Complete Coverage of Library Information Technology 2013 · Complete Coverage of Library Information Technology Computers in Librariesis a monthly magazine that publishes articles

Complete Coverage of Library Information Technology

2013 Web and Mobile Services

Cloud-Based & Web Scale Solutions

Academic, Public, and Special Libraries

OPACs and Integrated Library Systems

Ebooks and Digital Content Collections

MEDIA KITWWW.INFOTODAY.COM/CILMAG

2 | MEDIA KIT 2013 www.infotoday.com/cilmag


Computers in Libraries is a monthly magazine that publishes articles about whatmatters in library technology today. Focusing on the practical application oftechnology in public, academic, corporate, and special libraries, CIL shows theimpact of emerging computer technologies on library systems and services andon the library community itself. Computers in Libraries’ practical articles helpreaders understand and make buying decisions about various types of hardware,automation systems, software, digital services, new technologies, and informationservices.

Who reads Computers in Libraries?

Computers in Libraries’ readership includes library directors; reference, systems, techservices, and acquisition librarians; webmasters; and knowledge managers. They areinfluential decision makers involved in all aspects of the purchasing process.

Special advertising 0pportunities

In addition to the focused reach of every single issue, CIL also offers theseadvertising opportunities:

❯ White paper opportunities in every issue; special white paper collections on targeted subjects

❯ The annual Computers in Libraries Buyer’s Guide ❯ The monthly Computers in Libraries Library Tech

Connection section for budget-conscious advertisers

AT A GLANCE MISSION STATEMENT

CIL’s mission is to provide librarians and otherinformation professionals with useful and insightfulinformation about all computer-related subjects thataffect their jobs.

CIL does this through articles that are written bylibrary professionals for library professionals, with afriendly, personal voice. These general technical articlesare practical and helpful for the average librarian in any sort of environment—academic, public, special, or corporate libraries. CIL aims to publish articles thatare interesting to read and appealing to people in many aspects of the field.

CIL does not include reviews of software and does not cover general computing news.

WHAT IS COMPUTERS IN LIBRARIES?

For more information on advertising in Computers in Libraries, contact:

Michael ZarrelloAdvertising Sales Director(609) 654-6266 ext. 132 (609) 714-2159 fax [email protected]


Computers in Libraries is designed to be the perfect advertising vehicle forcompanies that sell technologies and information to libraries.

Different than other library magazines

What sets us apart? CIL doesn’t cover association issues, trends, salaries, etc.—instead, it’s all technology, all the time. Association-based magazines may havehigher circulations, but that’s only because they’re sent to every member, whether themember wants it or not. But with CIL, our subscribers are your sales targets.They pay for CIL magazine because they need to keep up with the latest in librarytechnology. They want to know how peers are running their library systems.What’s more, each subscriber passes his or her copy along to three morecolleagues on average, which means that true CIL readership is four times theamount of our actual subscriber base!

When librarians are ready to buy technology, they turn to CIL. So your ads will beseen by the right people, no matter what issue you place them in.

Themes get extra attention, sponsored white papers offer you a voice

CIL creates special opportunities for vendors by focusing on predeterminedthemes in every issue. If you sell any product or service that’s related to a month-ly theme, your targeted ad is sure to get extra attention. Or why not consider asponsored white paper that complements the theme of the month? Case studies,best practices, and thought leadership pieces are always welcome.

TRUSTWORTHY

In every issue, CIL delivers interesting fea-tures written by librarians for librarians,insightful columns from peers our readershave come to know, and departmentspacked with useful information. Since CILdoes not accept vendor-written articles orproduct reviews in its main editorial pages,readers have come to trust it as a reliablesource of technology information.

This high standard of editorial integrityleads readers to really value everythingthey see in CIL’s pages—advertising andwhite papers included.

HOW CIL IS UNIQUE?

For more information on advertising in Computers in Libraries, contact:Michael Zarrello • Advertising Sales Director(609) 654-6266 ext. 132 • (609) 714-2159 fax [email protected]



Computers in Libraries covers and discusses all the technologies that libraries run on, from inte-grated library systems and servers to electronic information collections and the tools to managethem. If it’s computerized and it’s in a library, it’s in CIL!

WHAT KINDS OF PRODUCTS DO CIL READERS BUY?

For more information on advertising in Computers in Libraries, contact:Michael Zarrello • Advertising Sales Director • (609) 654-6266 ext. 132 • (609) 714-2159 fax • [email protected]

❯ Consulting—Automation❯ Consulting—Security❯ Consulting—Networking❯ Database Services

(Remote Access)❯ Digitizing/Scanning❯ Information Literacy Assessment❯ Serials Processing/Management

❯ Technical Processing❯ Technology Training/Instruction❯ Webpage Development/Design

❯ Chat Reference❯ Content Management❯ Database Management❯ Electronic Resource Management❯ Information Management❯ Integrated Library Systems

Software❯ Library Automation❯ Linking Software

❯ Open Source❯ PAC Management❯ Print Management Software❯ Screen Readers❯ Security❯ Serials Management Software❯ Time Management Software❯ Tutorials

❯ Databases❯ Directories—

Electronic/Online/Disc❯ Ebooks❯ Encyclopedias—

Electronic/Online/Disc❯ Indexes/Abstracts—

Electronic/Online

❯ Information Packaged for Mobile Devices

❯ Library Technology Books❯ Newspapers—

Electronic/Online❯ Online Information Services❯ Periodicals—Online (Full Text)

HARDWARE

SOFTWARE

Product Categories

❯ Adaptive Computing Devices❯ Antitheft Devices❯ Backup Devices❯ Bar Code Readers❯ Coin-Op/Card-Op Systems❯ Hand-Held Scanners ❯ Kiosks❯ Network Attached Storage (NAS)❯ Personal Digital Assistants (PDAs)

❯ RAID Arrays❯ RFID Systems❯ Robotic Systems❯ Scanners❯ Security Equipment❯ Self-Check Systems❯ Servers❯ Tape Drive Systems❯ Wireless Equipment

INFORMATION SERVICES/REFERENCE MATERIALS

If you sell any of these products orservices, your CIL advertisements

will be seen by the right people—those who choose, buy,

and use library technology.

