CONFERENCE GUIDE - Convent

#IFFS19

SEPTEMBER 3, 2019 · FRANKFURTVILLA KENNEDY

CONFERENCE GUIDE

Partners

Hosted by In cooperation with

Villa Kennedy · September 3, 2019 5th International Frankfurt Football Summit

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Dear Madam or Sir,

The fascination of

football reaches

and delights mil-

lions of people

around the globe.

For this reason, football is a significant

economic factor with enormous media

coverage and corresponding growth

potential.

The 5th International Frankfurt Foot-ball Summit (IFFS) powered by ZEIT

Publishing Group offers the oppor-

tunity to discuss current trends and

business opportunities of the football

industry in the premium setting of Villa

Kennedy in Frankfurt. The IFFS brings

together international decision-makers

from clubs, leagues, the media, and

the football ecosystem at large for

high-level exchange and networking.

Frankfurt as the leading financial

center is the perfect backdrop for get-

ting to the bottom of these questions

and deepening networks.

We would be delighted to welcome you

in Frankfurt on September 3.

With best regards,

W E LC O M E M E S S AG E

© J

ohan

nes

Arl

t

DR. RAINER ESSER CEO,

ZEIT Publishing Group

O V E R V I E W

0 9 . 0 0 A M W E L C O M E A D D R E S S 5

0 9 . 1 0 A M I N T R O D U C T I O N

SESSION I : SETTING THE STAGE: AN INTERNATIONAL OUTLOOK

0 9 . 2 0 A M

0 9 . 5 0 A M

O N E - O N - O N E THE FUTURE LANDSCAPE OF INTERNATIONAL SPORTS BROADCASTING RIGHTS

K E Y N O T E + Q & A NORTH AMERICAN SUPERLIGA BECOMES REALIT Y? A COMBINED SOCCER LEAGUE BET WEEN MEXICO, CANADA , AND THE UNITED STATES — THE OPPORTUNITIES IN FOCUS

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1 0 . 2 0 A M O N E - O N - O N E THE FUTURE OF WOMEN'S FOOTBALL

1 0 . 4 0 A M C O F F E E B R E A K

SESSION II : PROFESSIONALIZATION OF MANAGEMENT STRUCTURES: BEST PRACTICES IN GLOBAL COMPARISON

1 1 . 1 0 A M K E Y N O T E THE GLOBAL MARKET OF INTERNATIONAL FOOTBALL BUSINESS: TRENDS, STR ATEGIES, AND PERSPECTIVES

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1 1 . 3 0 A M O N E - O N - O N E BUILDING THE BR AND ON A GLOBAL SCALE: SUCCESSFUL STR ATEGIES FOR INTERNATIONALIZATION

1 1 . 5 0 A M O N E - O N - O N E HOW TO LEVER AGE CORPOR ATE BUSINESS EXPERIENCE IN SPORTS MANAGEMENT

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1 2 . 1 0 P M O N E - O N - O N E LEADERSHIP AND TEAM DEVELOPMENT: BEST PR ACTICE

1 2 . 3 0 P M L U N C H B R E A K

SESSION III : HOW TO PL AN, MANAGE , AND MOTIVATE THE TEAM

0 1 . 3 0 P M O N E - O N - O N E TOP OF THE BILL IN EUROPE — THE PSV ACADEMY

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0 1 . 5 0 P M P A N E L + Q & A MANAGING THE TEAM: CONCEPTS IN COMPARISON

0 2 . 3 0 P M C O F F E E B R E A K

SESSION IV: HOW TO BUILD THE BR AND & BUSINESS: STR ATEGIES AND TOOLS IN THE DIGITAL AGE

0 2 . 5 0 P M

0 3 . 1 0 P M

0 3 . 4 0 P M

I N T R O D U C T I O N THE BUSINESS OF FOOTBALL — BR AND BUILDING AND MANAGEMENT IN TIMES OF DIGITIZATION

P A N E L DIGITIZATION IN THE FOOTBALL BUSINESS: INNOVATIONS AND TOOL S FOR SUCCESS

P A N E L NEW WAYS IN SPORTS MARKETING

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0 4 . 1 0 P M E N D O F C O N F E R E N C E

5th International Frankfurt Football SummitVilla Kennedy · September 3, 2019

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PA R T N E R S

S U P P O R T E R S

DR. RAINER ESSER

CEO, ZEIT Publishing Group Ph

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0 9 .0 0 A M WELCOME ADDRESS

JOCHEN BREYER

Host, »Das aktuelle Sportstudio«, ZDF Ph

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0 9 .10 A M INTRODUCTION

CATHRIN GILBERT

Resp. Editor Soccer Department, DIE ZEIT

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JOHN GLEASURE

Chief Business Development Officer, DAZN Group

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SESSION I 09.20 AM

SETTING THE STAGE: AN INTER- NATIONAL OUTLOOK

JOCHEN BREYER

Host, »Das aktuelle Sportstudio«, ZDFPh

oto:

imag

o/fo

to2p

ress

0 9 . 2 0 A M ONE-ON-ONE THE FUTURE LANDSCAPE OF INTERNATIONAL SPORTS BROADCASTING RIGHTS

0 9. 5 0 A M KEYNOTES + Q&A NORTH AMERICAN SUPERLIGA BECOMES REALITY? A COMBINED SOCCER LEAGUE BETWEEN MEXICO, CANADA, AND THE UNITED STATES — THE OPPORTUNITIES IN FOCUS

