Copy of Final Report on ICICI GROUP

8/2/2019 Copy of Final Report on ICICI GROUP

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A

COMPREHENSIVE PROJECT REPORT

ON

ICICI PRUDENCIAL MUTUAL FUND

Submitted to

Dr. J.K.PATEL INSTITUTE OF MANAGEMENT

IN PARTIAL FULFILLMENT OF THE

REQUIREMENT OF THE AWARD FOR THE DEGREE OF

MASTER OF BUSINESS ADMINISTRATION

IN

Gujarat Technological University

UNDER THE GUIDANCE OF

Faculty Guide: Mrs. Gayatri Mohanty.(Finance)

Submitted by1. Arpan Bhatt (107110592151)

2. Bhavesh More (107110592150)

M.B.A.- SEMESTER V

Dr. J.K.PATEL INSTITUTE OF MANAGEMENT

M.B.A. PROGRAMME

Affiliated to Gujarat Technological University

Ahmedabad.


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PREFACE

In the present fast moving, globalize economy, only theoretical knowledge is not sufficient for an

individual to perform efficiently to bridge the gap between theory and practical.

This project has been designed with the view of enabling the students to have an opportunity to

bring their theoretical knowledge to practice. These purpose through We took my project in a

fruitful manner. The concept taught in the classroom could be better understood if they could be

getting observed practically.

Complying with this project, We study a various small-small parts in a company. And I took a

specialize training in finance department. And We really saw an each and every activity of

finance and digest in a proper way.

Comprehensive Project is a Prelude to the final placements that the students will be getting. It is

during these small exposure to the industry that the student can make a mark of hard-work,

sincerity, knowledge and ethics on the host organization

We received Pratical insights and relevant information from the company. During my association

with the company We found that the staff as well as the member over there is quite co-operative

and helpful in solving the queries and concerns relating to the projects. The initial objective ofthis report is to understand how company prepares their products, advertise, distribute in the

market and how to organize different activities in the industry.


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ACKNOWLEDGEMENT

It is a universal truth that NO PREPARATION IN ANY WORK CAN BE OBTAINED WITHOUT

INSPIRATION. For successful completion of any work, you may need requisite guidelines.

We, student of management college studying in M.B.A (Fourth semester), in Dr. J.K. PATEL

INSTITUTE OF MANAGEMENT , felt a great pleasure to prepare this comprehensive project

report at this stage, which is come out of all efforts of us and many others who help us

throughout the preparation of report. We are glad to represent this report in front of you. We

hope that you will acknowledge this report.

We express our thanks to Dr. Murthy (Director, MBA Programme JKPIM , Vadodara) for

extending his support.

We express our profound sense of gratitude in all its humbleness to our guide for their flawless

guidance and constructive criticism throughout our project report. We owe a debt of gratitude

especially to those people, who provided us an opportunity directly or indirectly to gain such

knowledge. We are also very thankful to Mrs. Gayatri Mohanty who has provided us such a

flawless beautiful guidance.


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DECLARATION

We, Arpan Bhatt, and Bhavesh More a Student of Dr .J.K.PATEL INSTITUTE OF

MANAGEMENT,Vadodara Affiliated to Gujarat Technology University,

Ahmedabad, here by declare that the report for Comprehensive Project entitled

ICICI PRUDENTIAL MUTUAL FUND is a result of our own work and our

indebtedness to other work publications, references, if any, have been duly

acknowledged.

Place :- Vadodara ARPAN BHATT

Date :- 22/03/2012 BHAVESH MORE


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TABLE OF CONTENTS

SR NO. PARTICULARS PAGENO.

1 Title Page

2 Preface

3 Acknowledgment

4 Declaration

5 Overview of icici group

6 Vision and mission

7 milestone

8 Product & services

9 Basic of mutual fund

10 Types of mutual fund, advantages and

disadvantages

11 Icici prudential amc

12 Company profile

13 Awards and achievement

14 Our business

15 Comparison of equity fund

16 Comparison of hybrid fund

17 Comparison of etf

18 Research methodology


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19 Data analysis

20 Swot analysis

21 conclusion

22 bibliography


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ICICI GROUP

OVERVIEW:

ICICI Group offers a wide range of banking products and financial services to corporate and

retail customers through a variety of delivery channels and through its specialised groupcompanies, subsidiaries and affiliates in the areas of personal banking, investment banking, lifeand general insurance, venture capital and asset management. With a strong customer focus, theICICI Group Companies have maintained and enhanced their leadership position in theirrespective sectors.