SERVICES



Computers in Libraries publishes articles that are written by library professionals forlibrary professionals, with a friendly, personal voice. These general technical articlesare practical and helpful for the average librarian in any sort of environment—academic, public, special, or corporate libraries. Computers in Libraries discussesways to handle emerging computer technologies and illustrates their impact onsystems, services, staff, and the library community itself. CIL aims to publish articlesthat are interesting to read and appealing to people in many aspects of the field.These articles are not only for the techies themselves, but also for library managerswho need to understand the latest tools in order to make purchasing decisions.

Computers in Libraries is the only independent, peer-to-peer resource for librarianson library systems and automation technology. Subscribers love reading aboutwhat their peers are doing. And CIL is all tech, all the time.

EDITORIAL PROFILE

❯ CIL has been published for more than 30 years.

❯ CIL is all technology, all the time.

❯ CIL’s columnists are well-known, well-respected opinion leaders in their fields.

❯ CIL is not a peer-reviewed journal.

❯ Any working librarian may write an article about his or her technology project.

❯ Readers love CIL’s user-friendly articles.

❯ Computers in Libraries is the library professional’s only venue for sharing andlearning practical information about today’s library technologies.

FAST FACTS

Computers in Libraries contains:

Features

❯ Case studies, best practices, profiles, and studies all written “by librarians,for librarians” ... articles that help you tackle the unique challenges oftechnology adoption, adaptation, and service innovation in real libraries.

Thought-leading commentaries

❯ The Systems Librarian—Insight from Marshall Breeding, Consultant andFounder of Library Technology Guides

❯ The Digital Strategist—Helene Blowers, Director, Digital Strategy,Columbus Metropolitan Library (OH)

❯ Building Digital Libraries—Design, management, and outreach by Terence K. Huwe (University of California–Berkeley)

❯ Online Treasures—Resources and links by Janet L. Balas, libraryinformation systems specialist, Monroeville (Pa.) Public Library

❯ Tech Tips for Every Librarian—Hands-on advice from Donna F. Ekart,librarian and communications coordinator, Kansas State University Libraries(Manhattan)

Tips, tricks, and hands-on advice from those in the trenches

❯ Books to Check Out—Our editors review the books you’ll want to read foryourself.

❯ Noted & Quoted and News Desk—A smattering of top-drawer items oureditors don’t want you to miss.

❯ In-depth, objective articles and white papers that help you buy the rightproducts and services for your library. Plus, an annual buyer’s guide edition,updated continuously online at http://bg.computersinlibraries.com.




Jan/Feb ❯ Elibraries—Ebooks, E-Resources, and E-CollectionsExperiments and experiences with ebooks, e-reference services, e-repositories, e-archives, e-collections, e-readers, and other devices

Mar ❯ Mobile First and ForemostDesigning library services for mobile devices, mobile users, and mobile needs—apps, responsive websites, and device-specific services

Apr ❯ DatamationReports on data curation, metadata harvesting, user tagging; library services based on structured data, data sets, or databases; Big Data, data mining, and analytics

May ❯ The Library DestackedNew ways to operate by employing technology, new platforms, orcloud and web-scale services to repurpose spaces, extend services,and add value

Jun ❯ Library Scorecards and AnalyticsAnalytics, metrics, measures, and assessments; determining the ROIon social media projects, investments in mobile services, or digital econtent collections

Jul/Aug ❯ How to Select, Buy, and Use Library StuffUser reviews, comparisons, and studies of library software, systems,techno-platforms, content collections, and devices; libtech how-to’sand tips and tricks

Sept ❯ CIL Goes Back to SchoolHow libraries are using technology to expand their role in education,for continuing education, distance learning, or to promote digital literacy

Oct ❯ ILS—Are We Next Gen Yet?Articles about developing, deploying, and evaluating library systemsor commercial discovery systems; assessing library websites andapps for discovery

Nov ❯ Special Collections, Curations, and DigitizationsTechnical challenges, methods, and best practices for gathering, digitizing, and providing access to special materials, archives, institutional repositories, or museum collections

Dec ❯ Financials, Forecasts, and FuturesStrategies for adaptation, evolution, and revolution; how libraries are proving, reinventing, or repositioning themselves in order to survive and thrive


Computers in Libraries 2013 Editorial CalendarLibraries of the Future, Here and Now

EDITORIAL CALENDAR



Computers in Libraries’ more than 4,500 paid subscribers and engaged readersare librarians of every type (reference, acquisitions, systems, director, etc.) whoneed to work with computer technology at every type of library: college, public,special, school, or corporate.

In addition, more than 2,000 magazine copies are distributed throughout theyear at major library shows, including SLA and ALA, as well as Information Today,Inc.’s library shows—Computers in Libraries, Internet Librarian, and InternetLibrarian International.

98% of these readers are involved in some way in the purchasing process, including three in five who either authorize purchases or select the products.

They are involved in purchasing the following products and services:

AUDIENCE PROFILE & CIRCULATION

For more information on advertising in Computers in Libraries, contact:Michael Zarrello • Advertising Sales Director

(609) 654-6266 ext. 132 • (609) 714-2159 fax [email protected]

READERSHIP FACTS

98% are involved in purchasing decisions.

78% plan to purchase electronic information, hardware, software, andrelated products this year.

98% share their copies with two or more colleagues.

❯ Electronic databases

❯ Library automation software

❯ PCs, printers, etc.

