CoretalkCoretalkForFor

RetailRetail

Attract More CustomersAttract More Customers

Improve ServiceImprove Service

Reduce Promotion CostsReduce Promotion Costs

Coretalk For RetailCoretalk For Retail

Promotions To Groups

Loyalty Clubs , Competitions

& StockQueries

PersonaliseMessages

Click on an icon to find

out more

Send TXT

Vouchers

“Pass It On”

John sick today. Who can work 12 – 5:30? TXT back.

Manage Staff

What Out Customers What Out Customers

SaySay“We believe that Coretalk is a very effective way of communicating with our client base and acquiring new clients. We have found Coretalk to be very professional and their support has been impeccable” Road To Rome

“I have been really impressed with customer feedback since using Coretalk….. Our sales expectations were well and truly exceeded” Brave Clothing

Thank YouFor Finding Out

About Coretalk

Contact: Michael Verster

021 648 980

Some FriendlySome FriendlyAdvice!Advice!

At first send to smaller, targeted groups• Find out what YOUR customers like

Keep it light, fun and personal• People don’t mind an interesting text• Rhymes, jokes & quizzes have all worked well

Measure the response• Expect a return on the investment

Customers like to take vouchers away• They come in once to pick it up … and again to spend it• Two chances to sell to them

It can be useful to show a web link on your text• People are more sceptical than in the past…• Proves that it is not SPAM

Promotions ToPromotions ToGroupsGroups

Announce specials Offer birthday vouchers Offer “Add On” to earlier sales

• Shirt special to person who bought a suit…

• Tops for girls who bought jeans…

Age or gender specific specials Brand launch

THE WEATHER’S HOT

BUT YOU’RE NO FOOL

OUR SUMMER SALE

WILL MAKE YOU COOL

ALL STORES

Ace Clothing

www.tlktxt.com/101

Auto RespondAuto RespondTo Text InTo Text In

Set up a loyalty club• They text in “club”• And automatically receive this week’s

special.. Run a competition

• Use newspaper, billboard or flier to generate entries

• This increases your base of potential customers

• Automatically notify winners Coretalk has many other

options• How creative can you be?

CLUB

SENDClub special

4 this week.

Shirt & skirts all 25% off.

Show txt in store.

PersonalisingPersonalisingMessagesMessages A “Message Template”

can be used to make texts more personal • This text could be sent

to an unlimited number of people

• The underlined information can be inserted personally for each person

• You can link to information on a spreadsheet or other file too!

Hi John. It is

your birthday in

October. Visit

to our City

store and get a

$30 voucher

this month.

Manage StaffManage Staff

Find staff to work today if…• A staff member is sick• You need extra staff at short notice• The first to respond gets the work

You can be remote from Coretalk1. You text to Coretalk2. Coretalk relays the text to all your staff3. They reply to you4. Problem solved!!

staff John sick. Txt or call if you can fill 12 – 5:30. First back gets job.

John sick.

Txt or call

if you can

fill 12 –

5:30. First

response

gets job

Managing CoretalkManaging Coretalk

Sending messages is easy• Seconds rather than minutes

Receiving has sound & screen notification• You don’t have to be near the screen• You hear that a text has arrived

Coretalk is easy to manage• Quick to manually enter and update customers• Or synchronise with Outlook, files or other data

Sent and received messages are grouped• You can quickly see both sides of a communication

on one screen.

TXT VouchersTXT Vouchers

Send an electronic voucher• Give a discount or incentive for showing the

text in store• Invite participants to “pass it on” to friends

Can result in > 100% response• Effective marketing

Worth considering…• It is a good idea to give a phone or web

reference• Proof that it is not a false advertisement• We can supply a site if required

Hi Mary. Ace Clothing will give 20% off in store with this txt.14–18 Nov. Pass it on. tlktxt.com/101

The CoretalkThe CoretalkPropositionProposition

Let’s be conservative!!• Approach 300 customers in one

month• 30 of those come into the store• They spend $150 each• You earn $75 profit each, that is

$2,250 total Coretalk costs you 44 cents per

customer• Total value $131 for the month

Total extra profit $2,119 $25,428 in one year!

No Of Customers

Cost Per Customer

300 44 cents

1000 25 cents

3000 19 cents

5000 17 cents

Coretalk CostsCoretalk Costs

$80 per month rental• Contract for 24 months• One off installation costs $150• Payment by direct debit

TXT costs scale with volume1 – 99 17.8c (20 cents with GST)100 – 2999 17c3000 – 4999 16c5000 + 15c

It is that easy!!All Costs EXCLUDE GST