Contents:

Executive Summary

Convergence Defined

Corporate Reproduction

Solving the Convergence Dilemma

Transactional Printing &Production Publishing

Océ PRISMA Solutions

Finishing Solutions

Planning for Convergence Success

DigiStitcher and Digital Workflow

Océ

Convergence andthe DocumentSolutions for a Changing Workplace

Contents:

Executive Summary 3

Convergence Defined 4

Corporate Reproduction 6

Solving the Convergence Dilemma 8

Transactional Printing &Production Publishing 10

Océ PRISMA Solutions 12

Finishing Solutions 14

Planning for Convergence Success 15

DigiStitcher and Digital Workflow 16

3

Executive Summary

Much as Charles Darwin found survival of the fittest to be part of the Theory

of Evolution, convergence is a natural progression of the digital revolution.

This revolution puts information at the core of many businesses, making effective

information management an essential part of modern business. In fact, information

remains the most important competitive differentiator in the world today.

Convergence makes possible new ways of creating, sharing and distributing

information that help leverage and maximize its present and future value and

support tactical and strategic business objectives. The many types of convergence

that companies face today are a direct result of virtually all information being

created and stored digitally.

Convergence is enabled by an array of technologies that miniaturize, compress,

transmit, store, display, and produce pages representing those bits faster, cheaper,

and better. These capabilities expand what a company can do with its digital assets,

but also bring management and control challenges, especially with respect to

managing documents from creation through finishing and delivery.

Efficient document management and production must encompass office networks,

geographically separate workgroups, commercial printers, data centers, and service

bureaus, enabling printing and electronic distribution of information across the

enterprise and around the world. Although the Internet is likely to replace print for

some types of documents, overall print production is still expected to increase in the

foreseeable future. But whether a document is intended for large or small print runs,

electronic distribution, or only limited local printing, controlling the information the

document contains, managing it effectively through the workflow and enabling it to

be printed when and where it is needed are critical aspects of convergence.

Companies that develop strategies for managing their information by making the

best use of the document creation, management and production tools available will

have a significant advantage in their marketplace as convergence changes the way

businesses relate to customers and each other.

Convergence andthe DocumentSolutions for a Changing Workplace

”Convergence meanssomething different to eachpart of an organization”

“Convergence means somethingdifferent to each part of anorganization,” says Guy Broadhurst,Director, Product Marketing at OcéPrinting Systems USA, Inc. “Soimplementations of convergentsolutions have to involve differentpoints of view. When producing adocument, everyone wants to getfrom Point A to Point B, but eachcompany has its own approachesand issues to contend with. Forexample, merging AFP andPostScript data streams is only partof the challenge.”

"No matter how you look at it, it's allabout change. And coping with thatchange is crucial to whatevercomes next. At every facet of theprocess some change is takingplace that affects the current enter-prise, from information input,through preparation to printing, fin-ishing and distribution, everyone hasor will be affected."

Guy Broadhurst

4

Convergence DefinedIndustry experts generally define convergence as the merging of previously separate functionsor processes to achieve economies of scale, increase efficiency and productivity, and to addvalue in the communications channel with customers, consumers or end users.

“Convergence is a natural progression of the digital revolution,” says Keith Davidson, founderand former president of Xplor International. “It is a fundamental trait of our scientific andeconomic future.” Davidson says convergence means document-based communicationsstrategies must focus not only on the devices that are used to communicate but also on theinformation being communicated, who the senders and receivers are, and the values conveyedby the communications.

“It's not just the printing industry,” says David Davis of industry research firm Interquest inCharlottesville, Virginia. “Convergence is happening because the information everyone uses isdigital. It is the ultimate language of zeros and ones. That makes digital the killer standard. Ittranscends everything else. Some printing will remain ink. Some will be toner. But it willhave a digital infrastructure that allows it to merge into one.”

Convergence PressureThe drive to combine efficiency and new services between data centers and CRDs or in-plant operations is not surprising. Many data centers run around the clock and are equippedto meet tight print windows. But then the equipment may sit idle until the next cycle ofstatements or invoices is scheduled for printing. Meanwhile, the print-on-demand facilitymay be running at full capacity, but only for one shift per day. By consolidating operations,the excess capacity in one area can be used, keeping all devices running and productive.Today, people are looking to do more with less. It is imperative that equipment offersimplicity with maximum versatility.

Within production printing there is a renewed focus on maximizing or optimizing produc-tivity and efficiency in existing print environments and supporting the growing needs ofdigital documents.

• Transaction processing printing, which is typically mainframe based printing thatinvolves statements, invoices, policies, and other revenue-generating documents. Theseprint operations need new ways to leverage their technology investments, and producehighly customized, mission-critical documents—a function that used to be the domain ofthe offset or print-on-demand market.

• On-demand printing, which is generally network-based printing of manuals, newsletters,booklets and other short-run documents. These print operations are under pressure toproduce database-driven documents and to become more efficient with short-runoperations that address the demand for high quality, customer-oriented documents withextensive personalization or customization.

Both have mature, well-established workflows, but merely fine-tuning existing processes is notenough for print providers to remain competitive. As convergence drives the need to containcosts, maximize productivity and use staff and resources efficiently, the processes, softwareand equipment used in both types of printing are under increasing pressure to merge, stream-line and share knowledge and technology.

