Slide 2 Copyright 2015 Chappell & Associates Slide 3 Nearly
every enterprise today can benefit from using public cloud
platforms ! ! Slide 4 Competitive Advantage to Firm First firm in
an industry implements innovation Second firm in the industry
implements innovation Third firm in the industry implements
innovation TIME Slide 5 Window of differentiation Competitive
Advantage to Firm Utility IT Strategic IT Slide 6 What strategic
applications need Ability to support new, modern business ideas
Elastic resources Support for fast development What utility
applications need Low cost Reliability Public cloud platforms can
help with both Slide 7 Slide 8 Microsoft Azure provides computing
resources in data centers around the world US Europe Asia Australia
Brazil Slide 9 Can a public cloud platform keep my data and
applications safe? ? ANSWER You must learn to trust your public
cloud provider Slide 10 Can I still meet my regulatory requirements
in the public cloud? ? Laws and Regulations for Off-Premises
Computing FINANCIAL SERVICES HEALTHCARERETAILING NATIONAL
GOVERNMENT LOCAL GOVERNMENT... COUNTRY Canada United States Germany
United Kingdom Australia Japan... ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?
? ? ? ? ? ? ? ? ? ? ? ? ? ????? ? ? ? ? ? ? ? ANSWER You must
understand the rules that apply to you Slide 11 Will public cloud
datacenters be up when theyre needed? ?? ANSWER Theyll be at least
as good as your own datacenter, and there are SLAs Slide 12 Will
public cloud platforms make me lose my job? ? ANSWER Probably not,
but youll need to learn some new skills Slide 13 Cloud Services
Worker Roles Web Roles Application Virtual Machines User-Supplied
VMs Gallery VHDs Infrastructure as a Service (IaaS) Platform as a
Service (PaaS) Web Sites Application Becoming part of Azure App
Services Slide 14 SQL DatabaseBlob Storage 10001101001111
0111110110 DBMS in a VM VM SQL Server, MySQL, Binary storage IaaS
relational storage PaaS relational storage Slide 15 MICROSOFT AZURE
ENTERPRISE Slide 16 User Bandwidth Inbound: Free Outbound: $0.05 to
$0.087/GB US and Europe, $0.12 to $0.138/GB Asia/Pacific, $0.16 to
$0.181/GB Brazil Data Blob Storage: $0.022 to $0.061/GB per month,
depending on size and capabilities SQL Database: $4.99 to $3,720
per month, depending on database size and throughput Compute
Virtual Machines: $0.02 to $1.32/instance per hour depending on
instance size and capabilities Enterprise agreements, etc. commonly
discount these prices Slide 17 Slide 18 Data storage Cloud identity
VMs on demand Disaster recovery Deploying packaged applications
Moving existing applications to the public cloud Utility IT
Strategic IT Slide 19 Blobs 1000110100110 0111101111101
1011010001101 ENTERPRISE MICROSOFT AZURE SAN appliance for hybrid
storage Microsoft StorSimple Windows Server, SQL Server, Store
backup data Applications Store arbitrary binary data, e.g., videos
Slide 20 Data stored in blobs is compressed, deduped, and encrypted
ENTERPRISE MICROSOFT AZURE Users StorSimple Servers App Blobs
1000110100110 0111101111101 1011010001101 Slide 21 Lower cost
EXAMPLE One terabyte stored in geo-redundant blobs Operations on
the data: 10,000,000/month Data transfer out: 500 gigabytes/month
COSTS Storage: $61/month Operations: $0.36/month Data transfer:
$43.01/month (US/Europe) $68.31/month (Asia/Pacific) $89.60/month
(Brazil) Total: $104.37/month (US/Europe) $129.67/month
(Asia/Pacific) $150.96/month (Brazil) $ Slide 22 ENTERPRISE
MICROSOFT AZURE 2 2 Login IT Admin Windows Server Active Directory
User 1 1 Configure link Azure Active Directory Azure Active
Directory OTHER ENVIRONMENT SaaS Application 3 3 Access on-premises
and SaaS applications On-Premises Application Slide 23 Single
sign-on to diverse SaaS applications Azure AD Premium supports:
-Office 365 -Dynamics CRM Online -Google Apps -Salesforce CRM