❯ Information retrieval software

❯ Electronic publishing services/solutions

❯ Bar codes & RFID tags

❯ Econtent collections and ebooks

❯ Knowledge management solutions

❯ Wireless systems

❯ Information management systems

❯ Handheld computers

❯ Corporate portal/intranet solutions



RATE CARD

Full-Page Spread 151/2"wx10"d $3,700 $3,130 $2,870Full Page 7"x10" 1,850 1,565 1,4352⁄3-Page 45⁄8"x95⁄8" 1,605 1,355 1,2401/2-Page Spread 151/2"x5" 2,870 2,610 2,3701⁄2-Page Horizontal 7"x5" 1,435 1,305 1,1851⁄3-Page Square 45⁄8"x43⁄4" 1,330 1,140 1,0501⁄3-Page Vertical 21⁄4"x95⁄8" 1,330 1,140 1,0501⁄6-Page Vertical 21⁄4"x43⁄4" 1,120 960 885

Bleeds*—add 1/4 inch to trim size all around for bleed*Bleeds are available for Full Page, Full-Page Spread, and 1/2-Page Spread sizes only (15% extra charge for bleeds)

Bleed Size 87/8 "wx111/2 "d 171/4"w x111/2 "d 171/4"wx53/4 "dTrim Size 83/8 "x11" 163/4"x11" 163/4"x51/2 "Live Copy 77/8 "x101/2 " 161/4"x101/2 " 161/4"x51/4 "

SIZE DIMENSIONS 1x 5x 10x

FULL PAGE FULL-PAGE SPREAD 1/2-PAGE SPREAD

SPACERESERVATIONS

WHITE PAPERAD MATERIALS DUE

January/February 1/9/13 1/2/13 1/14/13

March 1/24/13 1/31/13 2/7/13

April 2/21/13 2/28/13 3/7/13

May 3/26/13 4/2/13 4/9/13

June 4/24/13 5/1/13 5/8/13

July/August 5/23/13 5/31/13 6/7/13

September 7/25/13 8/1/13 8/8/13

October 8/23/13 8/30/13 9/9/13

November 9/25/13 10/2/13 10/9/13

December 10/24/13 10/31/13 11/8/13

AD MATERIALSDUECLOSING DATES:

Computers in Libraries 2013 Rate Card #19Prices are quoted as black-&-white rates. For four-color process, add $1,195 per page.

For more information, contact:Michael Zarrello • Advertising Sales Director • (609) 654-6266 ext. 132 • (609) 714-2159 fax • [email protected]

Advertising Regulations❯ A 15% commission is paid to recognized agencies on space, color, bleed, and position charges.❯ Advertisers using 5- or 10-time rates will be billed for short-rate adjustments if contracted space

is not used within 1 year of first insertion.❯ All advertising is subject to the publisher’s approval, and every advertisement is published with

the understanding that the agency and advertiser indemnify and hold harmless the publisherfrom any loss, claims, or suits arising out of publication of their advertisement.

❯ Unless advertiser requests otherwise, materials will not be returned, and later retrieval cannotbe guaranteed.

Cancellations❯ Cancellations must be made in writing 30 business days prior to material deadlines.

Cover and premium positions are noncancelable.

Additional for Covers ❯ 2nd cover $495 ❯ 3rd cover $445 ❯ 4th cover $545Special Positions❯ A 20% premium will be charged

for a specified page or position on the page.

Color Ads (per page)❯ $1,195 for 4-color processSpecifications❯ Publication size is 83/8"wx11"d—

a standard magazine size. Editorial pages are 3 columns wide.



PRODUCTION REQUIREMENTSAd production requirementswww.infotoday.com/advert/CTPAdSpecs.pdf

Please identify material by name of advertiser, publication, and issue date.High-quality hardcopy proof for color and/or black-and-white ads must besubmitted for all ad formats.

We accept the following formats:

❯ Press-quality PDF files are preferred.❯ Fonts must be embedded❯ Set black to overprint❯ Convert PMS to CMYK❯ Images must be in CMYK❯ 300 dpi images only❯ Flattened transparencies❯ Bleeds and crops included

❯ We can also accept high-resolution Macintosh format Photoshop TIFF files.

❯ Photoshop TIFF files for Macintosh—Flattened layers, CMYK color, 300 dpi, page dimensions, and bleeds according to pub specs

Files submitted as RGB will be converted to CMYK. Ads containing SPOT colorswill be converted to CMYK unless prior arrangements have been made. B/W adsand graphics should be saved in grayscale mode. All graphics must be at least 300dpi resolution.

❯ When renaming files, make sure to keep the proper file extension (i.e., .pdf, .tif).

❯ For proper sizing of your ad, please refer to the publication’s rate card. ❯ Add 1/4" on all sides for bleed.

File submission instructions:

❯ To upload files via the web:

❯ Using your web browser, log onto http://files.infotoday.com.

❯ Please indicate advertiser, publication,and issue in which ad will be placedin appropriate fields.

❯ Submission on disc:

❯ Electronic files may be supplied on DVD or CD and should meet the above-stated requirements.

❯ Mark disc with title of ad, name of agency, and publication/issue in which ad will be placed.

❯ Mail disc to:Ad Trafficking CoordinatorInformation Today, Inc.143 Old Marlton PikeMedford, NJ 08055-8750(800) 300-9868 • (609) 654-6266, ext. 130Fax: (609) [email protected]

A proof of the ad accurately representing how the ad should appear when printedMUST be submitted with the ad. Four-color ads must include an accurate colorproof. This can be provided as a PDF proof, image, or hardcopy. A fax proof for B/Wads is acceptable. Fax copies to Ad Trafficking Coordinator at (609) 654-4309.

Please identify material by name of advertiser and magazine issue.

For more information on advertising in Computers in Libraries, contact: Michael Zarrello • Advertising Sales Director (609) 654-6266 ext. 132 • (609) 714-2159 fax • [email protected]


Publish your paper or case study in any issue of

any of our library pubs.


SPONSORED CONTENT ITI’S LIBRARY TARGET WHITE PAPER SERIES

For more information on advertising in ITI’s library publications, contact:Michael Zarrello • Advertising Sales Director • (609) 654-6266 ext. 132 • (609) 714-2159 fax • [email protected]

PLACE YOUR STORY IN FRONT OF ALL OF OUR LIBRARY READERSWhether your target audience is special libraries, public libraries, government libraries,academic libraries, or independent information professionals, when your position paper or case study appears in Information Today, Online Searcher, or Computers in Librariesmagazines, it will saturate the market for library systems, content collections, and discov-ery solutions.

If you have the message, we have the librarians and information professionals.ITI’s readers love to hear how other libraries have done things right.