“Within the printing industry, convergence primarily refers to the merger of data-intensivetransaction-document, direct-mail, and Web products with more graphics-intensive publica-tion and commercial print,” says Dr. Mark W. Fleming, President of Strategies on Demand ofNaperville, Illinois.

“It is a unification of processes that have previously been segregated,” agrees Davis. “Thegraphic arts market is coming together with offset and digital printing and there are smallerand smaller circles of convergence. Prepress overlaps design, but prepress is itself overlappedwith the activities of a designer using desktop tools.”

Additional aspects of

convergence include:

• Offset to digital: quality and costper page have largely becomenon-issues as the benefits ofdigital printing enable fasterresponsiveness, greater efficiencyand overall cost savings.Convergence enables documentsto be managed and produced onthe most appropriate type ofdevice.

• Transactional to print-on-demand:adding value—such as includingmarketing messages in invoicesand statements—can increaserevenue and deepen customerrelationships.

• Production printing to distributedprint: enables printing to be donein multiple locations, increasingproductivity and optimizingequipment usage. Convergencebridges the gaps between remotelocations and ensures documentscan be reliably printed in multiplelocations around the world.

• Merging of different systems intoa single collectively managedsystem: Convergence leveragesthe potential of computer systemsand print engines so informationcan be readily shared enablingfaster and more efficientdocument creation and review,followed by faster and less costlyproduction.

• Integrating print with the Web:Integrating print with the Web:Convergence is leveraging thepower of the Web to enableefficient creation and production ofstatic, customized, and personal-ized documents that can be printedor exist entirely on the Web.

Business Benefits

For most businesses with data cen-ters, CRDs, and in-plants, and forforward-looking commercial printersand service bureaus, convergencefirst makes sense at a high level.Drilling down, the details becomemore apparent, especially withrespect to use of resources. Whendirected and managed with a clearstrategic vision convergence:

1. Reduces capital and operationalexpenses, and floor space require-ments for printing equipment,because buying fewer, more capablemachines results in direct costsavings. Head count may also bereduced due to more efficientoperations.

2. Improves equipment utilization,maximizing the value of investmentsand effectively lowering the realcost of the equipment.

3. Reduces training requirementsbecause there is less equipmentand software for people to be famil-iar with, enhancing efficiency andproductivity.

4. Enables companies to not onlyattract new business (because ofadded or enhanced capabilities) butto manage existing business betterthrough greater responsiveness,higher efficiency, new services, andadditional capabilities.

5. Can expand revenue opportunitiesand provide greater profit marginsfrom enhanced print value andhigher value-added services.

5

Add to that the growing presence of digital presses in print shops that were previously offset-only. The arrival of a monochrome digital print engine in a traditional print shop is a clearform of convergence because it is doubtless taking jobs that would previously have run on anoffset press or duplicator. The same kind of device is also finding a home in workgroupenvironments where it may siphon work from a similar machine in a CRD (CorporateReprographics Department).

Charlie Corr, Director of On Demand Printing and Publishing at CAP Ventures, seesconvergence in both applications and technology. “Applications that were once strictly fordata centers and transaction processing have become more graphic. They use photos andillustrations and are starting to be run on color printers. At the same time, graphic artsapplications have plug-ins and extensions to handle variable content. And the technologydriving modern print engines lets the same machine be put in both office and productionenvironments.”

Effects on Print Providers

Whether the print provider is a commercial printer, a data center, a CRD, in-plant ordocument service bureau, convergence is resulting in profound changes in the way thesebusinesses operate and relate to their customers. Relationships, interactions and responsibili-ties are shifting, and those not able to adapt to the changes may well have trouble surviving.“As print-provider business models change and begin to converge, the traditional market andcompetitive barriers between data-driven printers, publication printers, commercial printers,and in-plant printers will dissolve,” says Fleming. “As a result, convergence will introduceprint providers to unfamiliar and sometimes formidable competition.”

Commercial Printers

For example, convergence is compelling forward-looking commercial printers to add digitalpresses and change the very nature of what they print. As print jobs become more closelyrelated to data, commercial print operators must learn new skills, such as handling variableinformation so they can compete with a data center or service bureau. “This can be a realplus for the ones looking to grow their business,” says Corr. But it also leads to a commoditi-zation of traditional printing. With convergence of information and printing, the greatestvalue of a printed page comes from the uniqueness of the data it contains. And becausethose higher value pages should have greater profitability, printers with data handling skillwill be more profitable—and more likely to survive—than those who don't make the change.

In-Plant Printers

The situation is quite different for in-plant printing operations. Often oriented exclusively tooffset printing, in-plants are perhaps most vulnerable to convergence because they need theblessing of corporate management to change what they do. And the fundamental changesnecessary likely mean a decrease in pages printed, especially for black and white pages thatcan be produced on a monochrome laser printer in a CRD or even a workgroup, or doneless expensively by an outside printer. Therefore, equipment must have flexibility andmulti-functionality to accommodate the changing requirements.

