Copy of Dell Storage Sc4020 Sales Training Presentation 1

IntroducingDell Storage SC4000 Series

Extending the advantages of enterprise storage to mid-size deployments

Sales Training - Dell Internal Use

Dell - Internal Use - Confidential

Launch Details

Announce Dates:

APJ Announce: Week of March 17, 2014 Rest of World Announce: June 24, 2014

Release Dates:

APJ June 9, 2014 FC only

Rest of World August 29, 2014 FC and iSCSI*

2

* iSCSI release available for all regions


Agenda

Market forces / Dell strategy

Product / Solution overview

New in SC6.5.20

SC4020 advantages

Summary / Q&A

---------

Technical Detail

3


Market Dynamics

Storage efficiency and leverage are top-of-mind, as IT managers plan for the new universal business requirement:

Extract maximum advantage from data, @ maximum ROI

Data, now collected and analyzed at an unprecedented scale, has become the essential asset for nearly all businesses

WW data growth:

IT spend increase:

20

13

20

14

20

15

20

16

20

17 30-50%

3%

Innovation opportunity

IT budgets are NOT growing at the same rate as data

4

Dell - Internal Use - Confidential5

Dells Proven Approach

1 Develop enterprise-class technology (advantage)

2 Provide more affordable access to this technology

SC Series (Compellent)

enterprise advantage

Modern storage architectures Agile, intelligent Self-optimizing

Right data, right place, right time, right cost Hot data on Flash Cold storage at the lowest $/GB Automated data mobility

Maximum efficiencyand performance

SC8000


Increasing the pace of innovation

Flash at the Price of Disk

Highest performance in the industry

Largest refresh in 3 years: 3X IOPS and

2X throughput

SC8000 FluidCache for SAN* PS6210

Greater performance and reliability

Greater scalabilityReducing file footprint with deduplication &

compression

Storage Center 6.4 Storage Center 6.5*FluidFS v3

Self-optimization extended to mid-size deployments

Low-cost with 2X performance

Most dense storage solution (major vendor)

SC4000*SC280PowerVault MD3*

These Dell launches are all occurring within the space of one year

* Coming soon


Tenets of Dell Storage SC Series

Simplify management

Ideal for virtual servers

Independence from drive type, interface type and RAID

No waste when storing data

Buy fewer disk drives

Save on energy and floor space

Sophisticated data movement engine

Set policies and let the system run

Optimized data placement

Block-level intelligence

Manages data inside the volume

Tracks frequency of access

Enables unique feature/benefits

Virtualization Intelligence

Automation Utilization

SSD FC SAS SATA

RAID 10 RAID 5 RAID 6

15K 10K 7.2K METADATAData about the data.

Tier 2

Tier 2

Tier 1

Tier 3

Disks not purchased

Unused allocation

Data

Data

7


Introducing

Dell StorageSC4000 Series

72% lower cost Up to than competing arrays for pure flash solutions*

Enterprise Performance

Unprecedented Value

Best-in-Class Intelligence

Extends the advantages of enterprise storage to small and mid-sized deployments

* Source: Based on Dell analysis of competitive US list pricing from Gartner Inc., CP

Storage, as May 27, 2014. Geographic limitations on comparative advertising may apply

9Dell Storage SC4000 SeriesExtending the advantages of enterprise storage to mid-size deployments

Dualhot-swap

controllers

24 internal drive slots

2U

SC4020 model All-in-one array

Flash-optimized

(all-flash or hybrid configs)

Optional expansion enclosures

(SC200, SC220)

Hardware Highlights Software Highlights

(8) FC or (4) iSCSI* network ports Unified management with SC8000

Up to 120 drives (400TB+) per system Same optional feature licenses as SC8000

Embedded SAS back-end for expansion Value-priced base pricing covers 48 drives SCOS Core bundle Remote Data Protection bundle Performance bundle Live Volume*

NAS support via optional FS8600 front-end

FC and iSCSI replication

Copilot enterprise support: Same range of options as the current SC8000 products

+ Features Intel Xeon Processor E3-1265L v2, 2.50GHz, 4 cores, 8M cache

+

**Live Volume on SC4020 targeted for SCOS v6.6


Flexible Expansion Options

* SC280 is not supported10

2.5SC4020

and

SC220

SSD

200GB WI (write-intensive)400GB WI (write-intensive)480GB RI (read-intensive)1.6TB RI (read-intensive)

HDD

300GB 15K600GB 10K900GB 10K1.2TB 10K1TB 7.2K

3.5SC200

SSD200GB WI (write-intensive)400GB WI (write-intensive)

HDD

450GB 15K600GB 15K

2TB 7.2K3TB 7.2K4TB 7.2K

Start with a single SC4020 all-in-one 2U array

SC4020

24 x 2.5 drives + dual controllersMin 6 drives, Max 24 per SC4020 chassis

Same drive and carrier as SC220

Add expansion enclosures up to 120 drives per system

SC4020

(single SAS chain)

