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IMCEA, P.O. Box 7946, Round Rock, TX, 78683-7946 1 (940) 463-5145
I N S I D E T H I S
I S S U E :
Operation
Adrenaline Rush
2
IMCEA and
Celebrity
Partner for
Technology Tour
4
In Memoriam:
Merle Kelly
6
DYESS AFB
Opens New
DFAC
7
FYI 8
Celebrity
Toolbox Tour
Application
9 -
10
New
Restaurants
Open on
Miramar
11
Fort Campbell
Hosts Youth
Triathlon
12-
13
ConnectionsConnections Uniting Military MWR/Service Professionals Worldwide for 40 Years!
V O L U M E 6 3
S E P T E M B E R 2 0 1 4
Thank you to our
Corporate Partner:
Expand Your Network with IMCEA!
Step Two - Build personal
relationships, not an address
book or pile of business cards of
“friends” on a social media site,
be selective!
Relationships grow in value
and mature with age.
Select people you would
bet your reputation on —
people who share your
standards, similar goals
and whose input and
connections you value.
Step Three – It’s about
who knows you and your
challenges. We have all
been there, meeting
vendors through associations
where they would like simply to
sell you something like new
products, ways to solve prob-
lems, save time, reduce costs
etc. The best vendors are there
after the sale to service their line
and continue to solve problems
and improve your operations.
Learn to explain your situation
and have the vendor use their
expertise to help resolve your
problems. I find value in a
network within IMCEA and those
in my network know I challenge
them all the time with “what if’s,
how to’s and industry do’s and
don’ts.”
Step Four - Be the first to offer
help within your network when
asked. Be interested in
everyone you meet. Ask
questions, listen actively, and be
first to offer a favor without strings.
People remember sincere curiosity
and true generosity,
especially from someone they’ve
just met. Every generous act is an
opportunity to share your expertise
with those who might help you. Do
it unconditionally and they’ll
remember both the work and you.
Wisdom and experience is a gem!
Your IMCEA provides its members
with the perfect stage to start your
network. You have a wealth of
knowledge, years of experience,
many of us having lived through
some “crisis” and when it occurs
we simply think this is the first time
this has come up in our world.
Nine times out of ten, it’s happened
in the past, in our service in
another service or similar
situations in the private sector.
With a powerful personal
network, it’s so much easier to
advance to your full potential.
Jim Krueger
IMCEA President-Elect
O ver the course of my 35 plus
year career between the Air
Force and the private sector, I’ve
maintained a philosophy which
may benefit
others.
People often
ask, why
belong to
associations
such as
IMCEA?
The biggest
benefit is
“plugging in”
with others
to sustain and expand your own
professional network. They learn
what you know and you learn what
they know – on the information
exchange highway!
Here are a few recommended
steps in establishing and
maintaining a powerful, useful
network:
Step One – Give credit to yourself
and those around you for what you
already know and value its worth to
others. Search for an association
with connections similar to your
current career needs. What you
know is important, don’t
undervalue it. Understand how
common or rare your knowledge
and experiences are. IMCEA
provides a pipeline to network with
colleagues within the military, from
different Services , and is
expanded into those in the private
sector as manufactures and
commercial companies.
Join the IMCEA
Virtual Tradeshow -
now open!
Register here to start
connecting with
current industry trends
and training!
IMCEA, P.O. Box 7946, Round Rock, TX 78683-7946 2 (940) 463-5145
P A G E 2
C O N N E C T I O N S
Operation Adrenaline Rush Helps Marines Reintegrate
By Michael C. Jones
IMCEA Corporate
Sponsors:
Gold
The lagoon proved to be the ideal
platform for rush-inducing water-
sports. With 80-degree
temperatures and perfect water
conditions, there was an activity for
everyone.
For the especially daring, personal
watercrafts were available on a
sectioned off,
one way
course that
ensured the
safe flow of
traffic. If riders
wanted to
perform tricks,
there was an
area for that,
too. Others
who wanted to
take a more
relaxed approach could choose to
ride a stand-up paddleboard across
the water.
But looks can be deceiving. The
latter is not as easy as it appears.
Moreover, it provides a sound
workout. When it comes to the
mission of promoting fitness and
overall wellness in the Marine
Corps, every available exercise was
supportive.