ICICI GROUP CONSISTS OF FOLLOWING COMPANIES:

ICICI BANK

ICICI PRUDENTIAL LIFE INSURANCE COMPANY

ICICI SECURITIES LIMITED

ICICI SECURITIES PRIMARY DEALERSHIP LIMITED

ICICI LOMBARD GENERAL INSURANCE COMPANY

ICICI PRUDENTIAL ASSETS MANAGEMENT COMPANY

ICICI VENTURE

ICICI Bankis India's second-largest bank with total assets of Rs. 3,793.01 billion (US$ 75billion) at March 31, 2009 and profit after tax Rs. 37.58 billion for the year ended March 31,2009. The Bank has a network of 1,451 branches and about 4,721 ATMs in India and presence in18 countries.

ICICI Prudential Life Insurance Company is a 74:26 joint venture with Prudential plc (UK).It is the largest private sector life insurance company offering a comprehensive suite of life,health and pensions products. It is also the pioneer in launching innovative health care productslike Diabetes Care Active and health Saver.The company operates on a multi-channel platformand has a distribution strength of over 2,76,000 financial advisors operating from more than 2000

branches spread across 1800 locations across the country. In addition to the agency force, it alsohas tie-ups with various banks, corporate agents and brokers. In fiscal 2009, ICICI Prudentialattained a market share of 10.9% based on retail weighted premium and garnered a totalpremium of Rs 153.56 billion registering a growth of 13% and held assets of Rs. 327.88 billionas on March 31, 2009.

ICICI Lombard General Insurance Company, a joint venture with the Canada based FairfaxFinancial Holdings, is the largest private sector general insurance company. It has a
http://www.icicibank.com/http://www.icicibank.com/http://www.iciciprulife.com/http://www.icicilombard.com/app/ilom-en/default.aspxhttp://www.icicilombard.com/app/ilom-en/default.aspxhttp://www.icicilombard.com/app/ilom-en/default.aspxhttp://www.iciciprulife.com/http://www.icicibank.com/


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comprehensive product portfolio catering to all corporate and retail insurance needs and ispresent in over 300 locations across the country. ICICI Lombard General Insurance has achieveda market share of 27.2% among private sector general insurance companies and an overallmarket share of 11.2% during fiscal 2009. The gross return premium grew by 2.2% from Rs.33.45 billion in fiscal 2008 to 34.20 billion in fiscal 2009.

ICICI Securities Ltdis the largest equity house in the country providing end-to-end solutions(including web-based services) through the largest non-banking distribution channel so as tofulfill all the diverse needs of retail and corporate customers. ICICI Securities (I-Sec) has adominant position in its core segments of its operations - Corporate Finance including EquityCapital Markets Advisory Services, Institutional Equities, Retail and Financial ProductDistribution.

ICICI Securities Primary Dealership Limited is the largest Primary Dealer in GovernmentSecurities. It is an acknowledged leader in the Indian fixed income and money markets, with astrong franchise across the spectrum of interest rate products and services - institutional sales and

trading, resource mobilisation, portfolio management services and research. One of the firstentities to be granted Primary Dealership license by RBI, I-Sec PD has made pioneeringcontributions since inception to debt market development in India. I-Sec PD is also credited withpioneering debt market research in India. I-Sec PD has been recognised as the 'Best DomesticBond House in India' by Asia money every year from 2002 to 2007 and selected as 'Best BondHouse' by Financeasia.com for the years - 2001, 2004 to 2007 and 2009."

ICICI Prudential Asset Management is the third largest mutual fund with average asset undermanagement of Rs. 514.33 billion and a market share of 10.43% as on March 31, 2009. TheCompany manages a comprehensive range of mutual fund schemes and portfolio managementservices to meet the varying investment needs of its investors through162 branches and 185CAMS official point of transaction acceptance spread across the country.

ICICI Ventureis one of the largest and most successful private equity firms in India with fundsunder management in excess of USD 2 billion. ICICI Venture, over the years has built anenviable portfolio of companies across sectors including Life Sciences, Information Technology,Media, Manufacturing, Retail, Financial Services, and Real Estate thereby building sustainablevalue. It has several firsts to its credit in the Indian Private Equity industry. Amongst them areIndias first leveraged buyout (Infomedia), the first real estate investment (Cyber Gateway), thefirst mezzanine financing for a acquisition (Arch Pharmalabs), the first royalty-based structureddeal in Pharma Research & Development (Dr Reddys Laboratories - JV) and the first fund levelsecondary transaction (Coller Capital).
http://www.icicisecurities.com/http://www.icicisecurities.com/http://www.icicisecuritiespd.com/http://www.icicipruamc.com/http://www.icicipruamc.com/http://www.iciciventure.com/http://www.iciciventure.com/http://www.iciciventure.com/http://www.icicipruamc.com/http://www.icicisecuritiespd.com/http://www.icicisecurities.com/


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Vision

To be the leading provider of financial services in India and a major global bank.