Extend the reach of your existing case studies, testimonials, and short productoverviews by placing them in front of readers looking for solutions.

ITI’s publication portfolio is the perfect outlet for your message, delivering it tospecial, government, academic and public librarians, and information profes-sionals—plus K–12.

Our Sponsored Content Library Target Series is also the perfect venue to discussyour development plans or to position your company in the marketplace. Whynot give your CEO, chairman, or CTO a page in one of our books?

■ Academic Libraries

■ Government Libraries

■ Public Libraries

■ Special Libraries

■ Industry/Info Pros

■ Other

A = Computers inLibraries

B = Online Searcher

C = Information Today

COMBINEDREACH (%)

The combined reach of all three publications is 14% Information Professionals 27% Academic Librarians 24% Special Librarians10% Government Librarians21% Public Librarians (4% Other)


Sponsored Content: ITI’s Library Target Series

PERCENTAGE




For more information on advertising in ITI’s library publications contact:Michael Zarrello • Advertising Sales Director (609) 654-6266 ext. 132 • (609) 714-2159 fax • [email protected]

ITI Library Target Series—Issues Available

MATERIALS INFORMATION COMPUTERS ONLINE SPECIAL DUE DATES TODAY IN LIBRARIES SEARCHER COLLECTIONS

12/4/12 Jan Jan/Feb

1/2/13 Feb Jan/Feb Mar/Apr Library Software Systems & Solutions

1/31/13 Mar Mar

2/28/13 Apr Apr May/Jun

4/2/13 May May

5/1/13 Jun Jun Jul/Aug Content Collections & Discovery Systems

5/31/13 Jul/Aug Jul/Aug

8/1/13 Sep/Oct

8/1/13 Sep Sep

8/30/13 Oct Oct Nov/Dec Mobile, Social &Library 2.0 Solutions

10/2/13 Nov Nov

10/22/13 Dec Dec Jan/Feb ’14

Join In on One of Our Special Sponsored ContentCollections on Topics of High Reader Interest

LibrarySoftware,Systems &Solutions

Acquisitions, cataloging, circulationand other library workflow softwareproducts, OPAC support software,Integrated Library System (ILS)software, RFID, self-check tools—stand-alone, hosted, SaaS, andcloud-based solutions; opensource platform support

TOPIC FOCUSING ON AVAILABLE ISSUES CONTENT DUE

ContentCollections & DiscoverySystems

Digital content assets of all kinds(databases, journals, images, etc.),asset management software(DAM, DRM, ERM), ebooks;archives and archiving solutions(digitization systems and CMSsoftware); intranets, portals, andlibrary website platforms; searchtechnology; OPAC software, ILS,and hosted solutions.

Mobile,Social, andLibrary 2.0Solutions

Library products and platformsthat support virtual reference,remote access, collaboration,elearning, distance education, and virtual communities; webservices; mobile devices andapplications for handheld andother portable devices; ILS solutions with integrated Web 2.0functionality; PAC systems that support user tagging, user-generated reviews, and othersocial networking features.

IT (Feb)

CIL (Jan/Febcombined)

Online Searcher(Mar/Apr combined)

Jan. 1, 2013

IT (Jun)

CIL (Jun)

Online Searcher(Jul/Aug combined)

May 1, 2013

IT (Oct)

CIL (Oct)

Online Searcher(Nov/Dec combined)

Aug. 30, 2013



How to Sponsor Content in ITI’s Library Publications

Publish your case studies, testimonials, new product reviews, and product previews in any of theparticipating publications. We will accept any case study or white paper on any topic in any issue.For added exposure, participate in one of three special edition sections devoted to sponsoredpapers and case studies on high-interest themes.

Choose between two options:

1. Submit a paper or case study to appear in any issue of any publication.2. Select one of our Special Collections for added attention.

❯ SPONSORED-CONTENT PACKAGE INCLUDES ❯ One or more pages of textual content, in one or more issues ❯ Bonus print distribution at selected shows (ask for details)❯ Free PDF of your content (including a cover of the magazine),

with unrestricted use from your site, hotlinked from ours

❯ SUBMISSION FORMAT/SPECS ❯ Text: Microsoft Word document, 750 words (edited/proofread) per page, or

❯ 600 words with one 1-column image or❯ 500 words with one 2-column image

❯ Company Logo: High-resolution EPS ❯ Other images/screenshots: 300 dpi

❯ SPONSORED-CONTENT PAGE RATES❯ $1,595 per page (B&W); $2,695 per page (full color)

all rates, net, per book, per issue

Inquire about discounts on multiple books and multiple issues.

Need help writing your position paper or case study? Let us know as far as possible in advance,and we’ll hook you up with a freelance ghost writer (additional fees apply).


* In keeping with thehighest editorial

standards, all content appearing

under this programwill be marked:

“Sponsored Content.”

Pages starting at $1,595 (B&W)

$2,695 (Full Color)

All prices net, per issue,

per publication

For more information on advertising in ITI’s library publications contact:

Michael Zarrello • Advertising Sales Director(609) 654-6266 ext. 132 • (609) 714-2159 fax

[email protected]




Complete Coverage of Library Information TechnologyLibrarians need a reliable source to help them navigate through this high-techworld of hardware and software. That source is Computers in Libraries.Computers in Libraries is the information professional’s only venue choice foraccurate and practical information regarding cutting-edge information and librarytechnology.

The 5,000-plus subscribers and readers of Computers in Libraries are collegeand university, government, public, school, and corporate librarians. Also in-cluded are technical information specialists, information center managers, andinformation professionals. The readers buy, lease, and use products and services such as large-scale integrated library systems, tools for RFID and ERM, online

services, networking hardware and software, peripheral products, security tools,books, and reference tools.

A readership survey has shown that more than 90% of the readers havepurchasing authority. Reach thousands of library technology consumers with aminimal investment of both time and money.

For only $295 or less, reinforce existing advertising campaigns or introduce newones. Your company will benefit from the visibility of this section and from a listingin the Index to Advertisers.

FOUR-COLOR AVAILABLE ❯ Add $140 to any rate.

