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confidential
2008 Solution Roadmap Main Themes
The ChallengeOur Approach
Actionable Analytics
Non effective data analysis with no attached action
Surface the insight Clear action
Creative Ecosystem
Lead timeTeam dependenciesInnovation
Effective productionKnowledge sharing
Connected Flow
CustomizationDifferentiationFocus
Modular systemAPI
confidential
Channel Connect for Mobile
Features– Mimics the existing online environment of
creating advertising campaigns– Create, deliver and track mobile banners from
Eyeblaster ACM
Benefits– Real time impressions, uniques and clicks – Post campaign detailed analysis for clear ROI– Efficiency in handling various mobile publishers– Cross-channel integrated reporting– Flexibility to change creatives in runtime– Optimization of mobile creatives
Agency Side Interface for WAP
confidential
Widgets
Features– Easy download of ad element to user
page– Sponsor template widgets– Track downloads and distribution– Track widgets interaction
Benefits– Go viral on social networking sites– Increase awareness and loyalty– Tighter relationship between brand
and consumer– Engage Audiences
Click for Visuals
confidential
Integrate a widget in a campaign
Share this movie with your friends
Rich media ads are served as part of a campaign A widget element can be posted from the ads to any of the social networks and be shared among friends
Analytics combine distribution and rich media measurements from the campaign and from the widget
confidential
Global Campaign Management
Features– Centralized campaign monitoring– Consolidated Analytics– Integrated Creative Process– Flexible Campaign Segmentation
Benefits– Run large scale campaigns by engaging
multiple ad agencies across multiple territories
– Effectively manage campaigns across multiple territories and creative shops
– Creative Shops empowered to integrally collaborate to localize creative
GC A
GC B
GC C
Master Campaign
confidential
Creative Zone
Features– Ad Gallery– Community (Forum, Blog)– Resource Library
Benefits– Knowledge & Insights– Inspiration from around the world
confidential
Creative Workshop for Adobe Flash V1
Features– In Flash functionality– Code free ad creation– Local preview– Upload fully functioning ad
Benefits– Intuitive, easy to use– What you see is what you serve– create the real thing from the very
beginning
confidential
Creative Workshop for Adobe Flash V2
Features– Shared preview– Bundle resource assets– Upload from Flash– Automatic custom interactions– Automatic video packages– EB HD Video
Benefits– Video impact– Collaborative environment – Easy creative approval– Additional creative freedom
confidential
Channel Connect for In-Stream Video
Features– Brightcove companion integration– Automatic encoding– Overlay format - TBD
confidential
ACM: Ad Serving
Features– Revolutionary process-
oriented online interface– Full agency control– Creative synchronization– Automatic screen-grabs– Media plan optimization
Benefits– Ease of use – reduce
learning curve– Smooth campaign setup
process– Increased efficiency
confidential
Channel Connect for Search
Features– Integrate with any bid
management tool – De duplication– View search and display
integrated reports
Benefits– Use the best bid management
tool– Optimize search and display
campaigns – Assign the true value to
search and display
confidential
Campaign Monitor V1
Features– Real time monitoring of
campaigns– Surface key performance
indicators– Easy response from interface
Benefits– Real time monitoring overview– Immediately identify
bottlenecks– Easy access to required
action– Get Key performance
indicators in a snap
confidential
Analytics V2
Campaign Monitor
Features– Desk top monitor– User alerts– Adjustable key performance indicators (KPI)
Benefits– Always on top of performances– Monitor your KPI
Online
Features– Actionable reports view– Graphic representation– Easy power point generation– Accessible benchmark – Set of new reports
Benefits– Get the insight and act on it– Reduce busy work and focus on
added value
confidential
ACM: Planning & Buying
Features– Online booking (IO
management) and Electronic signing
– Modular structure– Online communication– Billing integration
Benefits– Time saving (reduce human
labor)– Process flexibility– Online IO repository– Improve synchronization with
publishers
P&B
Brief Planning Negotiation
Booking
Short list of publishers
Approved media plan
Ad Serving
Booked media plan
Campaign objectives, budget, etc.
Billing System
Complete ACM useModular ACM use
Excel / 3rd Party P&B Systems
confidential
Video Optimization / Service
Benefits– High quality video encoding– Production/post production
partnerships– HD Encoding
confidential
Mobile Creative
Benefits– Adjust creative size and format to
mobile environment– Create optimize creative for mobile– Coordinate between participating
partners
confidential
Excel Upload
Features– Customizable excel template– Fully editable media plan– Validation from Excel– Flexible online mismatch resolution
Benefits– Easily traffic large media plans– Personalized naming convension
confidential
Premium Creative - Targeting
Benefits– Behavioral sequencing cross
publishers– Geo targeting– Dynamic data and targeting
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Premium Creative – Dynamic Data Feed
Benefits– Dynamic data custom infrastructures– Interfaces for data updates– Integration with Advertiser repository and CMS– Dynamic data optimization