Prospectus

Consulting Business

Start-up Information

WHO WE ARE

With the ever changing South African landscape and the increased need for SMEs and

Suppliers to provide the answers to its future economic growth, Mtiya Dynamics, a major

shareholder, and Business Doctors have together with their strategic partners developed

solutions that not only address this critical aspect of helping SMEs succeed, but go further

by ensuring the success of these businesses through focused Enterprise Development

Solutions that drive high-growth targets of up to 71% improvement to business value and

earnings.

WHY FRANCHISE OR BECOME AN APPROVED PARTNER?

90% of franchises report profitability each year

Don't Take Our Word For It...

According to BIS 50% of all start-ups close within three years, whilst 90%

of franchises report profitability each year and less than 4% of franchises

close annually as a result of commercial failure. Source: BIS/BFA

Top 10 Reasons to Franchise or incorporate our license offer

1. Image and Brand Awareness

2. Proven Systems in Place

3. Reliable Support Network

4. Marketing Strategy

5. Easier to Obtain Finance

6. Training

7. Location

8. Lowered Risk

9. Turnkey Business

10. Purchasing Power

Source: Franchise Direct

HOW BIG IS THE MARKET OPPORTUNITY?

A new Source Information Services (Source) report estimates that the African

consulting market grew by 8 per cent in 2012 to over $1.4bn. For the

purposes of its African report, Source has split the market analysis into

North Africa, which grew by 3 per cent to $162m in 2012, Southern Africa,

which grew by 7 per cent to just over $1bn, East Africa, which grew by 25

per cent to $71m, and West Africa, which grew by nearly 40 per cent to reach

a total value of $100m.

Looking ahead, Source predicts that the African consulting market's rapid

growth will continue for some time.

With companies now refocused on growth, consulting services centred on

strategy, operational efficiency, human resources and supplier management

are again in high demand. It is not difficult to appreciate why.

1.2 million active small and medium sized enterprises (SMEs) look to seek

the advice of experts who offer the skills required to help them further

develop their businesses.

With the credit crunch and recent cost saving measures that are currently

being implemented, business need help now more than ever.

Whether a business needs to turn a corner, grow their existing business,

increase profits and reduce outgoings or take advantage of a gap in the

market where their competitors have, or are failing, the demand for expert

business consultancy advice is at an all-time high.

CREATE A PREDICTABLE RECURRING REVENUE STREAM

As a Certified Value Builder and approved Business Doctors partner you will be able to

leverage these powerful systems and methodologies to fastrack your own consulting

business. The package provides you with a step by system to start and grow your practice

while at the same time helping you build the foundation to later further accelerate by owning

a fully fledged Business Doctors Franchise.

The Value Builder System is the core solution platform to start with and enables you to

leverage a systematic approach for helping your clients improve the value of their business

inspired the book Built to sell: Creating a Business That Can Thrive Without You.

Our proven system is 100% advisor-led, meaning the only way an entrepreneur can

leverage our methodology is through the support of a Certified Value Builder the name we

give our advisers. This provides you with a differentiated model to further ensure you are

able to effectively compete against other consultants while at the same time providing you

with a value proposition your customers will easily understand.

A SYSTEMATIC FRAMEWORK FOR BUILDING VALUE

With more than 20,000 users, our methodology has been statistically proven to increase the

value of client’s business by up to 71%. Our platform offers a tangible framework for your

consultation and includes 36 video tutorials your clients will watch in advance of meeting

with you. This ensures your time is spent on strategy rather than educating your client about

the basic drivers of company value.

COMPLETE MARKERTING SYSTEM

• You will also get the entire marketing system to help build a recurring revenue stream

for your practice and win new clients, Including:

• A branded “drip campaign” of weekly emails you can configure to automatically send

to the clients and prospects you select.

• Responsive email scripts, brochures and website copy proven to attract clients.

• A customized embed code to insert the Value Builder questionnaire directly into your

website

• As set of nine videos that you can embed in your site to describe the drivers of

company value.

• A set of workshop templates, complete with speaker notes and marketing materials,

so you can run your own local-market Bullet to Sell workshops.