Data Centers

Corporate data centers are much better positioned because they are more likely tounderstand variable content, legacy applications and be familiar with industrial-strengthprint engines. Davis says data centers are often more aggressive in driving convergence in anorganization. “Data centers are assuming the responsibility for convergence at a manageriallevel. Two factors affect data centers ability to respond to convergence: they often work withhigh cyclical print volumes and tight print windows, and they are frequently unfamiliar withfour-color printing.”

Software Architectures

Where and when a document isprinted and the type of equipmentused is perhaps the most visibleaspect of convergence. But get-ting the information ready to beprinted is at least as important—and considerably more complex.Converging data from disparatesources requires software archi-tectures that can accommodatemultiple file formats and allowthose who work with the data toaccess it, make changes as need-ed, and ultimately send it to beprinted. The challenges vary withthe needs of the document:

1. In the enterprise, all authorizedpeople from the original documentcreator through the print engineoperator must have access to adocument to facilitate editing,design, review and approvals,proofing, and finally printing.Superior document managementsoftware facilitates these changesand helps users move a documentthrough the lifecycles steps withcomplete control.

2. Data centers need to handle multi-ple data streams and PDLsintended for a mix of printengines. This includes legacydata streams such as AFP, LCDS,or IPDS, as well as newer PDLssuch as PCL, PDF and PostScript.

(continued on page 7)

6

Corporate Reproduction…and Convergence

CRDs

By comparison, CRDs are familiar with steady,fast-paced workflows and in many cases arecomfortable with the complex nuances ofdigital production color printing. They alsomay have a better understanding of the needs ofthe corporate marketing department, where themore complex color documents originate andwhere marketing-oriented variable data apps maygerminate. And for some applications, designersusing desktop tools can create variable datadocuments that were formerly the province of thedata center.

Convergence requires knowledge sharing between data centers, CRDs and to some extentgraphic designers. Such initiatives need to be driven from management a level or two abovethe individual departments, where the needs of the entire organization can be viewed inperspective. “A clear-sighted visionary should be driving this,” says Davis, “ but people at thatlevel aren't always aware of the technologies and what they can do for the enterprise. Still,you can hardly ever put the numbers to convergence between data centers, CRDs, and offsetprinting and not realize a savings.”

Offices and Networks

But convergence goes beyond the documents sent to these traditional print providers. Twoelements make convergence an important issue across the enterprise. First, the people whocreate, study, analyze and work with information every day now have unprecedented abilitiesto access and interact with the data and each other. Members of teams and workgroups canshare files and ideas around the globe in a matter of seconds. This changes the very nature ofhow a document is created, distributed and archived. Second, workgroup printers can behighly networked (even having their own Internet IP address) and are replete with featuresand capabilities that were once the province of the CRD.

Together these elements can keep document creation and production tightly related andunder the control of its creators and those who are most familiar with it. This requirescomprehensive controls for document creation and revision and the flexibility to shareand change document formats so they can be used in multiple ways. Some of these willbe local workgroup printing in color or black and white, others will be printing atcommercial, in-plant or CRD printing operations, and some may not be printed at all,or only when requested.

Beyond Print: It's Not Just Information on a Page

No matter where or how a document is printed, value continues to be added downstreamfrom the print engine. After all, no one buys a stack of printed pages: the extra value is in thefinishing and distribution. This is a place where commercial printers (and in-plants to someextent) have an edge, as they are already familiar with an array of finishing and bindingoptions.

Data centers still have to climb this learning curve, while CRDs typically have only limitedknowledge or capabilities. Because convergence enables more people to submit documents forprinting, effective implementation means paying careful management and coordination ofboth manual and electronic aspects of the document workflow. In some cases, the workflowactually expands, with one flow for document creation, review and submission, and a secondfor document production. Both must work in concert in a converged environment.

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New processes and services

“Exploiting the advantages of convergence means most print providers will need to makefundamental changes in their business processes,” notes Fleming. Printers must examine notonly their own workflows, but also the types of jobs they do and how those jobs relate tocustomer needs. And because convergent workflows are more likely to involve multi-vendorenvironments, smooth integration of software and hardware is essential in an end-to-endconvergent environment. Convergence will enable printers to do more, but with fewer orbetter utilized people, less space, less equipment and better use of other resources, particularlydownstream of print.

This is especially true for applications such as books, from manuals and booklets to short runsof trade and out-of-print titles. Most software and cell phone manuals, for instance, are printedon high-speed laser printers on an as-needed or just-in-time basis, limiting production to onlythe number of documents required. Efficient production requires saddle-stitched or perfectbound binding solutions matched to the digital print engine.

The Internet

Beyond print also means the Internet. Despite the demise of many dot-coms, the Internet willboth replace and augment the printed page. More than 73 percent of respondents to an XplorInternational survey acknowledge using the Internet or intranets to facilitate documentproduction. “ The Internet is a new dimension and a new medium to reach the consumerwithout the need for centralized production printing,” says Fleming. “ However, the Internetcan also facilitate the demand for personalized response to consumer inquiries.”

This relates back to the importance of understanding and “owning” the customer's data.Printers who can incorporate the Internet with printing will be well positioned to add servicesthat attract and keep customers. At the core of this “Web-enabled print,” and it takes manyforms.

• A consumer could go to a Web site for a tropical resort and select a number of activityoptions. The choices would trigger production and mailing of a personalized colorbrochure highlighting the consumer's preferred activities.

