CoolTool NeuroLab

Boost efficiency of your

consumer research with

simple neuromarketing tools

NeuroLab is your one-stop solution for a

full-cycle neuromarketing research.

It allows you to collect data via

survey, eye tracking, EEG, emotion

measurement and mouse tracking all at

once.

Neurolab is cloud-based solution that allows

you to collect data from multiple locations in

a real time.

What is NeuroLab by CoolTool ?

Discover what customers sayNeuroLab: Online, Mobile & Offline Surveys.

Core element of your NeuroLab is a powerful survey engine.

• Questionnaire layout is adapted to fit any screen – desktop, laptop, tablet,

smartphone.

• Multiple design templates are available for free. Also there is always an option to

create your own design from a scratch.

• Sophisticated logic is easy to enable with filters and scripting options.

• Offline solution allows you to collect responses, even when there is no internet

connection or it is way too slow. Simply preload tested materials to your laptop and

once your internet connection is back on, data will synchronize automatically.

Discover

what

customers

say

Discover what customers seeNeuroLab: Eye Tracking.

Eye Tracking tells you what consumers see on a screen and most importantly

what they don’t see.

• Cloud-based Eye Tracking gets you results in a real time regardless of your location.

• Data is presented in form of visualizations – heat maps, gaze plots, opacity maps. You

can also get statistics on areas of interest you select.

• All hardware is preselected by accuracy and affordability criteria. We recommend to

base you hardware selection on your research needs. If you plan on testing images,

shelves or video materials that are less than 1 minute long, $499 device will suit you

nicely. For UI/UX tests and any tested materials that last longer than 1 minute we

recommend $699 device, with built-in head movement adjustment.

• Equipment is small and light, allowing you to easily ship it to any location. All you need

for the set up is Windows computer or a tablet with a 3.0 USB port.

Discover

what

customers

see

Discover how customers reactNeuroLab: Brain Activity, EEG.

EEG measures brain activity, giving you more insights to how people react to your

product.

• Consumer’s attention levels are measured and recorded, while he/she is viewing

preselected materials.

• You do not need bulky sensors or invasive procedures to capture consumer’s attention.

Light, simple headset for $199 is all you need to measure consumer’s attention.

• Data output in form of a graph shows you how focused your customers are at each

particular moment of viewing the product.

Discover

how

customers

react

Discover what customers feelNeuroLab: Emotion Measurement.

Emotion measurement shows you how your products or marketing materials make

consumers feel.

• Facial coding allows to capture your consumers’ feelings once they are exposed to the

product.

• No hardware needed, as long as you have your webcam on. Simple and easy.

• Data output shows the range of emotions consumers expressed, while looking at your

advertisement, website, product, commercial, etc. Feel free to analyze individual

results for each respondent or accumulated results for all of them.

Discover

what

customers

feel

Discover how customers browseNeuroLab: Mouse Tracking

Mouse Tracing gives you accurate data on consumer online behavior.

• Mouse movements and clicks show you if consumers choose to click on your banner

ad, what they do next and when they leave the page.

• No hardware is needed, our sophisticated algorithms do the job for you.

• Data output is presented in a form of statistics based on your area of interest. It is a

great way to understand noticeability of small elements, action buttons, links and make

sure customers find what they are looking for.

Discover

how

customers

browse

Enhance your advertisement:

• Is your ad visible? Does it stand out from

the rest?

• How effective is your branding?

• How effective is your message?

• What consumers feel when they look at

your ad?

• What emotion does each particular

element brings out in your consumers?

• How much attention does your ad and

its elements get?

Works great for

testing:

• Print Advertisement

• Outdoor

Advertisement

• Digital ads, Banners

How it works:

• All you need to do is to upload an

image of your ad to the questionnaire.

• NeuroLab will record consumers’ gaze,

consumers’ level of attention and

emotions at each particular moment.

• Results will be delivered to you in an

automated report in a real time.

NeuroLab for Print Advertisement

Optimize your video/commercial:

• How effective is your product

placement?

