CORPORATE PRESENTATION

CORPORATE PRESENTATION

© April 2005 Maporama International SAS Maporama International – Corporate Presentation v 1.3 2 2

Mission

Introduction

Maporama is the leading European Location-Centric Services provider.

The mission of Maporama is to deliver location-centric services to position fixed locations (points of interest, services, etc.) as well as mobile elements (mobile forces on the field, emergency units, etc.) for the:

Corporate MarketObjective: establish the link between the enterprise information system (business applications, databases, hardware) and the reality of the field.

Consumer MarketObjective: provide navigation, guidance and geopositioning services


Location-centric Services

Introduction

Location-centric services enable companies to locate precisely fixed elements (location of sales outlets, clients, suppliers) stored in their information systems as well as mobile elements (sales force on the field, emergency units..) in real time. These services provide users with critical information to increase their operational efficiency.

With this information in hand, any decision-maker can answer 3 critical questions:

• Where ? Are located these addresses, my mobile forces, my sales outlets, my competitors, myself if I need assistance…

• How ? To reach my sales outlets, organize sales visits, go to an intervention point, optimize my deliveries…

• What is close? To my points of interests, to my clients, to my sales outlets…


Solutions


Maporama Geocentric Services Framework

All Maporama services are available through Maporama Geocentric Services Framework (MGSF)

MGSF is a platform operated 24/7 designed to fully exploit all the benefits brought by geocentric services and accessible using all types of connected devices (PC, phones, PDA, voice).

Solutions


Prospecting/Marketing• Cleaning databases to only send

mailing to accurate addresses• Leading geographically targeted

marketing campaigns• Guiding your Web visitors to the

nearest sales outlets

Sales• Optimizing your network of

sales/distribution outlets by comparing their locations with those of your competitors

• Identifying prospects and clients within a determined geographic zone

• Visualize real –time position of your sales teams on the field

Delivery• Checking the validity of customer

addresses before starting delivery• Providing detailed route cards to

delivery personnel• Visualize the position of teams and

vehicles on the field and follow the tasks achieved in real time

Finances/Administration/RH• Verifying invoicing addresses • Validating employees’ traveling expenses• Help employees preparing their business

trips

Customer service• Informing clients about the

nearest repairing stores• Identifying the nearest

technician to intervene on site• Optimizing intervention rounds

Boost your processes with MGSFSolutions

Maporama Geocentric Services Framework


Examples Pre-packaged products


Maporama Dealer Locator

Maporama Dealer Locator is an integrated mapping, routing, and proximity search solution to guide the visitors of your e-business sites directly to your sales or distribution outlets.

Benefits for user- Find where is located the nearest sales outlet- Obtain turn-by-turn itinerary to reach this outlet - Make a proximity search with criteria

Benefits for service providers- Transform more Web site visitors into customers- Increase the satisfaction of your customers- A flawless quality of service to increase customer loyalty

Consumer Market


Maporama Drive Me

Maporama Drive Me is a GPS navigation service available on Symbian 60 & UIQ mobile phones. (Java version available soon)

Benefits for user- Use it anytime, anywhere, in any vehicle or by foot- No hassle with cartographic data storage and update- Voice recognition system integrated- Dedicated Web site to prepare trips (Outlook synchronization)

Benefits for service providers- Increase ARPU using both data and voice traffic- introduce a new attractive service to VIP clients- Boost revenues of distribution network by selling Bluetooth GPS receivers

Consumer Market


Maporama MyWay

Maporama MyWay* is a service that enables any mobile phone users to quickly find their way through a simple vocal interface.

Benefits for users- Use it from any phone - Get detailed directions anytime anywhere- It’s easy : just speak !

