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Copyright,1995-2002
1
Invitation to Research
SCIENTIFIC RESEARCH TECHNIQUES
Roger Clarke, Xamax Consultancy, CanberraVisiting Professor, CSIS, Uni of Hong Kong
Visiting Fellow, Australian National University
http://www.anu.edu.au/people/Roger.Clarke/......Res /52-Sci.ppt
ebs, 16-20 January 2003
Copyright,1995-2002
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The Conventional Scientific Research Process
Abstract World
Real World
Hypotheses
ResearchDesign
Axioms
DeductiveLogic
Inferences
THEORYThe Research Results
provide feedback to the Theory
Copyright,1995-2002
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Conventional, Scientific Research Key Features
• Investigates Research Questions within a Domain
• Is driven by theories that:• are founded on axioms• comprise trees of deductive inference• generate refutable Hypotheses
• Is designed to test the Hypotheses• Exercises control over confounding variables• Leads to theory extension or refinement
Copyright,1995-2002
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Conventional Scientific Research
Meta-Physical Assumptions
• There is a Real World• The phenomena in that Real World are stable• Data gathered by observing the Real World are
factual, truthful and unambiguous• The domain of study is not affected by either
the research, or the researcher• The language in which Theory is expressed is
unambiguous, and contains no value judgements
Copyright,1995-2002
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Conventional Scientific Research
Data Assumptions
• Data must be Objective• Objective means relatively proximate to Truth• Subjective means relatively distant from
Truth• The notion of Objectivity presumes:
• the existence of Truth• its accessibility by humans
• Objective Data is Quantified Data,i.e. expressed in terms that place it on a scale
Copyright,1995-2002
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Conventional Scientific Research
Process Assumptions• Research projects are driven by Theories• Theories comprise Axioms that are unchanging• Inferences from Theory are operationalised as
explicit and unambiguous Hypotheses• Results from empirical tests are replicable• Most results confirm or articulate the Theory• Gradually, Anomalies accumulate• A more general Theory is formulated, the Anomalies are
accommodated, and a ‘Paradigm Shift’ occurs
Copyright,1995-2002
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Conventional Scientific Research
Corollaries
• Rigour is paramount, in order to build theory• Because the primary purpose is Rigour,
Relevance has to be a secondary consideration
• Unstable phenomena are highly inconvenient• Perturbable phenomena are too
• Anomaly accumulation should be gradual
Copyright,1995-2002
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Conventional Scientific Research
Corollaries
• A Theory may draw on Reference Disciplines, but it relates to Phenomena in a particular Domain, and is intended to be understood within a particular Discipline
• Testing of Ad hoc Inferences and Hypotheses (i.e. those that are not derived from some more or less formally expressed Theory) does not constitute Scientific Research
Copyright,1995-2002
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Scientific Research Techniques A Taxonomy (3+5)
• Laboratory Experimentation• Field Experimentation and
Quasi-Experimental Designs• Forecasting• ...
Copyright,1995-2002
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Laboratory Experimentation
• An artificial environment, designed to:• capture a Relevant Real-World System• establish a Model of a Real-World
Systemsufficiently similar to it that its behaviour will enable inferences to be drawn about the behaviour of the Real-World System under similar circumstances
Copyright,1995-2002
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Experimental Method
• Independent (Environmental) Variables are controlled, or isolated (to avoid Confounding Variables)
• One or more (Strategic) Variables is manipulated
• Dependent Variables (Outcomes) are measured• The Results are compared with Hypotheses that
were generated by inference from some relevant Theory
Copyright,1995-2002
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Field Experimentation and Quasi-Experimentation Designs
• Opportunities are sought in the Real Worldto isolate and control for confounding variables
• Method:• Observe a relevant Real-World System• Contrive controls over Environmental
Variables• Manipulate one Independent Variable• Measure the Dependent Variable(s)
Copyright,1995-2002
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Forecasting
• Projection / Extrapolation of future datafrom trends inherent in past data
• Can cope with regular variations (daily, seasonal), e.g. using smoothing techniques
• Can discover the existence of relationshipsthrough regression techniques
• Implicitly assumes all otherEnvironmental Variables are fixed
• Embodies no sense of systemic reasoning