Mission

We will leverage our people, technology, speed and financial capital to:

be the banker of first choice for our customers by delivering high quality, world-classproducts and services.

expand the frontiers of our business globally. play a proactive role in the full realisation of Indias potential.

maintain a healthy financial profile and diversify our earnings across businesses andgeographies.

maintain high standards of governance and ethics. contribute positively to the various countries and markets in which we operate. create value for our stakeholders.


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MILSTONE

1955:The Industrial Credit and Investment Corporation of India Limited (ICICI) incorporated at theinitiative of the World Bank, the Government of India and representatives of Indian industry,with the objective of creating a development financial institution for providing medium-term andlong-term project financing to Indian businesses. Mr.A.Ramaswami Mudaliar elected as the firstChairman of ICICI Limited.

ICICI emerges as the major source of foreign currency loans to Indian industry. Besides fundingfrom the World Bank and other multi-lateral agencies, ICICI was also among the first Indiancompanies to raise funds from international markets.

1956:ICICI declared its first dividend of 3.5%.

1958:Mr.G.L.Mehta appointed the second Chairman of ICICI Ltd.

1967:ICICI made its first debenture issue for Rs.6 crore, which was oversubscribed.

1969:The first two regional offices in Calcutta and Madras set up.

1977:ICICI sponsored the formation of Housing Development Finance Corporation. Managed its firstequity public issue

1982:ICICI became the first ever Indian borrower to raise European Currency Units.

ICICI commences leasing business.

1987:The Corporation made a public issue of Swiss Franc 75 million in Switzerland, the first public

issue by any Indian entity in the Swiss Capital Market.

1994:ICICI Securities and Finance Company Limited in joint venture with J. P. Morgan set up.

2000:


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ICICI launched retail finance - car loans, house loans and loans for consumer durables.

ICICI becomes the first Indian Company to list on the NYSE through an issue of AmericanDepositary Shares.

2003:The first Integrated Currency Management Centre launched in Pune.ICICI Bank announced the setting up of its first ever offshore branch in Singapore.

2005:ICICI Bank opened its 500th branch in India.

2007:Introduced a new product - 'NRI smart save Deposits' a unique fixed deposit scheme fornonresident Indians

2008:ICICI Bank enters US, launches its first branch in New York.


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PRODUCTS AND SERVICES

BANKING

Personal Banking

Corporate Banking

Business Banking

NRI Banking

Global Private Clients

INSURANCE AND INVESTMENT

General Insurance

Life Insurance

Securities

Mutual Fund

Private Equity Practice


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What Is Mutual fund?

A mutual fund is a common pool of money in to which investors with common investment

objective place their contributions that are to be invested in accordance with the stated

investment objective of the scheme. The investment manager would invest the money

collected from the investor in to assets that are defined/ permitted by the stated objective

of the scheme. For example, an equity fund would invest equity and equity related

instruments and a debt fund would invest in bonds, debentures, gilts etc.

An investor earns or expects to earn additional monetary value from the mode of

investment that could be in the form of financial assets.

Fund Instead of directly buying equity shares or fixed income instruments an investor can

participate in various schemes floated by mutual fund. A Mutual Fund is a trust that pools

the savings of a number of investors who share a common financial goal. The money thus

collected is then invested in capital market instruments such as shares, debentures and

other securities.

The income earned through these investments and the capital appreciation realized is

shared by its unit holders in proportion to the number of units owned by them. Thus a

Mutual Fund is the most suitable investment for the common man as it offers an

opportunity to invest in a diversified, professionally managed basket of securities at a

relatively low cost. The flow chart below describes broadly the working of a mutual fund.

A Mutual Fund is a trust that pools the savings of a number of investors who share a

common financial goal. The money thus collected is then invested in capital market

instruments such as shares, debentures and other securities. The income earned through

these investments and the capital appreciation realized is shared by its unit holders in

proportion to the number of units owned by them.


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Thus a Mutual Fund is the most suitable investment for the common man as it offers an

opportunity to invest in a diversified, professionally managed basket of securities at a

relatively low cost. The flow chart below describes broadly the working of a mutual fund:


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TYPES OF MUTUAL FUND

Equity Funds/ Growth Funds

Funds that invest in equity shares are called equity funds. They carry the principal objective ofcapital appreciation of the investment over the medium to long-term. The returns in such fundsare volatile since they are directly linked to the stock markets. They are best suited for investorswho are seeking capital appreciation. There are different types of equity funds such asDiversified funds, Sector specific funds and Index based funds.

Diversified funds

These funds invest in companies spread across sectors. These funds are generally meant for risk-taking investors who are not bullish about any particular sector.

Sector funds

These funds invest primarily in equity shares of companies in a particular business sector orindustry. These funds are targeted at investors who are extremely bullish about a particularsector.

Index funds

These funds invest in the same pattern as popular market indices like S&P 500 and BSE Index.The value of the index fund varies in proportion to the benchmark index.

