CONSIDERING CAGE FREE PULLET REARING

IPA Fall Festival 2018

One Of The Most EGGsperienced Rearing Companies You May Have Never Heard Of???

75 Year History

30 Year History

26 Year History

50 Year History

• A 3rd generation family farming business

• UK’s largest independent supplier of quality pullets for over 50 years

• Cage Free Equipment and Rearing Specialists for 30 years

About Potters Poultry

• End use – shell vs. processed?• White vs. brown?• Are your Customers savvy about what cage

free looks like inside a barn vs. traditional cages? (looks like “Cages without doors?”)• Who are your Customers selling/pitching

to?

• Buyers (i.e., for Retail Chains) may want their eggs coming from nests and slat barns vs. aviary style barn set ups• Is outdoor access important to your

Customers/Buyers (or WILL it be)?

• In rearing pullets, there are MANY important factors affecting their health and growth

• each of them weigh equally in the successful start of your layers

• You can screw it all up if you don’t pay attention to EACH of those 5% factors!

MORE CAGE FREE PULLET QUESTIONS

• What do your end Customers want in pullet rearing? • How much do they want to know about it – will they

be making a visit to your rearing barns?• Can your pullet growers match rearing systems to fit

your production barns (feeders, drinkers, nutrition)?• Will your rearers be able to duplicate (or exceed)

breed management guide performance?• Do you have Technical Field Support experienced in

cage free management?• Nutrition is actually more important to have correct

with cage free than it is with caged layers, can your feed company adjust and react to information about the flock quickly?

What Is The “Right” Cage Free Rearing System For Your

Company???

Compact Rearing Systems• Higher density rearing possible

(convertible into existing 100K, 200K lay barns)• Trains pullets to “go up” -- to relieve

stress, to find water, and to find feed• Stronger, more uniform birds than a

traditional “cage free or organic floor reared pullet”

Compact Rearing Aviary

Compact Rearing Aviary

Multi-tier AviJump System• Chicks started on floor• Platforms are lowered at 2 weeks• Additional drinkers are adjusted above platform

level (keep required number also at floor)• Chick paper down the middle, with additional

floor feeding to start – reducing brooding area helps recycling of cocci vaccine (paper dissolves)

• To a Customer on a rearing barn tour, this looks more “cage free” or “organic” than the higher density compact rearing systems

Multi-tier AviJump Rearing

Multi-tier AviJump Rearing

Multi-tier AviJump Rearing

Pastured Mobile Rearing

• Specialty Eggs – “Pastured” “Free Ranging” “Organic Pastured” etc.• Depends on what your Customers

are looking for now (or may be looking for in the future???)

Pastured Mobile Rearing

SUMMARY – Cage Free Pullet Questions To Ask???

•What do my Customers EXPECT?

SUMMARY – Cage Free Pullet Questions To Ask???

• What do my Customers EXPECT?• What rearing system & rearer

can MATCH my cage free layer barns? (for a seamless transfer and reducing birds’ STRESS)

SUMMARY – Cage Free Pullet Questions To Ask???

• What does my Customer EXPECT?

• What rearing system & rearer can MATCH my cage free layer barns? (for a seamless transfer and reducing birds’ STRESS)

• Do we have enough cage free management technical field assistance (rearing & layer houses) – to meet or exceed breed guidelines?

SUMMARY – Cage Free Pullet Questions To Ask???

• What do my Customers EXPECT?

• What rearing system & rearer can MATCH my cage free layer barns? (for a seamless transfer and reducing birds’ STRESS)

• Do we have enough cage free management technical field assistance (rearing & layer houses) – to meet or exceed breed guidelines?

• What should we be thinking about to “stay out ahead” of the (forced?) evolutionary changes to specialty egg markets?

Anthony Harman (Waukee, Iowa)North American Business Manager425-760-2456

Zach Hayter (Bolivar, Missouri)Sales & Field Service Technician515-850-9503

Mark Bruland (Wisconsin)Sales Consultant608-606-4657

Thank You!