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8/4/2019 Core Bank In Axis Bank
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SHIVANI SODAH- 53
NIMISHA KHANNA- 25
NATASHA MISTRY- 33
DEVANSH THAPAR- 55
VISHAL JAIN-43
DHRUV AJMERA - 01
FEBRUARY 2011
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Understanding Core Banking
History
Company Profile
Products
Services
SWOT Analysis
STP Analysis
Core Banking of Axis Bank
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Core Banking is normally defined as the business conducted bya banking institution with its retail and small business
customers.
Nowadays, most banks use core banking applications to
support their operations where CORE stands for "CentralizedOnline Real-time Exchange". This basically means that all the
bank's branches access applications from centralized
datacenters.
Normal core banking functions will include deposit accounts,loans, mortgages and payments. Banks make these services
available across multiple channels like ATMs, Internet banking,
and branches.
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Core banking solutions are banking applications on a platform
enabling a phased, strategic approach that is intended to allow banksto improve operations, reduce costs, and be prepared for growth.
An overall service-oriented-architecture (SOA) helps banks reducethe risk that can result from manual data entry and out-of-date
information, increases management information and review, andavoids the potential disruption to business caused by replacing entiresystems.
The platform where communication technology and informationtechnology are merged to suit core needs of banking is known asCore Banking Solutions. Here, computer software is developed toperform core operations of banking like recording of transactions,passbook maintenance, interest calculations on loans and deposits,customer records, balance of payments and withdrawal.
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This software is installed at different branches of bank and then
interconnected by means of communication lines like telephone,
satellite, internet etc. It allows the user (customers) to operate
accounts from any branch if it has installed core banking
solutions.
Core banking systems typically include deposit, loan and credit-processing capabilities, with interfaces to general ledger systems
and reporting tools.
Strategic spending on these systems is based on a combination
of service-oriented architecture and supporting technologies thatcreate extensible, agile architectures.
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Limited Professional Manpower to be utilized more effectively. Customer can have anywhere, more convenient and easier
banking.
ATM, Internet Banking, Mobile Banking, Payment Gateways,
Referral Business. More Strong and economical way for MIS.
Reduction in Branch Manpower by 15-20%
Additional Manpower available for Marketing, Recovery and
Personalized banking. Instant Information availability for decision support.
Quick and Accurate Implementation of Policies
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Improved Recovery Process causing reduction on recoverycosts, NPA Provisions
Innovative, redefined or improved processes (e.g. Inter Branch
Reconciliation) causing reduction in Manpower at Head Office
Reduction in Software maintenance at Branch and Head Office
Centralized Printing and Backup resulting in reduction in
capital and revenue expenditure on printing and backup devices
and media at branches
Electronic Transactions with Other Financial Institutions
Increased Speed in working resulting in more business
opportunities and reduction in penalties, legal expenses etc
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Today Urban Co-operative Banks are facing stiff competition from Private
Sector and Multinational Banks. The Urban Co-operative banks have upper
hand in terms of services with human-touch, with very tightly knit
relationship with the customer. However with fast-track lifestyles, customer
needs are growing at much faster pace and UCBs are finding it difficult to
cope up with it.
UCBs now need to upgrade their total infrastructural facilities in order to
face this challenge.
To ensure that UCBs can maintain customer loyalty, gain a competitive edge
and meet the challenges of a changing market, banks need to build strong
information technology infrastructure.
If the UCBs upgrade their infrastructure with strong IT setup and
revolutionary changes in management setup and rise to the level at par with
PSBs then they will certainly have an edge over PSBs in terms of
relationship based banking.
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Axis Bank, previously called UTI Bank.
The first of the new private banks to have begunoperations in 1994, after the Government of India allowednew private banks to be established.
Joint venture- Unit Trust of India (UTI-I).Life Insurance Corporation of India(LIC).
General Insurance Corporation Ltd.
National Insurance Company Ltd.
The New India Assurance Company.
The Oriental Insurance Corporation
United Insurance Company Ltd.
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Founded -Ahmedabad, 1994.
Headquarters -Mumbai, India
Key people - Shikha Sharma, MD & CEO
Industry-Financial Commercial banks.
Market share -20%
Employees -13,389 (2009).
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PRODUCT
S
LOANSCREDI
T
CARD
SAVINGS
UTI
MUTUR
AL
FUND
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Personal banking
ACCOUNTS CARDS
TEAM DEPOSITS GOLD CARD
FIXED DEPOSIT GOLD PLUS CARD
RECURRING DEPOSITS SILVER AND SILVER CARD
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Corporate banking
ACCOUNTS SERVICES
NORMAL CURRENT
ACCOUNTS
PRIVATE EQUITY
TRUST CURRENT
ACCOUNTS
CAPITAL MARKET
FUNDING
E-BANKING
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Retail BankingDeposit schemes
Loan and advances
Personal loanHousing loan
Cards
Auto loans
Consumer durables
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StrengthsSupport of various promoters
High level of services
Knowledge Indian market
Weakness
Not having good market
Market capitalization is very low
Not been fully able to position itself
correctly
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OpportunitiesGrowing Indian Market
In the global market
People are becoming more service
oriented
Threats
Foreign banks
Govt. banks
Private banks
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SegmentationDemographics
Location-Metro and Divisional cities
Occupation-Business personsSalaried class(both Govt. and private)
Working women
Age-Senior citizens
Minor
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Positioning
FEB 11
Axis bank has positioned itself as a bank which gives
higher standard of services through produces innovation for
the diverse need of individual and corporate clients ,so theywant to highlight following points in their positioning
statement :
Customer centric.
Service oriented product innovation.
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The Bank is a key client of Finacle Universal Banking Solution
(UBS) having already deployed Finacle core banking, e-
banking and loan origination solutions.
Finacles highly rich functionality and new generation
architecture provides comprehensive coverage of treasury
products and their derivatives across foreign exchange, money
markets and securities. It has powerful STP capability,
integrated front-middle-back office capability, tremendous
flexibility and scalability. The modular-yet-integrated designensures a best-of-breed treasury solution seamlessly integrated
with the rest of Finacle Universal Banking Solution.
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Finacle, the universal banking solution from Infosys,empowers banks to transform their business leveraging
technology. The solution addresses the core banking, e-
banking, treasury, wealth management, CRM, and cash
management requirements of universal, retail, corporate,
community and private banks worldwide.
Finacle has been architected out of years of experience with
global banks and offers several powerful and differentiating
features making it one of the most comprehensive, flexible and
scalable solutions in its class.
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Finacle products address the following requirements of retail, corporate and universal banks :
Advisor Alerts
Core banking
Core banking for RRBs
CRM
Customer Analytics
Direct banking e-banking
Finance tools
Inclusion
Islamic banking
Mobile banking
M-Commerce Operational Data Store
Treasury
Wealth management
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