CONSUMERISM AS REFLECTED IN REBECCA BLOOMWOOD CHARACTER
BASED ON CONFESSIONS OF A SHOPAHOLIC MOVIE
BY P.J HOGANA THESIS
In Partial Fulfillment of the Requirements for
Strata-1 Degree Majoring American Studies in English Department
Faculty of Humanities Diponegoro University
RR. SHITA PERMATA DEWI
FACULTY OF HUMANITIES
The writer honestly confirms that she complies thesis by herself and without taking any result from other researchers in Strata-1 and diploma degree of any university. The writer also ascertains that she does not quote any material from other publications or someones paper except from the references mentioned.
Semarang, August 2011
Rr. Shita PermataAPPROVALAprroved by:
Arido Laksono, S.S, M.Hum
NIP. 19750711 199903 1 002
This thesis has been approved to be examined in front of the board of examiners
Faculty of Humanities
Date: September 13, 2011Chair Person
Dra. Dewi Murni, M. A.
NIP. 19491207 197603 2 001
Arido Laksono, S.S., M.Hum
Sukarni Suryaningsih, S.S., M.Hum
NIP. 19750711 199903 1 002
NIP. 19721223 199802 2 001
MOTTO AND DEDICATIONAll men seek one goal: success or happiness.(Aristotle)
Progress is impossible without change, and those who cannot change their minds cannot change anything.
(George Bernard Shaw)
ACKNOWLEDGEMENTThank to Allah SWT the Almighty, for all the graces and blessings so that the writer can finish her thesis entitled Consumerism as Reflected in Rebecca Bloomwood Character Based on Confessions of a Shopaholic Movie by P.J Hogan.
Difficulties have been accompanying the writer in completing this thesis. Therefore, the writer realized her success cannot be separated from the others support. So, the writer would like to thank:1. Dr. Ratna Asmarani, M. Ed., M. Hum, as the head of English Department in Faculty of Humanities Diponegoro University.
2. Sukarni Suryaningsih, S.S, M. Hum, as the chairman of American Studies English Department in Faculty of Humanities Diponegoro University.
3. Arido Laksono, S.S, M.Hum, as thesis advisor who has given guidance, helpful grammar corrections and back-up references.
4. Drs. Siswo Harsono, the writers academic consultant.
5. All the lecturers and staff in English Department Humanities Faculty Diponegoro University.
6. Beloved Mom and Dad, Tuti Suheryani, S.H. and Ir. R. Agung Seno Murti who always provide everything the writer needs.
7. Rr. Laila Kusuma Dewi as her only sister.
8. All of the Happy House Family, who have accompanied the writer for the last four years.
9. Nanda Marita, Soraya Hetami, Widyawati, Almira Ayu, Nurul Adhalina, Cresti Eka, Dini Hajarahmah, Evi Lusanti, for the friendship.
10. All friends in English Department class 2007.11. For all people who are very helpful for completing the thesis.
May God Almighty give them all the best and success.
Semarang, August 2011
The WriterTABLE OF CONTENTSTITLEi
MOTTO AND DEDICATIONiii
TABLE OF CONTENTSvii
CHAPTER 1 INTRODUCTION1
1.1. BACKGROUND OF STUDY 1
1.2. AIMS OF THE STUDY3
1.3. SCOPE OF THE STUDY4
1.4. METHOD OF THE STUDY4
1.5. ORGANIZATION OF THE STUDY5
CHAPTER 2 SYNOPSIS OF CONFESSION OF A SHOPAHOLIC7
CHAPTER 3 LITERARY REVIEW.11
3.1 INTRINSIC ASPECTS11 3.1.1 Narrative Elements11
3.1.2 Cinematic Elements14
3.2 EXTRINSIC ASPECTS21
3.2.1. Industrial Revolution.22
CHAPTER 4 ANALYSIS.26
4.4 Consumerism in Rebecca Bloomwood Character.39
4.4.1 Characteristic of Consumerism.39
4.4.2 The Conflict as the Result of Being Consumptive as Reflected in Rebecca Bloomwood.43
CHAPTER 5 CONCLUSSION.50
ABSTRACTWomen usually love shopping. Uncontrolled shopping habit can bring them in consumerism world. This thesis tells about the effect of being a consumptive person which is shown in Confessions of a Shopaholic movie by P.J Hogan. The purpose of this thesis is to learn about the characteristic of being consumptive and its effects.In writing this thesis, the writer applies library research, which is done by reading books, articles, or any written and visual sources related to the topic. Meanwhile, in answering the questions the writer uses exponential approach to analyze the intrinsic aspect. Sociological approach is also used to analyze the consumerism of Rebecca Bloomwood through the employment of consumerism theory by Jean Baudrillard.
The result shows that Rebecca Bloomwood finally stops her habit of being shopaholic because she is stalked by a debt collector and the people around do not trust her. Finally she sells everything she has to pay her debt and convinces everybody that she has changed and become a better person.CHAPTER I
INTRODUCTION1.1 BACKGROUND OF THE STUDYToday, million of lips have spoken the world globalization. They accept globalization as a process to enter the world. In the book Globalization: A Critic Introductions, tells that globalization can be linked to process reterritorialization. It makes territorial geography is not a reason to make the existence of globalization difficult (Aart Scholte, 2000:41-43).
As a gate to enter the world, globalization makes everyone know what happens in the world. In Mario Sanzs, Latin American Perspectives on Globalization, explains that
United States as a superpower nation made globalization possible to influence people who are located at distance from each other. Gossip has gone globally. The world is becoming a sphare because we now know what is happening everywhere at all times, or at least we can find that out easily. (2002:126)
The existence of globalization makes world become closer. The other states easily know what just happen in the United States. Issues and gossip spread very quickly and easily (Sanz, 2002:126).
When globalization makes distance seem to disappear, it brings the production to increase. The producers now could promote and send their product to another nation.
coca-cola, and other cultural products of the industrialized world, and particularly the current dominant economic power, that is, the United States, are quickly replacing local cultural products. (Sanz, 2002:126)From the quotation above, it can be concluded when the production of coca-cola and other products increases, a number of consumers increase, it means consumerism happens. Moreover, it also suppresses cultural products replaced by Coca-Cola itself. United States of America as the superpower state is the example of the industrial economic sector which shows the presence of mass export and influences other nations in the world to consume what they produce (Sanz, 2002:126).
Furthermore, Haryanto Soedjatmiko in Saya Berbelanja Maka Saya Ada, tells that consumerism happens because of the consumption. If consumption is an act, consumerism is the way of life. It can be understood as a widespread tendency at a certain time (2008:29).
David J Rachman in the book Business Today explains that consumerism consists of two parts; the first past consists of the producers of goods and services-business and the second part is made up of consumers who use the goods and services. In America, global market which is directly linked with consumerism becomes a potential field to increase the economic.
The remaining 94% represent a huge potential market for American business. Moreover, because of the standard of living in the rest of the world has been rising steadily, these billions of people are able to buy more American goods because they now have more money to spent. (Rachman, 1979:292-293)
That big number of percentage shows that America is big production which sells many goods and service. That number also describes the consumer that is able to buy the goods. It means that America has a good segment of consumer who wants to buy the product. They can also affect the other nations to buy through export way (1979:292-293).
Because of the percentage of American standard living above, the writer is interested in exploring abo