Consumerisation: What we must learn from the 'other side

Page 1 | Social Business Pioneers

Consumerisation?

@willmcinnes



Page 4 | Social Business PioneersBy NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons




Consumerisation


B2B are people too














So then what?


Trust


• Edelman trust barometer


Peer to Peer




• Accept• Acceptance• Curiosity• Eating• Family• Honour• Idealism• Independence• Order

• Physical activity• Power• Romance• Saving• Social contact• Social status• Tranquility• Vengeance


Chapter 2. Democracy & Empowerment


Customer service is king


OWNED

BOUGHT EARNED



$575k prizes 100 targets 80% successful 8 million ounces of gold mined Company value from $100 million to $9 billion


Social business

Chapter 6.Change Velocity


• Amazon

• Netflix

• Square



COMMAND OF NOW“Speed kills truth” – Chris Lewis





So what do we see with our clients?1 Customer service is #1 marketing priority

2 Adopting social tools & behaviours internally is #2 priority!

3 Training our leadership, sales people, engineers and other experts in how to behave in this new world is crucial

4 Transparency can give you a competitive edge in a world of networked customers

5 Piloting FTW! Small agile pilots: learn learn learn.


Getting help

Come and say hello todayEngage our consultancyRead the book

@willmcinnes

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Consumerisation: What we must learn from the 'other side