Tax Saving Funds

These funds offer tax benefits to investors under the Income Tax Act. Opportunities providedunder this scheme are in the form of tax rebates U/s 88 as well saving in Capital Gains U/s 54EAand 54EB. They are best suited for investors seeking tax concessions.

Debt / Income Funds

These Funds invest predominantly in high-rated fixed-income-bearing instruments like bonds,debentures, government securities, commercial paper and other money market instruments. Theyare best suited for the medium to long-term investors who are averse to risk and seek capital

preservation. They provide regular income and safety to the investor.

Liquid Funds / Money Market Funds

These funds invest in highly liquid money market instruments. The period of investment couldbe as short as a day. They provide easy liquidity. They have emerged as an alternative forsavings and short-term fixed deposit accounts with comparatively higher returns. These funds are


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ideal for Corporate, institutional investors and business houses who invest their funds for veryshort periods.

Gilt Funds

These funds invest in Central and State Government securities. Since they are Governmentbacked bonds they give a secured return and also ensure safety of the principal amount. They arebest suited for the medium to long-term investors who are averse to risk.

Balanced Funds

These funds invest both in equity shares and fixed-income-bearing instruments (debt) in someproportion. They provide a steady return and reduce the volatility of the fund while providingsome upside for capital appreciation. They are ideal for medium- to long-term investors willingto take moderate risks.

Hedge Funds

These funds adopt highly speculative trading strategies. They hedge risks in order to increase thevalue of the portfolio.

Advantages of investing in a Mutual Fund are:

Professional Management

Diversification

Convenient Administration

Return Potential

Low Costs

Liquidity

Transparency

Flexibility

Choice of schemes

Tax benefits

Well regulated


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Disadvantages of investing in a Mutual Fund are:

No Guarantees

Fees and commission Taxes

Management risk


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INTRODUCTION

ICICI Prudential Asset Management Company Ltd. is a joint venture between ICICI Bank,Indias second largest commercial bank & a well-known and trusted name in the financialservices in India, & Prudential Plc, one of the United Kingdoms largest players in the financial

services sectors.

In a span of over 18 years since inception and just over 13 years of the Joint Venture, the

company has forged a position of preeminence as one of the largest Asset ManagementCompanys in the country, contributing significantly towards the growth of the Indian mutual

fund industry.

The company manages significant Mutual Fund Assets under Management (AUM), in additionto our Portfolio Management Services (PMS) and International Advisory Mandates for clientsacross international markets in asset classes like Debt, Equity and Real Estate with primary focuson risk adjusted returns.

As an Asset Management Company, we have over 18 years of experience and are currentlymanaging a comprehensive range of schemes of more than 46 Mutual fund schemes and a wide

range of PMS Products for our investors spread across the country. We service this investor basewith our own branch network of around 168 branches and a distribution reach of over 42,000channel partners.

ICICI Bank

ICICI Bank is India's second-largest bank with total assets of Rs. 4,062.34 billion (US$ 91billion) at March 31, 2011 and profit after tax Rs. 51.51 billion (US$ 1,155 million) for the yearended March 31, 2011. The Bank has a network of 2,538 branches and about 6,810 ATMs inIndia, and has a presence in 19 countries, including India.

ICICI Bank offers a wide range of banking products and financial services to corporate and retailcustomers through a variety of delivery channels and through its specialised subsidiaries in theareas of investment banking, life and non-life insurance, venture capital and asset management.


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The Bank currently has subsidiaries in the United Kingdom, Russia and Canada, branches inUnited States, Singapore, Bahrain, Hong Kong, Sri Lanka, Qatar and Dubai InternationalFinance Center and representative offices in United Arab Emirates, China, South Africa,Bangladesh, Thailand, Malaysia and Indonesia. Our UK subsidiary has established branches in

Belgium and Germany.

ICICI Bank's equity shares are listed in India on Bombay Stock Exchange and the National StockExchange of India Limited and its American Depositary Receipts (ADRs) are listed on the NewYork Stock Exchange (NYSE).Prudential Plc (formerly known as Prudential Corporation plc)

Prudential plc is an international financial services group with significant operations in Asia, theUS and the UK. They serve approximately, 25 million customers and have 290 billion in assetsunder management. They are among the leading capitalized insurers in the world with anInsurance Groups Directive (IGD) capital surplus estimated at 3.4 billion (as at 31 December2009).

The Group is structured around four main business units:

Prudential Corporation Asia (PCA)PCA is a leading life insurer in Asia with presence in 12 markets and a top three position inseven key locations: Hong Kong, India, Indonesia, Malaysia, Philippines, Singapore, and

Vietnam. PCA provides a comprehensive range of savings, protection and investment productsthat are specifically designed to meet the needs of customers in each of its local markets. PCAs

asset management business in Asia has retail operations in 10 markets and it independentlymanages assets on behalf of a wide range of retail and institutional investors across the region.