-ServiceNow -Dropbox -Many more Multi-factor authentication Azure
AD Premium can require a password plus phone-delivered code for
logins Simpler identity administration Azure AD Premium provides:
-Self-service password resets for SaaS applications -Reports of who
accessed which applications, etc. Slide 24 ENTERPRISE MICROSOFT
AZURE VMs Developers Azure Virtual Machines 1 1 Create VMs 2 2 Use
VMs IT Admin or Developer Azure Management Portal Azure Management
Portal Slide 25 Fast and simple way to get inexpensive VMs Can use
Microsoft Azure- provided VHDs or your own, Windows or Linux Users
can potentially access cloud VMs as if they were local Useful in
many situations Dev/test environment for cloud or on-premises apps
Useful for custom and packaged apps, e.g., SAP Can shut down VMs
when theyre not needed Such as nights or weekends when developers
arent active Slide 26 MICROSOFT AZURE ENTERPRISE Users VM SQL
Server App 2 2 Create SQL Server AlwaysOn availability group 3 3
Redirect here if an on-premises failure occurs Azure Virtual
Machines 1 1 Create VM IT Admin Azure Management Portal Slide 27
ENTERPRISE MICROSOFT AZURE Users Hyper-V VMs cations s Workloads
cations s Workloads cations s Workloads VMware VMs VMs cations s
Workloads VMs cations s Workloads VMs cations s Workloads 1 1
Create backup logic for workloads 2 2 On failure, activate backup
workloads on Azure Azure Site Recovery Slide 28 Can cover a range
of scenarios From database DR to full workload DR Lower cost No
need to maintain a dedicated facility just for DR Organizations can
provide DR for more applications, because its cheaper Provides
diverse recovery options Microsoft Azure has datacenters around the
world Azure Site Recovery supports DR to Azure, to a hoster, and to
another enterprise datacenter Slide 29 MICROSOFT AZURE ENTERPRISE
IT Admin Users Azure Virtual Machines 1 1 Create VMs VMs SharePoint
SQL 2 2 Deploy and configure SharePoint Active Directory VM Active
Directory Active Directory Azure Virtual Network Azure Management
Portal Azure Management Portal Slide 30 Faster deployment No need
to wait for central IT IT resources become an operating expense
Rather than a capital expense Lower cost Microsoft Azure is
probably cheaper today and certainly cheaper tomorrow; prices keep
going down Slide 31 MICROSOFT AZURE ENTERPRISE IT Admin Active
Directory Users VM VMs Active Directory Active Directory Custom
Application Custom Application DBMS 2 2 Deploy and configure
application 1 1 Create VMs Microsoft Azure Virtual Machines
Microsoft Azure Virtual Network Microsoft Azure Management Portal
Slide 32 Lower cost EXAMPLE Two medium VMs ($.18/hour each) running
continuously Stores 100 gigabytes Operations on the data:
30,000,000/month Data transfer out: 50 gigabytes/month COSTS
Compute: $268.00/month Storage: $7.18/month Bandwidth: $3.92/month
(US and Europe) $6.21/month (Asia/Pacific) $8.15/month (Brazil)
Total: $279.10/month (US/Europe) $281.39/month (Asia/Pacific)
$283.33/month (Brazil) $ Making good decisions here requires
apples-to-apples comparisons Slide 33 Data storage Cloud identity
VMs on demand Disaster recovery Deploying packaged applications
Moving existing applications to the public cloud Utility IT
Strategic IT Slide 34 Slide 35 New employee-facing applications New
customer-facing applications New parallel applications Utility IT
Strategic IT Slide 36 To improve the execution of an existing
business model Such as automating a current business process To
support a new business model Such as offering customers
self-service access to services Slide 37 Customer Segments Customer
Relationships Channels CUSTOMER Key PartnersKey Activities Key
Resources INFRASTRUCTURE Cost StructureRevenue Stream FINANCE
Source: Business Model Generation, Alexander Osterwalder, et al.
