Upload
krish-ramineni
View
222
Download
0
Embed Size (px)
Citation preview
7/22/2019 Consulting club information
1/25
1
CONSULTING CLUB
7/22/2019 Consulting club information
2/25
2
Agenda
Structure
Structure
Structure
And More Structure
7/22/2019 Consulting club information
3/25
3
Team
Paul Bednarczyk
Russ Needham
Nitin Malik
Chad Plumb
Nathan Windom
7/22/2019 Consulting club information
4/25
4
A GOOD APPROACH TO CASE INTERVIEWS INVOLVES FOUR STEPS
Ensure completeunderstanding of thequestion/problem
Listen closely to problemdefinition
Ask questions to improveunderstanding
Paraphrase to confirmproblem statement
Some information may beless important
Clarify Structure
Develop a plan to solvethe problem
Describe your overall
approach
Break the problem intodiscrete pieces/issues
State crisp hypotheses
Use framework only ifappropriate
Analyze Conclude
Request information andtest hypothesis
Walk the interviewer through
your thinking
Prioritize issues
State your hypothesis
Ask for a few relevant facts
State findings for youranalysis
Refine your hypothesis
Probe further if necessary
Synthesis findings
Summarize the discussion
Develop overallrecommendations
Discuss trade-offs
Relate back to problemstatement
Suggest next steps
Source: McKinsey
Case interviewing Basic Steps
7/22/2019 Consulting club information
5/25
5
Unstructured thoughts are difficult to communicate and remember
List of grocery items I need to buy
Apples
Milk
Bananas
Spinach
Carrots
Grapes
Butter
Okra
Eggs
Case interviewing Structure
7/22/2019 Consulting club information
6/25
6
On the other hand structuring seemingly random thoughts help you communicate better
Dairy
Things I need tobuy for grocery
shopping
VegetablesFruits
Butter Eggs Apples Bananas Grapes Spinach Carrots OkraMilk
Case interviewing Structure
7/22/2019 Consulting club information
7/257
Case interviewing - The Pyramid Structure
Governing Thought:
States the answer to
the question raised in
the readers mind
(hypothesis)
Key Line:Major points
which, taken
together prove
the answer
Support:
Data and factswhich support
the key line
The Pyramid Structure helps to effectively structure communications
7/22/2019 Consulting club information
8/258
Sample problem How can we improve the rankings of Carlson School?
Case interviewing Sample Problem
7/22/2019 Consulting club information
9/259
Sample Structure of a problem we all can relate to
By improving the student
quality
How can CarlsonSchool Improve its
rankings
By improving the
communication with the media
Conducting the rankings
By improving the quality ofprofessors
Improve the qualityof the intake
Improving the quality of
experience at school
Hiring betterprofs
Retain the good
profs
Proving accuratedata
Provide data
on time
How
How
Case interviewing Sample Solution
7/22/2019 Consulting club information
10/2510
Always Remember MECEOne phrase you cannot escape from in consulting.
Mutually
Exclusive
Do any of the points
overlap?
CollectivelyExhaustive
Have all possibilities beencovered?
MECE
Case interviewing THE MECE
7/22/2019 Consulting club information
11/2511
Case interviewing New Market Entry (Sample Structure)
How attractive is the industry?
Should Budweiserenter cigarette
market?
What are the risks to the
existing business?
Can Budweiser make money
in this market?
Market size Growth No. of players ProductDifferentiation
Customer
Segmentation/overlap
Sales forcestretched too thin Investmenttoo big
Key Question: Should we enter the market?
7/22/2019 Consulting club information
12/2512
Size of the cigarette market in US
AGE# of people
(in millions)% that smoke
# of smokers
( in millions)
# cigarettes perweek
# of cigarettesper year
( 50 weeks)
Total
(in billions)
0-20 75 0
21-40 75 40% 30 30 1500 45
41-60 75 30% 22.5 20 1000 22.5
61-80 75 20% 15 10 500 7.5
Totals 300 75
Assumptions:
1. The population of USA is 300 million
2. The life expectancy is 80 years
3. The population is evenly distributed
Case interviewing (Market Sizing)
7/22/2019 Consulting club information
13/2513
Case interviewing New Market Entry (Sample Structure)
Do it alone
Start from scratch
How should Cargillenter seedbusiness?