COMPUTERS IN LIBRARIESLIBRARY TECH CONNECTION

2013 Library Tech Connection Advertising Rates

1/3 sq. 45/8"wx43/4"d $555 $520 $4751/3 vert. 21/4"wx95/8"d $555 $520 $4751/6 vert. 21/4"wx43/4"d $295 $275 $245

2013 Issue and Closing Dates

SIZE DIMENSIONS 1x 5x 10x

SPACE RESERVATIONS AD MATERIALS DEADLINE

January/February 1/9/13 1/14/13

March 1/24/13 2/7/13

April 2/21/13 3/7/13

May 3/26/13 4/9/13

June 4/24/13 5/8/13

July/August 5/23/13 6/7/13

September 7/25/13 8/8/13

October 8/23/13 9/9/13

November 9/25/13 10/9/13

December 10/24/13 11/7/13

For more information on advertising in CIL’sLibrary Tech Connection, contact:

Michael Zarrello • Advertising Sales Director

(609) 654-6266 ext. 132 • (609) 714-2159 fax

[email protected]



Computers in Libraries Buyer’s Guide—in print and online too ❯ http://bg.computersinlibraries.com

The Computers in Libraries Buyer’s Guide provides thousands of librarians and other infor-mation professionals with important information about library suppliers. Throughout the year,the annual Buyer’s Guide serves as a day-to-day reference source for library systems hard-ware and software, online databases, books and periodicals, supplies, and many other prod-ucts and services for the library community. And now that the Buyer’s Guide is availableonline, it’s even more convenient for readers to refer to. It features alphabetical listings ofproducers and distributors, a products and services section for locating appropriate suppli-ers, and complete contact information for every vendor listed.

Who does it reach?The Buyer’s Guide reaches thousands of top prospects. In addition to the 5,000 sub-scribers and readers of Computers in Libraries, an extra 50% overrun will be distributed at conferences and trade shows such as SLA, ALA, ACRL, Internet Librarian, InternetLibrarian International, and the Computers in Libraries conference. Studies of previousBuyer’s Guides indicate that more than 30,000 people will refer to this issue at least onceduring the year following publication. With that kind of readership, plus the bonus tradeshow circulation, a full-page ad will cost less than 3 cents per person. There is nomore cost-effective advertising vehicle available in this field.

Staying up-to-dateWith the Buyer‘s Guide online, you can update your listing as often as you like. Wheneverchange happens, you can go online and make instant updates yourself!

Now accepting white papers Complement your listing with an ad or sponsored white paper on any subject related to library technology products and services.

COMPUTERS IN LIBRARIES BUYER’S GUIDE

PRINT DEADLINES ❯ Space Reservation: 5/23/13❯ Materials Deadline: 6/7/13

Boldface Listing—$595In addition to space advertising, you can highlight your name-and-address listing in the Buyer’s Guide with a boldface description of yourproducts and services. This Boldface Listing is an opportunity to write a150-word description displayed in bold type in order to catch the eye ofthe purchaser.

For more information on a Boldface Listing in the Buyer’s Guide, contact:

Michael Zarrello • Advertising Sales Director(609) 654-6266 ext. 132 • (609) 714-2159 fax • [email protected]

To place an ad or white paper, contact:

Michael Zarrello • Advertising Sales Director(609) 654-6266 ext. 132 • (609) 714-2159 fax • [email protected]


Complete Coverage of Library Information TechnologyComplete Coverage of Library Information Technology

What our readers buyOur readers buy anything and everything that matters in alibrary, research department or enterprise ... from library man-agement systems and ILS to books and other content assets,systems, and solutions. The list of top categories covered by our annual Computers in Libraries Buyer’s Guide editiondoesn’t begin to sum it up. If you’ve got something to sell tolibraries, we have the media in place.

If you sell any of these products or services, your CIL advertise-ments will be seen by the right people—those who choose, buy,and use library technology.

For more information on a Boldface Listing in the Buyer’s Guide, contact:

Michael Zarrello • Advertising Sales Director(609) 654-6266 ext. 132 • (609) 714-2159 fax [email protected]

To place an ad or white paper, contact:

Michael Zarrello • Advertising Sales Director(609) 654-6266 ext. 132 • (609) 714-2159 fax [email protected]

❯ Consulting—Automation❯ Consulting—Security❯ Consulting—Networking❯ Database Services (Remote Access)❯ Digitizing/Scanning

❯ Information Literacy Assessment❯ Serials Processing/Management❯ Technical Processing❯ Technology Training/Instruction❯ Webpage Development/Design

❯ Chat Reference❯ Content Management❯ Database Management❯ Electronic Resource Management❯ Information Management❯ Integrated Library Systems Software❯ Library Automation❯ Linking Software

❯ Open Source❯ PAC Management❯ Print Management Software❯ Screen Readers❯ Security❯ Serials Management Software❯ Time Management Software❯ Tutorials

❯ Databases❯ Directories—Electronic/Online/Disc❯ Ebooks❯ Encyclopedias—Electronic/Online/Disc❯ Indexes/Abstracts—Electronic/Online

❯ Information Packaged for Mobile Devices

❯ Library Technology Books❯ Newspapers—Electronic/Online❯ Online Information Services❯ Periodicals—Online (Full Text)

HARDWARE

SOFTWARE

SERVICES

Product categories

❯ Adaptive Computing Devices❯ Antitheft Devices❯ Backup Devices❯ Bar Code Readers❯ Coin-Op/Card-Op Systems❯ Hand-Held Scanners ❯ Kiosks❯ Network Attached Storage (NAS)❯ Personal Digital Assistants (PDAs)

❯ RAID Arrays❯ RFID Systems❯ Robotic Systems❯ Scanners❯ Security Equipment❯ Self-Check Systems❯ Servers❯ Tape Drive Systems❯ Wireless Equipment

INFORMATION SERVICES/REFERENCE MATERIALS

COMPUTERS IN LIBRARIES BUYER’S GUIDE


ONLINE ADVERTISING OPPORTUNITIES 2013WWW.INFOTODAY.COM


For more information on any of theseadvertising opportunities, contact:David PanaraAdvertising Sales Manager(609) 654-6266 ext. 146(609) 257-0112 [email protected]

www.infotoday.com—the No. 1 online destination for the information industry

Our mission is to be the leading information provider serving the library and infor-mation professional community. The audience for the Information Today, Inc. web-site comprises subscribers to our various publications—Computers in Libraries,Information Today, Online Searcher—as well as professionals who want in-formation on our conferences, directories, or other ITI content. This websiteincludes our conference pages for the popular Computers in Libraries andInternet Librarian conferences.

