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Situation before Project’s intervention
1. Traditional method of Harvesting
2. Result in loss of precious lives
3. Unorganized collectors
Situation before Project’s intervention
5. Sell their produce to the middlemen instead of wholesale markets.
6. Lack of linkages with the various market segments
7. No awareness of the needs and preferences of the
various market segment.
Situation before Project’s intervention
9. Urgent cash needs....Poverty
10. Difficulties in getting a transport permit....major hurdle
11. Lack of value addition practices
Situation before Project’s intervention
12. Lack and access to Market Information
13. Lack of service providers
14. Decreasing production trends
Mar
ket M
AP
Existing Pine nut Value Chain MAP in Shishi Valley
Situation after Project’s Intervention
Pre & Post Harvest Training (Achievements)
Trained the market players including collectors, processors & buyers on pre & post harvest techniques
Use of appropriate equipments for harvesting (safety belts, hooks, bamboos, file)
Developed the local resource persons
Formation of interest groupsCollectors, processors were assisted in
1. Formation and management of interest groups
2. Collection and assembling of the produce
3. Rent arrangement, Record Keeping
4. Watch and ward, packing and packaging into a assembly pack
5. Market survey, cost Calculation, Profit Distribution etc.
Market Diversification
Targeted Raw kernel instead of Cone
Targeted Roasted kernel
Introduced Grading & Packaging techniques
Situation after Project’s Intervention(Economic Benefits)
o Direct linked with main markets
o Average unroasted pine nut sold @ Rs.422/kg against the average local price at Chitral Rs.120-150/kg
o Average Roasted pine nut sold @ Rs.700/kg against the average local price at Chitral Rs.1000/kg
o Average difference 77% in un roasted pine nut & 57% higher in roasted produce
Gross Margins of Various Market Players during 2004 - 2007.
Market PlayerMarket Player20042004 20072007
Av. Gross Av. Gross Margins Margins
% Gross % Gross MarginsMargins
Av. Gross Av. Gross Margins Margins
% Gross % Gross MarginsMargins
Cone CollectorsCone Collectors 555.50555.50 4.774.77 648.00648.00 9.759.75
Village Village ShopkeeperShopkeeper
1,20,000.001,20,000.00 37.5037.50 46,400.0046,400.00 33.3333.33
Local Local Contractor/ProcContractor/Processoressor
76,520.0076,520.00 11.9611.96 7,40,520.007,40,520.00 18.8318.83
Bannu Bannu Contractor/WholContractor/Wholesaleresaler
2,352.002,352.00 9.239.23 1,36,816.001,36,816.00 18.4318.43
Exporter for Exporter for DubaiDubai
1,59,155.001,59,155.00 6.316.31
Exporter for Exporter for GermanyGermany
-1,50,908.00-1,50,908.00 - 4.96- 4.96
Situation after Project’s Intervention(Economic Benefits)
Created seasonal employment through out the value chain
Saved fuel energy by conserving forest trees through the use of cones as fuel fire
Macro Level Interventions
Imposed Ban on immature cone collection
Imposed Ban on transporting Cones outside the valley
Meso Level Intervention
Associations formed (collectors level) at valley level
Various kind of BDSPs developed on commercial level (harvesting, processing, marketing etc.)
Linkages developed with Micro Finance Institutions
Lesson LearnedMarket Led Approach (Market survey First, Define
possible marketing strategies)
Facilitate the shared vision
Proceed with precise objectives (in value chain)
Identify quick wins
Preparation of business plans
Lesson LearnedOrganizations (under VC) for what?
Organizations are the tools for reaching the VC upgrading objectives…..Institutions follows the vision
Conservation of resources (pine nut trees) through the use of cost effectives and result oriented techniques (should be linked with economic benefits)
Capacity and capabilities of the market players in market diversification)
Lesson LearnedKernel extraction is not recommended for the pine nuts of
Chitral , as they do not meet the export standards (long and plump kernels
Harvesting should be started in the last week of September in both the valleys
Ensuring the use of safety belts to avoid the risk of injuries and death.
Capacity building of cone collectors about proper harvesting technique at proper time…….Must (at least 2 months earlier)
Lesson Learned
Trust worthy, honest and dedicated members should be in the vigilant committee along with coordination of Forest department (FD)
Trade Flow monitoring at Forest Check post proved very successful intervention
Challenges
Market Distortion by Donors…different strategies …… market development approaches
Inconsistent supply….natural product. Alternate bearing
Harvesting of immature cones….
Non availability of Microfinance institutions…. problem of acceptance…interest rate
Challenges
Working with value chain approach require the understanding of the organization as whole……
Its a team work
Working with Macro level Interventions requires extra efforts, resources and expertise