Jackson National Life Insurance CompanyJackson is one of the largest life insurance companies in the US, providing retirement savingsand income solutions to more than 2.8 million customers. It is also one of the top five providersof variable and fixed index annuities in the US. Founded nearly 50 years ago, Jackson has a longand successful record of providing effective retirement solutions for their clients.

Prudential UK & Europe (PUE)PUE is a leading life and pensions provider to approximately 7 million customers in the UK.It

has a number of major competitive advantages including significant longevity experience, multi-asset investment capabilities, a strong investment track record, a highly respected brand andfinancial strength. PUE continues to focus on its core strengths including its annuities, pensionsand investment products where it can maximize the advantage it has in offering with-profits andother multi-asset investment funds.


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M&GM&G is Prudentials UK and European fund management business with total assets under

management of 174 billion (as at December 31, 2009).M&G has been investing money forindividual and institutional clients for nearly 80 years. Today it is among the largest investors in

the UK stock market, as well as being a powerhouse in fixed-income investments.


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COMPANY PROFILE

Name of the Mutual Fund ICICI Prudential Mutual Fund

Date of setup of Mutual Fund October 13, 1993

Name(s) of Sponsor Prudential Plc and ICICI Bank Ltd.

Name of Trustee Company ICICI Prudential Trust Ltd.

Name of Trustees Mr. M. N. Gopinath Chairman

Mr. Keki Bomi Dadiseth Director

Mr. M. S. Parthasarathy Director

Mr. Sandeep Batra

Director

Mr. Vinod Dhall Director

Name of the Asset ManagementCo.

ICICI Prudential Asset Mgmt.Company Limited

Date of Incorporation of AMC June 22, 1993

Name(s) of Director Mr. Barry Stowe

Mr. C. R. Murlidharan

Mr. Dileep Choksi

Mr. N.S.Kannan

Mr. Nimesh Shah

Mr. Vijay Thacker

Mr. Vikram B. Trivedi

Ms. Chanda Kochhar

Name of Chairman Ms. Chanda Kochhar

Name of Chief Executive Officer Mr. Nimesh Shah

Name of Head-Fixed Income Mr. Chaitanya Pande

Name(s) of Chief InvestmentOfficer Equity

Mr. S Naren

Name of Compliance Officer Ms. Supriya Sapre

Name of Investor Service Ms. Kamaljeet Saini


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Officer

Address of AMC 3rd Floor, Hallmark Business Plaza,Sant DyaneshwarMarg,Bandra (East), Mumbai 400051

Telephone Number (B)26428000

Fax Number 2655 4165

Website www.icicipruamc.com

Email [email protected]

Name(s) of Auditors M/s N. M. Raiji & Company

Name(s) of Custodian HDFC Bank Limited

Name(s) of Registrar andTransfer Agent

Computer Age Management Services Pvt. Ltd.

Register & Transfer Agents:

Computer Age Management Services Pvt. Ltd.

Spencer Plaza, Phase II S49A, 172 Anna Salai,

Chennai600 002.

Tel: (+91) 044 2850 0500

Fax: (+91) 044 2850 0693
http://www.icicipruamc.com/http://www.icicipruamc.com/mailto:[email protected]:[email protected]:[email protected]://www.icicipruamc.com/


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AWARDS AND ACHIEVEMENT:

ICICI Prudential AMC has constantly been on the forefront of innovation and has introducedproducts aligned to meet customer needs leading to a well-diversified product portfolio. As

acknowledgment of our efforts , we have received valued recognition from various organizationsof international repute.

Bloomberg UTV Financial Leadership Awards 2011

ICICI Prudential AMC received the coveted UTV Bloomberg Financial Leadership Award 2011for Best Contribution in Investor Education & Category Enhancement of the Year in themutual fund category.

Mr. Nimesh Shah , Managing Director, ICICI Prudential AMC received this prestigious accoladefrom Honorable Finance Minister, Shri Pranab Mukherjee.

Morning Star Mutual Fund Awards2011

India Debt Fund House Award2011

Business World Mutual Fund Awards 2010

ICICI Prudential Discovery Fund adjudged Emerging Leader (Based on past 3-year SIPperformance)

ICICI Prudential Discovery Fund - Insti.1 adjudged Best Equity FundMid and Small Cap

for the year 2010

Mr Sankaran Naren adjudged Smartest Fund Manager (ICICI Prudential Discovery Fund)for the year 2010

Mr Sankaran Naren adjudged Best Equity Fund Manager (ICICI Prudential DiscoveryFund ) for the year 2010

NDTV Profit Mutual Fund Awards 2010

ICICI Prudential Discovery Fund - CategoryEmerging Leader(Based on past 3-year SIP

performance)

Lipper Fund Awards 2010 India

ICICI Prudential Dynamic Plan-Growth - Best Fund over 3 Years (Mixed Asset INRflexible)

ICICI Prudential Gilt Fund Investment Pl-PF Opt-Growth - Best Fund over 3 & 5 Years(Bond Indian RupeeGovernment)


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OUR BUSINESS

ADVISORY SERVICES

The International Advisory Business Division ofICICI Prudential Asset ManagementCompany Ltd. advises offshore funds in jurisdictions spanning Japan, Middle East, Taiwan &Singapore.