Choose any combination of expansion enclosures types

SC22024 x 2.5 drives


Same enclosures as SC8000*

Mix and match SAS drive types

Same options as SC8000, drives ship in separate package


Software Convenience and Value

Host-basedlicenses

EM Charge-back (unlimited license)

vCenter Operations Mgr Plug-in (unlimited license)

Single-server licenses

Replay Manager

Single-server expansions

1# of servers: 2 3 4 5 6 7 8+Enterprise cap:Never pay for more than 8 server installations

SC firmware-based bundle and feature

licenses

48-drive BASE licenses

SCOS Core Core OS

Dynamic Capacity

Data Instant Replay

Enterprise Manager Foundation/Reporter

Dynamic Controllers Virtual Ports

Performance Data Progression

Fast Track

Remote Data Protection Remote Instant Replay

(Sync/Async Replication)

Live Volume*

0 48# of drives: Each purchasable firmware bundle or feature starts with a value-priced 48-drive BASE license

24-drive expansions

Expansion license

Expansion license

Expansion license

Expansion license

Expansion license

Expansion license

Expansion license

Expansion license

Expansion license

Expansion license

Expansion license

Expansion license

48-72 72-96 96-120

24-drive expansion increments = fewer license upgrades to manage

Perpetual licensing transfers to new hardware (including from SC4020 to SC8000)

*Live Volume on SC4020 targeted for SCOS v6.6


Lower operating costsIn-depth system analysis to ensure efficient, effective utilization of Storage Center features

Maximize capital investmentsStrategic planning to align business and storage requirements

Avoid risksOngoing performance tuning, capacity planning with proactive alert and log reviews

Copilot Support

Extending the value of award-winning enterprise support to mid-size deployments


Markets and Solution Categories

13


Primary SC4020 Market Opportunities

Integrated single point

of mgmt

Distributed Enterprise

ROBO/departmental core-edge solutions

Mid-Size Standalone

Target: $25-50KSAN solutions

Big technologyadvantage for

smaller budgets

SAN

Put 100% of your hot data on flash

All Flash or Hybrid Solutions

Flash for the price of disk

Flash tiering


Standalone SAN SolutionsEnterprise advantages now available for ANY datacenter

Data Progression works in background to improve efficiency and reduce your TCO. Right data @ the right place, right time, right cost.

RAID configs created and

modified automatically

Easy to Manage

Flexible Provisioning

SANNAS

Combine block and optional file storage in

same disk pool

Performance Optimized

Affordable all-flash

and hybrid solutions

Workload Optimized

Host up to

10,000MS Exchange mailboxes in a single 2U SAN

All-in-one 2U footprintDual controllers, 24 drive slots

Investment Protection

+

Scale to 120 drives(400TB+) with optional expansion enclosures

Portfolio Depth

Seamlessintegration with larger SC8000 enterprise systems

16

Distributed Enterprise SolutionsUnified SC portfolio enables diverse, comprehensive IT strategies

Block and/or file solutions from the same storage pool

iSCSI SAN

FC SAN

NASscale-out

Tertiary SiteOnline During Recovery Ops

Remote Office

Automated processes are essential when staffing is minimal

SC4020

Sync / AsyncReplication

SC8000

Disaster Recovery

Secondary Site (2)

Secondary Site (1)

Sync / AsyncReplication

Tiered Cloud

Secure cloud Workload isolation Server/storage mobility

Single-pane Mgmt Shared firmwareData Progression Flash optimization Expansion options

Dell Internal Use - Confidential

*Live Volume on SC4020 targeted for SCOS v6.6


SC6.5.20 Update

17


Whats new in SC6.5.20?

RI (Read Intensive) drives may now be used in Tier 1 Previously, Tier 1 was restricted to WI drives or spinning disk

SC4020 drive minimum changes from 12 to 6 drives No change to SC8000 drive minimums

Support for additional Read-Intensive SSD drives 480GB (available Jan, 2014) 960GB (available Q1, 2014) 1.9TB (available Q1, 2014)

SC4020 and SC8000 customers with up-to-date Copilot contracts may upgrade non-disruptively to SC6.5.20 firmware at no charge.


SC6.5.20 Update: What is the impact?