Set up a JVAcquire a company
Time consuming
&expensive
But, full control
And no baggage Risky Upfront premium andIntegration costsBut, quick Less Expensive But, less control
Key Question: How should we enter the market?
7/22/2019 Consulting club information
14/2514
Profits
Revenues
Costs
Price
Volume
Fixed
Variable
Etc.
EXAMPLE- STRUCTURING A PROFIT QUESTION
Case interviewing Profitability (Sample Structure)
7/22/2019 Consulting club information
15/25
15
The beaten down structure of profitability can be use in many situations
What are the synergies?
Should TATA Steelbuy Chorus?
What are the risks of theacquisition?
Revenue CostPrior experience
Acquisition
Costs
Assumptions:
1. Goal is incremental profits This would be the case in 99% of cases
Case interviewing M&A (Sample Structure)
7/22/2019 Consulting club information
16/25
16
How can Target store increase sales/revenues?
Case interviewing Profitability (Increase Revenues)
Increase
Sales/Customer
Increase no. ofcustomers
IncreaseSales
Increase Prices
Sell more stuff to
the customers
Sell more per visit
Increase the no. of visits
New Markets
More segments in the
existing market
7/22/2019 Consulting club information
17/25
17
How can a manufacturing company reduce direct labor costs for widget production
Case interviewing Profitability (Decrease Costs)
Decrease
Cost/Hour
Decrease no.of hours/widget
Decreasedirect labor
costs/widget
Use cheap labor
Minimize overtime
Reduce no. of people per
machine
Increase machine efficiency
7/22/2019 Consulting club information
18/25
18
Sample Case
A large fast food chain has hired consulting club team at carlson school to improve the companysprofitability.
7/22/2019 Consulting club information
19/25
19
Sample Case Interviews Company Specific
7/22/2019 Consulting club information
20/25
20
Position Business Results Consultant (Internal Consulting), Field Distribution
Interview Process
Internship (1 Round) Behavior Based
o Round 1 (On Campus) Maybe a Business Case in combination with Behavioral Interview [2 interviewers]
Full Time (3 Rounds)
o Round 1 (On Campus) Behavioral and Resume Interview [ 2 interviewers]
o Round 2 (Thrivent) Q & A, Four Rounds with a Business Case & Behavioral Interviews [several interviewers]
o Round 3 (Thrivent) Psychological Evaluation (Leadership) [1 evaluator]
Special Comments
Values and community are important
Really need to answer the question: Why Thrivent?
Sample Cases
Business Case You are a company that has an opportunity to purchase a chemical that makes cranberriesredder and sweeter. Do you purchase it? Other cases have been very open-ended similar to this question.
7/22/2019 Consulting club information
21/25
21
Company: McKinsey & Co.
Position: Associate
Interview Process
Full Time ( 2 Rounds)
o Round 1 (On Campus) 2 Case Studies & 2 Behavioral Interviews [ 2 interviewers]
o Round 2 (Mckinsey Office)3 Case Studies & 4 Behavioral Interviews [4 interviewers]
Special Comments Prepare for the case interviews Practice, practice, practice!!!
o Focus on quality of cases rather than quantity
o Practicing cases with the same person is not a good preparation
Dont just dedicate all your effort preparing for the case interview. You also need to spend time preparing for thebehavioral interviews
Sample Cases
Business Case
Sample cases can be found at www.mckinsey.com/careers
http://images.google.com/imgres?imgurl=http://www.safetyforces.com/images/3M-logo-large.gif&imgrefurl=http://www.angelfire.com/fl5/verhoef/te_werk.htm&h=157&w=235&sz=4&tbnid=OjhqGMl-8nJoLM:&tbnh=73&tbnw=109&prev=/images%3Fq%3D3m%2Blogo&start=3&sa=X&oi=images&ct=image&cd=37/22/2019 Consulting club information
22/25
22
Position Internal Consulting, Strategic Business Development
Interview Process
Internship ( 2 Rounds) Behavioral / Case Based
o Round 1 (On-Campus) Behavioral and Business Case (2) Interview [1 interviewer]
o Round 2 (On-Campus) Behavioral and Fit Interview [2 interviewers]
Full Time ( 2 Rounds)
o Round 1 (On-Campus) Behavioral and Business Case Interview [1 interviewer]
o Round 2 (3M Campus)Blitz Day Behavioral, Presentation, and Business Case Interview [3 interviewers]
Special Comments
Business cases primarily focus on new market analysis, new product development, segmentation,entitlement, sustainability
Justify why 3M SBD vs. External consulting
Sample Cases
Business Case
3M develops a film that enhances the visibility of stop signs on major highways. Estimatethe total market potential, identify the competitive landscape, and select key segments.