• A visitor to a financial services Web site could select information on several mutual fundsand receive specific information on those funds, perhaps with investment recommenda-tions based on goals the customer submitted. The necessary documents could be printedin a data center and mailed to the customer.

• A realtor could use a printer-provided Web site to populate a brochure or listing sheettemplate with pictures and information about homes that meet the needs of selectedcustomers. The template can then be personalized, printed, and mailed to the homebuyerby the printer.

Each of these requires a printer to have capabilities for data handling, printing, finishing andmailing that the majority of print providers currently lack. Convergence is putting printers intothe information distribution or fulfillment business, not just the printing business, says Corr.“ Whether the output comes in on the phone or over the Web, the output is increasinglydigital. If printers don't understand how convergence is affecting their world and adapt to it,they'd better plan on being a smaller business or one that is no longer with us.”

Successful convergence of the Internet with any printing operation requires investing in thetechnology and developing the skill sets for delivering these and other capabilities. Advancedtechnologies are required to support printing, archiving data and files for later reprinting, andthe ability for customers to update files and submit new print orders over the Internet.

(continued from page 6)

3. Software must also supportchanges in print resolution,which is shifting from 240 and300 dpi for transactional andstatement printing to 600 dpi forjust about everything. This meansmuch larger files, more robustprint controllers, and differentmarking engines.

4. Color can be challenging forexperts and is even more difficultfor those unfamiliar with it. Thepalettes of highlight and full colorincrease the demands on thearchitecture.

5. Variable content, while stillprimarily the province of datacenters, is becoming a functionthat can be handled in the CR oreven at the workgroup level. Butno matter where it is done,controls must be in place toensure accuracy and reliabilityof the data.

Changing Customer Relationships

These changes reflect and support the way print providers relate to their customers. Because customers’ needs have become more complex,print providers need to have a deeper understanding of their customers’ business needs. It is no longer a matter of ‘How many copies of thebrochure or manual do you need?’. The next questions should be, ‘Would you like an indexed PDF version on a CD, perhaps with audio orvideo clips? Can we make an hyperlinked file for your Web site,?’ “Printer providers can no longer afford to leave these other [high value]needs on the table,” says Davis.

Davidson sees convergence also driving a subtler shift. Increasingly capable print engines and software in CRDs and workgroups mean printjobs once outsourced can be done internally, raising a ‘make or buy’ decision. For printers, the solution isownership of the data and the ability to add value beyond print. For customers, understanding alltheir needs for a given document can help guide the decision. Either way, convergence is a keyfactor in deciding how, where and when a document is produced.

8

Solving theConvergence Dilemma

The Gartner Group estimates the number of digital documents will doubleannually for the next five years. Soon, more than 20 trillion pages will be producedannually in a multitude of formats and on a wide range of printing devices. Andthat number doesn't account for the dual lives some pages have on the Web.

The Importance of Making Your Business Convergent

The informational convergence behind these pages creates both challenges andopportunities for anyone concerned with management of their company's digital assets.Convergence will play an increasingly important role in your business and provide theability to drive increased profits to your bottom line. It can deliver enhanced productivityand an improved ability to manage all your information resources for maximum efficiency.But the same time, it requires developing a sound strategy for moving ahead, a strategy thatmust be adaptable to respond changes in the ways you will need to create, manage anddistribute information in the future.

1. How smoothly can new purchases integrate into your

existing environments?

With an industry-wide movement toward open systems,closed or proprietary systems are no longer going to be ableto support the convergent requirements of your business.The most far-reaching investments in technology are thosethat can adapt to the evolutionary changes of convergence.

2. How well can they help you streamline operations and

make you more efficient and productive?

Convergence necessitates more responsive, flexible or versatileorganizations, so look for solutions that let you maintain orreduce the size of your operation proportional to demands.The technology you select must not only enable you to domore now, with less expense and effort, but provide theflexibility, power and depth to adapt to the changes ahead.The best solutions enable you to add capabilities, without acommensurate increase in equipment, space or staffing.

3. How well can they be utilized over longer periods of

time to produce more diverse types of work?

This means flexibility and extensibility, in hardware and soft-ware solutions. The best solutions provide foundations forgrowth, creating value by growing with your needs. Printengines should protect your existing investments and beupgradable without exchanging the complete machine.Enhanced printing capabilities, such as highlight color, MICRtoner, duplexing should be straightforward changes or addi-tions. Finishing should be coordinated with printing speedsand accommodate different types of documents. Softwareshould have broad capabilities that can be added as needed, soyou can expand your services to meet market demands.

4. Can the solutions help you do more with less?

Reducing TCO means more than just the machine and theconsumables. It also means less staff, less floor space, lesstraining, and less support. Faster print engines and softwarethat supports your converging information needs may let youreduce an array of costs and run a more efficient operation,driving more revenue to the bottom line.

Getting There No one can afford to invest in technology for technology’s sake. Nor can anytechnology investment only be utilized for short periods of time to handle a burst of activity. Every investment must be optimizedso it supports your operational and bottom line objectives. There are four key factors to consider that can help guide your decisions:

9

Delivering Convergent Solutions

Leading the convergence evolution, Océ is evolving from producer of the fastest, most versatileproduction printing systems to being a total information and document management company,with a clear vision for the convergent future. Océ has anticipated the changes ahead and is at theheart of the convergent process that enables customers to manage their information flow in allstages of the document lifecycle, from creation to distribution to archiving.