SC Series now supports four array solution categories:

Entry-Level Flash

Single-tier, economical

RI SSDs

Flash-Optimized

Multi-tier flash, leverages WI and RI SSDs

Hybrid(#1 customer choice)

Best of all worlds, tiered SSD and HDD

Traditional HDD arrays

Cost-optimized solutions for bulk storage

(6) 480GB RI SSDs, 2.8TB raw capacity

Dramatic IOPs speed boost over HDD

Flexible expansion options grow into Flash-Optimized or Hybrid solution

Industrys lowest-priced all-flash array!*

$25K street*

* $25,000 advertised US street price. Comparison based on October 2014 Dell internal analysis of US list and typical US discount prices for mid-range arrays over 1TB, including support. AD#: A14000615


New $25K AFA keeps your options open

Entry-Level Flash Flash-Optimized

All-flash

All-flash

Hybrid

= RI SSD= WI SSD = HDD

Start small

Add more SSDs

Add HDD tier for additional cost savings

*

* Hybrid or single-tier arrays with WI drives only are also available, although most customers will benefit from multiple tiers of flash.


SC4020 Advantages

21


Dell SC Series Advantage vs. New Flash Entrants

Dell combines a modern storage architecture with years of datacenter integration experience

Enterprise-readiness

Enterprise feature set (Snapshot, Replication, Live Volume) Enterprise-class management/monitoring Enterprise-class support and integration (Copilot) More 3rd-party integrations Mature, proven stack

Cost Perpetual software licensing, SW bundles Lower cost (flash at the price of disk)

Performance Extreme performance density (IOPs per U) Extreme density and scalability (up to 3PB raw capacity*)

Flexibility

Exclusive SSD tiering (SLC, MLC) 100% flash or hybrid options Highly configurable (multiprotocol networks)

* Applies to SC8000 solutions with 64GB memory


The new all-flash price leader

Up to 64% lower price than competing traditional all flash solutions.*

Up to 72% lower price than competing pure flash vendor solutions.*

23* Source: Based on Dell analysis of competitive US list pricing from Gartner Inc., CP Storage, as of May 27, 2014. Geographic limitations on comparative advertising may apply.


Dell SC4020 lab validation by Taneja Group

Review highlights

Enterprise-class storage

capabilities in a small

footprint hybrid array

"The Dell SC4020 maintains Dells tremendous storage technology pedigree, while bringing this

technology to the market at a disruptive price point, and with disruptive small system density

and efficiency achievements."

40% less power consumption than the

SC8000

Flash price/performance efficiency

Perpetual licensing

Full-featured, scalable package

Single pane management

Source: Product Brief: Redefining the economics of storage, Taneja Group, April 2014. See full report here


SPC-1 benchmark validates SC4020

Based on SPC-1 benchmark results published September, 2014, ranking over 75 actively-sold solutions from all major storage vendors

SC4020 is the

lowest-priced

array over 100,000 IOPs*(*SC4020 tested solution

IOPs = 106,243)

Performance requirements?

SC4020 is the

highest performing

array under $100,000*

(*SC4020 tested solution cost = $68,766)

Budget constraints?


ESG Labs SC4020 TCO comparisonLarge mid-market scenario (Evolves from 45TB to 200TB over 8 years)

*Source: Enterprise Strategy Group Report: Dell Storage SC4020 TCO Analysis, September 2014, http://dell.to/1BPSeuF

SC4020 costs are lower overalland in every sub-category

45% lower TCO

vs. Vendor A

49% lower TCO

vs. Vendor B


SC4020 Summary

Extending the advantages of enterprise storageto mid-size deployments

All the features of SC8000 in anaffordable, all-in-one format

Developed for $25-50K mid-size array market

Addresses multiple solution categories

1. Standalone SANs2. Distributed enterprise 3. FLASH deployments


Hardware Technical

28


Dell SC4020 Technical Specifications

SC4020 Platform

Chassis 2U

Storage Controllers (2) active/active high availability controllers per system

CPU (2) Quad-Core Intel Xeon(r) E3-1265L v2 (Ivy Bridge); 8M Cache, 2.50 GHz [1 per controller]

Memory 32GB per SC4020 system [16GB per controller, 2x8GB 1600 MHz DMMS]

Front-End Connectivity (8) 8Gb FC ports max per system [4 per controller]- OR -(4) 10Gb iSCSI ports max per system [2 per controller]

Replication Connectivity Via front-end FC or iSCSI network ports [up to 8 or 4 per system] and/orVia dedicated IP replication ports [2 per system, 1 per controller]

Back-End (4) 6Gb SAS ports per system [2 per controller]

Internal Drive Enclosure 24 internal drive slots [minimum of 6 internal drives required]

SC4020 Expansion

Expansion Drive Enclosures SC200 and SC220

Max Drives/Max Capacity 120 drives / over 400TB per SC4020 system

Software

SCOS Core Features Includes Core OS, Dynamic Capacity, Data Instant Replay, Enterprise Manager Foundation and Reporter, Virtual Ports

SCOS Optional Features Performance Bundle: Includes Data Progression, Fast Track Remote Data Protection Bundle: Includes Remote Instant Replay (Sync & Async) Live Volume (targeted for SCOS v6.6)