As on June 30, 2011, we are advising a cumulative asset size of close to $1.54 Billion spanningEquity, Debt & Real Estate. Through the onshore presence and legacy of our parent company inIndia, we present the following benefits to offshore investors:

Excellent Onshore Investment Insights and Information. Extensive on the ground research capabilities. Deep knowledge of the reputation, vision and execution capabilities of promoter-run

companies. An innate understanding of governance structures of corporate entities.

As one of the largest Asset Management Companies in India, we have had a successful trackRecord in serving domestic clients across the Institutional and Retail Investor space. We are very

confident in our ability to enable International Investors to participate in the long-standing India

growth story and generate alpha over a medium to long term horizon.

PORTFOLIO MANAGEMENT SERVICES

ICICI Prudential Portfolio Management Services provides solutions for the investment needs

of select clientele, through focused portfolios.

ICICI Prudential AMC was the first institutional participant to offer PortfolioManagement Services to HNIs and Institutions in India, in the year 2000. We have a successful

track record of over 10 years of experience in offering Portfolio Management Services and

today our strong base of over 7,000 PMS clients stands testament to the quality and value of our

services.


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Our aim is to create a portfolio that suits your requirements; therefore we will first seek to

understand a clients needs and investment objectives, and on that basis offer a portfolio that best

suits these needs and objectives.

MUTUAL FUND

ICICI Prudential Mutual Fund offers a wide range of retail and corporate investment solutionsacross different asset classes like Equity, Fixed Income, Real Estate and Gold.

It has been voted as the Most Trusted Mutual Fund Brand in by Brand Equity (in their 2009

Most Trusted Brand Survey (Conducted by The Economic Times Intelligence Group and TheNielsen Company).

Year after year, the Fund has been consistently winning many awards in the industry at the FundHouse and Scheme Levels, the most recent ones being:

India Debt Fund House for 2009 by Morningstar The CNBC TV18 - CRISIL Mutual Fund of the Year Award 2009 in the CategoryDebt

Mutual Fund House of the Year

The organization today is an ideal mix of investment expertise, resource bandwidth & process

orientation and endeavours is to bridge the gap between savings & investments, to help create

long term wealth and value for investors through innovation, consistency and sustained risk

adjusted performance.


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COMPARISION OF EQUITY FUND

ICICI Pru Index Fund-Nifty Plan

Fund Name ICICI Prudential Mutual Fund

Scheme Name ICICI Pru Index Fund-Nifty Plan Inst Option -I (G)

AMC ICICI Prudential Asset Management Co Ltd

Type Open

Category Equity - Index

Launch Date 11-Nov-08

Fund Manager Kayzad Enghlim

Net Assets (Rs. cr) 90.36

NAV Details

NAV Date 22-Feb-12

NAV [Rs.] 10.5

Buy/Resale Price [Rs.] 10.36

Sell/Repurchase Price [Rs.] 10.47

Entry Load % NIL

Exit Load % NIL


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HDFC Index Fund-Nifty Plan

Fund Name HDFC Mutual Fund

Scheme Name HDFC Index Fund-Nifty Plan

AMC HDFC Asset Management Company Ltd

Type Open

Category Equity - Index

Launch Date 03-Jul-02

Fund Manager Vinay Kulkarni


NAV Details

NAV Date 20-Mar-12

NAV [Rs.] 45.3



Entry Load % NIL

Exit Load % In respect of each purchase / switch-in ofUnits upto and including Rs. 5 lakh in value,an Exit Load of 1.00% is payable if Units areredeemed within one year from the date ofallotment. In respect of each purchase /switch-in of Units greater than Rs. 5 lakh invalue, no Exit Load is payable


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COMPARISION OF HYBRID FUND

ICICI Pru Balanced Fund


Scheme Name ICICI Pru Balanced Fund - (D)


Type Open

Category Hybrid - Equity Oriented

Launch Date 20-Sep-99

Fund Manager Avnish Jain


NAV Details

NAV Date 20-Mar-12

NAV [Rs.] 16.3



Entry Load % NIL

Exit Load % NIL


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HDFC Balance Fund


Scheme Name HDFC Balanced Fund (G)


