries are also allowed. A team can have a maximum of two

participants. Interdisciplinary teams are also welcome to join. But it is mandatory to have minimum 1 student of design in the team.

• Registration is compulsory to participate.• The decision of the jury will be �nal and abiding to all participants.

• A Registration number will be provided to teams/participant at the time of registration which need to be included in the sheet. No other information related to identity should be there.

Good Luck!

Department of Science & TechnologyMinistry of Science and Technology

Govt. of Rajasthan

Competitions Brief

11th Jan 2020Jawahar kala kendra (JKK)

Designer’s Cipher

Green Packaging

Introduction“Things do not pass for what they are, but for what they seem. Most things are judged by their jackets.” - Baltasar Gracian

The FMCG (Fast moving commercial goods) packaging market is expanding exponentially. It was estimated to be over $700 billion in 2017. With world population on the rise, consumption of food has increased, thereby creating a demand for higher quality packaging. While at the same time, packaging has become more complex and competitive. There are various new market strategies like graphic designs, logo art, catchy slogans, di�erent product wrapping methods, innovation in packaging material etc. Before a product can be delivered to the buyer, it must be packaged with precision, to avoid any damage in handling and transportation.

OpportunitySustainable packaging (or green packaging) solutions are rede�ning packaging in the global FMCG

market. Manufacturers collaborate with brands, designers, leading labs, suppliers, and universities to make packaging that weighs less and creates less waste, with aim is to make a positive change. If a pack-age is light in weight, it may cause the product inside to be damaged during transit.

Can we rethink for the packaging of FMCG goods keeping in mind optimized use of material; reduced use of energy and shipping weights; increased product life without any damage to the product or the cover; and factors reusable and recyclable properties?

ChallengeParticipants should understand inter relationship between the process of production of packaging and its environmental impact.We encourage participants who understand the life cycle analysis of the designed green packaging. The packaging needs to have a decreased carbon footprint and also keep in mind the a�ordability factor. The green packaging should be attractive, sustainable and creating a statement of its own in the market. The proposed design should have contact between human and nature.Submission

The entrants must complete online registrations and the submission must include, (but are not limited to) the following required drawings.

• Concept Note and the Process Work • Carbon Footprint Details• Material Speci�cation• Actual Size Working Prototype

Format• A3 Size sheets to be submitted in soft copy in pdf format latest by 8th January, 2020 and same to

bring in hard copy on venue for panel display and jury on 11th January, 2020.• All text must be in readable format.• The sheet must include Registration number. • All dimension should be imperial or metric unit.

Judging Criteria

• Concept Innovation

• Carbon footprint

• Functionality

Awards The award and prize money will be given by “Department of Science and Technology, Government of Rajasthan” in collaboration with CODE, Vivekananda Global University.

Terms and Conditions• Participants are free to submit multiple entries but each entry needs to be registered separately.• Alongside individual entries, team entries are also allowed. A team can have a maximum of two

participants. Interdisciplinary teams are also welcome to join. But it is mandatory to have minimum 1 student of design in the team.

• Registration is compulsory to participate.• The decision of the jury will be �nal and abiding to all participants.

• A Registration number will be provided to teams/participant at the time of registration which need to be included in the sheet. No other information related to identity should be there.

Good Luck!

Schedule Prize Money

CENTRE FORDESIGN EXCELLENCE

A Constituent centre of Vivekananda Global University

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Contact

For Registration+91 9413043484Ar. Simar Dhingra

+91 97836 34200Rahul Mayank

Designer’s Cipher

Last Date of Registration:

07 Jan. 2020

th

SubmissionDeadline

08th

Award Distribution

11Jan. 2020at Jawahar Kala Kendra, Jaipur

th

Jury &

Prize10,000

1st

Rs Prize

5,000

2nd

Rs email your files to

encode20@gmail.com