Server Features Replay Manager, vCenter Operations Manager, EM Chargeback

SC8000 and SC4020 System ComparisonStorage Platform

30

SC8000Dual Controller

SC4020Dual Controller

System CPU Complex

4 CPUs (2 per controller) 2 CPUs (1 per controller)

Intel(r) Xeon(r) E5-2650 (Sandy Bridge, 6 core)

Intel(r) Xeon(r) E3-1265L v2 (Ivy Bridge, quad core)

System Memory 32GB or 128GB 32GB

Write Cache1GB

(512MB per controller)battery-less (10 yrs)

1GB (512MB per controller of memory reserved)

Smart Battery protection

Power Supplies Dual Hot Swap 750W Rated Dual Hot Swap 580W Rated

Host Connectivity Options

Multiprotocol combinations

8Gb FC(up to 32 ports)16Gb FC (up to 20 ports)1GbE iSCSI (up to 20 ports)10GbE iSCSI (up to 20 ports)10Gb FCoE (up to 20 ports)

8Gb FC (8 ports)-OR-10GbE iSCSI* (4 ports)

Storage Connectivity6Gb SAS (up to 40 ports)Up to 10 SAS chains

6Gb SAS (4 ports)Single SAS chain

Max Raw Storage Capacity 3PB (w/SCOS 6.5) Over 400TB

Max Drive Expansion 960 SAS HDD/SSD 120 SAS HDD/SSD

Base Rack Space (24 Drives) 6U 2U

SC8000 and SC4020 System ComparisonSystem Maximums

SC8000 SC4020

System Maximums

Write Cache 512MB 512MB

Host Connections 500 500

Data Instant Replay 16,000 4,000

Remote Instant Replay Destination Volumes 2,000 1,000

Remote Instant Replay Source Volumes 500 250

31

32

Storage Solutions Enabled with Intel Technology

32

Scalable, Centralized Data Protection

Storage Challenge Benefits of Intel Xeon Processors

Multiple devices require multiple copies of data, increasing the cost of storage and maintenance.

My business and storage needs are growing.

The cost of offsite data back up impacts my bottom line.

Centralized data storage with full backup helps prevent data loss due to lost or stolen devices or hardware crashes.

Intel Xeon processors provide energy-efficient performance and enterprise scalability to support your needs now and in the future.

Encryption, data compression, and de-duplication before offsite back up reduce TCO.

Dell Storage SC4020 (Front & rear view)

33

Redundant Controllers

Dual Hot-Swap PSUs

2U

24 X 2.5 drive slots

Dell Storage SC4020: Rear View

34

SC4020 chassis with dual controllers (must be same kind)

Redundant Controllers

Dual Hot-Swap PSUs

MEDIA PORT TYPES

FC network/host: 8Gb FC, SFP+ iSCSI network/host: 10Gb iSCSI, SFP+ (no 1Gb iSCSI or 10GBaseT)

Replication/Mgmt: 10Gb/1Gb/100Mb Eth, RJ45/8P8C

Serial: 3.5 Mini to RS232, dongle included

(4) 8Gb FC ports

SAS portsMgmt port

Replication port USB

port

Controller handle

SC4020 Fibre Channel Controller

Write cache battery

(2) 10Gb iSCSI ports

SC4020 iSCSI Controller

OR

(Same, except for network ports)Serial

port

Flexible Expansion Options

* SC280 is not supported35

2.5SC4020

and

SC220

SSD

200GB WI (write-intensive)400GB WI (write-intensive)480GB RI (read-intensive)1.6TB RI (read-intensive)

HDD

300GB 15K600GB 10K900GB 10K1.2TB 10K1TB 7.2K

3.5SC200

SSD200GB WI (write-intensive)400GB WI (write-intensive)

HDD

450GB 15K600GB 15K

2TB 7.2K3TB 7.2K4TB 7.2K

Start with a single SC4020 all-in-one 2U array

SC4020

24 x 2.5 drives + dual controllersMin 6 drives, Max 24 per SC4020 chassis

Same drive and carrier as SC220

Add expansion enclosures up to 120 drives per system

SC4020

(single SAS chain)

Choose any combination of expansion enclosures types



Same enclosures as SC8000*

Mix and match SAS drive types

Same options as SC8000, drives ship in separate package


SC4020 Expansion Examples (Single SAS chain)

24 DrivesSC4020 w/

24 drives

48 Drives SC4020 w/

24 drives,

SC220 w/ 24 drives

72 Drives SC4020 w/

24 drives,

2 SC220s w/ 24 drives

each

72 Drives SC4020 w/ 24 drives,

2 SC200s w/ 12 drives each,

SC220 w/

24 drives

120 Drives SC4020 w/ 24 drives,

4 SC220s w/ 24 drives each

36


SC4020 to SC8000 Non-Disruptive Upgrade*

* One-time LV license required for non-disruptive migration. Targeted for SCOS v6.6

Upgrade Process Details1. Purchase SC8000 controllers

2. Purchase SC220 enclosure (for existing SC4020 drives) and any other needed enclosures

Capacity of new system must match SC4020 system

3. Purchase SC4020 to SC8000 software upgrade

True-Up charge only

4. Install new SC8000 controllers/enclosures

5. Migrate SC4020 system configuration to SC8000 via one-time replication or Live Volume

Professional Services required

6. Move SC200/220 add-on enclosures and drives from SC4020 to SC8000 as additional capacity

7. If desired, move SC4020 internal drives into a new SC220 enclosure as additional capacity

What happens to each SC4020 system component?