Type Open

Category Hybrid - Equity Oriented

Launch Date 20-Jul-00

Fund Manager Chirag Setalvad


NAV Details

NAV Date 20-Mar-12

NAV [Rs.] 57.8



Entry Load % NIL

Exit Load % In respect of each purchase / switch-in ofUnits less than Rs. 5 Crore in value, an ExitLoad of 1% is payable if units are redeemed /

switched-out within 1 year from the date ofallotment. In respect of each purchase /switch-in of Units equal to or greater than Rs.5 Crore in value, no Exit Load is payable


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COMPARISION OF EXCHANGE TREDED FUND

ICICI Pru Gold Exchange Traded Fund


Scheme Name ICICI Pru Gold Exchange Traded Fund


Type Open

Category Gold - ETFs

Launch Date 30-Jun-10

Fund Manager Chaitanya Pande


NAV Details

NAV Date 20-Mar-12

NAV [Rs.] 2737.0



Entry Load % NIL

Exit Load % NIL


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HDFC Gold Exchange Traded Fund


Scheme Name HDFC Gold Exchange Traded Fund


Type Open

Category Gold - ETFs

Launch Date 25-Jun-10

Fund Manager Anil Bamboli


NAV Details

NAV Date 20-Mar-12

NAV [Rs.] 2719.9



Entry Load % Nil

Exit Load % Nil


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RESEARCH METHODOLOGY

Methodology

A descriptive design was used to conduct this study. The questionnaire which was given to

investors included both close and open ended questions. The questionnaire had different sections

which were related to marketing.

Data Collection

The questionnaire was administered to limited area of baroda such as manjalpur, alkapuri,

fatehganj etc..

Sample Size

The questionnaire was given to 70 different types of investors who comes across in different

offices, out of which I could get only 50 filled questionnaires back from each investor.

Sampling Methods

The customers/investors were selected based on randomly. Thats why Random Sampling

method is used.

Primary Sources

Questionnaire


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Survey Process

SurveyInitiative

QuestionnaireDevelopment

Data Collection

Analysis &Evaluation


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PROCESS OF SAMPLE AND SAMPLING METHOD:

With the help of research methodology I have done some questioner for the customers/ investors

to know them better and perfectly.

Followings are the different questions related to the investment purpose. And after the survey of

those questions with the help of the customers/investors. I have done some interesting graphs

which helps to understand more easily.

This questioner ware filled by the different types of customers with concern to their age, income,

kind of business, risk barring capacity with the help of the survey I got very interesting and

important data collect about the investors who want to invest in different instrument.

For this job I took 50 sample sizes of the customer/investors as an assumption of the entire

survey program.

Here the questions of that survey as follows..


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DATA ANALYSES

1. Do you invest in Mutual fund?

Response Frequency PercentageYES 19 38%

NO 31 62%

Total 50 100%

In a 38% of the people invest in mutual funds. Because of the low risk and many

scheme available to invest in mutual fund. 62% people not invested in mutual

fund because low return and also entry and exit fees charges any company

Yes

38%

No

62%

invest in Mutual Funds


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2. If not, then what other option(s) do you prefer to invest?

Option Frequency Percentage

Fixed Deposit 12 24%

Post office Scheme 8 16%

Recurring deposit 4 8%

Other 7 14%

Total 31 62%

62% people are not interested to invest in mutual fund but the interestd to

others area such as fixed deposited , post office schemes, others .

0

2

4

6

8

10

12

Fixed deposits Post office

schemes

Recurring

deposits

Others

12

8

4

7

frequency


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3.If yes, then which are the companies do you prefer to invest in Mutual fund?

Option Frequency Percentage

ICICI Prudential Mutual

Fund

9 18%

HDFC MF 6 12%

Kotak MF 3 6%

Other 1 2%

Total 19 38%

On the basis of the survey the investors prefer to invest their funds in the icici

prudential mutual fund rather than all other funds and after then they trust on

RELIANCE,HDFC,SBI,BIRLA etc, showing in above figure.

ICICI Prudential

Mutual Fund

24%

HDFC MF

16%

Kotak MF

8%Other

2%

Total

50%

Prefer Company


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4. Are you satisfied by the offering and services provided by the icici prudential mutual

fund?

Response frequency percentageyes 6 67

no 3 33

total 9 100

Under icici prudential mutual fund , 67 % means 6 people satisfied product and

services given by the icici prudential mutual fund. 3 people are not satisfied that

these type of services.

no

30%

yes

70%


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5.HOW DO INVESTORS MANAGE HIS INVESTMENT PORTFOLIO?

Response Frequency Percentage

Solely of my own 12 24%

On advise of a friend 8 16%

On advise of a

distributor/agent

20 40%

Advice of mutual fund house

people

10 20%

The mostly customers manage their investment portfolio by the advice of the

mutual fund house people because they really gives you perfect and right advice

to invest the fund. The agent is also like a financial adviser, they also have sound

knowledge.