An industry leader in the delivery of convergent solutions, Océ is a total information managementintegrator focused on providing complete systems solutions with industry-leading processes andtechnology, supplemented with value-added partnerships with industry leaders. Océ’s continuedfocus is providing total solutions to today’s issues, while anticipating the challenges you will facetomorrow. This focus is part of a commitment to delivering a difference for your business with aunique value proposition: choice without compromise.

Components of the Océ Solution

The Océ vision of a complete convergent solution encompasses innovative hardware and softwareproducts, partnerships and alliances with other vendors, and consulting services that ensure thesolution is right for your business. This leadership in delivering convergent solutions to themarketplace is based on a tradition of providing the fastest, most feature-rich printing solutionson the market.

Print Engines

Addressing the requirements of convergence, Océ introduced the Océ DemandStream™

8090cx, the industry’s first product to address the needs of both transaction printing and produc-tion publishing printers in converging environments. The industry’s first twin, high-speed digitalprinting system to deliver high quality and higher speeds, the DemandStream 8090cx producesproduction/publishing quality output with 600 dpi output at 744 images per minute andtransactional documents at 1062 images per minute.

Extending the company’s leadership in providing solutions that address the tough challenges thatconvergence presents, Océ followed suit with the next generation of convergent systems—theOcé VarioStream™ 7650cx, the VarioStream 7550cx and the VarioStream 7450cx, allcontinuous forms printers.

The Océ VarioStream™ 7000 continuous forms printing systems are designed to meet theneeds of virtually any application, in any print environment. Scalable from 190 up to nearly1300 images per minute, VarioStream 7000 systems enable users to cost-effectively handleeverything from transaction printing to sophisticated digital publishing applications to highlightcolor to the most complex convergent applications.

VarioStream 7000 printers are also designed with superior imaging technology for betterdocument quality, advanced paper transport options including pinless transport for greaterflexibility, and a wider choice of paper stock. For application flexibility, VarioStream 7000

systems support Océ CustomTone™, highlight color, MICR, and high speed black and whiteprinting to support multiple applications. And now, the next generation of printers includes cxmodels that redefine convergent capabilities, enabling users to switch from simplex to duplex totriplex to support all types of transactional, publishing and color applications.

Océ VarioPrint™ 5000 cut sheet printing systems are also designed with the versatility that isbecoming an imperative in today’s converging environments. The VarioPrint systems not onlysupport a variety of applications and print volumes, they also deliver the industry’s fastest speedsin the production-volume range. These features are augmented by wide-ranging capabilities andconvergence-ready versatility—VarioPrint 5000 systems can be easily upgraded to supportmultiple resolutions, multiple toner types including color and MICR, add input and outputcapacity and extensive finishing options.

“Knowing andunderstanding yourcustomer has gone frombeing fairly important tobeing absolutely critical,”says Corr. “Convergencemeans customers' needsare changing. Theprinters who don'tunderstand this are notgoing to be able to helptheir customers.”

In developing the next generation of production printing systems, the convergentDemandStream 8090cx and the new VarioStream 7000 series, Océ asked both transactionprinting and production publishing customers to describe the perfect printer. Transactionprinting customers asked for higher speeds and good quality; while production publishingcustomers asked for high speeds, but with the highest possible premium quality. Both wanted theability to handle any data stream and run spot color and MICR without buying unique productsor increasing their investment.

The VarioStream 7000 family, which takes the capabilities of the DemandStream 8090cx to thenext level, includes cx models that support flexible speed switching from simplex to duplex to triplex.These models and other models in the family also deliver on all of Océ customers' requests withthe unparalleled flexibility of multiple print speeds, spot colors, MICR toners, and the ability tohandle any data stream. It provides the flexibility converging environments require. As a result,your business will be more targeted, more competitive, and able to do more with:

• fewer printers • less floor space

• less finishing equipment • lower power costs

• less resource redundancy • lower supply costs

It is the leading example of how Océ delivers on the promise of convergence with flexibility, versatility, and choice without compromise.

• The VarioStream 7650cx Twin printing system for high-speed, high-performanceconvergent printing. The VarioStream 7650cx Twin, the fastest printer in the VarioStream family, is a convergent exchange device that supports duplex output at speeds of up to 1300 images per minute and simplex output at 744 images per minute. Print speed and quality are operator selectable which means that operators can print production jobs costeffectively and still print graphic-intensive jobs with the highest quality.

The VarioStream 7650cx handles 240, 300, and 600 dpi data streams and prints withblack, optional MICR, or optional Océ CustomTone spot color toners. What’s more, expanding the definition of convergence to encompass an even wider scope of capabilities, the7650cx supports flexible speed switching from simplex to duplex to triplex. For example, withthis expanded capability users can produce transaction documents at a rate of 1300 images perminute, switch to produce publishing applications at 744 images per minute with higher resolution, and then configure the device for triplex printing to add color.