Nevertheless, it was still enjoyable,
despite being mandatory.
“We’ve been working 15-hour days
for the last month,” said Lance
Corporal Joshua Bennett. “This has
really helped out where I’m having
a little bit more fun instead of
worrying about programs, work and
everything else.
O n the surface, Friday, May 2,
2014, appeared to be a day of
leisure in the sun and on the water at
the Carlsbad Lagoon for 169 Marines.
But it was more substantial than that.
There were, of course, fun and games
that included waterskiing, kayaking,
stand-up paddleboarding, personal
watercrafts and
even beach
volleyball. But all
of it served a
greater purpose.
This was an
official Marine
Corps Operation
Adrenaline Rush
(OAR) function.
Operation
Adrenaline Rush
is the fusion of
Combat and Operational Stress Control
(COSC) and outdoor recreation in the
form of healthy, yet sometimes extreme
activities. The program is designed to
provide a safe outlet for Marines and
Sailors who were recently deployed to
de-stress while mitigating high risk
behavior and its consequences.
“By the end of each day no matter what
they’ve done, they love it because of the
camaraderie,” said MCAS Miramar
Operation Adrenaline Rush program
coordinator Jessica Magley. “Across
the board, the program seems to be
working.
“The entire goal is to show these
Marines that there are other ways to get
that adrenaline. It’s teaching them to
use these positive outlets instead of
unsafe alternatives.”
to recruit a New IMCEA
Member
AND
Renew Your
Membership!
Silver
IMCEA, P.O. Box 7946, Round Rock, TX, 78683-7946 3 (940) 463-5145
P A G E 3 V O L U M E 6 3
“I’m going out here and enjoying the
sun. I’ve done the Jet Ski, the kayak
and so far that’s about it. I’m going
to try to get on the inner tube when I
can.”
OAR Program Specialist Nancy
Dussault traveled from Quantico, Va.
to see the program’s execution
first-hand.
“It was an easy match,” Dussault
said of the mission to promote safe
recreation coupled with OAR. “We
put out the program in 2011 with two
pilots at Camp Lejeune and Yuma
because they already had
recreational professionals in house.
“The Army was gracious enough to
give us a lot of help with this, so we
just took it and ran.”
Now, OAR is a Marine Corps and
Miramar staple with Magley
overseeing the operations at the San
Diego air station. In addition to
watersports, other adventure trips
she’s recently supervised include zip
-lining, snowboarding and skiing. No
matter where the participants go,
each outing begins with a COSC
brief and ends with recreation.
At the end, unit leaders deliver a
final message that reiterates the
importance of de-stressing in a
positive environment while avoiding
pitfalls.
On one sunny day in San Diego
County, the message was well
received across the board.
“I hope they keep this program going
so other Marines can take
advantage, added LCpl Bennett.”
IMCEA, P.O. Box 7946, Round Rock, TX 78683-7946 4 (940) 463-5145
IMCEA Partners with Celebrity as Producer of the 2014-2015 MWR
Technology Toolbox Educational Workshop Series
The International Military Community Executives Association (IMCEA), administrator for the Certified Military Community Executive (CMCE) designation, has partnered with Celebrity Systems Corporation for 2014-2015. In previous years, the workshop series has been produced in conjunction with the Armed Forces Food & Beverage Training Workshops and similar trade events, serving military MWR communities. With increasing budget restraints for travel, and the IMCEA's decision to focus on virtual workshops programming, Celebrity has decided to take the workshops on the road. The tour will travel to different installations, presenting technology workshops for MWR managers and key personnel looking for real-world opportunities to generate increased revenues using the hottest new digital technologies. Workshops will profile case histories of the most successful MWR installations, including Warrior Zones and Liberty Centers, focusing on the latest digital technologies from gaming to LED lighting, apps and social media to touch screen control systems, theater systems to self-contained multi-player gaming stations. "We are delighted to once again partner with Celebrity for these great workshops," said Melissa Wells, IMCEA Chief of Marketing and Communications. "Our past collaborations have been highly successful, and we think this