Traffic

The Information Today, Inc. website is now averaging more than 50,000 visitorseach month, delivering more than 380,000 ad impressions monthly.

AD SIZE MAX FILE MINIMUM DESCRIPTION (PIXELS) SIZE LOCATION IMPRESSIONS NET COST

Leaderboard 728x90 200k Top 20,000 $75 CPM

Banner 468x60 200k Top 20,000 $60 CPM

Skyscraper 120x600 200k Right 20,000 $75 CPM

Tile 125x125 200k Left 20,000 $60 CPM

Box 300x250 200k Center 35,000 $75 CPM

text links text only Bottom 1 month/unlimited $750 month

File formats: .JPG, .GIF, .PNG, or Flash (.SWF) files are acceptable.

ONLINE ADVERTISING RATES 2013

Banner 468 x 60

Leaderboard 728 x 90

Tile 125 x125

Sky-scraper

120 x600

Box250 x300


INFORMATION TODAY, INC. LIVE STREAMINGAUDIO WEBCASTInformation Today, Inc. (ITI) Web Events are 1-hour topic- and sponsor-specificsessions broadcast live on the web with streaming audio and PowerPointpresentations. Audiences have real-time interaction with senior executives andkey industry consultants discussing new solutions, best practices, and actualcase studies.

Information Today, Inc. will produce, market, and broadcast your 1-hour WebEvent. All your bases are covered:

❯ Aggressive online and print advertising campaign

❯ Speakers can participate from their own offices

❯ Real-time polling, survey, and Q&A

❯ Attendee registration, monitoring, and reporting

❯ Event archiving and online posting on the infotoday.com website foranytime, on-demand viewing for 1 year

ITI provides a turnkey solution for the complete organization, management,marketing, and execution of your Web Event.

Event MarketingFor your Web Event, ITI will design and produce:

❯ An online invitation with your company logo and session content summaryto be placed on the infotoday.com website

❯ A full-page, 4-color ad in Information Today, Computers in Libraries, and Online Searcher publications

❯ Promotional ad in the ITI enewsletter, NewsLinks

❯ A banner to run on the infotoday.com website

All registrants will receive a reminder phone call and email blast prior to the event.

Moderators/Industry Experts❯ The sponsor will provide a moderator/industry expert to facilitate the event,

or, ITI will provide one at an additional cost.

Web Event Program & Highlights❯ 1-hour event, complete with streaming audio, broadcast live over the internet

❯ Producer for staging of content and online rehearsal services at each event

❯ PowerPoint slide synchronization

❯ Browser-based Q&A capabilities and polling and survey questions

❯ Detailed monitoring and reporting

❯ Complete registration management, including final list of all registrants and participants

❯ Event archiving on infotoday.com for 1 year, for anytime, on-demand viewing(archive viewer leads will be provided for 90 days)

❯ A file of your event will be provided upon request for local playback (hosting on your site, trade shows, sales presentations, etc.)

❯ Event presentation (PDF of Slide Deck) available online post event for viewingand downloading

The entire event will be created (with the assistance of the sponsor), managed,and executed by ITI. Our production personnel will assist all participants.

Cost: Call for pricing

Contact us to discuss your infotoday.com event:David Panara • Advertising Sales Manager(609) 654-6266 ext. 146 • (609) 257-0112 fax • [email protected]

NewsLink is a free email newsletter designed by Information Today, Inc. (ITI) tohighlight the information that users and producers of information products andservices need to do their jobs as effectively as possible.

NewsLink is sent out two times a week (Mondays and Thursdays) to our 7,500-plus subscribers. Each issue contains original content, the latest headlines in theinformation industry, and longer feature articles.

Each issue of NewsLink has an exclusive sponsor. As a sponsor of this enewsletter,you can make a direct impact on your core audience.

❯ Located at the top of the issue, your sponsorship includes:

❯ 468x60 BANNER (JPG OR GIF FORMAT; NO LARGER THAN 40K FILE SIZE)

❯ 75 WORDS OF TEXT

❯ LINKING URL

ADDITIONAL OPPORTUNITY

ITI BULLETIN, A STAND-ALONE EMAIL ❯ In addition to our sponsorships, we are offering you exclusive,

stand-alone email offers to our 6,800-plus subscriber base. ❯ COST: $1,500 ❯ YOU provide HTML creative and Subject Line. ❯ WE send it out on your behalf.

Bulletins are sent out on Wednesdays.

ITI NEWSLINKRATES 2013❯ 1x $595❯ 6x $495❯ 12x $445

ITI NewsLink 2013MORE OFFERS AND OPPORTUNITIES

For more information on any of these advertising opportunities, contact:David Panara • (609) 654-6266 ext. 146 • (609) 257-0112 fax • [email protected]


❯ For sample newsletters, go towww.infotoday.com/newslink/archives.shtml.

Your sponsorship message must be received at least five business days prior to issue date. Due to the increase in subscribers, prices aresubject to change upon expiration of youragreement.

MORE OFFERS AND OPPORTUNITIESCommercial Reprints 2013

Information Today, Inc. REPRINTSInformation Today, Inc. reprints provide a cost-effective mar-keting and sales tool that will help educate your customers andprospects with timely promotional information. Capitalize onyour company’s exposure by reprinting your feature story,profile, new product release, and more.

Reprints are still the most economical and effective way todazzle your customers with independent, objective evidence ofyour product or solution’s success.

Order reprints of favorable reviews, complimentary casestudies, or in-depth background pieces that have been pub-lished in our independent press.

Article reprints are available for all Information Today, Inc.publications.