10. 2 0 A M ONE-ON-ONETHE FUTURE OF WOMEN'S FOOTBALL

ENRIQUE BONILLA BARRUTIA

Executive President, LIGA MX

JOCHEN BREYER

Host, »Das aktuelle Sportstudio«, ZDF

Moderator

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MARIA TEIXIDOR I JUFRESA

Member of the Board of Directors, FC Barcelona

CATHRIN GILBERT


Moderator

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SESSION II 11.10 AM

PROFESSION - ALIZATION OF MANAGEMENT STRUCTURES

1 1 .10 A M KEYNOTE THE GLOBAL MARKET OF INTERNATIONAL FOOTBALL BUSINESS: TRENDS, STRATE-GIES, AND PERSPECTIVES

1 1 . 3 0 A M ONE-ON-ONE BUILDING THE BRAND ON A GLOBAL SCALE: SUCCESSFUL STRATEGIES FOR INTERNATIONALIZATION(GERMAN, ENGLISH TRANSLATION)

Best Practices in Global Comparison

1 0 . 4 0 A M C O F F E E B R E A K

SESSION II

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CHRISTIAN SEIFERT

CEO, DFL Deutsche Fußball Liga GmbH

JÖRG WACKER

Member of the Executive Board, FC Bayern München AG

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JOCHEN BREYER


Moderator

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1 2 .10 P M ONE-ON-ONE LEADERSHIP AND TEAM DEVELOPMENT: BEST PRACTICE (GERMAN, ENGLISH TRANSLATION)

1 1 . 5 0 A M ONE-ON-ONE HOW TO LEVERAGE CORPORATE BUSINESS EXPERIENCE IN SPORTS MANAGEMENT (GERMAN, ENGLISH TRANSLATION)

FERNANDO CARRO

CEO, Bayer 04 Leverkusen Fußball GmbH

CATHRIN GILBERT


Moderator

Ph

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OLIVER FRITSCH

Sportredakteur, ZEIT ONLINE

Moderator

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STEFAN THIELE

Consultant, Egon Zehnder International GmbH

1 2 . 3 0 P M L U N C H B R E A K


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01 . 5 0 P M PANEL + Q&A MANAGING THE TEAM: CONCEPTS IN COMPARISON (GERMAN, ENGLISH TRANSLATION)

01 . 3 0 P M ONE-ON-ONE TOP OF THE BILL IN EUROPE — THE PSV ACADEMY

SESSION III 01.30 PM

HOW TO PLAN, MANAGE, AND MOTIVATE THE TEAM

Ph

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rate

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ages

ERNEST FABER

Head of Academy, PSV Eindhoven

JOCHEN BREYER


Moderator

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THOMAS HITZLSPERGER

Member of the Board (Head of Sport), VfB Stuttgart


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02 . 5 0 P M INTRODUCTIONTHE BUSINESS OF FOOTBALL — BRAND BUILDING AND MANAGEMENT IN TIMES OF DIGITIZATION

Strategies and Tools in the Digital Age

SESSION IV 02.50 PM

HOW TO BUILD THE BRAND & BUSINESS

MARCEL SCHÄFER

Sporting Director, VfL Wolfsburg

MORITZ MÜLLER-WIRTH

Deputy Editor-in-Chief, DIE ZEIT

Moderator

Ph

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ael

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SEBASTIAN KEHL

Head of Professional Football , Borussia Dortmund

0 2 . 3 0 P M C O F F E E B R E A K

SESSION IV

PROFESSOR SIMON CHADWICK

Professor of Sports Enterprise, University of Salford, Manchester


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03.10 P M PANELDIGITIZATION IN THE FOOTBALL BUSINESS: INNOVATIONS AND TOOLS FOR SUCCESS

AXEL HELLMANN

Member of the Executive Board, Eintracht Frankfurt

EMMA CHAN

Associate Partner, Media and Entertainment Industries, IBM iX, Global Business Services IBM Europe

Ph

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Mac

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Ph

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1LISA RAMUSCHKAT

Host, SPORT1

Moderatorin


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03. 4 0 P M PANELNEW WAYS IN SPORTS MARKETING (GERMAN, ENGLISH TRANSLATION)

PHILIPP HASENBEIN

President Football Europe and Managing Director Germany, Lagardère Sports Germany GmbH

Phot

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foto

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JOCHEN BREYER


Moderator

THOMAS DE BUHR

Executive Vice President, DAZN DACH

EIKE DOERTE BÜRGEL

Head of IOC Program Management, Allianz SE

0 4 . 1 0 P M E N D O F C O N F E R E N C E

Nico RosbergFormer F1 World Championand Investor

“I am fascinated about meeting these people here who are going to change our world.“

5.000

44. PRÄSIDENT BARACK OBAMALIVE ERLEBEN

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Villa Kennedy · September 3, 2019

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Date:September 3, 2019

Location:Villa Kennedy, Frankfurt

Ballroom

Guest Management:Jan Heißler

+49 69 / 79 40 95 - 65 [email protected]

Hosted by:Convent Kongresse GmbH

Ein Unternehmen der ZEIT Verlagsgruppe Senckenberganlage 10-12 60325 Frankfurt am Main

+49 69 / 79 40 95 25 [email protected]

In cooperation with

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CONFERENCE GUIDE - Convent