issue #, date

New Special Section Feature New Ways to create income online

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Publishing community papers for over 28 years I, like many of you have seen many changes. Some changes we were forced to make others maybe not. I remember some people hanging onto the wax machines for years after digital publishing started. But like all of us in the business progress forced even the die-hard holdouts to switch to digital pagination.

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Sales people have had to make many changes as well. Some adapt to the changes and others are still hanging onto the old ways or really don’t know how to change.

The use of emails to sell has been a round for a long time but that does not mean everyone embraces it.

Using Emails to Increase Print Sales.

March 2014

Are You Using the Communication Feature

Effectively?

CoolerAds now gives you the flexibility to add special section ads on your website just like you do with your publications display ads. In this separate upload your special section ads can be displayed on a webpage in a “Filmstrip Format” of scrolling ads as well as by category. You can also send bulk reminders when it is time to rerun the section to those advertisers who ran in the last one. It also attaches the ad they ran! If you are not sure how to do this email joe@coolerads.com or call 973-809-4784

Sending out the proper communication messages will

increase your print sales!

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I have been told it is the impersonal way to sell. You still need to go hit the road and see people. People throw out emails or it ends up in the spam box. All of these thoughts are true to some degree.

I have publications and being busy with running the business as well as my other companies getting on the road is becoming more and more difficult. I have 3 other reps that sell full time and part time. For any average issue I sell 75% or more of all sales. I tell you not to so you understand what can be done using technology. All of my sales are done 100% online and phone with only about 5% on the phone. My last issue I had 69 ads verse my the next highest of 23 from another rep. Email and related technology has become the most important employee I have on my staff. So you may be asking what do I do to be able to sell so much online only? I find emails for business using various methods. CoolerAds is an huge part of how I can get that many ads and handle all the corrections and ad copy.

If you use the Bulk Reminder feature in CoolerAds you can schedule an email to go out to all your advertisers for a particular issue (s) and in that email any ad they ran will be included for them to view. This allows the advertiser to see what they ran and quickly get back to me with approvals or changes.

CoolerAds has so many features that you mat not even know are there. The time has come for you to check them out. Call me and let’s set up a time to talk and allow me to show you and or your staff how to utilize features that will help you sell more ads and help the rep become more efficient.

I can Guarantee you if you use the CoolerAds Communications and Bulk

Reminders you will increase Print sales.

Using Emails

Did you Know that you can offer your advertisers Websites?

You can create unlimited webpages

Add Videos and photos and more.

All at no additional cost to you!

Give me a Call for more information

Joe Nicastro

973-809-4784