new concept for delivering educational programming directly to installations will go a long way toward keeping MWR professionals updated on all the latest technologies coming to market," she continued. According to Celebrity's Mark Velligan, attendees will also get the opportunity to "touch and feel" a selection of the newest products by way of a Mobile Technology Lab that tandem with the workshops. The demonstrations are made possible by the tour's technology sponsors, including ScreenPlay Entertainment, Bosch Communications Systems, MYE Club TV Systems and EV Electrovoice, with others coming aboard as the tour launches in June. For more information about this tour or to apply, see pages 9 – 10. To confirm that your installation is scheduled, contact Mark Velligan at 949-742-0454 or by email at [email protected], or visit mwrtoolbox.com
IMCEA, P.O. Box 7946, Round Rock, TX 78683-7946 6 (940) 463-5145
In Memoriam
Merle Kelly, IMCEA Past President (1986-1987)
By Paul Calogero
M r. Merle L. Kelly, 77, died Friday 25 July 2014 at his home in Mascoutah, IL. He
leaves behind his wife Loneta Kelly of Lompoc, CA as well as his sons Tony of Lompoc, CA and Michael of Mascoutah, IL. Merle was born and raised in Cape Girardeau, MO. He entered the US Air Force the day after his eighteenth birthday on 24 August 1954 and took his first train ride to basic training in San Antonio, TX. During his 24 years on active duty, he served as a Loadmaster, General's Aide and then cross-trained to be a Club Manager. After his retirement from active duty, he continued his career as a Club Manager and in December
1978, he entered into Non-Appropriated Funds (NAF) as Club Manager at Pittsburgh International Airport in Pittsburgh, PA. Merle then went on to work as a Civil Service employee, as Club Manager at Grand Forks, North Dakota from 1979 to 1980. He continued his career as at various Air Force bases
including; Vandenberg AFB, CA from 1980-1982 and Kadena AB, Japan from 1982-
1985. He then returned to Vandenberg AFB, CA from 1985-1986. In 1986-1988 Merle became the Director of Business Operations at Wright Patterson AFB, OH and in 1991-1992, Club Manager. It was at Ramstein AB, Germany in 1988-1991 that he wore 2 hats, as Business Operations Flight Chief and Club Manager. In 1992, Merle retired as Club Manager at Wright Patterson
AFB, OH as a Civil Servant, only to return as the NAF Club Manager at Scott AFB, IL. Merle remained as the Club Manager at Scott AFB from 1992-1995 and then transferred to Randolph AFB, TX to manage the club from 1995-1997. Merle returned to Scott AFB in 1997 where he retired from the Scott Club on 2 July 2005. Merle was a longtime member of IMCEA and served as president from May 1986 to May 1987. Merle was a class act with never an unkind word and was always ready to assist his friends, he will be missed by all who knew and worked with him.
IMCEA, P.O. Box 7946, Round Rock, TX, 78683-7946 7 (940) 463-5145
Thank You to our Renewing Associate Members!
T he Longhorn Dining Facility, Dyess AFB, TX
held a ribbon cutting ceremony July 23, 2014,
marking the
completion of its
10 month Food
Transformation
Initiative (FTI)
renovation project.
The $1M
renovation project
features enhanced
menu offerings for
more than 570
Essential Station
Messing (ESM)
meal card holders
and is now open to
all military,
dependents,
retirees, civilians
and contractors.
An integral part of
the renovation was to transform the serving area to
more of food court type service typically seen at
colleges, universities and corporate dining
operations. Key serving "stations" added were the
UFOOD Grill and Mongolian Grill stations as part
of the new menus, recipes and serving standards
incorporated with our business partner, Sodexo. The
new menus/recipes allow our military Chef's to
promote health and wellness by providing a wider
variety of healthier meal choices for our guests. Our
partner, Sodexo, also provides an Executive Chef to
assist in enhancing the culinary skills of our military
chefs. Along with the renovation, expanded
operating hours provide increased availability to
Airmen in an effort to adapt to their ever
changing needs/lifestyles. Part of the availability is
implementation of campus style dining where ESM
customers are authorized to eat in any NAF food &
beverage outlet using their ESM privileges and not
have to pay for their meal.