DataMigrate using one-time Live Volume*

Softwarelicenses

Keep what you pay for. True-up software upgrade charge only.

SC200/220 enclosures and drives

Re-usable in SC8000 system as additional capacity.**

SC4020

Transfer drives to new SC220 in SC8000 system.** Controllers not upgradeable.

Key Values

Perpetual Software Model

Software transfers easily to SC8000 Pay upgrade cost only, no need to repurchase

original licenses

Hardware Extension

Migrate SC4020 data to SC8000 system Re-purpose SC4020 drives/expansion enclosures

in SC8000 system for additional capacity

** Data must be migrated first no data in place migration.


(1x) SC4020 w/24 300GB 15K (2x) SC200 w/24 2TB 7K 48TB total raw capacity

* Migrate via Replication or LV (no data in place migrations). SW true-up charge applies.

SC4020 to SC8000 Upgrade Example

Original

SC4020 system

2 Migrate data and transfer SW licenses*

Re-purpose original

enclosures/drives in

new system

31Configure new system

with same 48TB capacity

(2x) SC8000 controllers (1x) SC220 w/24 300GB 15K (2x) SC200 w/24 2TB 7K

SC8000

SC8000

SC220

SC200

SC200

SC200

SC200

SC4020

SC8000

SC8000

SC220

SC200

SC200

SC4020

SW Licenses

SC200

SC200

(2x) SC8000 controllers (2x) SC220 w/24 300GB 15K (4x) SC200 w/24 2TB 7K 96TB total raw capacity 3 PB potential capacity

SC200

SC200

Data

Data

Data

= new

2x capacity increase

(7.5x potential)

Keep SW licenses

Keep enclosures

Keep drives

= investment preserved

SC220

SW Licenses


Deployment via EDT or Certified Channel Partner

All SC4020 installations will be performed by World-class Dell Enterprise Deployment Teams, OR Certified Channel Partner

Expertise Heterogeneous datacenter environments Fluent in key Dell Storage applications

Frees up your IT staff

Eliminates error

Minimizes disruption

Implement fast. Implement correctly. Implement once.


Software Technical

40


SC4020/SC8000 Software Comparison

41

SC8000 SC4020

Data Management & Protection

Dynamic Capacity (Thin Provisioning) Included Included

Data Instant Replay (Snapshots) Included Included

Virtual Ports (HA) Included Included

Dynamic Controller (HA failover) Included Included

Multi-VLAN Tagging for iSCSI NEW! Included Included

Data Progression Optional Optional (Performance Bundle)

Remote Instant Replay (Synchronous) Optional Optional (Data Protection Bundle)

Remote Instant Replay (Asynchronous) Optional Optional (Data Protection Bundle)

Live Volume ENHANCED! Optional Optional [Post RTS*]

Data-at-Rest Encryption (SED support) NEW! Optional Optional [Post RTS*]

Compression NEW! Optional (Data Progression license) NA

Performance/HA

Fast Track Optional Optional (Performance Bundle)

Fluid Cache for SAN NEW! Optional NA

Management

Enterprise Manager Foundation/Reporter Included Included

Enterprise Manager Chargeback Optional Optional

*Live Volume and SED support on SC4020 targeted for SCOS v6.6

= New or enhanced with SCOS 6.5 release


Differences

Similarities

42

SC Series comparison summary

SC4020 SC8000

Capacity >400TB* 3PB*

Memory 32GB max 128GB max

Connectivity FC or iSCSISimultaneous multi-protocol:

FC, iSCSI and FCoE

Throughput(8) 8Gb FC or (4) 10Gb iSCSI

Back: (4) SAS ports, single chain

Up to (32) 8Gb FC, (20) 16Gb FC, (20) 10/1Gb iSCSI/FCoE

Back: (40 max) SAS ports, 10 chains

Architecture All-in-one design Modular components

Extra features Compression, FCFS support,

SC280 dense enclosure

*raw capacity

SC4020

SC8000 Same Storage Center software values

Same high-quality drives (SSD and HDD)

