Consultant Newsletter Sept

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2011 foundation changesNew age-fighting foundations being added to the Mary Kay product line in early 2011.These new TimeWise Liquid Foundations ( TimeWise Luminous-Wear for normal-to-dry skin andTimeWise Matte-Wear for combination-to-oily skin) will provide additional choices to customers andallow you to become expert foundation finders, matching each woman to the product thats right for her!

The new TimeWise Liquid Foundations feature the latest age-fighting benefits and provide a choice oftwo beautiful finishes matte or dewy, which is how many women shop for their foundation today. Plus,the age-fighting benefits of these foundations will make them an essential fifth step of the TimeWise Miracle Set and boost your sales potential!

TimeWise Liquid Foundation FormulasThese foundations are formulated to help fight the signs of aging and include a patented blend of colla-gen-building peptides and vitamin E. These beauty multi-taskers provide skin care benefits along withbeautiful coverage and come in 23 shades to match a wide variety of skin tones. Both products also pro-vide many benefits that complement those of the TimeWise Miracle Set.

TimeWise Luminous-Wear Liquid Foundation Normal-to-dry skin. Visibly reduces the appearance of pores, fine lines, wrinkles and skin imperfections. A moisturizing complex enriched with skin-loving jojoba that delivers lasting comfort and hydration. Provides immediate hydration and leaves skin with a touch of radiance, luminosity and brightness. Suggested retail price: $23.

TimeWise Matt e-Wear Liquid Foundation Combination-to-oily skin. Visibly reduces the appearance of pores, fine lines, wrinkles and skin imperfections. Special microspheres work all day to absorb oil and control shine without a heavy makeup look or feel.

Provides immediate mattifying benefits and leaves skin with a satin, matte finish. Suggested retail price: $23.

Plus, for a limited time, a TimeWise Liquid Foundation Sampler (strip of six; three each Luminous-Wear and Matte-Wear) will be available on Section 2 of the Independent Beauty Consultant OrderForm.

A Flawless FinishA new Mary Kay Foundation Primer and Mary Kay Liquid Foundation Brush will also launch withthe introduction of the new TimeWise Liquid Foundations.

The Mary Kay Foundation Primer enhances foundation benefits and extends the wear of foundation.It can be used with any Mary Kay Foundation and glides on like a dream, so makeup applies smoothlyand blends easily. The Mary Kay Foundation Primer has a suggested retail price of $20.

The Mary Kay Liquid Foundation Brush works like a paintbrush on canvas, depositing the rightamount of product for a precise, even and smooth application. It works well with any Mary Kay LiquidFoundation and has a suggested retail price of $14.


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July 1st, 2010 to June 30th, 2011Court of Sharing 24 Qualified Team Members

Court of Sales $30,000 estimated retailFor the latest contest updates and complete information, check online at www.mkoc.ca

* A qualified new personal team member is one whose Independent Beauty Consultant Agreement and a mini-mum of $600 in wholesale Section 1 orders are received and accepted by the Company during the contest pe-riod.

** A maximum of 13 new team members in any calendar month may count toward the 24 required.

Managing Your Inventory

In preparation for the addition of these new products to the line in early 2011, youll want to keep thefollowing changes in mind: The lowest-selling Mary Kay Medium-Coverage Foundation shades will be phased out andmoved to the Discontinued Items section of the December 16th, 2010 Independent Beauty Consult-ant Order Form; the shades will be available for a limited time only. However, our top-selling shadeswill continue to be available for sale.

Due to low sales, all shades of Mary Kay Full-Coverage Foundation will phase out and move tothe Discontinued Items section of the December 16th, 2010 Independent Beauty Consultant OrderForm. The new TimeWise Luminous-Wear Liquid Foundation is a great option to offer yournormal-to-dry skin customers who are looking for a liquid foundation.

The current Mary Kay Foundation Shade Selector Tool will phase out and move to theDiscontinued Items section of the December 16th, 2010 Independent Beauty Consultant OrderForm. Why? Because the current Mary Kay Foundation Shade Selector Tool does not supporteither the new TimeWise Liquid Foundations or the line-up of foundations found in the Starter Kit.Well be introducing new online and print tools to help Independent Beauty Consultants select theperfect type of foundation and shade to satisfy their customers needs.

The new TimeWise Liquid Foundations are a beautiful addition to the wardrobe of Mary Kay Foundations you can offer, with a variety of foundation types, finishes, shades and benefits to fityour customers needs and the look they desire!

Check out Product Central for a quick brush up on our current foundation lineup. And as weapproach the launch of the new TimeWise Liquid Foundations, and you will want to stayed tunedto the MKOCSM for more education and new tools that are currently being developed to help youbecome expert foundation finders in guiding your customers to select their perfect foundation!

Youll also want to join us in Houston in January for InspireYour Way to the Top SM Leadership Conference 2011 , where youll learn even more about the new TimeWise Liquid Foundations and whats sure to be one of Mary Kays most exciting product launches!


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Consultant Newsletter Sept