Corporate Image Development
Corporate Image DevelopmentCDHI Sales Team8/5/20151Program
GoalsDevelop a personality that reflects the corporate image of
CDHI/SMPHI8/5/20152 Be here now. Stay focused. Cell phones on
silent mode. Breaks will be provided: 3 Cs When in doubt, ask.
Aspire for quality results. Be open.GROUNDRULES3BE CHILDLIKE!
46 As of LearningAttitudeAdaptationApplicationAttendance
Punctuality!!! Active InvolvementAha!
Participants IntroductionNameNumber of years in SalesMost
memorable/unforgettable experience with a
customer/client8/5/20156Tape a piece of white paper on your
backEveryone will go around and write one or two word impression of
the person8/5/20157Why Your Image is YourBusiness
First ImpressionsIn the first 30 seconds people make at least 12
assumptions about you based on what they see; and it can be very
difficult to change that first impression even after numerous
meetings.No second chanceYou never get a second chance to make a
first impression.
Primacy EffectFirst ImpressionsOn those few precious seconds we
are judged on appearance intelligence competencyeducational level
personality achievements level of success worldliness sense of
humour social heritage savoir faire
Your ImageYou could be the smartest person in the room, but if
your image is at odds with what you are saying, your credibility
will be seriously diminished.
The bottom line?
Your image is talking for you - before you even open your
mouth!
Image Building BlocksYour image can position you for the success
you desire professionally and personally.
Just Ask Yourself?
1. What image do I project to others?
2. How do I want to be perceived?
Making a good first impression
FactorsClothes:most noticeable thing about a personmakes a
powerful impression.
FactorsFace and skin:Your face says a lot about you. The face
also serves as a general indication of a persons health and
cleanliness.
FactorsMannerisms:Peoples mannerisms also influence their first
impressions.For instance, if you see someone walking with a
boastful limp your first impulse is to assess this person as being
conceited or arrogant. Humans pass judgment easily based on
mannerisms without thinking that there may be a reason which may be
incomprehensible to the judging individual at first glance.
FactorsSpeech:The way a person speaks has an incredible
influence on first impressions. culture and educational background.
dialect strongly influences first impressions.
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What is PersonalityPersonality is the sum total of all physical,
mental and emotional attitudes, values, interests and motivational
factors.
Personality is the core potential that determines one's success
in life and career
ThoughtsEmotionsBehaviorPERSONALITYWhat is Corporate
Image8/5/201523
Guidelines8/5/201524
Sales Call
Grooming: Women
Corporate Dressing for Women
Treat your business clothing as an investment and choose wisely.
Make sure you buy classic styles that suit your body shape, are
comfortable, have quality workmanship and quality material.
For business/corporate situations match your handbag , shoes and
belt. Black shoes should be matched with a black handbag.
Corporate Dressing for WomenKeep shoes in a good state of
repair. Scuffed shoes with worn heels will ruin the look of your
outfit.
Always wear a belt where there are belt loops . Choose a good
quality leather belt and don't be tempted to wear a flashy or
plastic belt. If you don't like belts choose pants without loops
Shoes OR Sandals Shoes with 1.5 inch heels are standard. You may
wear a pair with smaller heels or a flat pair. Stick with a Black
or Brown pair. Make sure that your shoes are polished and heels are
intact.
32 Apart from you working bag if you are carrying an additional
bag , preferably carry a Black or Brown one.
Bags
Accessories Earrings: Wear Small Ones Do not wear hoops OR
Dangling earrings.
Bracelets/Bangles:You may wear either a bracelet or a bangle.
Avoid wearing both together Avoid chunky bracelets or too many
bangles.
Rings: Keep them simple and sober but not chunky. Do not wear
Ornamental / chunky jewelry even if it is an occasion in the
office. .
Chains: You may wear thin chains with small lockets.
Corporate Dressing for men
Corporate Dressing for men
A suit in shades of black, gray or dark blue, in either a solid
color or with pinstripes is acceptable for formal
business-wear.
The shirt should be a light color or a crisp white when the suit
is dark. The sleeves of the shirt and blazer should reach the
wrist. Do not roll up shirtsleeves as it can be viewed as
informal.
Ties should be made of silk or a similar material and can
include a color and print which provide an attractive contrast when
viewed against the shirt and blazer. Stay away from loud patterns,
cartoon characters and novelty prints.
Corporate Dressing for men
Choose socks to match the color of the pants or shoes. They
should reach around the height of the calf. Socks made from natural
materials will aid in wicking away excess moisture.
Shoes should be somewhat formal and always cleaned with a good
shoe polish. When unsure, choose black leather shoes with laces
since they can easily go with most styles.
The style of the belt should compliment the material and style
of the shoes.
Corporate Dressing for men
Corporate Dressing for menKeep haircuts short and well
maintained, and always shave any facial hair.
Jewelry for men should generally be limited to one ring on each
hand at most, and a formal style watch. Avoid earrings and
necklaces. A necklace with a religious symbol should be tucked
inside the shirt so as not to be visible.
Corporate Dressing for menChoose a light and fresh body spray.
For colognes, either use a light variety in a small amount or none
at all. Make sure that the fragrance is not overpowering and test
it out a day before the interview by asking for someones
feedback.
The briefcase should complement the overall look. Choose a smart
case or portfolio in a dark color.
Colours: White, off white, blue shirts are preferred; though you
may wear dark coloured shirts too. (Given below are the colours
preferred by professionals)
Note: It is important to button up your shirt till the collar
button.SHIRTSAs a rule, the simpler the better
SHIRTS DO NOT WEAR
Colours: Trousers should preferably be dark though you may wear
beige with a dark coloured shirt.