Dyess Air Force Base Opens New Dining Facility
Submitted by Air Force Food and Beverage
IMCEA, P.O. Box 7946, Round Rock, TX 78683-7946 8 (940) 463-5145
Program Updates
Military Community and Family Policy Weekly
eNewsletter: http://www.militaryonesource.mil/
mcfp/weekly
Joint Family Support Assistance Program (JFSAP)
Newsletter: http://www.militaryonesource.mil/
jfsap/enewsletter
American Logistics Association Weekly Executive
briefing: http://multibriefs.com/briefs/alaorg/
index.php
Is your Certified Military Community
Executive (CMCE) Certification up for
Renewal?
O ne amazing benefit of your membership with IMCEA is the
ability to become CMCE Certified. The only military Morale, Welfare, and Recreation (MWR) certification program that is nationally registered by the National Certification Commission. As with any certification, you have to re-certify every three years. Recertification is easy! All you have to do is fill out the form on our website https://imcea.org/wp-content/uploads/2012/04/cmcerecognition1.pdf and send it in to us. The cost for re-certification is $50. We are in the process of sending out reminders to those members who need to re-certify. You do not want to let this prestigious certification lapse! For questions about CMCE certification, or your CMCE status, please contact John Walker at [email protected].
Th e NEWLY REVISED Certified Military Community Executive
(CMCE) Study Guide is now online! IMCEA now makes getting your CMCE certification even easier! Complete the application and send it in for approval. Then use the FREE, online study guide to prepare for your exam! You will have the honor of wearing the CMCE initials after your name before you know it – and the pride in taking an important step toward career advancement! Take a look at the updated study guide at https://imcea.org/certification/cmcestudyguide/.
IMCEA and the National Restaurant
Association have partnered to provide
IMCEA members with ServSafe®
Food
Safety and ServSafe Alcohol®
online training
and certification at a special discounted price.
The ServSafe food safety and ServSafe
Alcohol online courses allow you to take
training on your own schedule and spend less
time away from the operation, at a lower
overall training cost. Click here for more info.
Where Are They Now?
Looking for a past member? Trying to catch up with
an old friend? Want to let everyone know what’s new
with you? Post your questions, comments and
contact information here!
IMCEA is no longer issuing ID cards to new and
renewing members. Please submit all
membership requests or questions to John
Walker at [email protected].
IMCEA, P.O. Box 7946, Round Rock, TX, 78683-7946 11 (940) 463-5145
O n June 16, 2014, MCCS Miramar officially
welcomed Subway, Panda Express and Wendy’s
aboard with a wide-ranging celebration that included food,
games and raffle prizes.
This is not Miramar’s nor the Main Exchange’s first foray
into branded food and beverage operations. The
installation
has housed
brands such
as
McDonald’s,
Baskin
Robbins
and Rice
King in the
past, dating
back to its
Navy days.
This time
around, it
appears as
though
MCCS got
the
combination
of consumer
options and competitive prices right. In addition, the
healthy choices offered makes guilt-free dining a
possibility.
In fact, Semper Fit’s Health Promotion department was on
hand to give customers information on how to make smart
choices. At Panda Express, for example, one handout
suggested ordering half brown rice and half mixed
vegetables as opposed to steamed white rice or noodles
as a side.
The day wasn’t just about the food. MCCS Miramar
hosted an hourly raffle that included prizes ranging from
televisions to gift cards. Kids had their own entertainment
options when the Outdoor Adventure Center showcased
one of its many services with a jump house on site.
MCAS Miramar Commanding Officer John P. Farnam and
MCCS Miramar Director Mary Bradford were each
present to officially open the newly-renovated facility. The
dining room features 4,400 square feet of space and
includes a panoramic view of all the food options and
several televisions.
Other features include a children’s play area where
families can
choose to
park strollers
while eating.
The venue
design
incorporated
the most
contempo-
rary,
sustainable
and
energy-
efficient
features
available and
supports
Miramar’s
mission of
building
facilities with a low environmental impact.
It’s safe to say the food options at Miramar keep getting
better. Next up for the installation is Chipotle, a popular
Mexican food restaurant, currently under
construction.
Miramar Welcomes New Restaurants
By Michael C. Jones
IMCEA, P.O. Box 7946, Round Rock, TX 78683-7946 12 (940) 463-5145
Fort Campbell Holds Youth Triathlon
By Jenelle Grewell
G ardner Indoor Pool was host to 63 children
who swam, biked and ran Saturday in the
10th Morale, Welfare and Recreation Youth
Triathlon, an alternate event of the Eagle Challenge
Fitness Tour (ECFT).