Solely of my own

24%

On advise of a

friend

16%

On advise of a

distributor/agent

40%

Advice of mutual

fund house

people

20%

Advise


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6. Which factor do you consider before investing in Mutual Fund?

Options Frequency Percentage

Safety of principal 14 28%

Low risk 15 30%

Higher returns 14 28%

Maturity period 4 8%

Terms and conditions 3 6%

total 50 10%

The Customers considerations before investing into Mutual Fund are Safety ofPrincipal, Low Risk & High Returns which overall is 86 %. Survey tells People /

Investors hence needs Safety of Money at Low Risk & High returns in one short

line.

Safety of principal

14%

Low risk

15%

Higher returns

14%

Maturity period

4%

Terms and

conditions

3%

total

50%


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7. whenever the investors think of investment which source will come first in their

mind?

NO. CHOICE OF INVESTMENT NO. OF CUSTOMERS

1 INSURANCE 20

2 FIXED DEPOSIT 12

3 MUTUAL FUND 10

4 STOCK MARKET 8

As per the past experience when the person think about investment they thinkabout FDS, KVPS, POST. But now the inflation rate is more than 9% and these all

instrument gives return less than the inflation rate rather than investment in

MUTUAL FUND.

1 INSURANCE

40%

2 FIXED DEPOSIT

24%

3 MUTUAL FUND

20%

4 STOCK

MARKET

16%

NO. OF CUSTOMERS


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8. How often do you monitor your investment?

option Frequency

daily 15

monthly 25

occasionaly 10

As per the Survey, 50 % Investors like to review their investments on Monthly

basis as they do not have any Quick Excess to Communication & Lack of Time,

but here we also see that 30 % investors monitors their Investements daily as

they have good communication media. While survey also tells that 20 %

investors invests money just for their old ages.

daily

30%

monthly

50%

occasionaly

20%


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9.What is your purpose behind the different investment option?

No. purpose No. of customers

1 High return 16

2 safety 10

3 Quick liqidity 12

4 convenience 4

5 Tax benefits 8

The customers main purpose behind the investment is to get high returns after

than such person want to invest for the purpose of the tax benefits and quick

liquidity of money as show above.

0

2

4

6

8

10

12

14

16

18

purpose

Highreturn

safety

Quickliqidity

convenience

Taxbenefits

No. 1 2 3 4 5

Series1

Series2


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10 In which product of icici group you have invested?

Products No. of people invested

Icici pru.life insurance 12

Icici Lombard general insurance 8

Icici pru mutual fund 6

Icici securities 5

Icici bank 10

No prefers icici 9

Here we can see that Investors invest their money in major two sectors ie

insurance and Bank, which is more safe, low risks and good return. But now the

new generation investors like to invest in Mutual fund also as the

awareness/benefits of Mutual Fund are more that the traditional insurance &

banking Sectors.

0

2

4

6

8

10

12

14

Series1


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SWOT ANALYSES

STRENGHTS:

Huge networking of local and citywide distributors and agents

Efficient and highly qualified fund managers

Efficient use of technology

Highly qualified employees

Strong marketing and sales department

WEAKNESSES:

There is lack of awareness among people about mutual funds

so there should be more advertising and other promotionalcampaigns to make them aware.

People are more interested in investing in equity funds rather

than debt funds because companies are promoting more for equity

funds.


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OPPORTUNITIES:

Mutual fund can penetrate rural like the Indian

insurance industry with simple and limited products.

'B' and C class cities are growing rapidly. Today most of

the mutual funds are concentrating on the A class cities.

Soon they will find scope in the growing cities.

THREATS:

Number of foreign AMC's are in the que to enter the

Indian markets like Fidelity Investments, US based, with

over US$1trillion assets under management worldwide.

Tough competition from banking sector schemes of

Fixed deposits which guarantee returns as well as security.


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CONCLUSION

I have come to the conclusion that getting the knowledge regarding different products is

easy, but then with the help of this knowledge to convince the costumers for buying that so much

difficult

Mutual Fund is a good concept of investment, which collects the savings and invests in

different sector and different market in such a way that the investment gets highest return. This

return will be paid back to Unit holders.

Since last 5 years Mutual Fund industry has been gaining importance and as a result of

this investors are beginning to gain awareness about the industry.

Mutual funds offer a lot of benefit which no other single option could offer. But most of

the people are not even aware of what actually a mutual fund is? They only see it as just another

investment option. So the advisors should try to change their mindsets. The advisors should

target for more and more young investors. Young investors as well as persons at the height of

their career would like to go for advisors due to lack of expertise and time.


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Documents

Copy of Final Report on ICICI GROUP