Consumer insightsat the heart of innovation

Karen Boers

Marketing & Communications Manager, IBBT

QCRI 2011

How does consumer research fit intoinnovation processes?

• Consumer insights: an essential part of open innovation

• An interdisciplinary user-driven innovation model for (ICT) research & development

• Maximize economic and social impact of innovation

Where did it go wrong?

Where did it go wrong?

• Does anyone really NEED this?

• Is this as IDIOT PROOF as possible?

• Is this something you would LIKE to use (in thisway)?

User-centric innovation

Need?

(technical) solution

Usability

Design / likeability

testingfeedback

feedbackUser

demand

Who got the message?

How does this fit into an innovation model?

IBBT

Create economic and societal value through ICT innovation

From idea to business

Cooperative research

• Demand-driven research projects• in close collaboration with large companies, SME’s, non-profit

organizations and governments (ICON)

• early stage testing (iLab)

• technical feasibility

• large-scale user testing

• set-up of living labs, incl. panel management

• 5 application domains

~ current social & economical challenges

SME’s

large

com-

panies

non

profit

User-driven innovation: ASCIT

User-driven innovation: PING

User-driven innovation: GeoBIPS

So let’s hit the market?

Maximize economic or social impact

IT’S ALL ABOUT THE PEOPLE !!!

• Involve the user from the start

• Include roll-out in a living lab context if possible to gather feedback in real-life circumstances

• AND: mould an inventor into an entrepreneur

A tale told by a venture capitalist

Idea and pictures courtesy of Alex Brabers, GIMV

Incubation & acceleration program

• Teaching & learningiStep

• Create entrepreneurial teams around your idea

• Validate the business opportunityiBoot

• Coaching and implementing real venturesiProof

• Provide space, logistic support & operational servicesiCubes

• Preseed capital fundiVenture

Help them find & understand

their customers!

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www.ibbt.be

Questions?

Presented at the International conference on

Qualitative Consumer Research & Insights

7 & 8 April 2011, Malta

For more information

Please visit: http://www.merlien.org