• How effective is your branding?

• How effective is your message?

• What do consumers feel when

they view your video?

• What is the range and timeline of

their emotions?

• How much attention does your

video and its elements get?

Works great for testing:

• Commercials

• Educational reels

• Movie trailers/teasers

• Short videos (up to 5 minutes)

How it works:

• All you need to do is to upload your video/commercial to the questionnaire.

• NeuroLab will record consumers’ gaze, consumers’ level of attention and emotions at each

particular moment.

• Results will be shown in form of heat maps, attention graph and emotions range laid over the

video you are testing.

NeuroLab for Video/Commercials

Click on link below to see NeuroLab in action

www.youtube.com/embed/M1I62ViNdy8

Improve your website design and

usability:

• How easy is it for users to navigate

your website?

• Was it hard to find your product?

• At which point and why do users leave?

• Do users behave the way you thought

they would?

• Where do they do and don’t click?

• Why don’t clicks convert to purchases?

• Does browsing through your website

make users happy or irritated?

• Are your banner ads or action buttons

getting any attention?

Good for testing:

• Webpages

• Landing pages

• Live websites

• Website navigation

• Website layout and design

• SAAS and other online software

How it works:

• All you need to do is to indicate the website/webpage you want to test and define the

task (e.g. subscribe to newsletter, find car model BMW x5, etc.).

• NeuroLab records users’ gaze, clicks, mouse movements, attention and emotions,

while users carry out the task.

• Results will be available in a real time in form of visualizations and statistics.

NeuroLab for Websites

Click on link below to see NeuroLab in action

www.youtube.com/embed/z_7Ve_Ib4k0

Get your product noticed on a shelf:

• Is your product visible on a shelf?

• Does your product have the optimal

facing?

• How effective is your branding?

• Are all of the SKU effective?

• What emotional response does your

product get?

• How easy is it to find your brand

when put next to competing brands?

Good for testing:

• Branding/Logo

• FMCG goods

• Tobacco products

• Soft drinks & liquors

• Other products of mass

marketing

How it works:

• All you need to do is choose shelf layout from

a template and upload image(s) of your

product(s) onto the shelf.

• NeuroLab randomizes order of products on

the shelf from one respondent to another.

• Results are automatically aggregated and

delivered in form of visualizations and

statistics.

NeuroLab for Product Shelf Placement

Increase effectiveness of your

product packaging:

• How effective is your branding?

• How effective is your message?

• How effective is your promo(s) on a

package? Is it noticeable?

• What emotion does each particular

element of product package brings

out in your consumers?

Good for testing:

• Branding/Logo

• Product design

• FMCG goods

• Other products of mass

marketing

How it works:

• All you need to do is to upload image of your

packaging to the questionnaire.

• NeuroLab will record survey, eye tracking, brain

activity and emotion measurement results all at once

and will present them to you in form of visualizations

and statistics.

• Automated reports are easy to interpret and make a

base for your packaging decisions.

NeuroLab for Product Packaging

NeuroLab Benefits

NEURO-TOOLS ARE INTEGRATEDWITH SURVEYS

4 greatest neuromarketing

tools are fully integrated with

surveys and can be used

separately or together.

• Eye Tracking,

• Emotion Measurement,

• Brain Activity (EEG),

• Mouse Tracking

+

Surveys

RESULTS ARE DELIVEREDIMMEDIATELY

ALL RESEARCH STAGESARE AUTOMATED

All research stages are

automated.

Choose a ready-to-use

methodology or create your own

one upload the material you

want to test collect the

responses enjoy the report

with vivid charts, graphics, and

visualizations, created

automatically for you.

You can set up NeuroLab

test within several

minutes, synchronize

data from multiple

locations in one click and

get accurate results in a

real time.

NeuroLab makes neuromarketing research easy, fast and scalable.

Join us today

Grow your sales with NeuroLab

by simply adding this affordable

solution to your portfolio!

hello@CoolTool.com

www.cooltool.com

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