Corporate Brochure 2016

CORPORATE BROCHURE 2016/2017

Our history and heritage is matched only by the excitement of the here and now. In the past 10 years the Club has been to Wembley twice, played host to Liverpool and Manchester United and featured in live matches broadcast to millions on SKY, BT Sport and BBC TV.

Our vision is to be an outstanding community-owned club playing football at the highest sustainable level. We’re proud to play our part in the world’s most watched and played sport. The perfect platform to promote your business, engage with customers, reward employees and meet your corporate social responsibilities.

on your doorstep

Exeter City Football Club brings you history, heritage and tradition – a truly authentic football experience in the heart of the city and at the centre of the community it serves.

AUTHENTIC FOOTBALL EXPERIENCE

SUPPORT THE CLUB AT THE HEART OF YOUR COMMUNITY AND REAP THE BUSINESS BENEFITS

01 02

WELCOME

In the 3rd round of the Emirates FA Cup, Exeter City featured on the BBC, and BT Sport for the replay against Liverpool at Anfield. Both games were also broadcast around the world.

BBC viewing figures alone were just under 7 Million.

NATIONAL AND INTERNATIONAL COVERAGE If your business stretches beyond the region we can give your brand national and global exposure.

Exeter City plays in the third most watched sporting league in the world

Highlights of our matches feature in the Football league Show on Channel 5 sold to 204 countries each week and seen by millions of homes globally

On average we play in a live TV game (broadcast by Sky, BT Sport or the BBC) every other season. Viewing figures for the most recent live league game last season in which we played were 1.75 million.

In the 3rd round of the Emirates FA Cup, Exeter City featured on the BBC, and BT Sport for the reply against Liverpool at Anfield. Both games were broadcast around the world. BBC viewing figures alone were just under 7 million.

REGIONAL EXPOSUREIf your customers and employees live and work in the South West, putting your brand on one of our perimeter boards is the most cost-effective way to reach them.

• Thanks to BBC Spotlight and ITV circa two million people across the South West watch our televised match highlights every week.

LOCAL EXPOSUREIf your customers are Exeter City supporters this is your opportunity to reach them when they are most engaged and most passionate! Put your brand next to the brand they love most.

• Almost 100,000 fans attend our home games over the course of the season

• Match-days weekly covered by Express & Echo and Western Morning News.

Whether you’re looking to win new customers or to reinforce your brand with existing customers we offer a range of value-for-money opportunities that we believe is impossible to beat.

we’ve got it covered...BUSINESS SENSE

03 04

EXETER CITY HAVE HAD FOUR GAMES BROADCASTED ON TELEVISION IN THE 2015/16 SEASON ALONE.

Call us now on 01392 411243 / 07966 144430 or email Mark Jenkins on [email protected]

PUT YOUR BRAND NEXT TOthe brand they love the most

“I’ve been coming to St James Park since I was a lad, my father used to bring me to the cowshed, from there on in, it was in my blood. We bring clients here and sponsor matches. It helps to

improve the profile of our company locally, and it makes us part of the community. We can give our customers a really good day here; watching the match, having a few drinks and enjoying the

whole environment. It has really helped us grow relationships with customers which is key to our business. I can equate customers that are very good loyal parts of our business now directly through days we have had at the football club. I try and introduce new businesses here, and some of our clients have gone on to do business with the

club. We would always recommend Exeter City to any future clients”

PAUL WEST RGB BUILDING SUPPLIES

1.4 MILLION VIEWERS PER YEAR

40,000 FOLLOWERS

34,300 FOLLOWERS

2,200 SUBSCRIPTIONS

1,400 FOLLOWERS

4,400 FOLLOWERS

350 SUBSCRIPTIONS

10,000+ SUBSCRIPTIONS

FACEBOOK

WEBSITE

TWITTER

YOUTUBE

LINKEDIN

INSTAGRAM

GRECIAN

E-NEWSLETTER

ONLINE/DIGITALThanks to our supporter/Sponsors, we now have a large number of followers on our digital channels. Increasing our online presence is a main objective at Exeter City in order to inform and entertain our supporters.

All figures correct at time of print

05 06

RETURN ON INVESTMENT (ROI)As detailed above statistically the company should be able to generate income through branding opportunities and direct marketing. By joining us, we are sure we could offer you the exposure or the product you need to satisfy your expectation in term of advertising or corporate development.

SUMMARYOur Commercial Team are skilled enough to work with you on your aims and objectives to promote your Brand which ultimately should turn in to an increased turnover. We are also flexible enough to be creative as you would like us to be.