Benefits for service providers- Rapid & mass introduction of service- Increase ARPU with voice-only service- increase loyalty and reduce churn

* Availability Early 2005

Turn left, follow AmstrongStreet for 964 m…

Turn right, follow EdgarAvenue for 205 m…

Consumer Market


Maporama Explorer

Corporate Market

Maporama Explorer exploits location data provided by mobile telcos to offer:- fleet management- mobile forces management- asset tracking

Benefits for companies- Visualize current position of mobile forces- Analyse their evolution in specific periods - Identify nearest person to intervene on site - Use it anywhere with a simple Web browser- Link field operations with the office

Benefits for service providers- Introduce new service for corporate clients- Promote usage of positioning system (Cell ID, triangulation, etc.) - Increase loyalty & reduce churn


Technology


Maporama Geocentric Services FrameworkTechnology

Manage multiple content sourcesStatic (maps, POI) as well as dynamic (weather, traffic) and also your own content

Integrate easily with IS & billing

Deliver content on multiple devicesMobile phones, smartphones, PDA, SMS, MMS, Voice, etc.

Offer value-added applications - Maps &Routing with turn-by-turn instructions- Real-time vehicle or pedestrian navigation - Emergency services and roadside assistance - Concierge services - Vehicle and asset tracking


An unrivalled integration expertise

Technology

• The most comprehensive cartographic database ever available online

• Ability to localize 635000 cities across the world and to cover a population of over 2 billion consumers

• Ability to integrate data from multiple sources (cartographic data, POI, weather etc.)

• Collaboration with over 30 map & data providers worldwide: NAVTEQ, ADC WorldMap, TeleAtlas etc.

NORTH AMERICA

USA & Canada

LATIN AMERICA & CARIBBEAN

Argentina, Brazil, Bahamas, Chile,

Colombia, Costa Rica, Jamaica, Mexico, Peru,

Uruguay,…

MIDDLE EASTUnited Arab

Emirates, Kuwait, Bahrain, Saudi

Arabia

ASIA-PACIFIC

Hong Kong, Singapore, India,

Malaysia, Australia, Taiwan, New Zealand

EUROPEAll EU countries, Czech Republic,

Slovakia, Poland, Hungary, Estonia, Romania, Greece, Norway, Finland,

Ireland

AFRICA

South Africa


Proven, secure and scalable ASP architecture

Technology

• Proven :– More than 60 millions of map

requests delivered on a monthly basis (19 requests / second)

• Secure :– equipped with a double firewall– a powerful load–balancing

system managing a complete redundant server farm

• Scalable :– Handles rapid growth in

number of clients and data volume


Case Studies


Prospecting and Marketing

Case studies

Activity: With 2,5 million clients and more than 6 500 employees, Crédit Mutuel Arkéa is the second largest regional bank group in France.

Objective: Get closer to clients and becoming « the bank of all proximities »

• Facilitating the access to more than 3000 locations in his distribution network including bank agencies, automatic telling machines (ATMs) and stores using Moneo e-wallet system.

• Reinforcing a relationship of proximity with Crédit Mutuel clients

• Easily and quickly modifying the information displayed on all platforms (Internet, I-mode) to provide a constantly updated service

Zoom on


Major player in the watchmaking world, TAG HEUER is a Swiss company that is part of the LVMH group and is now ranked fourth in the worldwide luxury watch market.

Objective: Establish a one-to-one relationship between Tag Heuer distribution network and clients

• Reducing the sales cycle’s duration by showing customers where they can find the product they are seeking

• Personalising online communication to increase customers’ loyalty

• Collecting qualified information about web site visitors (more than 7000 e-mail addresses in one month)

Case studies

Prospecting and Marketing

Zoom on


Sales

One of the world’s biggest pharmaceutical corporations, Aventis Pharma distributes drugs and vaccines worldwide.

Objective: Organize sales rounds

• Identifying and visualizing the nearest clients / prospects

• Computing the shortest or fastest route to visit them

• Avoiding non-productive distances• Increasing the number of visits per day and spending

more time with customers

Case studies

Zoom on

http://www.aventis.com/main/0,1003,EN-XX-100---,FF.html


Delivery

Ooshop.com is the online supermarket of Carrefour, the second largest retailer worldwide.