This competitive event
was divided into several
age groups starting with
a one-mile Eaglet run
for participants ages 4-
5. The participants for
the 6 to 8 year-old age
group swam one length
of Gardner Indoor Pool
which equals about 33
yards. The 9-12 and the
13-18 age groups
swam one and a half laps in the pool. All triathletes
biked about two miles and ran about one mile.
Male and female participants who placed first
through third in each age category earned a medal.
Jan Wagner, MWR Aquatics Director, said the
decision to not give everyone a medal was based
around the idea of making the event competitive.
“We wanted the kids to try and try hard,” she said.
The fastest boy and girl each received a
watermelon which Wagner explained was a
tradition of the Youth Triathlon. All the Eaglets
earned a medal because Wagner said it is
important to encourage children at that age.
Wagner said the Youth Triathlon is about the
participants and what they can accomplish.
“I want the kids to know that is important to try. It’s
not about whether they win but that they try,” she
said.
The participant with the fastest time was Andrew
Bowles, 15. He said the course was tougher than
he thought it would be and he thought the hardest
part of the race was transitioning from biking to
running. “I love a good race,” he said.
He said he enjoyed participating in the triathlon and
seeing other people
finish.
“I just moved out here
and I am thankful to be
out here and meet new
people,” Bowles said.
For safety precautions,
the pool had lifeguards
stationed both in and
out of the water, ready
to hand swimmers a
kick board if needed.
Water stations were
available at different points in the course so
participants could access water and staff members
and volunteers were positioned along the course to
give encouragement and ensure the safety of the
participants.
Tom Fuentes, a Specialist at Fort Campbell, had
his son, Gage, 7 and daughter, Arellia, 10, both
IMCEA, P.O. Box 7946, Round Rock, TX, 78683-7946 13 (940) 463-5145
competed in the race.
“Both of my kids are very active. They play every
sport, they are
doing ECFT and I
like [the triathlon]
because it is
something for the
kids to do,” he said.
Arellia said this was
her first time
participating in the
triathlon and
expressed confi-
dence in the biking
and running portion
of the race.
For Alexis Blake, 9, this was her third Youth
Triathlon at Fort Campbell. Her mother, Linda
Blake said this was the first triathlon for her
younger daughter Emily, 7. Emily wanted to learn
to ride her bike so she could compete in the
triathlon.
Linda said her daughters are working towards
ECFT medals and thinks it is amazing that Fort
Campbell offers an ECFT event just for children.
“I don’t see other locations with events just for kids.
You know the community is watching for the
Families and the kids,” she said.
Some younger participants had the
encouragement of not only their parents running
alongside of them but older participants who had
already finished the race. Several participants, who
already finished the race, turned around and joined
the younger participants on the run offering words
of support along the way.
Wagner said since the first triathlon, the event has
become more organized and since becoming a
part of ECFT, Wagner said the number of
participants has grown.
“[The triathlon] just seems to come together,”
Wagner said.
The ECFT is a program that promotes a healthy
lifestyle with a series of fitness events for the Fort
Campbell area. ECFT events are hosted from
February to November and feature categories for
all fitness and age levels. ECFT gives opportunities
for participants to earn a medal. For those who
participate in eight
events earn a gold
medal, six events earn a
silver medal and four
events earn a bronze
medal.
For a list of the
upcoming ECFT events
or for more information,
please visit http://
fortcampbellmwr.com/
ECFT/.
WINNERS:
Males 6-8
Bryce Duhl 17:43
Jack Wittmer 21:23
Lucas Weitholder 21:45
Males 9-12
Jack Dellinger 17:32
Will Wyles 18:46
Andrew Waldron 19:11
Males 13-18
Andrew Bowles 14:25
Fredrick Prins 16:16
Pablo Ruelas 17:04
Females 6-8
Halie Cooper 23:13
Savannah Quina 24:52
Katelyn Arnone 24:56
Females 9-12
Maggie Coyle 17:53
Paulina Ruelas 18:07
Allison Curl 18:52
Eaglets
Tyler Arnone 7:16
Cater Cullen 7:23
Molly Coyle 7:48