CORPORATE SOCIAL RESPONSIBILITY (CSR) EXETER CITY FC FOOTBALL IN THE COMMUNITY: (FITC) AIMS AND OBJECTIVES• To engage children, young people and adults with education, health, inclusion or sports participation programmes.

• To improve the quality of life for children, young people and adults that are living with physical or mental disabilities.

• To give young people access to a range of education/training opportunities and accreditation provision to increase their confidence and employment skills.

• To engage children, young people and adults within programmes and activities that promote healthier lifestyles which will improve their emotional well being and enable them to develop confidence to make more informed lifestyle choices.

• To engage young people to take part in positive youth and community programmes across Devon and Somerset in order to reduce the levels of anti-social behaviour.

Want to hear more about the opportunities our community programmes could bring? Then contact Head of Community Jamie Vittles

[email protected]

07 08

“All the things we aspire to do in the city I realise the Club is doing day in day out. It reaches and engages with parts of the city others struggle to do, delivering employment, education and training and helping the Council in its quest to make Exeter the most active city in the South West.”

KARIME HASSAN, CEO EXETER CITY COUNCIL

RAISING ASPIRATIONSand providing opportunities

09 10

Company branding can improve your chance of a better return on investment at Exeter City Football Club.

With our hospitality packages, sponsorships and advertising spaces, we offer you a wide range of benefits for your company, and your brand.

WHY HOSPITALITY OR MATCH-DAY SPONSORSHIP?• Entertain your clients

• Incentive or reward for employees

• Brand awareness

• Brand association

• Networking opportunities

• Raise your company profile

• Fan engagement

• Strengthen customers loyalty

• Priority for big events (next big FA Cup tie for example)

• Marketing opportunities on match-days (giveaway distribution, supporter competition)

• Opportunity to build your consumer/prospect database

WHY ADVERTISE WITH US?• Massive exposure (Match-day highlights, live TV, Social media/website, programmes)

• Brand awareness

• Brand recognition

• Brand association

• Brand image

• Corporate social responsibility

• Impactful advertising

• Reach a target audience

• Good return on investment

• Incredible value for money

• Get invited to our new networking event

• Marketing opportunities on match-days (giveaway distribution, supporter competition)

• Opportunity to build your consumer/prospect database

MAKE EXETER CITY WORKfor your business

EXECUTIVE BOXYours for the season or on a match by match basis.

THE PACKAGE:

• Paramount Personnel VIP entrance

• 12 reserved deluxe seats outside the box in the Main Stand overlooking St James Park

• Complimentary match-day programmes and team sheets

• Two course meal

• Full drinks package

• Tea, coffee and biscuits

• Plasma screen TV with Sky/BT Sports

• Pre-match player visit

• Company branded entrance to the box

• Opportunity to see the man of the match presentations

FOR SEASON:

• Company branding pitch facing

• Opportunity to customize your box

• Priority for Cup games

Prices from

Single - £ 999.00 + Vat

Season - £ 15,750.00 + Vat

11 12

THANK EXISTING CUSTOMERS, ENTERTAIN PROSPECTIVE ONES

and reward employees

“We enjoy coming down for match day hospitality, It’s a great start to the pre-match. You get a tremendous meal, the staff are excellent, the waitresses, and Rose who runs hospitality do an amazing job. The food is always first class, top quality ingredients and fantastic desserts. It’s first rate here, speaking from experience in the hotel – please come and try for yourselves”

TINA STANDEN, UNICORN HOTEL

MATCH SPONSORSHIPEntertain your guests with the full match-day experience.

THE PACKAGE:

Based on 20 guests – in the Courtenay Room


• Entertain your clients in the luxury of your own private suite

• 20 premium seats in the Main Stand


• Two course meal


• Half time teas and coffees


• Pre-match souvenir photographs (two guests on the pitch with team captains)

• Company logo on the front of the match-day programme

• Full page programme advert

• PA acknowledgement

• Pre & post-match Website and social media PR

• Nominate and present the Man of the Match Award

• Receive a signed Exeter City shirt

• Souvenir photographs of group with your man of the match Prices from Standard game - £ 1,750.00 + Vat Premium game - £ 2,250.00 + Vat Joint Match Sponsorship - £ 999.00 + Vat

13 14

THE PERFECT VENUEfor your business events

MIX AND MATCH FROM THESE PACKAGES TO BUILD YOUR PERFECT CUSTOMER MARKETING MIX

MATCH BALL SPONSORSHIPA smaller-scale high-value alternative to Match Sponsorship.

