LITTLE DORIS COMPANYMARCH 2016

BRIEF

BRIEF

• Todesignabrandidentityandinteriorconceptthatwillrepresentandpromotethevalues,con-textandgoalsofLittleDorisCompany.

TARGETMARKET

• Althoughthereisnocurrentsite,thecafeaimstoprovideemploymentandanalternativehubforlocalyouth.Thecafe’soverallimagethereforewillneedtoresonatewellwiththe16-24agegroup,aswellasfeelingappropriateforoldercustomersandpassers-bywhoarenotaffiliatedwiththecharityworkofLittleDorisCompany.

BRANDIDENTITY

• Coloursandmaterialstocreateanupliftingandinspiringatmosphere.Schemeshouldalsocom-municatesustainableandethicalstandards.

• Interiordesigntoconsiderbudgetrequirementsandfuturescaleablesolutions.

CONCEPT MOODBOARD

LOGO DESIGN

VISUAL 1

VISUAL 2

VISUAL 3

MEETING1:ProjectBriefing

BRAND DEVELOPMENT

Definingbrandvaluesandpersonality Brandstrategyandpositioning Basicmarketresearchandcompetitionstudy

BRAND IDENTITY

Visualdevelopmentofbrandidentity 2brandoptionsofnamegeneration,logoandgraphic“feel” Startofinteriordesignconcept

MEETING2:Review/selectionofconceptandstartofinteriordesign

INTERIOR DESIGN

Layoutplans,drawingsandstrategydiagrams Interiordesigndevelopment Developing3x3Dinteriorvisualisations Developing3xcustomartworkforgraphics

MEETING3+:Review,developmentandfinalisationofinteriordesign

REALISATION

Detailedplansandtechnicaldrawings Final3x3Dinteriorvisualisations,high-resolution Final3xcustomartworkforgraphicsinoriginalformat Finalspecsandbudgetapproximation

DESIGN PACKAGE 1