• The Océ VarioPrint™ 5115 is a high-performance cut sheet device ideally suited forconverging environments. One of the next generation of digital cut sheet printing systems,the VarioPrint 5115 is designed to enable print operations to leverage the power ofmultifunctional technology. With print speeds of up to 108 images per minute, theVarioPrint 5115 provides both flexibility and adaptability. This versatile production printerhandles a wide range of substrates and when combined with integrated finishing capabili-ties, provides flexibility for both corporate and commercial print environments.

• The convergence-ready Océ VarioStream™ 6100 is ideally suited for applications thatrequire high-quality printing on challenging or non-traditional media. The 100 image-per-minute VarioStream 6100 continuous forms printing system also performs capablyas a proof printer, or when print operations need more sophisticated technology, intercon-

Detail of Convergence:

Certified PaperPaper is often highly engineered forspecific digital presses, but thesame substrate may also need torun on an offset press. To optimizeits paper and expand its suppliesprogram, Océ has formed analliance with the BusinessCommunications Papers Division ofWillamette Industries. The partner-ship between the two companiesenables Océ to offer customersbranded and competitively pricedroll papers certified for consistentperformance on Océ printers. Océand Willamette are using their com-bined R&D resources in the UnitedStates, the Netherlands andGermany to focus on new productdevelopment, with an emphasis onpapers for growing markets such asprint on demand and direct mail.

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Transaction Printing andProductionPublishing

nectivity and flexibility for shorter runs and smaller volumes. Unique in its ability tosupport an extremely wide range of traditional and non-traditional media, theVarioStream 6100 is one of the industry’s only continuous forms printing systems to printon adhesive backed stock, super-light paper grades, recycled paper, thick card stock, plasticcards, labels, stickers, and electronic forms, enabling support for an impressive range ofapplications in convergent environments.

• The Océ PageStream™ 210 Twin designed to handle virtually any requirements for highvolume transactional printing in tight print windows. The PageStream 210 Twin is theworld’s fastest highlight color printer, running two-over-two duplex highlight color at a ratedspeed of 210 pages per minute—more than twice as fast as its nearest competitor. ThePageStream 210 Twin addresses the convergence-driven need for highlight color in high-speed transactional printing applications as well as many other convergence requirements.

• Quick Change Developer Stations for fast, easy toner changes to maximize print engineflexibility and capability. Being able to change toner colors or switch to MICR toner helpsmaximize throughput in convergent production environments.

• Océ CustomTone enables creation and use of customized toner colors to support branding andenhance the appearance of documents. This is a significant addition in converged printoperations where a single print engine must deliver the maximum flexibility and throughput toaddress the spot color requirements of disparate applications.

• Full-color digital printing using the Océ CPS™ 700. This versatile, full-color digital pressprovides full-color office and network color printing to deliver an innovative new approach toshort-run color. Innovative CPS 700 consumables result in lower operating costs, while theCPS 700 marking engine runs at full rated speed, even on heavier substrates, adding flexibilityand productivity.

• Adaptable Imaging Architecture. Translating a 25-year history of leadership and scalableproduct development into a hardware architecture that addresses modern document produc-tion challenges, the Océ Adaptable Imaging Architecture™ combines proven achievementwith new technology and capabilities to deliver a future-proof hardware platform for flexiblegrowth and expansion. Developed to ensure ongoing customer satisfaction, maximum invest-ment protection, and rock-solid reliability, Océ’s AIA enables development of adaptable,scalable solutions required in converging, multi-vendor environments.

As convergence reaches across departmental boundaries to yield new capabilities throughoutthe enterprise, Océ provides revolutionary technologies that extend enhanced performancefrom the data center to office and networked environments. These innovations include the Océcopy press imaging system, which produces digital images with near-offset print quality in avirtually jam-free process and Océ ImageLogic™ technology, which analyzes every pixel of ascanned page to differentiate between text and photos to deliver superior quality imageswithout user intervention.

• Field-upgradeable machines that help maximize investments while preserving staff andexisting workflows. This minimizes downtime when upgrades are required, ensuring that printschedules are met and that there is no loss in productivity.

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Convergence necessitates moreresponsive, flexible or versatileorganizations, so look for solutionsthat let you maintain or reduce thesize of your operation proportionalto demands.

The technology you select must notonly enable you to do more now,with less expense and effort, butprovide the flexibility, power anddepth to adapt to the changesahead.

The best solutions enable you toadd capabilities without acommensurate increase inequipment, space or staffing.

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The Océ PRISMA family of Software Solutions

The long-standing Océ tradition of leadership in convergent technologies extends todeveloping and delivering workflow software solutions that perform in virtually anyprinting environment.

Océ PRISMA™ is an architected family of workflow management software solutions thatallow organizations to maximize the performance and cost-effectiveness of multi-vendoroperations independent of location, system, or print device.

Today companies face increasingly tough challenges throughout every step of the workflowprocess. From the exorbitant time and money spent preparing documents to the frustratingincompatibilities of multi-vendor environments, to the expense and inefficiencies of idletime and downtime, and the ever-present need to ensure document integrity and accuracy.Addressing these challenges, PRISMA workflow software solutions eliminate the inconsis-tencies, investment redundancies, and many of the thorniest issues that plague both single-and multi-vendor workflows.

