Consumer Education and Outreach

OUR MISSIONOUR MISSIONTo work for a fair, just, and safe marketplace for all consumers and toempower consumers to protect themselves.

• Test. We test, evaluate, and rate products and services through expert, objective, independent research.

• Inform. We publish and publicize our Ratings, buying advice, and consumer information to help consumers make informed choices in the marketplace.

• Protect. We fight marketplace abuses by advocating for government policies, industry standards, and market reforms that help protect consumers.

• Connect. We create opportunities for dialogue to help empower consumers to take an active role to protect themselves.

• Consumer Reports magazine• ConsumerReports.org• Consumer Reports TV News• CR On Health• CR Money Adviser • Best Buy Drugs• Shop Smart magazine• ConsumerReportsEnEspanol.org• DTV Made Easy: DTV Transition Guide• Consumers Union.org and additional Advocacy Websites - Covering

everything from Health, Finance, Product and Food Safety and more.• New and Used Car Buying Kits and Price Service, Electronics

Buying Guide

CONSUMER REPORTS CONTENT

CONSUMER REPORTS REACHESCONSUMER REPORTS REACHES

• More than 4 million Consumer Reports Subscribers• 3.2 million subscribers to ConsumerReports.org, the most of any site

of its kind• More than 1 million responses to our Annual Questionnaire• Over 800,00 consumer e-activists.

THIS TRANSLATES TO:3 BILLION YEARLY WEB AND PRINT IMPRESSIONS

88% UNAIDED AWARENESS IN THE MARKETPLACE

SAFETY CONTENTSAFETY CONTENTConsumer Reports Recalls and Safety Alerts Page

ConsumerReports.org Safety Blog

ConsumerReports.org Babies and Kids

Consumer Reports Guide to Childproofingand Safety

Consumer Reports On Health

ShopSmart

AND…

THE SCHOOL SAFETY ALERT PROGRAM

THE SCHOOL SAFETY ALERT PROGRAM

Working to protect, educate, and mobilize parents to remove unsafe products from their homes.

HOW?

A safety education program that will distribute vital safety information directly to parents nationwide via an electronically-delivered newsletter through school channels such as PTA’s and School Boards.

School Safety Alert Program PartnersSchool Safety Alert Program Partners

National PTA: The largest volunteer organization in the countrywith over 5 million members.

National School Boards Association: Has the reach of over halfthe school-aged children in the United States.

WHAT’S NEXT?

UPCOMING ANNOUNCEMENT:

THE NATIONAL SCHOOL SAFETY COALITION

• Coalition Members and Mission to be announced this

Spring including: National PTA, National School Boards Association, National Association of School Nurses, National Association of Elementary School Principals, NAEYC, CPSC, FTC and more…

THE SAFE MARKETPLACE PROGRAMTHE SAFE MARKETPLACE PROGRAM• A multimedia outreach program in participation with major retailers to communicate highly relevant safety information to consumers.

• Disseminates important safety information via Kiosks, website and in-store via highly stylized videos on cash-register and closed circuit TVs when available. 

• Comprised of an on-going series of 60 and 30 -second videos.

• The content of the videos promotes safe use of products and best practices for making consumers’ homes safer. 

• These videos can also be used to disseminate important product recall information. 

PARTICIPATING PARTNER RETAILERS INCLUDE: Wal-Mart, Costco, Sam’s Club, Best Buy, Meijer, Albertson’s, Shaw’s, Shoprite, ACME, Pathmark, Jewel-Osco, Toys R Us AND ??

SAFE MARKETPLACE VIDEOSAFE MARKETPLACE VIDEO

Bike Helmets:

http://video.consumerreports.org/services/player/bcpid28763136001?bctid=30321251001