Trousers
Try to have at least one pair of black trousers.
Trousers may or may not have pleats To play it safe choose a
traditional silk tie, No loud colours or patterns
Given below are some well accepted colours and patterns:
Ties
It may be wise to avoid ties with images and designer logos.
46 you tie should co-ordinate with your attire,
The knot should be a perfect Triangle.
Ties
Do not enter in your office like this.
Observe the tie and the shirt button
47 Choose a colour that co-ordinates with you trousers (usually
black, dark grey, dark brown or dark blue).
Make sure they are long enough to cover your skin when you sit
down.
SocksAs a thumb rule , do not wear white socks.
Wear plain socks avoid wearing bad & colourful socks.
48 Wear a good pair of Leather shoes-black and brown/ tan
shoes.
Shoes must be Polished Everyday
Shoes
Do not wear shoe without Laissez.
They are considered Semi-Formal
Do not wear shoes that look casuals. Also, do not wear shoes
with worn out heels.
Wear Only formal belts with a sleek buckle. As thumb rule, match
your belt to your shoes.
Belts
Avoid these kind of Buckles Belt
Preferably wear leather strapped watches. If you wear a metal
strapped watch, make sure that it fits the wrist well.
Watches
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Hand shaking positions
CasualJudgingArguingSeating Positions
Sales Callcustomer
Fashion Style Quiz #1Question #1You are most comfortable in
...A. Long, flowing dressesB. Cable-knit sweatersC. A bikiniD. The
latest trendE. A white button-down shirt and jeansF. A fitted sweat
suit
Fashion Style Quiz #2Question #2When not working, you feel most
like yourself ...A. In a romantic vacation spotB. On the golf
course or tennis court at the country clubC. On a beachD. In a big
cityE. At home hosting an intimate dinner partyF. In your SUV with
the childrenFashion Style Quiz #3Question #3Your accessory of
choice is...A. An armful of gold banglesB. A strand or two of
pearlsC. A rash guardD. The new it bagE. Big, round, black Jackie O
sunglassesF. A diaper bag
Fashion Style Quiz #4Question #4
You perfect everyday shoes are ...A. Flip-flopsB. LoafersC.
BarefootD. StilettosE. FlatsF. Runners
Fashion Style Quiz #5Question #5 You tend to wear ...
A. Mostly whiteB. Lots of navy blueC. Bright coloursD.
Head-to-toe blackE. Anything neutralF. Dark colours
The BohemianMostly As: The Bohemian
You love wearing loose-flowing, romantic tops, skirts, and
dresses. You tend toward looking casual, yet pretty. Most of your
clothes can go from day to night. You look like you just walked off
the beach, no matter what time it is, because you have a relaxed,
easy vibe about you.Your colour palette includes white, off-white,
and more white, earth tones, brown, and some beach colours like
turquoise and coral.
The PreppyMostly Bs: The Preppy
You love to wear your polo shirts, pants and shorts. The cable
knit sweater is the cornerstone of your wardrobe.Your colour
palette is navy blue, kelly green, and pink all paired with crisp
white, if not one another. Your wardrobe is also filled with bold
prints, such as plaid, madras, and argyle, for when youre in the
mood to be noticed. The prep look is totally old school yet
multigenerational and current as well.
The Surfer Chic
Mostly Cs: The Surfer Chic
Your world is the beach. Your outfit of choice is a bikini and
rash guard, with sheepskin boots (of course).Your colour palette is
red, yellow, and blue all paired with sand or off-white. The bright
colours are reminiscent of all the beautiful foliage in Hawaii.
Plus, they let other surfers know youre coming when you catch the
big wave!
The Fashionista
Mostly Ds: The Fashionista
Youre the ultimate Fashionista! You love the big city. You adore
your uniform of all black with stiletto boots, stiletto pumps, or
stiletto sandals. You love to dress up, be in all the latest
trends, and wear all designer names. You know which pieces to spend
your money on and how to make the whole look appear expensive. You
never miss an issue of Vogue, Elle, or Harpers Bazaar.Your colour
palette is black and more black, paired with the colour of the
moment, which is, of course, the New Black.
The ClassicMostly Es: The Classic
You have an easy way about dressing and are always put together
and chic. Your wardrobe consists of white button-down shirts, jeans
and slacks, the perfect black blazer, the perfect little black
dress, and a fabulous trench coat. You also have a drawer full of
beautiful scarves and a closet full of gorgeous purses.Your colour
palette is denim, white, and black, with splashes of colour in the
form of an accessory such as a scarf or purse. Clothing is
basically neutral in colour. The ultimate example of a classic
is,Jackie O.
The SuburbaniteMostly Fs: The Suburbanite
Your casual lifestyle is spent time taking care of everyone
else, but you manage to squeeze in a yoga class, or a trip to the
gym. A cute, well-fitting sweat suit is your Go-to Outfit first
thing in the morning, and it generally carries you through all the
days activities. If an evening activity is on the agenda, a quick
change into slacks or jeans and a sweater or T-shirt works for
you.Your colour palette consists of darker colours like navy, grey,
and black.
Personal StyleIf you are all over the map, it means that you
dont currently dress in any particular style. How do you picture
yourself and see your life, rather than what it currently may
be?You dont want to have too many styles going on at the same time.
Rather than attempting to develop different styles for different
occasions, work on finding ways to use your Personal Style as a
common thread in any outfit you put together.
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