For example, as multi-vendor, multi-location environments create system, device, andoutput incompatibilities that force organizations to maintain duplicate sets of equipmentand operational staff, PRISMA transforms challenges into choice-without-compromiseopportunities by supporting document workflows for Océ and other output devices. And,for maximum flexibility and investment protection, Océ workflow solutions allow users toleverage existing investments, seamlessly handling digital document management require-ments—whatever the system or platform.

Only recently have other vendors begun offering workflow management software solutionsdesigned to support print engines from other manufacturers. This enables customers invirtually any printing environment to accommodate complex convergent workflows on avariety of print engines using a mix of page description languages.

• PRISMA forms the basis of an integrated and productive workflow. Custom-configuredto meet customers’ exact requirements, PRISMA workflow solutions are not one-size-fits-all solutions. In converged workflows, PRISMA workflow management solutionshelp streamline communications, manage resources, and distribute electronic documentsacross all major computing platforms and distribution channels—whether you’re drivingan Océ printer, a printer from a different vendor, or feeding information to the Internet.

• With PRISMA, AFP, IPDS, LCDS, Metacode, and other PDLs used in transactionaland statement printing are taken in stride. This approach extends to more recentlydeveloped PDLs for production printing and publishing, such as PCL, PostScript, TIFF,and PDF. The result is exceptional flexibility in converged environments where change isthe only constant and a mix of PDLs is business as usual.

• PRISMA workflow software solutions offer a broad array of modular tools to meetvirtually any print production needs, and are optimized for handling a full range ofconverged document production requirements.

• PRISMAtools—a series of software products and utilities that enable document scan andmake-ready functions, accurate on-line proofing, web-based ordering, impositioning, andprint resource manipulation that streamline document composition and preparation.

• PRISMAenterprise—provides overall management and common control capabilities fortoday’s extensive range of single and multi-site document production environments,enabling central control of resources for corporate and publishing environments.

• PRISMAaudit—developed to enable Automated Document Factory (ADF) capabilities,PRISMAaudit tracks documents, devices, and output integrity for seamless control ofevery job in the production process, with automatic report generation and reprinting oflost or damaged jobs.

• PRISMAproduction—server and mainframe-based software solutions for pre-press andprint management requirements to facilitate enhanced connectivity, compatibility, andmultiple-PDL support to single or multiple printing devices from Océ and other vendors.

• PRISMAsatellite—addressing the requirements of the departmental printing operation,PRISMAsatellite extends the benefits of production-class job accounting and reprintingto enterprise-wide office environments for improved control and efficiency.

• PRISMAarchive—a family of solutions that enables high-speed digital indexing, archivaland retrieval of print data, with support for a full range of languages, formats, and on-screen viewing capabilities.

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Professional Services

Still, even the best hardware andsoftware solutions cannot inthemselves deliver the workflowsconvergent environmentsdemand. The most effectivesolutions require an in-depthunderstanding of customerrequirements and the ability tointegrate the needed componentsinto a cohesive whole. OcéProfessional Services identify andaddress the convergence needs andobjectives of a business, and thendevelop and implement the strate-gies that will provide a durable,flexible solution. These deliveredsolutions leverage knowledge, skillsand a proven methodology—A.O.D.I., or Analysis, Organization,Design and Implementation—thatintegrates guidelines, principles,and best practices from real experi-ences in the document productionmarket.

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Finishing and binding have been abarrier to digital printing operations,especially as convergence increaseddemand for fast, efficient solutions. Somepre-and post processing equipment vendorswere initially slow to offer in-linesolutions that were tightly integrated withthe print engine. Anticipating thedemands of convergence, Océ and itspartners have worked closely to developbreakthrough solutions that deliver thespeed and efficiency convergentenvironments demand.

• The GATF award-winning Océ

DigiStitcher™ provides a high-performance in-line system for completedigital production of saddle-stitchedbooklets. Able to run at the full-ratedspeed of the high-speed printers. TheDigiStitcher provides a completebinding solution for a broad range ofon-demand applications such asbooklets, manuals and financial applica-tions. It is particularly effective for high-value information such as prospectuses,policies, 401K reports and similardocuments. It can accommodate pagesranging from A4 and A6 sizes down tosmall watch and pager booklets,producing up to 8,220 saddle-stitchedbooklets per hour (depending ondocument size and page count).

• Jointly developed with British manufac-turer IBIS (Integrated Bindery Systems),the intelligent Océ DigiStitcher systemmaintains ongoing communication withDemandStream printers, receivingconstant data about the size and numberof documents to be produced. A colortouch screen displays clear instructionsand logically designed menus to ensurethat making the necessary settings iseffortless. In converged environments,the Océ DigiStitcher can be the finalelement in a comprehensive end-to-enddigital printing solution, beginning witha concept and flowing through to afinished document.

• The AmigoDigital perfect bindereliminates costly breaks in thepublishing workflow while maintainingoutput consistency and quality. Theresult of the Océ partnership withMuller Martini and Hunkeler, theAmigoDigital binding system acceleratesthe “book stream” when producingperfect bound volumes in a full range ofsizes at up to 3,000 books per hour.