PDFs❯ $550 per page

Paper❯ 80 lb. White Gloss Stock

Shipping and Handling❯ Please note: Shipping and handling costs are not included

in the prices. Reprints will be shipped UPS Ground unlessotherwise requested.

ContactDavid Panara • Advertising Sales Manager(609) 654-6266 ext. 146 • (609) 257-0112 [email protected]

QUANTITY 1 SIDE 2 SIDES 2 SIDES 2 SIDES

500 Black-&-White $400 $500 $700 $900Color $800 $900 $1,300 $1,600

1,000 Black-&-White $500 $600 $800 $1,000Color $1,100 $1,200 $1,500 $1,800

2,000 Black-&-White $600 $800 $1,000 $1,300Color $1,200 $1,300 $1,900 $2,100

2,500 Black-&-White $700 $900 $1,200 $1,400Color $1,400 $1,500 $2,000 $2,300

3,000 Black-&-White $800 $1,000 $1,300 $1,600Color $1,500 $1,600 $2,200 $2,400

5,000 Black-&-White $1,000 $1,200 $1,500 $2,000Color $1,600 $1,800 $2,400 $2,900



Reprints Price List

81/2"x11"11"x17"(BIFOLD)

11"x251/2"

(TRIFOLD)

REACH OUTto the LibraryCommunity!


MORE OFFERS AND OPPORTUNITIES Mail List Rental Rates 2013


Augment your ads and sponsorships withdirect mailings to our customer lists.List rentals are for one-time use only and are availableon pressure-sensitive, four-across Cheshire labels, on disc, or via email in ASCII comma-delimited format($35 surcharge).

NAMES COST

Information Today, Inc. Catalog List 9,000 $130/M(minimum order 3,000)

Information Today Subscribers 1,600 $640 FlatThe Newspaper for Users and Producers of Digital Information Services

Computers in Libraries Subscribers 3,000 $695 FlatProvides Complete Coverage of Library Information Technology

Online Searcher Subscribers 3,000 $695 FlatThe Go-To Pub Tailored to the Library and Info Pro Communities

MLS: Marketing Library Services Subscribers 550 $150 FlatThe “How-To” Marketing Newsletter Written Specifically for Librarians

Intranets Subscribers 150 $100 FlatThe Newsletter Covering Enterprise Strategies and Solutions

The CyberSkeptic’s Guide Subscribers 400 $175 FlatThe Newsletter for Internet Research

The Information Advisor Subscribers 300 $150 FlatThe Newsletter for Business Information Professionals

Periodicals

ContactMichael ZarrelloAdvertising Sales Director(609) 654-6266 ext. 132 • (609) 714-2159 [email protected]

NOTE: The list rental name availability shown above for Information Today, Computers in Libraries, and Online Searcher doesnot necessarily match the actual circulation figures for these publications. The actual circulation figures for these publica-tions are typically higher than those that are available for rent. Names available for rent are approximate and subject tochange. Ask your sales representative for the most current counts.

Other periodical mail lists available for rental:

KMWorld Subscribers—For pricing and counts,contact Judie Webster at (207) 236-8524 ext. 325.

CRM Subscribers—For pricing and counts, contactALC at (800) 252-5478.

EContent Subscribers—For pricing and counts, con-tact ALC at (800) 252-5478.

Internet@Schools Subscribers—For pricing andcounts, contact Worldata at (800) 331-8102.

Streaming Media Magazine Subscribers—Forpricing and counts, contact Worldata at (800) 331-8102.

NAMES COST

Computers in Libraries 2012 Attendees 2,000 $395 Flat

Internet Librarian 2012 Attendees 1,000 $255 Flat

KMWorld 2012 Attendees 1,000 $400 Flat

WebSearch University 2012 Attendees 250 $150 Flat

Conference Attendee Lists

Directory Lists

Augment your ads and sponsorships withdirect mailings to our customer lists.List rentals are for one-time use only and are availableon pressure-sensitive, four-across Cheshire labels, on disc, or via email in ASCII comma-delimited format($35 surcharge).

MORE OFFERS AND OPPORTUNITIES Mail List Rental Rates 2013

ContactMichael ZarrelloAdvertising Sales Director(609) 654-6266 ext. 132 • (609) 714-2159 [email protected]

American Library DirectoryTM—Continuously updated list of North American libraries, librarians,consortia, etc. For pricing and counts, contact DM2 lists at (800) 323-4958.

American Book Trade DirectoryTM—Continuously updated list of North American bookstores,book distributors, etc. For pricing and counts, contact DM2 lists at (800) 323-4958.

Literary Market PlaceTM—Continuously updated list of book publishers and book publishingindustry suppliers. For pricing and counts, contact DM2 lists at (800) 323-4958.

Normal shipping: 10 days after receipt

Special shipping: 5 days after receipt (Note: A 5% surcharge will be added)

NOTE: List prices and counts subject to change. Check with your ITI sales representative for the most up-to-date information.


ADVERTISING DEADLINESAND CONFERENCE DISTRIBUTION

Timing is everything. Be with us at the major library shows.



MONTH CONFERENCE INFORMATION COMPUTERS ONLINEDISTRIBUTION TODAY IN LIBRARIES SEARCHER

Ad Materials Due Ad Materials Due Ad Materials Due

January TCEA 12/12/12 (Jan) 1/14/13 (Jan/Feb) 12/27/12 (Jan/Feb)ALA Midwinter

April Computers in Libraries

American Society for Indexing 3/13/13 (Apr) 3/7/13 (Apr) 2/5/13 (Mar/Apr)

Association for Independent Information Professionals

May Enterprise Search Summit 4/12/13 (May) 4/9/13 (Apr) 4/5/13 (May/June)

June The American Library Association 5/14/13 (June) 5/8/13 (June) 4/5/13 (May/June)The Special Libraries Association

August CRM Evolution/SpeechTek 6/12/13 (Jul/Aug) 6/7/13 (Jul/Aug) 6/7/13 (Jul/Aug)

September WebSearch University DC 8/13/13 (Sep) 8/8/13 (Sep) 8/6/13 (Sep/Oct)

October Internet Librarian 9/12/13 (Oct) 9/9/13 (Oct) 8/6/13 (Sep/Oct)Internet Librarian International

November Enterprise Search Summit

American Society for Information 10/14/13 (Nov) 10/9/13 (Nov) 10/7/13 (Nov/Dec)Science & Technology

KMWorld


Computers in Libraries Frequency: 10 issues/year

CIL’s reader-friendly features focus on practical applications of technology inpublic, school, academic, corporate, and special libraries. CIL is the in-formation professional’s first choice for accurate and practical informationregarding cutting-edge information and library technology.