Objective: when receiving an order, checking the accuracy of the entered address

• Increasing the quality of information collected from users

• Executing more delivery missions per day• Cutting non-productive distances

Case studies

Zoom on


Delivery

Iveco, a company in the Fiat Group, is one of the leading international manufacturers of commercial vehicles and diesel engines.

Objective: Managing a fleet of vehicles

• Following in real time vehicles equipped with GPS system or simply a GSM phone

• Determining the nearest vehicle available to take in charge a new loading

• Verifying the missions achieved and following the route taken

Case studies

Zoom on

http://www.iveco.com/cgi-bin/iveco.dll/iveco/home.jsp?BV_SessionID=@@@@2132383423.1089229689@@@@&BV_EngineID=ccccadclljmhehlcefeceegdgimdfhh.0


Customer services

The ING Group ranks among the world's top financial institutions - active in banking, insurance and asset management

Objective: Increasing the efficiency of the Canadian assistance call center to provide a better customer service.

• Visualizing the position of clients at the moment of an accident to quickly offer support.

• Visualizing the closest partners (Garages, plumbers, glaziers etc.) and ING offices

• Keeping updated a complex database for all ING partners with user-firendly tools

Case studies

Zoom on


Bouygues Telecom is the second largest private mobile telco in France.

Objective: Increasing responsiveness of the personnel on the field

• Following the position of teams using a GSM phone

• Identifying the nearest person available to intervene in real time

• Informing team leader of the different tasks executed

Case studies

Customer services

Zoom on

http://www.bouyguestelecom.fr/


Administration / Finances / HR

Diageo is the world’s leading premium drinks business with brands like Guinness, Smirnoff, J&B etc.

Objective: Provide support to employees of a global company

• Helping employees when preparing a business trip

• Providing them with a comprehensive map and itinerary service to easily locate the nearest hotels and Diageo dealers.

• Offering a multi-support tool (export by e-mail, by printer, by fax) for a greater flexibility

Case studies

Zoom on


Company


Company

• About the company– Founded in February 2000, headquartered in Paris– 73% of its revenue made at an international level – Direct presence in France, Italy, Spain, UK and USA – July 2005: Maporama International enters the Euronext Paris stock exchange market

• The most innovative player on the market– 2000: first to announce pre-packaged solution by industry sector– 2001: first to announce location-centric advertising products– 2002: first to announce vertical Intranet and Extranet applications– 2003: first to announce XML/SOAP Web services– 2004: first to announce a platform to fully exploit location-centric services:

Maporama Geocentric Services Framework (MGSF)

• Renowned, global and loyal customers– 500+ customers in over 15 countries (Accor, Aventis, Europcar, Dr Martens, Fortis,

L’Oreal, Hotels.com, Wind…)

Maporama International at a glance


Customer References

Company

http://www.ing.com/

http://www.aventis.com/main/0,1003,EN-XX-100---,FF.html

http://www.decathlon.com/index.asp

http://www.lancome.com/index.asp

http://www.drmartens.com/Homepage.asp

http://www.loreal.com/fr/index.asp

http://www.pierreetvacances.com/?SESSIONID=

http://www.barcelo.com/

http://www.lexus-europe.com/index.html

http://www.ing.com/

http://www.tiscover.com/

http://www.amadeus.com/index.jsp


Market AlliancesCompany

Thanks to closed ties with its partners, Maporama develops innovative products that respond to the most strategic needs of your enterprise:

– Enterprise Resource Planning (ERP)– Customer Relationship Management

(CRM)– Geographic Information Systems (GIS)– Supply Chain Management (SCM)

systems– Fleet Management and real-time tracking– Mobility and positionning


Contact us !

Company

MAPORAMA INTL. SA174, quai de Jemmapes75010 Paris, FranceTel. + 33 (1) 44 84 10 00

To contact a sales representative, write [email protected]

Visit our product showcase www.maporama.com

Documents

CORPORATE PRESENTATION