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Contagious / An early warning system for brandsPaul Kemp-Robertson / Co-founder / Contagious

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Meerkatting Humans are two-screen animals now

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"Tablets are one of the most rapidly adopted consumer technologies in history and are poised to fundamentally disrupt the way people engage with the digital world both on-the-go and perhaps most notably, in the home,"

Mark Donovan / ComScoreSenior VP of mobile /

US tablet market has reached a critical mass One in four smartphone owners also using a tablet / ComScore

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31% of US internet users now use a tablet- up from 12% last year- 74 million tablet users- 64% read news- 31% spend more time reading now (Source:

Pew)

US tablet market has reached a critical mass Multi-platform content consumers

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Mobile video share grew 39% 71% of tablet users watch long-form videos that are ten minutes or longer

Immersion > Snacking

Source: Ooyala’s “Global Video Index”

Share of tablet video viewing grew 90% in the past six months

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A Clockwork Orange / Contextual Content Random House + PopLeaf / iPad Edition

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Simplicity is King / Action-reaction The Fantastic Flying Books of Mr. Morris Lessmore

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Band Aid / Magic Vision / 30% x 7 opens Child-friendly Tech  / Digital Parenting / Three Parent Families

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Coke Polar Bowl /Digital Engagement / 60% of 100m SB audience using two-screens

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The Augmented Content Trend /Amplifying the social conversation

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32,000 people RSVP'd on Facebook - 15 times the goal

12.5% increase in usage of the @CocaCola Twitter handle during the bears’ control

Over 9 million users tuned into the live stream

Average session time of 28 minutes

Coke Polar Bowl / Results“Tying all the screens together” / Allison Lewis / Coke CMO

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Chevy / Game-Time AppHijacking the Super Bowl

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Chevy / Game-Time AppIncentives to engage /

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Chevy / Game-Time AppReal-time quizzes

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Chevy / Game-Time AppPersonalised codes / Win the cars in the ads

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Chevy / Game-Time AppSocial buzz / Amplified reach

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Chevy / Game-Time AppBetter than Madonna

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Chevy / Game-Time AppThe oxygen of buzz / Extending the reach and life of the campaign

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96% of tablet owners have read a printed magazine in the past year.

68% of tablet have read newspapers or magazines on a tablet that they had not previously read in print. Source: PPA

Tablets reinvigorate printComplementing not cannibalising

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GQ Live / An Industry FirstSeptember Edition / Augmented Reality Ads & Cover

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The Tablet Generation47 apps per day / Hacking Android in five months