• For the most demanding convergedworkflows, a gating system can enablethe AmigoDigital binder to work in-linewith an DemandStream 8090cx andan DigiStitcher™, delivering theultimate in-line binding system. Whennot required for bound jobs, both theAmigo and the DigiStitcher can bequickly decoupled to allow maximumsystem utilization for other work.

• For sheet-fed binding operations, theOcé DFS™ 10 is a highly automatic andversatile printing system that binds up to240 pages with a perfect-bound cover,with special sensors automaticallydetecting the cover size required. Thecovers can be customized with customerlogos, die-cuts or other special effects.For maximum utilization in a produc-

Finishing Solutions

tion environment, the DFS10 can beoperated in an off-line configurationusing its input trays or the manualfeeder.

• Additional partnerships withDuplo, Hunkeler, Roll Systems,

Stralfors, and Bell & Howell

provide a complete range of pre-andpost-processing solutions for theentire Océ product line includingPageStream, DemandStream andVarioStream continuous-feedprinters. These systems, all designedto deliver solutions for convergingworkflows, can be configured toaddress the needs of a full range oftransaction and production printingrequirements.

• An alliance with Bell & Howell

provides customers with expandedoptions when it comes to digitalprint and bindery options as well asthe ability to seamlessly manage fieldservice for a full range of post-processing devices. By combiningthe core competencies of the twocompanies through the strategicpartnership, Océ is able to offercustomers a single point of focus forsupport and service of all equipmenttypes on a print line.

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Planning forConvergence Success

Planning for Convergence Success

Developing and implementing the best solutions requires careful planning based on anevaluation of a company's needs. Guy Broadhurst, Director of Product Marketing at OcéPrinting Systems USA, Inc. begins by asking customers three key questions to help focushow enterprise print production software can support corporate business objectives:

• What are your applications today? Your present applications and how you expect them tochange is critical to the initial decisions about hardware and software.

• Where do you see them in six months? The pace at which your applications change in theshort term dictates some decisions, and helps form the strategy for longer-term solutions.

• What is your two-year plan? This is particularly important due to the pace of convergingdigital printing technology. To remain competitive, companies must be flexible. Focusingmuch beyond two years (at least with respect to document printing and processingtechnologies) can commit a company to a technology soon to be outdated. “For example,explains Broadhurst most equipment (and associated software) leases are for three or fouryears. If you consistently plan two years ahead and your equipment lease runs for threeyears, you can more easily plan a migration path to new technologies.”

Technology for the Future, Today

Océ sees convergence as an evolutionary change in the printing industry, and one that isgoing to persist into the future. Convergence is not a passing trend, or the latest marketingbuzzword: it is an ongoing shift to future flows of information and will be the key driver inmaintaining a competitive advantage. Océ focuses on helping you manage all aspects ofdocument management and production, helping you use all of your technology as produc-tively and efficiently as possible to take advantage of all of the benefits convergence offers.

From print engines to software to finishing solutions to consulting services, Océ is theindustry thought leader in developing printing systems that address the challenges of conver-gence. In each of these, Océ delivers the difference by offering solutions that provide choicewithout compromise through a complete array of effective, innovative technologies for theconverging document. Customizable, upgradable, productive, and flexible, Océ solutionsprovide the technology today that can take you to the future.

Océ Printing Systems USA, Inc.

5600 Broken Sound Blvd.Boca Raton, FL 334871-800-523-5444www.oceusa.com

All product names herein may be trademarks and or registered trademarks of their respective companies.WP2.CONV.03/03

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Océ DigiStitcher andDigital Workflow

Bowne Completes a Digital Workflow with DigiStitcher

Bowne, the oldest company on the U.S. stock exchange and the world's leading legal andfinancial printer had built a digital infrastructure to produce all its documents. Thecompany had mastered all the key components of convergence save one--finishing. And thatlapse threatened Bowne's long-term competitiveness. “We had converted most offset work todigital printing, but we were not able to bind in one seamless process,” relates VincentMarra, president of Bowne Digital Solutions. “We needed a solution that could print on oneend and finish on the other."

Océ Printing Systems and the Digi-Stitcher provided the missing link. Océ was the only onewho could complete the product and integrate the finishing process relates Durso. The Digi-Stitcher is the world’s fastest saddle-stitching device for inline print-on-demandapplications. It scores, staples, cuts and binds digitally printed documents.

Driving the need for more efficient finishing were changing SEC regulations regarding timelydelivery of information to customers and customer demand for both print and electronicdelivery. “Our business customers don’t want just a printing firm. They need support forelectronic delivery, on-demand requests and large offset runs, without having to deal withthree different vendors. Bowne is now positioned to meet all these needs,” says Durso.

To achieve their goals diverse components had to be brought together, and the ability tooperate in multiple environments was critical. “With Océ, we found a company willing toembrace our vision and share solutions,” Durso said. Océ's open system approach givescompanies like Bowne greater flexibility in its printing environments. For example, someBowne print systems are connected to IBM's InfoPrint Manager, and the Digi-Stitcher™

is fully compatible with these machines. The Océ solution is also compatible with variouspre- and post-processing equipment.

With more than just a hardware and software response, Océ print systems and Digi-Stitchercreate a workflow to help Bowne meet customer needs, improve manufacturing processes,produce new products and drive more revenue. In effect, the new process is helping defineBowne’s position in a new economy.