Connecting Via Email

Kim Cullen, Director of MarketingBidNet | SourceSuite

About Me

- Email Messaging Certification, February 2016

- Email Marketing Professional for 15+ years

Our Agenda

- When sending to more than one person outside your agency

- Writing a subject line that will make it into the inbox

- Best practices for length of email, attachments and more

Stages of an Email

- Capture Attention (SUBJECT LINE)

- Open (Read Content)

- Click or Take Action

- Convert or Finalize Action

Don’t CC

When sending to more than one person outside your agency

- Tell someone if you have copied another on the email

- Use BCC when sending out to multiple

- Use a 3rd party for these types of communications

Email best practice tips

- It’s good to talk first!

- Extra politeness is needed!

- Size matters

- Get on target

Email best practice tips

- Identify yourself clearly

- Proof read & edit!

- Don’t assume privacy

- Respond promptly

Examples of what NOT to do in an email

Examples of what NOT to do in an email

Examples a GOOD email

Examples a GOOD email

Subject line 101

* Infograph from Link Humans

- You need a subject line

- Shorter is better

- Important information first

- Specific & clear

- Personalize if possible

Subject line SPAM bound

* Infograph from Link Humans

Subject lines

Subject lines: Let’s write one

Emails to Vendors

- Pre-bid meetings, RFQ, RFP & award information

- Automate via bid system

- Name check & spell/grammar check

- BCC versus CC

- Know about ESPs

Great vendor letter tips

- If you have their first name, use it

- Links should be in text

- Attachments can be a hindrance

- Sometimes a call is needed

Emailing to colleagues

Connect with Me! Email me or Message me on LinkedIn!

kcullen@bidnet.com

linkedin.com/in/kimcullenprather

Booth # 700