BENEFITS OF USING THIS STARTUP SYSTEM

RECURRING REVENUE FOR YOUR BUSINESS

The Value Builder System is designed create a recurring revenue stream for adviser. Our

methodology is based around a 12- months engagement between adviser and client that

naturally renews every year.

PROFESSIONAL CREDENTIALS

We offer the Certificate Value Builder designation and Approved Business Doctors Partner,

which provides you with a professional designation you can display on your marketing

materials and professional profile.

A VALUE BUILDER METHODOLOGY AND TOOL SET

More than just diagnosed the factors dragging your client’s value, The Value Builder System

give you systematic methodology powered by twelve unique tools for improving the value of

your client’s business.

PRACTICE BUILDING MARKETING MATERIALS

As a Certificate Value Builder, you’ll have access to a suite of marketing resources. You will

also have access to Practice Builder, our free one-on- one training programme designed to

kick start the growth of your value-builder practice.

MARKET RESEARCH

Every quarter we publish the Sellability Tracker research, which reveals liquidity in the

private business markets and is the largest study of its kind in the world.

CERTIFICATION PROCESS

Successful application will be required to earn their certified Value Builder designation by

attending one of the three live classroom events offered throughout the year. Learn the

Foundational concepts behind the Value Builder System, and how to navigate through the

adviser portal, an online learning platform from your home or office before you arrive. The,

attend our intensive case study-based alive classroom event to apply The Value Builder

System concept and explore marketing strategies to maximize your recurring revenue steam

and build your Value Builder practice.

WHO IS THIS OPTION FOR?

If you are looking to start your own consulting firm and want to ultimately grow it into an

International Business Doctors Franchise, then this is the option for you. You will be able to

strat run and upgrade your business through the options as you earn and gain experience.

Each year, we certify a small group of professional advisers who:

1. Have a genuine desire to help business owners

2. Operates with integrity

3. Are we networked in their local business community

4. Know success is something that is earned, not given

5. Have read Build to Sell and believe in its message

WHAT OTHER VALUE BUILDER CONSULTANTS SAY

“Believe that the Value Builder system is a practical way to help business owners build value

into their business. I have renewed on going engagement that will yield about $180,000 in

revenue for the year”. Eugene J. Wallace; President, Family Business Adviser

“By hosting one Value Builder work shop I have been able to add an additional $40.000 in

the revenue to my practice” Guy Breading; B2 Owner B2 Business Brokers

“Both training and the concert exceeded my expectations. My fellow participants were of a

very high standard and I am proud to be part of this group.” John Nieuwenburg; Founder

W5 Business Couching

WHAT CAN I EARN? We are extending the same powerfull system that our Business Doctors franchisees are

using enabling you to effectively earning capabilities. We have extrapolated an average from

our global and local partners to give you an idea if this is the right option for your earning

requirements. Contact us for a full revenue forecast

Max 12 month earning potential R755 600

Loss due to 6 month rampup (30%) R226 680

Total yearly earning potential R528 920

WHAT DOES IT COST? We have developed an option that enables you to get all you need to start, run and grow

your consulting business for only R2933 per month in year 1. In year 2 it drops to R1000 per

month. Contact us for a full Startup Cost breakdown

12 Monthly payments of R2 933

WHAT DO I GET? For R2933 per month you get absolutely everything you need to start and grow your

business. As detailed in this document you get the following when you start:

Focus Description Included

Training

International Value Builder Certification Yes

Business Doctors Professional Partner status Yes

10 Module Business Consulting online training Yes

2 Days Acceleration Head Office Training Yes

Startup

Business Launch Plan Yes

Workshop training and content Yes

Monthly Consulting Training webinars Yes

Sales and conversion training and collateral Yes

Growth

Global Best Practice case studies Yes

Marketing collateral Portal Yes

Professional CRM with automated lead nurturing Yes

WHATS THE NEXT STEPS?

We hope that answers most of your questions and look forward to meeting you in person at

our next discovery meeting where we will detail the offer and next steps in the discovery

process.

For more Information contact us on

011 028 2854 or visit our website:

www.business-doctors.co.za

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