Same ALL-Flash support

Same tight NAS integration


Differences

Similarities

43

SC Series comparison summary

SC4020 SC8000 SC8000 value

Capacity >400TB* 3PB* 8X capacity

Memory 32GB max 128GB max 4X memory

Connectivity FC or iSCSISimultaneous multi-protocol:

FC, iSCSI and FCoEGreater flexibility, add

I/O w/o controller swap

Throughput(8) 8Gb FC or (4) 10Gb iSCSI

Back: (4) SAS ports, single chain

Up to (32) 8Gb FC, (20) 16Gb FC, (20) 10/1Gb iSCSI/FCoE

Back: (40 max) SAS ports, 10 chains2.4X throughput*

Architecture All-in-one design Modular componentsIn-place controller

upgrades, migration

Extra features Compression, FCFS support,

SC280 dense enclosureEnhanced data

placement, efficiency

SC4020

SC8000 Same Storage Center software values

Same high-quality drives (SSD and HDD)

Same ALL-Flash support

Same tight NAS integration

*raw capacity ** SAS bandwidth capped at 24 SSDs on SC4020


SC4020 and SC8000 Positioning / Messaging


SC4020 / SC8000 Positioning

Does the SC4020

give smaller customers access

to Compellent technology?

Yes !

Does the SC4020

replace the SC8000 by giving the exact same functionality at lower

cost?

No !


SC4020 / SC8000 Similarities

SW Functionality HDD/SSD TCO

ManagementPerpetual Software

LicensingIOPS

Copilot NAS3rd Party

integrations


Footprint Licensing Scale

Pricing Bandwidth Avail Software

SC280

I/O Flexibility* and I/O

Upgrade Flexibility

Enterprise Cap

SC4020 / SC8000 Differences

*Simultaneous multi-protocol support


Dell Storage Portfolio Positioning

Workloads

PowerVault

EqualLogic

PS 6210

Dell Storage

SC4000

Compellent

SC8000

Customer ProfileIT Specialist

Customer ProfileIT Generalist

$250K +

$150K - $250K

$100K - $150K

$50K - $100K

$25K - $50K

$15K - $25K

$0K - $15K

Few HostsWin/Linux

DAS / iSCSI / FC/NASBasic SW

Multiple HostsWin/LinuxiSCSI / NASValue SW

Multiple HostsWin/Linux/UnixFC / iSCSI / NASAdvanced SW

Many HostsWin/Linux/UnixFC / iSCSI / NASAdvanced SW


Workload Positioning - Block

49

Workload Profiles

Use

Ca

se

CategoryBusiness

IntelligenceCollaboration

Server Virtualization & VDI

UNIX Environments

ApplicationsSAP

OracleSQL

Exchange, SharePoint,Lync

VMwareHyper-V

CitrixAIX, HP-UX or Solaris hosts

Predominate Protocol

Block Block Block Block

Project Profile

OLTP, OLAP, enterprise features, data protection, DR,

high performance

Enterprise features, data protection, DR

VDI, hosting & ITaaS, API integration, offloads, cloning

UNIX support, multi-protocol with

FC, iSCSI, etc.

Cu

sto

me

r S

ca

le

G500(>50K)

Primary DCSC8000

Primary DC Primary DC

SC8000 Tier 2 SC8000 Tier 2 SC8000 Tier 2

Large Enterprise (10K-50K)

SC8000

SC8000 SC8000

SC8000

SC8000

SC8000

Medium Enterprise (500-10K)

SC8000

PS

iSCSI

SC8000

PS

iSCSI

PS

iSCSI

G500/LE/MEROBO and

DepartmentalSC4000

SC4000

FC

SC4000

FC

SC4000

FC

SC4000

SMB (


Workload Positioning File, basic block workloads

50

Workload Profiles

Use

Ca

se

CategoryIT

InfrastructureFile

WorkflowScalable Archival Cheap & Deep

No-Frills Block

ApplicationsUser Shares, File & Print,Web Farms, Test & Dev

Rendering, simulation, SW development

Preservation, unstructured data,

digital asset management

MSFT (SMB), large-scale data management

(LE)

Predominate Protocol

File File File Block/DAS

Project Profile

Windows home directories, CIFS, low performance, low

$/TB

Vertical specific, performance, scale

Scale, low $/TB, densityLow $/TB, simple operations,

application specific PE-attached

Cu

sto

me

r S

ca

le

G500(>50K)

Limited offering

SC8000 +FS8600

Nexenta PV

Large Enterprise (10K-50K)

SC8000 +FS8600

SC8000 +FS8600

PS

Medium Enterprise (500-10K)

SC8000 + FS8600

PS + FS7600

iSCSI

SC8000 + FS8600

PS + FS7600

iSCSI

SC8000 + FS8600

PS + FS7600

iSCSI

PVG500/LE/ME

ROBO and Departmental

SC4000 + FS8600

FC

SC4000 + FS8600

FC

SC4000 + FS8600

FC

SMB (


SC Series Competitive Landscape

Dell Internal Use


Competitive Overview: Traditional Storage VendorsAdvantages are derived from System Center features

