Content Writing Outsourcing: Is it good for your Online Business? There are about 60 million domains that are active right now, and these individual sites provide information using visual or textual content. However, updating your website with content takes a lot of time and effort, and hiring an in-house writer for your site can be very expensive. If this is the case, then content writing outsourcing can be the solution for you. All you have to do is get someone to do the writing for you while you work on the core functions in your business. Website content can be traced back during the 1980s when it was used primarily for academic purposes. Individuals created web pages containing their academic papers, credentials, or other information they want to publish. As the internet industry progresses, the need for website content increased because this is what the search engines look into when choosing the most relevant information to show on their result pages. The World Wide Web is driven by content, and as the popular adage says, “Content is king”. People use the internet to get information and so you need to make sure that your website provides relevant information for your potential clients. For business sites, web content writing is advertising online. This is entirely different from traditional marketing approaches like print media and television. With web content writing, your potential scope of audience is much broader and it is less expensive as compared to advertising in billboards, posters, radio, and television. Topics for web content writing can include your company profile, the services and/or products being offered, or just about any information related to your particular business or industry. You can then employ article marketing strategies to distribute the articles to different article directories, social media sites, and/or web 2.0 properties. In that way, you get the most out of your website copy. This increases your chances of attracting prospective clients and making your presence known in the industry. Article writing and marketing can be tedious and time-consuming, so if you do not have enough time for tasks like these, you might want to outsource writing projects to the Philippines. It is home to English-speaking individuals who have writing skills which are at par with industry standards. What’s more, you can take advantage of the labor arbitrage - salaries and overhead costs in the country are relatively lower compared to rates in Western countries. If you need a team of skilled writers, you may want to consider offshore staffing in Manila. This delivery model enables you to establish an offshore team that will work for you exclusively.