Business Case 3M wants to enter a very competitive segment within the pet food industry in which thecompany has no experience. What challenges exist for 3M, how should they enter this market, and will it besustainable in the long-term?
http://images.google.com/imgres?imgurl=http://www.safetyforces.com/images/3M-logo-large.gif&imgrefurl=http://www.angelfire.com/fl5/verhoef/te_werk.htm&h=157&w=235&sz=4&tbnid=OjhqGMl-8nJoLM:&tbnh=73&tbnw=109&prev=/images%3Fq%3D3m%2Blogo&start=3&sa=X&oi=images&ct=image&cd=37/22/2019 Consulting club information
23/25
23
Position Internal Consulting, Global Strategy
Interview Process
Internship ( 2 Rounds) Behavioral / Case Based
o Round 1 (On-Campus) Behavioral Interview [1 interviewer]
o Round 2 (Thomson Campus) Behavioral (2) and Short Business Case (3) [1 interviewer]
Full Time ( 2 Rounds)
o Round 1 (On-Campus) Behavioral and Business Case (2) Interview [ 2 interviewers]
o Round 2 (Thomson Campus) Behavioral and Short Business Case (2) [5 interviewers]
Special Comments
Need to convince them that you would be capable of presenting in front of executives, some quantitative analysiswork experience, a little understanding of law field, sense of humor (need to show some personality and showthat you are good fit with group)
Sample Cases
Business CaseHow would you segment the law market?
Business Case Where would you locate a gas station?
Business Case How would you launch a new line of Thomson legal services?
http://www.thomson.com/http://www.cargill.com/7/22/2019 Consulting club information
24/25
24
Position Internal Consulting, Strategy and Business Development Interview Process
Internship ( 2 Rounds) Case Based
o Round 1 (On Campus) Ethics Case, Business Case in combination with Behavioral Interview [2 interviewers]
o Round 2 (On Campus) Business Case in combination with Behavioral Interview [1 interviewer]
Full Time ( 3 Rounds)
o Round 1 (On Campus) Ethics Case, Business Case & Behavioral Interview [ 2 interviewers]
o Round 2 (On Campus) Business Case & Behavioral Interview [1 interviewer]o Round 3 (Cargill Campus) Fit Interviews with senior leaders [3-5 interviewers]
Special Comments
Ethics is a big focus area for Cargill and one needs to ace the ethics case
Justify why Cargill SBD vs External consulting
Sample Cases
Ethics Case
A competitor is building a new plant and your boss is pressurizing you to trespass theconstruction area and gather competitive information. What would you do?
Business Case McDonalds is asking Cargill to buy a poultry farm in Russia? Cargill has identified a Russiancompany with good finances? Should Cargill acquire the Russian firm?
http://www.cargill.com/7/22/2019 Consulting club information
25/25
25
Position External Consulting, Strategy & Operations
Interview Process
Internship ( 2 Rounds) Behavioral / Case Based
o Round 1 (On-Campus) Behavioral Interview [1 interviewer], Fit Interview [2 interviewers], Business Case [1 interviewer]
o Round 2 (On-Campus) Behavioral & Fit [1 interviewer]
Full Time ( 2 Rounds)
o Round 1 (On-Campus) Behavioral Interview [1 interviewer], Fit Interview [2 interviewers], Business Case [1 interviewer]
o Round 2 (On Campus) Behavioral and Fit (2) [1 interviewer]
Special Comments
Need to convince them that you are a good fit for their culture and that you can handle the lifestyle.
Need to convince them that if you found yourself in an elevator with the client CEO you could present yourselfand Deloitte in a professional manner.
Sample Cases
Business Case
How would you restore a foundering hospital to profitability?
Business Case How would you control costs at a call center?