EMC VNX 5200/5300

HP 3PAR 7200

IBMV3700/V5000

NetAppFAS2240

DellSC4020

How they sell

These competitors are competing in this space the same way they compete against SC8000:

See Competitive Dashboard

See Storage Competitive KnowledgeBase:

http://ct2.dell.com/

Email: [email protected]

How we win

Same Dell Compellent Value Proposition:

Leadership in Automated Tiering Right data @ right/place/time/cost Consistent performance that caching

cant provide

Industry best TCO Perpetual software licensing Data mobility across generations

Award winning Copilot support

Dell end-to-end solution Servers, Networking Storage, Software


Workload Examples

53 3/25/2015Dell Internal Use


Workload: Database

OLTP Random 8K IOs 2 servers

Decision Support (DSS) Sequential 1MB IOs 1 server

SC4020 (12) 400GB SLC SSD

(12) SSD

129,661 IOPS100% read, less than 1ms latency

73,827 IOPSOLTP 70/30 R/W, less than 1ms latency

4,738 MBPSDSS 100% read throughput


Workload: MEDITECH C/S 6.x

Health information management client/server application

Requires certified infrastructure solutions (storage, etc.)

Worst case test scenario 4K block size on average 70% write 100% random Writes < 1ms

SC8000 certification Up to 24 hosts (approx. 100-200 beds)

SC4020 up to 14 hostsCertified June 2014


Workload: VDI

1,800 desktops 20 IOPS/desktop Dual vCPUs / 2 GB RAM per

desktop

(2) M1000 Blade Chassis Dual 8 core 320 GB RAM 56 desktops/blade

Storage Center (SC4020) (18) SLC SSD (6) MLC SSD Recommended All Flash

Storage Profile

22U

10 minutesboot time for 1,800 desktops

200 desktops/min.logging in


Workload: Exchange

4,500 mailboxes .12 IOPS/mailbox 1 GB mailbox quota

Storage Center (SC4020) (24) 1TB 7,200 RPM Drives

Includes one spare

RAID10-DM

4U

2,250 mailboxesper 1U of storage rack space

1 millisecondtransaction log write latency

2 milliseconddatabase write latency


Workload: Exchange

10,000 mailboxes .12 IOPS/mailbox 1 GB mailbox quota

Storage Center (SC4020) (24) 900GB 10,000 RPM Drives

Includes one spare

RAID5-5

6U

5,000 mailboxesper 1U of storage rack space

1-2 millisecondwrite latencies

13 milliseconddatabase read latency


Solutions: ROBO

SC4020Minneapolis

SC4020Rochester

SC4020Duluth

SC8000Eden Prairie

SC4020Fargo

iSC

SI n

etw

ork

iSC

SI n

etw

ork

Remote office (SC4020) replication back to HQ (SC8000)


Solution: In-Campus

SC4020Advertising

SC8000Corporate Main

SC4020Manufacturing

Fibre Channel Fabric

SC4020Marketing

SC4020IT

In-campus, departmental (sc4020) synch replication back to HQ (SC8000)


Sizing Calculators


Two Sizing Calculators

Both can be found here under Sales Tools http://converge.amer.dell.com/tools/

Select the CML 6.3 Calculator for sizing systems with all hard drives. Although the tool today does not specifically support the SC4020, the

same disk guidance can be applied

Select the CML All Flash Calculator for sizing all-flash or hybrid arrays This tool does have specific support for the SC4020 Example of this new tool on the next few slides


General Storage Center Value Slides (Backup)

68

Dell - Internal Use - Confidential69 3/25/2015

The following animated PPT slide may be used to explain the benefits of SC Series auto-tiering, particularly the unique ability to lower Tier 1 costs by dynamically allocating multiple RAID levels per tier, volume and drive.

Please enter Slide Show mode, and wait several seconds between each click to view the entire animation.

See Slide Notes for additional background.


Cold pages move higher as they become

more active and immediately return to

Tier 1 when a new write comes in

Maximum performance, minimum spend

thenconverted to RAID 5in place, on the same drives, for reads only.

Cheap and Deep

Cooling data is moved to second

tier of less-expensive flash

No one else gives you this much power for this little investment

and/orcost-optimized

bulk storage.

RAID 10 performance

RAID 5 space efficiency

RAID 10 performance

RAID 5 space efficiencyDynamic RAID

+ write layer

Multiple flash tiers

Offload to spinning disk

Tier 1WI SSD

Tier 2RI SSD

Tier 3HDD

Read-optimized Flash

Buy LESS Tier 1!