www.businessmodelgeneration.com Value Proposition OFFERING Slide 38
Customer Segments Cloud apps can reach smaller customers and
partners more cheaply Customer Relationships Cloud apps allow more
customer self-service Channels Cloud apps allow selling directly to
customers Key Partners Your cloud platform vendor becomes an
important partner Key Activities Key Resources Massive, cheap
compute and storage are now available to anybody Cost Structure
Elastic pricing makes very spiky apps more economically feasible
Revenue Stream Pay-as-you-go computing resources allow lower-risk
experimentation with new business models In-house IT resources can
be reallocated ? Value Proposition Slide 39 ENTERPRISE MICROSOFT
AZURE Developer Users Azure Virtual Machines 1 1 Create VMs 2 2
Deploy application and data Azure Management Portal VM Application
DBMS Slide 40 Ease and speed of deployment No need to wait for
central IT Capabilities you cant easily get otherwise Geographic
distribution Easy up-and-down scaling Especially important for
spiky apps Lower cost Because of public cloud platform scale and/or
elasticity Slide 41 ENTERPRISE Developer Users MICROSOFT AZURE
Cloud Services/ Web Sites 1 1 Deploy application SQL Database,
Application Azure Management Portal Slide 42 Ease and speed of
deployment The PaaS platform already exists--no need to create it
Lower management cost The PaaS platform maintains the environment
for you Lower risk Fewer things to configure means fewer
opportunities for error Slide 43 ENTERPRISE MICROSOFT AZURE
Developer CUSTOMERS Cloud Services/ Web Sites 1 1 Deploy
application SQL Database, Application Azure Management Portal Slide
44 Capabilities you cant easily get otherwise, e.g., Massive scale
Easy up-and-down scaling High reliability Geographic distribution
Services for mobile clients Lower cost Because of public cloud
platform scale and elasticity Ease and speed of deployment
Especially with PaaS Slide 45 Examples Mobile applications Online
ticket sales Marketing web sites, high-risk innovative apps
Consumer web applications Application Characteristic Has very spiky
usage Running the application on-premises raises security issues
Needs fast access to computing resources with no commitment
Requires massive or global scale Start-ups, progressive businesses
Customers dont want in-house IT Slide 46 ENTERPRISE MICROSOFT AZURE
Developer/ IT Admin Users 1 1 Create cluster 1000110100110
0111101111101 1011010001101 2 2 Submit HPC job VMs Logic Windows
Server with HPC Pack 2012 Slide 47 ENTERPRISE MICROSOFT AZURE
Developer/ IT Admin HDInsight 1 1 Create cluster VMs 1000110100110
0111101111101 1011010001101 2 2 Submit big data job Logic User 3 3
Get results Slide 48 Lower cost Pay only for the VMs you need when
you need them On-demand access to an HPC cluster Windows HPC Server
provides built-in support for creating and managing a compute
cluster on Azure On-demand access to a Hadoop cluster HDInsight
provides built- in support for creating and managing a Hadoop
cluster on Azure Slide 49 New employee-facing applications New
customer-facing applications New parallel applications Utility IT
Strategic IT Slide 50 What are you waiting for? ! ! Slide 51 David
Chappell is Principal of Chappell & Associates
(www.davidchappell.com) in San Francisco, California. Through his
speaking, writing, and consulting, he helps people around the world
understand, use, and make better decisions about new technology.
David has been the keynote speaker for more than a hundred events
and conferences on five continents, and his seminars have been
attended by tens of thousands of IT leaders, architects, and
developers in fifty countries. His books have been published in a
dozen languages and used regularly in courses at MIT, ETH Zurich,
and other universities. In his consulting practice, he has helped
clients such as Hewlett-Packard, IBM, Microsoft, Stanford
University, and Target Corporation adopt new technologies, market
new products, and educate their customers and staff. Slide 52 Slide
53 Slide 54
