MARKET SEGMENTATION &COMPETITIVE ANALYSIS OF

BANKING PRODUCTS

PRESENTED BY:P.LAKSHMAN

CONTENTS

1. INTRODUCTION2. SWOT ANALYSIS3. PRODUCT & SERVICES OFFERED4. SEGMENTATION ANALYSIS5. CONCLUSION

INTRODUCTION

It was previously known as UTI & changed it’s name to AXIS in the year 2007It was established in 1994 & was among first players to start it’s business in India.AXIS bank is jointly promoted by UTI, LIC, GIC & NIC.The Managing director & CEO of axis bank is SHIKHA SHARMA

MISSION & CORE VALUES

Customers services & product innovation turned to divers need to Individual and corporate clientele.Success through teamwork, integrity & people.

ABOUT COMPANY

SWOT ANALYSIS OF AXIS BANK

PRODUCTS & SERVICES OFFERED

AXIS

SEGMENTATION STRATEGIESDEMOGRAPHIC VARIABLES PSYCHOGRAPHIC VARIABLES

Location wise e.g. Metros

Occupation e.g. Business persons

Salaried class

Working woman

Age e.g. Senior citizens

Minors

Life style e.g. Modern Banking

Internet Banking

Travel Currency Cards

e-payment

Social class e.g. Income & Occupation

House Lone

Education Loan

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