THE PACKAGE:

Based on 10 guests – in the Apple Suite


• 10 premium seats in the Main Stand


• Two course meal served to you at your table



• Company logo on the front of the match-day programme

• Half page programme advert

• PA acknowledgement

• Pre & post-match Website and social media PR

• Receive a signed Exeter City Football

• Souvenir photographs of group with the man of the match

Prices from Standard game- £795.00 + Vat Premium game - £995.00 + Vat

PRIVATE DINING – TRIBUTE ROOMWant to keep it low-key but still make an impression? Here’s how.

THE PACKAGE:

Up to 20 guests – in the Tribute Room


• Premium seats in the Main Stand


• Two course meal




• Opportunity to see the man of the match presentation

Prices from Standard game - £55.00 per head + Vat Premium game - £65.00 per head + Vat

MATCH-DAY HOSPITALITYFancy watching City in style? Either it is for corporate matters or personal use, our Match-day hospitality is one of the best way to enjoy ECFC match day experience.

• VIP Paramount Personnel entrance

• Reserved seat in the Main Stand


• Flexible food options served at your table in the Apple Suite

• Use of the executive bar

• Half-time teas and coffees

• Table service

• Large screen TV with Sky/BT Sports

• Opportunity to see the man of the match presentation

• Discounts for Season Ticket holders

Standard game:

1 course meal - £40.00 + Vat 2 course meal - £49.00 + Vat 3 course meal - £55.00 + Vat

Premium game:

1 course meal - £50.00 + Vat 2 course meal - £59.00 + Vat 3 course meal - £65.00 + Vat

15 16

PERIMETER BILLBOARD ADVERTISING• Seen by 100,000 visitors in a season

• People visiting for match-day, corporate tournaments, local events, meetings, conferences and much more.

• Be in sight of the TV cameras for live TV game, or match highlights

A £1,980.00 + Vat (Penalty box/corner to corner)

B £ 1,650.00 + Vat (Stagecoach Stand/pitch facing)

C £1,350.00 + Vat (Main Stand/pitch facing)

D £ 850.00 + Vat (Crowd facing)

All boards are 10’ x 3’ and need to be supplied.

PROGRAMME ADVERTISING• 25 national and regional awards

• A minimum of 23 editions per year

• Read by an average of 4,000 home and away fans, corporate guests and club directors

• 25,000 printed editions per year

• Opportunity to change the advert for each edition

• Best way to reach a local audience

• Investment of 3p per view

Centre Spread £3,000 + Vat

Outside Back Cover £2,000 + Vat

Inside Front Cover £2,000 + Vat

Inside Back Cover £2,000 + Vat

Full Page £1,650 + Vat

Half Page £995 + Vat

Quarter Page £550 + Vat

Credit Card size £300 + Vat

DIGITAL ECFCJoin the e-ECFC revolution and invest in advertising that cuts through and gives massive exposure and awareness for your business. Harness fan power and the power of the City Brand. Our exposure covers:

• Website 1,4 million viewers per year

• Facebook 40,000 likes

• Twitter 34,300 followers

• Youtube 2,200 subscriptions

• LinkedIn 1,400 followers

• Instagram 4,400 followers

• Grecian player 350 subscriptions

• E-newsletter more than 7,000 subscriptions

All figures correct at time of print

Prices from £100 depending on package.

Call us to help make your brand work harder digitally.

For the season 2016/2017, ECFC are glad to offer you new advertising spaces like Facebook/Twitter banner sponsor, ECFC goal sponsor, ECFC Full Time result or ECFC video sponsors.

17 18

Call us now on 01392 411243 / 07966 144430 or email Mark Jenkins on [email protected] international, national and local customers

BUILD & REINFORCE YOUR BRAND

MAIN CLUB SPONSOR

BROCHURE CONCEPT & DESIGN

BROCHURE PRINT

creative design & digital

St James Park, Stadium Way,

Exeter, Devon EX4 6PX

T 01392 411243

F 01392 413959

E [email protected]

www.exetercityfc.co.uk

@OfficialECFC

Exeter City Football Club

YOUR CLUB, OUR COMMUNITY

As a Supporter-Owned Club, we pride ourselves on being part of the wider community. Help us build our place in the city’s heart by joining the Trust. Individual and corporate memberships welcomed.www.ecfcst.org.uk @ecfcst

We Own Our Football Club

Documents

Corporate Brochure 2016