Confex Brochure

8/3/2019 Confex Brochure

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Ways to attract investment in and improve the business side of football in Africa The role of TV in making African football into a viable and marketable product. Partnership strategies with international sports and business organization to enhance performance on

and off the pitch Key presentations from FIFA, CAF and international Football Federations and personalities How to enhance professionalism in our local leagues and make these profitable and enjoyable to

watch How to make clubs and African football attractive to sponsors How African football can learn from other sports which have succeeded in getting their marketing right

and boost profitability Key strategies to improve the coaching side of the game on the continent Key skills to manage soccer organizations How African football can learn from the marketing side from top European football clubs and success

stories on the continent Improving player welfare in African Football

Summit attendees will benefit from enhanced networking opportunities, player panel discussion and aserious fun and learning experience in Johannesburg in April 2012

Visit: www.africanfootballexecutive.com

Attend 2nd Annual

African Football Executive

CONFEX 2012 to discuss

African Football Executive Confex 2012 is the place to meet the key players of the Africanfootball industry and the international soccer community. The Confex allows you to network

with the elite of the football world and offers proven business results for delegates, exhibitorsand sponsors


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Confirmed speakers

at the confex include

Dr. Robin Petersen CEOSOUTH AFRICAN FOOTBALL

ASSOCIATION

Dr. Danny Jordaan CEOFIFA WORLD CUP 2010 LOC

Francesco BruscoliDevelopment Programmes

for Africa FIFA

Nicholas MusonyeSecretary General

CECAFA

Ponga Liwewe CEOMPILA MEDIA

Chris CouchmanFormer WC2010 Project Dir

COCA COLA

Garth HewittGroup Marketing MTN

George KasengeleSecretary General

FOOTBALL ASSO. OF ZAMBIA

Steve BellisDirector

KICK WORLDWIDE, UK

Dr. Paul DarbySchool of Sports Science

ULSTER SPORTS ACADEMY, UK

Christian Sujoy CEOGLOBAL SPORTS MGT

GROUP, ARGENTINA

Thorsten KieferExecutive Director

WASH UNITED, GERMANY

Dr. Errol Sweeney (PhD)Dip.PMW/Cup Ref & Assist Ref

Coach & Mentor

Robert K. SebbaleFan Relatnship Mgt & Football

Mkting Specialist Football Mkg

Jerome ChampagneFormer Director of Intl

Relations FIFA

Dr. Molefi Nathaniel OliphantHonorary Life President, SAFAVP & Executive Member, CAF

Joop LensenTech adv of THE ROYAL DUTCH

FOOTBALL FEDERATION

Helene G. MasanjaCons, YASC, TANZANIA

CEO, FUTURE CENTURY LTD

Erick DeLa Fuente VidalHead of Media TechnologyFIFA WORLD CUP 2010 LOC

Hctor RodrguezCommercial & Mketing Mgr

Futsal WorldWide (FWW)

Dr. Irvin KhozaChairman, FIFA W/Cup2010 LOC

Chairman, SA PSL


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www.africanfootballexecutive.com

AFRICAN FOOTBALL

EXECUTIVE CONFEX

PROGRAM AGENDA

PRE CONFEX EVENING WELCOME RECEPTION: 18th APRIL 2012

(DETAILS TO BE ANNOUNCED)

DAY ONE: 19TH APRIL 2012

08.00 Registration and Coffee09.00 Chairman's opening address

DAY ONE KEYNOTE SESSIONS

09.10 KEYNOTE ADDRESS: LEADERSHIP IN AFRICAN FOOTBALL: A KEY INGREDIENT TO ATTAINING SUCCESS ON AND OFF THE PITCH

09.50 KEYNOTE ADDRESS: THE PATH TO SUCCESS - FOOTBALL ADMINISTRATION AND GOVERNANCE IN AFRICA - A VIEW FROM THE TOP

10.30 Morning Coffee

11.00 FIFA PRESENTATION: OUR VISION OF THE FUTURE OF THE FOOTBALL INDUSTRY IN AFRICA

11.40 CREATING AND FACILITATING THE DEVELOPMENT OF AFRICAN FOOTBALL THROUGH INFRA STRUCTURAL DEVELOPMENT, INVESTMENT STRATEGIES AND BUSINESS

PARTNERSHIPS

11.40 KEYNOTE ADDRESS: FOOTBALL DEVELOPMENT AS PART OF OUR VISION OF AN ACTIVE AND WINNING NATION IN SOUTH AFRICA

12.20 THE IMPACT OF FOOTBALL DEVELOPMENT PROGRAMMES AT THE LOCAL LEVEL IN AFRICA: SOURCE OF HOPE FOR THE DEVELOPMENT OF THE GAME ON THEAFRICAN CONTINENT

13.00 Networking Lunch

14.00 INNOVATIVE STRATEGIES FOR SOURCING SPONSORSHIPS AND THE NEED FOR A COMPREHENSIVE MARKETING COMMUNICATIONS STRATEGY FOR AFRICAN

FOOTBALL ORGANISATIONS

14.40 CASE STUDY: UNDERSTANDING THE RELATIONSHIP BETWEEN SOUTH AMERICAN AND AFRICAN FOOTBALL, THE OPPRTUNITY FOR KNOWLEDGE TRANSFER AND NEW

TECHNOLOGY DEVELOPMENTS

15.20 KEY STRATEGIES TO MAKE CLUBS AND FOOTBALL FEDERATIONS ATTRACTIVE TO CORPORATE SPONSORS TO ENHANCE REVENUES AND WHAT THE SPONSOR CAN