ALL incomingdata written at

ultra-fast RAID 10

Up to 49% lower TCO*

* Source: ESG Lab September 2014 White Paper, Dell Storage SC4020 TCO Analysis, contrasting SC4020 costs over 8 years with comparable solutions from two leading vendors. For full report, see http://en.community.dell.com/dell-groups/dtcmedia/m/mediagallery/20440489.


Save Tier 1 capacity w/o sacrificing performance

Original write

41 2 3

41 2 3 Replay freezesdata to READ-ONLY

Data Progression

41 2 3 Converts to RAID 5*

(takes less space, read-optimized)

New write samesame same 3b but new data stillwritten to Tier 1 @ RAID 10

samesame same 3b Replay freezes/records changes only, saves virtual pointers to older pages

Data Progression

4same 2 3b No read activity on 2 and 4, so DP sends to Tier 2, converts 3b to RAID 5

New write 4bsame same same New write immediately restores 4b to Tier 1, RAID 10

4bsame same same Replay freezes/records changes only,saves virtual pointers to older pages

TimeRAID 10, Tier 1

RAID 5, Tier 1, READ ONLY



After the initial write, Replays consume very little capacity

* Note in a multi-tier Flash solution, the first Data Progression

sequence also moves pages to Tier 2, read-intensive SSDs.

In this example, six writes have occurred at Tier 1, RAID 10 performance. Five have been moved to RAID 5, two to Tier 2 but any page can be immediately recalled to Tier 1 if a new write comes in.

RAID 10, Tier 1


Fully virtualized approach to RAID

Other solutions require RAID groups to be manually pre-configured. Drives are held captive at specific RAID levels, and performance is limited by the number of drives in each group.

Data Captive

Preconfigured for RAID 5

Data Captive


Data Captive


High Touch

Low Efficiency

Storage Center enables multiple RAID levels on each SSD or HDD. No pre-configuration is required. The performance and capacity of the entire tier is presented to all RAID levels simultaneously.

Low Touch

High Efficiency

RAID 5RAID 6RAID 10

Free capacity

Each RAID level gets performance of all drives


Flash solutions for the price of hard disksEnhance ANY environment with solid state performance

Buy fewer SSDs but utilize their full performance and capacity value

True auto-tiering flash solution

RAID levels expand/contract automatically, even within tiers or across individual drives

RAID 10

RAID 5

Move ALL your hot data to flash

Flash for the price of disk

> 200,000 IOPs with Low Latency

SC4020 is ideal first Flash

Small footprintQuick hassle-free deployment

Workload isolationMinimize application contention

Highly automated Will not overextend management resources

Start by targeting specific IO-hungry workloads

SC4020 Performance Zone

73

Leverage SLC, MLC and HDD

Data Progression automatically moves data to best location for performance and cost savings

HDDMLC

Cost-optimized

ALLwrites

SLC


Summaries, Messaging Reference

74


Standalone Small/Mid-Size installations (greenfield) $25-50K base system price target opens new doors

Flash at the Price of Disk (greenfield) Move all your hot data to Flash at unprecedented $/Gb

Enterprise Scale-out (greenfield + existing CML Customers) ROBO/departmental opp. Diversified portfolio opens new doors

Target markets

Value proposition Extending the advantages of enterprise storage technology

to small or mid-size deployments

Auto-tunes datacenter for performance and cost-savings Data Progression = right data @ right place/time/cost

Add FLASH performance for the price of spinning disk

Affordable all in one FC array solution Dual controllers + 24 drive slots combined in a 2U chassis

8 FC network ports*, 4 IP ports for management/replication

Up to 120 drives (400TB+)/system with additional enclosures

Based on award-winning SC8000 platform New 6.5 firmware level also runs on SC8000

Data Progression, Thin Provisioning, Data Instant Replay, etc.

Deploy as stand-alone solution or in tandem with SC8000

Quick Product Facts

Launch Timing

APJ RTS May 16, 2014

WW announce 6/24 (Miami DEF)

WW RTS August, 2014

SC8000 Similarities

Same expansion enclosures

Same 2.5 drive support

Unified management via Enterprise Manager

Same firmware (SCOS 6.5)

Similar Performance

Upgrade path to SC8000

FS8600 NAS support

Copilot support

75

Dell Storage - SC4000 SeriesExtending the advantages of enterprise storage to mid-size deployments

* iSCSI option at WW RTS

Dell SC4020

76

Top 3 Messages General Audience

All-Flash performance for the price of spinning diskTarget specific application needs now, while deploying a future-proof solution to meet any growth trajectory

Auto-tunes storage environments for maximum performance and cost savingsIndustrys most advanced virtualized storage platform featuring Data Progression intelligent auto-tiering

Extends the advantages of enterprise storage technology to mid-size deploymentsAll the features of the award-winning SC8000 in a smaller, more affordable package

SC4020 model

2U all in one storage array

Documents

Copy of Dell Storage Sc4020 Sales Training Presentation 1