CRM Frequency: 12 issues/year

CRM is the leading publication serving the field of customer relationshipmanagement. CRM is targeted to senior-level management in corporate, sales,marketing, service, and information technology.

DBTA Frequency: 4 issues/year

For more than 21 years, Database Trends and Applications (DBTA) magazine hascovered the technologies and processes involved in every aspect of the creation,management, application, and storage of structured and unstructured data tocreate business value and competitive advantage for enterprises of all sizes in all industries.

EContent Frequency: 10 issues/year

EContent clearly identifies and explains emerging digital content trends,strategies, and resources to help professionals find a clear path to profits andimproved business processes.

Information Today Frequency: 11 issues/year

Information Today is the only newspaper designed to meet the needs of theinformation professional. Information Today delivers total coverage of late-breaking news and long-term trends in the information industry.

Internet@Schools Frequency: 5 issues/year

Internet@Schools is a source of practical information for school librarians andtechnology specialists about today’s and tomorrow’s education technologytools and resources and how they can be used to further teaching and learning.

KMWorld Frequency: 10 issues/year

KMWorld is dedicated to document, content, knowledge management, andbusiness process management. In many organizations, solutions in these criticalareas are sorely lacking.

Online Searcher Frequency: 6 issues/year

Online Searcher is the “go-to” publication for leading-edge information tailoredto the library and information profession community. Learn how to manageonline research projects, conduct successful searches, and much more.

Speech Technology Frequency: 4 issues/year

Speech Technology magazine is recognized worldwide as the leading source ofinformation on products, services, and technology related to the speechtechnology field.

Streaming Media Frequency: 6 issues/year

Streaming Media magazine is a bimonthly resource for executives andtechnology managers who use online video and audio for both businesscommunication and delivery of consumer content.

INFORMATION TODAY, INC. PUBLICATIONS


Conference dates and locations subject to change.

Computers in Libraries April 8–10, 2013Computers in Libraries is the leading conference for librarians and informationprofessionals who need to know about the latest technologies, equipment, software,and services available (www.infotoday.com/cil2013). Also features Internet@SchoolsEast (www.infotoday.com/internet@schools).

Washington, D.C.

Content Delivery Summit East May 20, 2013The Content Delivery Summit is a 1-day conference designed to bring together tele-com carriers, service providers, content owners, and industry vendors for a detailedlook at CDN platforms and the delivery of video and rich-media content (www.contentdeliverysummit.com/2013).

New York City

Enterprise Search Summit May/Fall May: May 21–22, 2013Fall: November 6–8, 2013

Enterprise Search Summit is an intensive 2-day conference that is totally focused onthe nuts and bolts of how to plan for, choose, and deploy an internal searchcapability (www.enterprisesearchsummit.com).

New York City/Washington, D.C.

Streaming Media East/West East: May 21–22, 2013West: November 19–20, 2013

The Streaming Media conferences are where the streaming industry intersects withthe business world. Streaming professionals, technology experts, and business ex-ecutives gather to learn how to use streaming and digital media in their organizations(www.streamingmedia.com).

New York City/Los Angeles

CRM Evolution August 19–21, 2013Organized by CRM magazine, CRM Evolution is quickly gaining recognition as both avaluable networking opportunity for top CRM executives and an excellent learningexperience for top-level professionals involved in CRM purchasing decisions (www.destinationCRM.com).

New York City

Customer Service Experience August 19-21, 2013Attendees come to this 3-day event to hear consultants, analysts, and customersshare their expertise on how to deliver exceptional customer care across all channels(www.custservexperience.com).

New York City

SpeechTEK August 19–21, 2013SpeechTEK is the leading voice and speech technology conference in the U.S., ex-ploring how voice and speech technology solutions can change the way businessesreach out to their customers and looking at how organizations can integrate speechtechnology in new products and services or deploy them in their business operations(www.speechtek.com).

New York City

WebSearch University September 2013WebSearch University is a valuable, intensive learning opportunity where interme-diate to advanced web searchers can improve their skills and learn new searchtactics, strategies, and tools (www.websearchu.com).

Washington, D.C.

Internet Librarian October 28–30, 2013Internet Librarian is the only conference designed for information professionals whoare using, developing, and embracing internet and web-based strategies (www.infotoday.com/il2013). Also features Internet@Schools West (www.infotoday.com/internet@schools).

Monterey, Calif.

Taxonomy Boot Camp November 5–6, 2013This 2-day program presents the latest developments in taxonomy software and bestpractices in the field as attendees learn from the experts and become part of a growingnetwork of practitioners and learners in the world of taxonomy (www.taxonomybootcamp.com/2013).

Washington, D.C.

KMWorld November 6–8, 2013KMWorld is the global conference and showcase designed for developing andevaluating enterprisewide strategies and for implementing collaborative intranet andportal strategies and technologies that meet organizational goals (www.kmworld.com).

Washington, D.C.

SharePoint Symposium November 6–8, 2013The intensive, 2-day symposium offers independent assessments of SharePoint thatwill help you make better decisions about whether—and where—to employ the platform and how to develop a broader strategy for your enterprise (www.sharepointsymposium2013.com).

Washington, D.C.

Enterprise Video Conference November 19–20, 2013At this 2-day show, find out how strategic use of video technologies, both inside andoutside the firewall, is helping enterprises better serve their employees, investors, cus-tomers, and prospective customers (www.enterprisevideoconference.com).

Los Angeles

EVENTS CALENDAR 2013

Documents

Complete Coverage of Library Information Technology 2013 · Complete Coverage of Library Information Technology Computers in Librariesis a monthly magazine that publishes articles