EXPECT IN RETURN

16.00 Afternoon Tea

16.30 DETERMINING YOUR PRIORITIES IN BUILDING YOUR FOOTBALL BUSINESS IN AFRICA FROM A CORPORATE BRAND AND FOOTBALL POINT OF VIEW

17.10 THE ROLE OF PRIVATE ORGANISATIONS IN DEVELOPING, MANAGING AND SUSTAINING LOCAL FOOTBALL: EXAMINING THE CONTRIBUTION OF GOVERNMENT AND

LOCAL FA IN THE CAPITALIZATION

17.40 ENGAGING THE 21ST CENTURY SOCCER FAN AND APPLYING CUTTING EDGE MARKETING STRATEGIES TO YOUR FOOTBALL BUSINESS

18.10 Evening Cocktail Reception


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AFRICAN FOOTBALL

EXECUTIVE CONFEX

PROGRAM AGENDA

DAY TWO: 20TH APRIL 2012

08.30 Registration and Coffee09.00 Chairman's opening address

DAY TWO KEYNOTE SESSIONS

09.10 KEYNOTE ADDRESS: DRIVING NEW INVESTMENT AND GOOD BUSINESS PRACTISES TO ENHANCE SUSTAINABLE DEVELOPMENT

IN AFRICAN FOOTBALL

09.50 THE ROLE OF THE MEDIA AND BROADCASTING IN THE DEVELOPMENT OF AFRICAN FOOTBALL

10.30 Morning Coffee

11.00 AFRICAN FOOTBALL IN THE CONTEXT OF GLOBAL SOCCER DEVELOPMENT: KEY STRATEGIES TO ACHIEVE ON AND OFF FIELD SUCCESS!

11.40 EUROPEAN PREMIER FOOTBALL CLUB CASE STUDY: KEY MARKETING AND BUSINESS STRATEGIES TO POSITIVELY IMPACT THE BOTTOM LINE IN AFRICAN FOOTBALL

CLUBS AND FEDERATIONS

12.20 ROUND TABLE DISCUSSIONS: MANAGING THE RELATIONSHIP BETWEEN FOOTBALL ORGANISATIONS AND THEIR SPONSORS FOR A WIN WIN SCENARIO

13.00 Networking Lunch

14.00 CASE STUDY: INTERNATIONAL FOOTBALL MANAGEMENT FROM AN INTERNATIONAL FOOTBALL COACHS PERSPECTIVE IMPROVING THE STANDARD OFCOACHING IN AFRICA

14.40 REFEREEING IN AFRICAN FOOTBALL AND HOW STANDARDS CAN BE IMPROVED TO INTERNATIONAL LEVELS - & BETTER

15.20 Afternoon Tea

15.50 THE IMPACT OF GLOBALIZATION AND MIGRATION OF LABOUR AN AFRICAN FOOTBALL PERSPECTIVE

16.30 FOOTBALL AS A VEHICLE TO EFFECTIVE BRAND BUILDING IN AFRICA

17.10 CASE STUDY: SOCCER AS A DEVELOPMENT TOOL IN AFRICA & SOCIAL RESPONSIBILITY

17.40 Close of Day Two of African Football Executive Confex


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THE CONFEX VENUEWanderers ClubConference Venues South Africa21 North Road, Illovo JohannesburgGauteng, South Africa

Situated in the heartbeat of the corporate mecca, it is withgreat excitement that we present The Wanderers Club. TheWanderers Club provides a beautiful, sophisticated andelegant environment for any type of function. Our facilitiesoffer everything in the finest style. We have 12 versatilefunction rooms available for Conferences, Banquets, Cocktailand Weddings. We have ample field space to host corporateevents, fun days and sufficient space to erect marques. TheWanderers Club embodies warm hospitality and serviceexcellence

Organized By

Sponsors, Partners & Speaker Organizations


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ABOUT THE CONFEX

African Football Executive CONFEX 2012 will again highlight the need to focus on the need for investment in and thebusiness side of football on the continent, professionalism in our local leagues and present panels comprised of key footballadministrators on the continent and also of present and past African players to address key issues that affect the playingside of the coin and how real progress can be made towards the welfare of the playing body. There will be enhancednetworking opportunities at African Football Executive Confex 2012 South Africa as the event moves to the home of the

first ever FIFA World Cup to take place on the African continent.

Conference Incisive presentations from internationally renowned sports and business experts.Exhibition an opportunity to expose your business to industry colleagues & stakeholders.Exploring the revenue potential of the business of African football towards -football clubs, federations, brands

and other stakeholders.Panel driven discussions of strategic planning, investment strategies, marketing and branding practices.Examination of player and technical issues and grassroots developments of the game in Africa.Networking opportunities as the CONFEX moves to the home of the first ever FIFA World Cup to take place on

the African continent.

Confex Format:

Conference delegatesConfex exhibitors

Welcome / networking cocktail event

Who Will Attend

The Confex will have in attendance senior football representatives from Africa and around the world and also from globalmedia and corporate organisations. These executives will be from African and international clubs, Leagues, Federations,media, government and commercial brands.

Typical job titles include: Secretary GeneraL, Minister, Chief Executive Office, Chief Marketing Officer, Chief CommercialOfficer, General Manager

Sporting Director, Marketing Director, Sponsorship Director, Director of Football, Merchandising Director Head of Industryand Strategic Partnerships

Roundtables: Our unique roundtable format means delegates are sat with each other throughout the day allowing forstructured discussion time on the agenda, and maximizing the opportunity to exchange reactions, experiences andopinions.

Documents

Confex Brochure